or


[04/07/08 - 05:08 PM]
Bravo Media Partners with Crunch to Create Customized 'Step It Up & Dance' Fitness Class
The class will be offered in Crunch locations nationwide and will follow the dance styles featured in each week's episode.

[via press release from Bravo]

BRAVO MEDIA PARTNERS WITH CRUNCH TO CREATE CUSTOMIZED 'STEP IT UP & DANCE' FITNESS CLASS

First-Ever Partnership Part of Multiplatform Marketing Campaign for Network's New Dance Series

NEW YORK � April 7, 2008 � Bravo Media announced today that it will partner with Crunch to launch a customized fitness program for the network's new creative competition series, "Step It Up & Dance." The deal marks the first partnership between the two companies and leverages Bravo's unique programming with Crunch's exclusive fitness classes. The partnership is part of Bravo Media's overall marketing strategy of creating a multiplatform, interactive campaign that captures the Bravo audience both in and out of home. "Step It Up & Dance," hosted by Elizabeth Berkley airs Thursdays at 10 PM ET/PT.

Beginning in April, Crunch will present "Bravo's Step It Up & Dance Class." The class will be offered in Crunch locations nationwide and will follow the dance styles featured in each week's episode. Class participants will be encouraged to tune-in to the series for background on each dance style in preparation for the class. The Crunch classes will include a range of dance styles including hip-hop and freestyle, burlesque, step, lyrical, Broadway and Latin.

"Partnering with Crunch on this initiative is part of Bravo Media's overall multi-platform marketing strategy of reaching our audience in innovative and relatable ways," said Ellen Stone, Vice President, Consumer Marketing, Bravo. "Our campaigns feature a combination of traditional and non-traditional elements that allow us to promote awareness of our series and connect with the network's passionate audience through every consumer touch point."

"We're excited to partner with Bravo to create this unique group fitness program based on the show," said Christina DeGuardi, Vice President, Marketing, Crunch. "Dance workouts are especially popular right now and the 'Step It Up & Dance' class is another example of the entertaining and fun classes that Crunch is famous for bringing to our members.

In addition to the Crunch partnership, Bravo will create exclusive online content for BravoTV.com and launch an extensive online campaign that will incorporate interactive banner ads and viral videos. The banner ads will allow users to select different dance styles and test their expertise on dance steps ranging from hip-hop to swing. The viral marketing will infuse a video widget, which will preview exclusive clips of the show that can be placed across all social networking platforms and blogs. Throughout the season, BravoTV.com will also stream video "dance-alongs" featuring the show's contestants and the choreographers featured on the series. The dancers will teach the choreography and different techniques used during the show's weekly challenges. Also, in their weekly blogs, available only on BravoTV.com, each of the dancers will dish on the behind the scenes drama of the series and their own personal take on the challenges, the judges, and the show's other contestants.

Whether it's a music video one week or a Vegas spectacular the next, "Step It Up & Dance" will feature weekly challenges in which 12 of the best dancers from around the country audition for a range of parts, designed to showcase their versatility and moves. The dancers will have access to some of the top choreographers in the industry performing in styles that range from hip-hop and freestyle to Broadway, burlesque and Latin. As the competition gets fierce and contestants are eliminated, only one person will get the final "call back" and the chance to become the ultimate dancer, winning $100,000. Celebrated actress and dancer Elizabeth Berkley will host the series and Emmy Award nominee and Tony Award-winning director and choreographer Jerry Mitchell ("Hairspray," Legally Blonde") will mentor the dancers. In addition, world-renowned director and choreographer Vincent Paterson (Madonna's "Blond Ambition" Tour, Michael Jackson's "Bad" Tour, and choreographer Nancy O'Meara ("Hannah Montana," "High School Musical Tour"), will serve as judges for the competition.

"Step It Up & Dance" is produced by Magical Elves' Jane Lipsitz and Dan Cutforth ("Project Runway," and "Top Chef") and Gunnar Wetterberg, who is also the creator of the series for Magical Elves.

Bravo Media � a global, multimedia content company � reaches every consumer touch point, with its all-encompassing group of divisions: talent management, publishing, merchandising, Bravo To Go (wireless), Bravo Experience, digital, television, radio and international. With Bravo's television content serving as a blueprint for the multiplatform business, Bravo Media's divisions are organic extensions, providing the network's highly-engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.

Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Headquartered in New York City and owned by the private equity group of Angelo Gordon, Crunch serves over 100,000 members with 30 gyms in New York, Miami, San Francisco, Los Angeles, Chicago, and Atlanta. Renowned for its one-of-a-kind group fitness programming, Crunch is the leader in group fitness innovation and creativity. Often cited as the gym with the "best classes," Crunch has raised the bar for the entire fitness industry.





