or


[04/23/08 - 01:44 PM]
Discovery Communications Unveils New Brands, Content and Talent to Advertisers at 2008-09 Upfront Presentation
Discovery Communications plans to deliver 200 all-new original series and specials across its networks in the 2008-09 season.

[via press release from Discovery]

DISCOVERY COMMUNICATIONS UNVEILS NEW BRANDS, CONTENT AND TALENT TO ADVERTISERS AT 2008-09 UPFRONT PRESENTATION

-- TLC and Planet Green Debut New Programs and Hosts Not Announced Until Today --

SILVER SPRING, Md., April 23, 2008 � At its 2008-09 Upfront presentation at Jazz at Lincoln Center, Discovery Communications presented today its most ambitious programming slate to date, featuring a commitment to deliver 200 all-new original series and specials across its networks in the 2008-09 season.

"Last year we made a commitment to our audiences and advertisers to deliver strong brands, to invest in programming and in our emerging networks, and to build out our digital platforms. I'm proud to say we accomplished these goals," said David Zaslav, President and CEO, Discovery Communications. "Today, Discovery is more than just a cable company; we're a content company on multiple screens and the programs announced today will strengthen our leadership position in nonfiction entertainment."

Highlights from the New York presentation include the unveiling of two new TLC series: Singer/actor Jennifer Lopez, along with her husband, singer Marc Anthony, will be featured in a docu-series detailing the inner workings of their lives, including their many business ventures as well as behind the scenes of their personal life. Talk show host Kelly Ripa and actor husband Mark Consuelos are on board to develop several new, unscripted shows, one of which will star Ripa.

Planet Green, which will be available in 50 million homes on June 4, 2008, with more than 250 hours of all original, eco-lifestyle content, announced that ABC News' Bob Woodruff will anchor an eco-newscast for the network starting in July 2008. Lopez, Ripa and Woodruff appeared onstage, along with numerous other Discovery Communications' on-air talent, to tout their new programs.

In addition to new programming initiatives, Discovery Channel, Animal Planet and Investigation Discovery (ID.), all of which feature new logos and on-air looks, boasted recent ratings performances. In 2007, Discovery Channel delivered more adults and men in total day than ever before and the channel ranks as the #5 ad-supported cable network among male key demos. Since unveiling its new look and feel in February 2008, Animal Planet has experienced double-digit growth in both total day and primetime, and the newly minted Investigation Discovery (ID.) is the #1 ad-supported cable network in total audience growth for all of 2007 and 2008 to date.

The company also unveiled a sneak-peak video in which Oprah Winfrey discussed plans for OWN: The Oprah Winfrey Network, which debuts in the second half of 2009. In January 2008, Discovery Communications and Oprah Winfrey announced plans to create OWN, a new multi-platform media joint-venture designed to entertain, inform and inspire people to live their best lives.

Demonstrating its commitment to building out its brand entitlement in digital media, Discovery showcased its recently acquired online knowledge site HowStuffWorks.com, along with Treehugger.com and Petfinder.com. The company also touted its refreshed suite of network websites, featuring new video players, search tools, games, social communities and clips offering consumers a deeper, more interactive and engaging experience.

"Discovery owns curiosity across all platforms, making it the ultimate 'knowledge buy' for our clients," said Joe Abruzzese, President, Advertising Sales, Discovery Communications. "The power of the Discovery brand stems from our ability to provide unparalleled content and create meaningful connections with consumers. We're investing in more quality storytelling and enlisting fresh new talent that will captivate audiences and tell our clients' stories everywhere our brands live."

About Discovery Communications

Discovery Communications is the world's number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks. Discovery Communications is owned by Discovery Holding Company (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information, please visit www.discoverycommunications.com.





