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[04/08/08 - 01:37 PM]
FitTV Inspires Viewers to Look and Feel Better with Healthy Lifestyle Programming in the 2008-2009 Upfront Season
The network "is designed to give viewers the tools and motivation to take control of their lives by taking control of their health."

[via press release from FitTV]

FITTV INSPIRES VIEWERS TO LOOK AND FEEL BETTER WITH HEALTHY LIFESTYLE PROGRAMMING IN THE 2008-2009 UPFRONT SEASON

LOS ANGELES, Ca., April 08, 2008 � FitTV, the network focused on fitness and wellness programming, is designed to give viewers the tools and motivation to take control of their lives by taking control of their health. FitTV not only instructs but it also inspires with programming that reveals the power of the body, mind and spirit. By creating new programming blocks, FitTV aims to help viewers get up and get moving with the following themed nights:

Get Started Mondays � Healthy cooking tips to kick-start the week

Transformation Tuesdays � Unconventional workouts to keep things lively

Living Fit Wednesdays � Experts sharing the secrets of living a healthy lifestyle

Kick Butt Thursdays � At-home training from fitness gurus

Outrageously Fit Fridays � Experts sharing their personal routines

Custom Fit Saturdays � Everything for healthy living, from workouts to dinnertime

Shape Up Sundays � Routines to help shape the mind and the body

FitTV features informative and energetic personalities who motivate and entertain audiences while providing the tools they need to get in shape. Programming in 2008 and 2009 will offer answers for individuals striving to work fitness into their hectic everyday lives. With cooking tips from top chefs and the latest workout routines from fitness experts, FitTV has something for every viewer looking to live well, eat well and feel great. Each series is designed to make health and fitness a mainstay and highlight of each day, with content such as the following:

PROGRAMMING HIGHLIGHTS

HEALTHY DECADENCE WITH DEVIN ALEXANDER (4Q08)

HEALTHY DECADENCE is a half-hour healthy cooking show for those who want to live healthy lives eating the foods they love. Devin Alexander knows exactly how you feel. She loves food. She loves to eat good food. But she also knows that good food can be healthy, too. She has mastered the art of the meal makeover. Devin knows that substitution does NOT equal deprivation; making small adjustments in recipes affects the bottom line, not the taste.

BLAINE'S LOW-CARB KITCHEN (4Q08)

Blaine is a chef on a mission. He wants to shed pounds, but he also wants to shed light on low-carb cooking. In BLAINE'S LOW-CARB KITCHEN, we'll watch him whip up delicious meals and slim down in the process, allowing viewers to follow along at home.

SHIMMY (4Q08)

This series combines spectacular high-definition photography, captivating music and stunning visual settings. Each episode begins with an introduction to the ancient art of the dance and a flowing warm-up, followed by a series of moves isolating different parts of the body. Over the course of the series, viewers will learn mini-routines that will have them giggling, gyrating and getting fit and fabulous!

NAMASTE YOGA (4Q08)

Yoga... as you have never seen it before! This innovative series combines sensual, stunning photography and original music with authentic hatha yoga practice. NAMASTE is designed by Kate Potter, one of Canada's leading instructors and yoga therapists. Kate's "Hatha Vinyasa" style is both dynamic and gentle. Shot in high definition in exquisite settings, each episode teaches a unique flow sequence and inspires viewers to begin or continue their yoga practice.

A LYON IN THE KITCHEN (4Q08)

Cooking fresh ingredients doesn't have to be intimidating or complicated. It's pretty simple, actually. The fresher the ingredients, the better the food. Add to that a bit of culinary guidance, and we have A LYON IN THE KITCHEN. Nathan Lyon believes cooking should be quick, fresh and simple. Nathan prides himself on finding the freshest foods to create amazing, healthy meals. He is ready to demystify cooking for the masses, bringing his passion for fresh produce to everyone. He's taking food from the grower to the diner, creating meals that will please foodies of all levels.

GET FRESH WITH SARA SNOW (4Q08)

It's cool to embrace "green," but what does it all mean? On GET FRESH, we meet Sara Snow, a natural living expert. In each episode, Sara visits green innovators who are forging the way to make a natural lifestyle both accessible and practical, and helps people who are struggling to make natural changes in their own lives.

ALL-STAR WORKOUTS (4Q08)

From hip-hop dance to body sculpting and hybrid classes, this new instructional series will allow viewers to try new routines, exercises, styles and instructors. Whether it's the latest yoga, weight training, aerobics or martial arts trend, the objective is the same: to tone, tighten and make you feel terrific. These routines will benefit everyone, from beginners to the most avid fitness buff.

IN SHAPE WITH SHARON MANN (4Q08)

Hosted and designed by four-time Canadian Aerobics Champion Sharon Mann, this exercise show blends Pilates, kickboxing, tai chi, Boxercise, Boot Camp, yoga and interval training. It's loaded with fitness information and extra fitness tips. Each show offers exercises for beginner, intermediate and advanced levels.

TOTAL BODY SCULPT WITH GILAD (4Q08)

For nearly two decades, world-renowned fitness expert Gilad Janklowicz has taught viewers how to tone and shape up with his challenging and innovative routines. Gilad guides viewers through an invigorating routine that's challenging, yet easy to follow. With the natural beauty of the Hawaiian Islands as a backdrop, Gilad and friends demonstrate how the latest techniques and tools can energize every fitness routine. Gilad weaves the best of strength training, circuit training, cardio bursts, kickboxing and martial arts into a one-of-a-kind routine set to original music.

JUST COOK THIS! WITH SAM THE COOKING GUY (4Q08)

JUST COOK THIS! is a cooking show about a real guy in his real kitchen who's really funny. Sam Zien (a.k.a. Sam the Cooking Guy) makes delicious, healthy meals that are big on taste and small on effort. By keeping the number of steps and ingredients to a minimum, Sam makes recipes that are accessible to everyone�from someone who has never cooked before to the experienced kitchen master. It doesn't matter if you're a kitchen rookie, a culinary expert or if you hate cooking altogether�JUST COOK THIS! is guaranteed to entertain you until you're full.

About Discovery Health Media

Discovery Health Media includes the Discovery Health and FitTV television networks and online assets including DiscoveryHealth.com, as well as its Continuing Medical Education (CME) business and Discovery's first stand-alone VOD service, Discovery Health On-Call. Discovery Health Media is part of Discovery Communications, the world's number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks. Discovery Communications is owned by Discovery Holding Company (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information, please visit www.discoverycommunications.com.





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