  [april 2008]  
S
M
T
W
T
F
S
  


· PROJECT RUNWAY (FREEFORM)
· STEP IT UP & DANCE (BRAVO)
· TOP CHEF (BRAVO)





[05/02/25 - 10:31 AM]
Netflix's "Little House on the Prairie" Rounds Out Ingalls Family Cast
Introducing Crosby Fitzgerald as Caroline, Luke Bracey as Charles, Skywalker Hughes as Mary, and Alice Halsey as Laura.

[05/02/25 - 09:26 AM]
ESPN's WNBA Coverage Returns in Full Force: Ryan Ruocco, Rebecca Lobo & Holly Rowe Lead Broadcast Team; Expanded Pregame Shows and Star Talent Highlight 2025 Season
Play-by-play voice Ryan Ruocco and Naismith Memorial Basketball Hall of Famers Rebecca Lobo and Holly Rowe return for their 13th season together as ESPN's lead WNBA broadcast team.

[05/02/25 - 09:11 AM]
Video: Disney Drops Music Video for First Single "The Place to Be," From This Summer's Music-Fueled "Zombies 4: Dawn of the Vampires"
The latest installment of the music-fueled franchise - premieres Thursday, July 10, at 7 p.m. EDT/PDT on Disney Channel and streams the next day, Friday, July 11, on Disney+.

[05/02/25 - 09:03 AM]
FOX Sports Films Premieres Second Season of Popular Dirt Racing Docuseries "Dirt" May 6 on FS1
FloSports will stream every episode of the second season 24-hours after its debut on FS1 on the FloRacing YouTube channel.

[05/02/25 - 09:01 AM]
Rachael Ray's "Meals in Minutes" and "Global Soul Kitchen" with Deborah VanTrece Return May 26 on FYI Network
Both series are part of A+E Networks' Home.Made.Nation multi-platform lifestyle programming block.

[05/02/25 - 08:01 AM]
Netflix's "Little House on the Prairie" Found Its Laura Ingalls
Alice Halsey will play Laura Ingalls.

[05/02/25 - 07:00 AM]
Global Hit Series "The Chosen" Season 5 Premieres Exclusively on Prime Video June 15, 2025 in the U.S. and Will Stream Internationally in Select Territories in July
Season 5 will debut in three parts over three weeks, with the first two episodes premiering on June 15, followed by three episodes on June 22 and the last three episodes on June 29.

[05/01/25 - 01:18 PM]
Video: Following a Standout Sundance World Premiere, National Geographic Documentary Films Unveils Trailer for Critically Acclaimed and Award-Winning "Sally," Ahead of National Space Day
The film will premiere on National Geographic on Monday, June 16 at 9:00/8:00c and be available to stream globally the next day on Disney+ and Hulu.

[05/01/25 - 12:31 PM]
Video: Official Trailers - Peacock Emerging Artist Series
"Older Hotter Wiser," "The Kouncil," "The Warehouse Phase" and "People Like Me" will all premiere May 19, only on Peacock.

[05/01/25 - 11:46 AM]
Video: MTV's "Jersey Shore Family Vacation" Unveils Explosive Season 8 Trailer
This season marks the 15th anniversary since the crew's first wild summer in Seaside Heights - and includes an epic reunion at the OG shore house!

[05/01/25 - 11:31 AM]
Renowned Bariatric Surgeon Dr. Now Comes to Lifetime for Transformative New Series "The 6000 lb. Diaries with Dr. Now" with New Episodes Beginning May 26
The series follows 10 morbidly obese individuals whose combined weight exceeds 6,000 pounds, each at a critical crossroads in their journey to survival and self-reclamation.

[05/01/25 - 11:01 AM]
"Human Footprint" Season 2 Premieres June 25, 2025 on PBS
Hosted by biologist and Princeton University professor Shane Campbell-Staton, Ph.D., the series' six new episodes explore the global impact of Earth's most ingenious, destructive, and adaptive species... humans.

[05/01/25 - 11:01 AM]
Shudder Checks Into "Hell Motel," An All-New Limited Series from "Slasher" Creators Aaron Martin and Ian Carpenter Premiering Tuesday, June 17
The eight-episode limited series starring Emmy Award-winner Eric McCormack debuts with a two-episode premiere on Tuesday, June 17 on Shudder and AMC+, with new episodes releasing weekly on Tuesdays.

[05/01/25 - 11:00 AM]
Season Three of the HBO Original Drama Series "The Gilded Age" Debuts June 22
The American Gilded Age was a period of immense economic and social change, when empires were built, but no victory came without sacrifice.

[05/01/25 - 10:20 AM]
Video: Official Trailers - "Revival" Season 1 & "Resident Alien" Season 4 - Syfy
"Revival" premieres Thursday, June 12 at 10:00/9:00c; while "Resident Alien" returns Friday, June 6 at 11:00/10:00c.