  [april 2008]  
S
M
T
W
T
F
S
  


· UNTITLED LOPEZ & ANTHONY PROJECT (TLC)
· UNTITLED LOPEZ & ANTHONY PROJECT (TLC)





[12/06/25 - 04:01 PM]
Video: "The Boys" Explosive Final Season Premiere Date & Teaser Drop at CCXP Brazil
The fifth and final season will premiere exclusively on Prime Video on April 8, 2026.

[12/06/25 - 02:46 PM]
Paramount and UFC Announce New Seasons of "Dana White's Contender Series" and "The Ultimate Fighter"
Beginning in 2026, Paramount+ in the U.S., Latin America, and Australia will become the exclusive home for all episodes of both series.

[12/06/25 - 02:27 PM]
Video: "School Spirits" Returns - Paramount+ Drops First Look at Season Three Premiering January 28
The date was unveiled alongside first look images at today's Paramount+ CCXP panel in São Paolo, Brazil featuring series lead and executive producer Peyton List.

[12/06/25 - 02:12 PM]
Video: Oscar-Nominee Paul Giamatti Surprises Fans at CCXP and Reveals Exclusive Scene from "Star Trek: Starfleet Academy"
The series will premiere globally with two episodes on Thursday, January 15 on Paramount+, and in Japan on Tuesday, January 23.

[12/06/25 - 10:47 AM]
Hulu Debuts First-Look Images from "The Testaments" Out of Brazil Comic Con
"The Testaments," a new chapter from the showrunner and executive producers of "The Handmaid's Tale," is coming in April 2026 to Hulu.

[12/06/25 - 10:31 AM]
Video: Date Announcement & Teaser Debut - Hulu's "Paradise" Season 2
The second season of the Emmy Award-nominated series premieres Monday, February 23 with three episodes, followed by new episodes weekly on Hulu and Hulu and Hulu on Disney+ for bundle subscribers in the US and Disney+ internationally.

[12/05/25 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" improved on the previous week in Total Viewers and Adults 18-49, hitting nine-week highs in both measures.

[12/05/25 - 03:30 PM]
In Anticipation of "Avatar: Fire and Ash," ABC News to Premiere Two New Specials This December
First up: "Avatar: A New Era - Special Edition of 20/20" premieres Friday, December 12 on ABC.

[12/05/25 - 02:05 PM]
ESPN Networks Deliver Best College Football Regular Season Since 2011; "College GameDay Built by The Home Depot" Scores Most-Watched Season Ever
ESPN networks aired the most-watched game in 34 of 42 key Saturday windows, including seven of 14 noon windows, 13 of 14 late afternoon windows and all 14 prime windows.

[12/05/25 - 12:35 PM]
2025 CFB Viewership Surges on FOX & FS1
The 2025 regular season wrapped with big numbers for "Big Noon Saturday," "Big Noon Kickoff" and more - including year-over-year gains across the board.

[12/05/25 - 11:00 AM]
CBS Premiere Week Episodes Post Gains and Lead In Live Plus 35-Day Multiplatform Viewership
"Tracker" delivered 17.3 million viewers, up +6% versus its year-ago premiere.

[12/05/25 - 10:05 AM]
"Landman" Booms Into a Third Season Renewal and Breaks Viewing Records on Paramount+
The second season is set to be a top three series among all original content the week of November 17 and a top two series for the week of November 24 according to Nielsen preliminary data.

[12/05/25 - 09:45 AM]
Video: "Taylor" - A CW Documentary Special - Trailer
The special - airing Saturday, December 13 - explores the global phenomenon of Taylor Swift and digs deep across the musician's 20-year career, a period that has seen her transcend the realm of pop star to become a cultural icon like no other.

[12/05/25 - 08:45 AM]
ESPN Delivered Most-Watched Women's College Volleyball Season on Record
Said coverage averaged 190,000 viewers, up 36% from the 2024 season.

[12/05/25 - 08:31 AM]
Peacock Exclusively Streams Monkeypaw Productions' "Him" Beginning December 19
The film stars Marlon Wayans, Tyriq Withers, Julia Fox, Tim Heidecker, Jim Jefferies and more.