[04/21/08 - 05:34 PM]
Bette Midler Joins NBC Universal Talent and Volunteers for Tree Planting in East Harlem on Earth Day
She will also joined by talent from "Saturday Night Live," "Lipstick Jungle," Bravo's "Real Housewives of New York City" and WNBC.

[via press release from NBC]


NBCU Launches a "Green Screens" Recycling Drive in Rockefeller Plaza

"NBC Experience Store" Showcases an Artist's Display Constructed From Junk Mail - Shoppers Can Register For Service To Eliminate Unwanted Mail

NEW YORK - April 21, 2008 - In celebration of Earth Day, NBC Universal is stepping up its "Green" community outreach throughout the week of April 21st, as part of its ongoing "Green Is Universal" initiative. Bette Midler, founder of the New York Restoration Project (NYRP), will kick off Earth Day, joining hundreds of NBCU volunteers for a tree planting in East Harlem, New York on Tuesday, April 22nd. They will also joined by talent from "Saturday Night Live," "Lipstick Jungle," Bravo's "Real Housewives of New York City" and WNBC. The project is part of "MillionTreesNYC," a program launched by NYRP and Mayor Michael R. Bloomberg, which seeks to plant and care for one million trees throughout New York City's five boroughs by 2017.

A similar event will take place at Griffith Park in Los Angeles, where LA City Councilmember Tom LaBonge will join Ron Meyer, President and Chief Operating Officer of Universal Studios, and NBCU Volunteers. Additional NBCU "Green" volunteer events in connection with Earth Day will take place in New Jersey, Miami, Orlando, Dallas and Washington, DC.

"More than 400 employees on both coasts participated in green volunteer activities during our last 'Green Week' in November, and we have had a tremendous response to the upcoming 'Earth Week' events as well. This speaks volumes about our employee commitment to 'Green is Universal,' and I am proud that we are making a difference in our communities," said Lauren Zalaznick, Chair of NBC Universal's Green Council.

In addition, NBC Universal has partnered with the Environmental Media Association, HP and Staples in a "Green Screens" initiative, a recycling drive for used electronics. Consumers are invited to drop off their unwanted electronics - cell phones, blackberries, cameras, PC's, notebooks etc.-- in recycle bins outside the "TODAY" studios in Rockefeller Plaza. Additional free drop-off locations will be available at 76 Staples stores throughout the five boroughs and Long Island. A portion of the donated cell phones will be used to create a spectacular art rendering, designed by Kevin O'Callaghan, Chairman of New York City's School of Visual Arts 3D Department, and his students. The artwork will be constructed and displayed in the "TODAY" Plaza throughout the week of April 21st.

Also during the week of April 21st, the "NBC Experience Store" windows will feature an art installation and decoupage of junk mail commissioned by GreenDimes, a company committed to reducing the amount of postal junk mail sent to American mailboxes. This creative design speaks to the magnitude of junk mail we receive, and the necessity to save trees. A special GreenDimes kiosk will be in the store throughout the week, where consumers can register to eliminate junk mail. A portion of the store's proceeds from Earth Day will be donated to MillionTreesNYC.

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

  [april 2008]  


[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 12:08 PM]
Freeform Brings Fan Favorite "Stitchers" and New Original Sci-Fi Series "Beyond" to Stan Lee's L.A. Comic Con on October 29 and 30
"Stitchers" co-stars Ritesh Rajan, Damon Dayoub and Sarah Davenport are among those scheduled to appear.

[10/21/16 - 10:05 AM]
Freeform's Annual "Countdown to 25 Days of Christmas" Starts on Thanksgiving Day, Thursday, November 24
Said offerings include the premiere "The Odd Life of Timothy Green," "Boxtrolls," and the network premiere of the fourth installment of the hit "Cinderella Story" franchise, "A Cinderella Story: If the Shoe Fits."

[10/21/16 - 10:04 AM]
Freeform's Funday Programming Event Begins November 12 and Continues Through November 13
Highlights include the network premieres of "Planes: Fire & Rescue," "How to Train Your Dragon" and "Shrek Forever After."

[10/21/16 - 10:03 AM]
"Madonna: Rebel Heart Tour" to Premiere on Showtime(R) on December 9 at 9 PM ET/PT
The film is co-directed by Danny B. Tull and Nathan Rissman, both of whom have worked extensively with Madonna on her feature films and tour movies.

[10/21/16 - 09:55 AM]
David Blaine Is Back With an Extraordinary Special, "David Blaine: Beyond Magic," Airing Tuesday, November 15, on ABC
Following his critically acclaimed ratings smash "David Blaine: Real or Magic," Blaine returns with his most revealing performance yet.

[10/21/16 - 09:35 AM]
Video: Netflix's "Haters Back Off!" Star Miranda Sings Shares Some of Her Favorite Things
Based on the character created by Colleen Ballinger, "Haters Back Off!" delves into the oddball family life of Miranda Sings.

[10/21/16 - 09:31 AM]
Video: Netflix Unveils The Ivory Game Trailer and Poster
From executive producer Leonardo DiCaprio, The Ivory Game is an epic documentary feature that goes undercover into the dark and sinister underbelly of ivory trafficking.

[10/21/16 - 09:29 AM]
Premiere Date Change - A&E Network Will Now Air Original Docu-Series "The Killing Season" on November 12
The newcomer will now roll out with back-to-back episodes one week later than previously announced.