or


[05/12/08 - 10:32 AM]
The CW to Partner with Media Rights Capital for Original Primetime Programming Sunday Nights
"This is a strategic move by The CW that will give viewers more original programming on Sunday nights than we have ever had," said The CW's Dawn Ostroff.

[via press release from The CW]

THE CW TO PARTNER WITH MEDIA RIGHTS CAPITAL FOR ORIGINAL PRIMETIME PROGRAMMING SUNDAY NIGHTS

STRATEGIC PROGRAMMING ALLIANCE WILL LAUNCH SUNDAY NIGHT LINEUP FOR 2008-09 SEASON WITH FOUR NEW SHOWS FROM MRC

May 9, 2008 (Burbank, CA) � The CW is aligning with Media Rights Capital to program its Sunday night primetime programming block for the 2008-09 broadcast television season. The strategic alliance between the two companies will take effect in Fall 2008 and feature four new programs�two comedies and two dramas�from top producers and creative talent. The joint announcement was made today by Dawn Ostroff, President, Entertainment, The CW, John Maatta, Chief Operating Officer, The CW and Keith Samples, President, Television, Media Rights Capital.

"This is a strategic move by The CW that will give viewers more original programming on Sunday nights than we have ever had," said Ostroff. "As the leading independent producer of television programming, MRC will bring a slate of high-quality entertainment to our air on the most competitive night on television, while we will focus our resources and efforts on strengthening our Monday through Friday schedule."

"This kind of alliance is becoming common in our business, and it's a win for all involved�affiliates, advertisers and viewers," said Maatta. "It will also allow our sales team more opportunity to capitalize on our new Friday night schedule with the departure of wrestling, as that is such a critical night for retailers and marketers with a weekend product push."

"We are thrilled to team with The CW and bring our new shows to their air," said Samples. "Our blend of comedy and drama will be exciting, accessible and a perfect fit for the network and its affiliate constituency. We have been building momentum at MRC and will continue to drive our business with innovative partnerships like this one."

"When we decided to get into the television business we knew the ground was shifting," said Modi Wiczyk and Asif Satchu, co-CEOs of MRC. "By partnering with the best talent and a network like The CW, whose conception was based on innovation, Sunday nights have suddenly become our favorite night of the week."

"We have great confidence in the producing skills and talent at MRC," said Ed Wilson, president of Tribune Broadcasting. "We think this is a great move, and as The CW Network begins expanding its audience reach on Sunday, our local stations will certainly benefit."

Details on MRC's Sunday night programs on The CW will be announced shortly.

About The CW:

The CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays from 7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 p.m. ET and a five-hour Saturday morning animation block. Altogether, The CW programs 30 hours a week over seven days. For more information, visit www.cwtv.com.

About Media Rights Capital:

MRC is a leading independent film, television and digital studio. The company specializes in the creation of premium content, custom building distribution for each of its projects and partnering directly with leading creative talent. 2008 film projects include "Shorts," written and directed by Robert Rodriguez; "The Box," written and directed by Richard Kelly and starring Cameron Diaz; "Linha de Passe," written and directed by Walter Salles; "Foxcatcher," written and directed by Bennett Miller; "Alfred Hitchcock and the Making of Psycho" and new films by Sacha Baron Cohen and Todd Field. Upcoming television projects include "The Goode Family" created by Mike Judge, John Altschuler and Dave Krinsky for ABC; "Outnumbered" by Larry Levin for Fox Television; "The Life and Times of Tim" created by Steve Dildarian, premiering in June on HBO; "Rita Rocks" and "Libertyville" for Lifetime Television; "Krod Mandoon" for Comedy Central; and a newly conceived "Name That Tune" in an unmatched cross-network arrangement between MTV, VH-1 and CMT. MRC is producing digital projects including an original series with Raven-Symone and an upcoming animated series with original characters created by Seth MacFarlane, with initial distribution through Google and YouTube.





  [may 2008]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/16/18 - 08:24 AM]
Saturday's Broadcast Ratings: UFC Sparks Demo Victory for FOX
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/15/18 - 08:39 AM]
Friday's Broadcast Ratings: FOX Continues Demo Win Streak
The network has won the night among adults 18-49 for 12 straight weeks.

[12/14/18 - 11:23 PM]
Development Update: Friday, December 14
Updates include: Netflix renews "My Next Guest Needs No Introduction with David Letterman"; NBC developing small screen take on podcast "The Black Tapes"; and DHX Media to bring the Peanuts characters to Apple.

[12/14/18 - 02:23 PM]
Bravo Media's "Married to Medicine" Season 6 Three-Part Reunion Hits a Fever Pitch on Friday, December 21 at 9PM ET/PT
The subsequent installments will air Sunday, January 6 and 13 at 9:00/8:00c.

[12/14/18 - 01:42 PM]
Superstar Recording Artists Jennifer Hudson, Kelly Clarkson, John Legend, Dierks Bentley, Halsey, Marshmello and Bastille, Panic! At the Disco, Brynn Cartelli and More to Perform on "Voice" Finale
The season finale will also feature special musical collaborations with the Top 4 finalists, which will be announced soon.

[12/14/18 - 12:01 PM]
Netflix Picks Up "Bonding" from Rightor Doyle
The dark comedy centers on the relationship between former high-school BFFs, Pete, a recently out gay man, and Tiff, a grad student and secretly one of New York City's top dominatrixes, who reconnect in an unexpected way years later.

[12/14/18 - 10:03 AM]
HBO Films' "Brexit," Starring Benedict Cumberbatch, Debuts Jan. 19
This provocative feature-length drama goes behind the scenes, revealing the personalities, strategies and feuds of the Leave and Remain campaigns.

[12/14/18 - 10:00 AM]
ABC Television Network Orders Additional Episodes of Comedies "black-ish," "The Goldbergs," "The Kids Are Alright" and "Single Parents" for the 2018-2019 Season
"Black-ish" has received two additional episodes while the others have been extended by one episode.

[12/14/18 - 09:06 AM]
Video: Showtime(R) Releases Official Poster and New Teaser for "Black Monday"
The 10-episode series will premiere on Sunday, January 20 at 10:00/9:00c.

[12/14/18 - 09:05 AM]
"Strike Back" Begins Season Six Jan. 25 on Cinemax
The show follows the explosive escapades of Section 20, an elite, multinational, covert special ops team, as it spans the globe fighting a vast web of interconnected criminal and terrorist activity.

[12/14/18 - 08:23 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Powers FOX Victory
The network's last Thursday game of the season delivers top honors in total viewers and adults 18-49.

[12/14/18 - 08:03 AM]
Video: "Russian Doll" Season 1 - Date Announcement - Netflix
From Natasha Lyonne, Amy Poehler and Leslye Headland comes "Russian Doll," February 1 on Netflix.

[12/14/18 - 08:01 AM]
DC Universe: The Ultimate Holiday Binge-Watching Destination Anchored with the Season Finale of Original Series "Titans" on December 21
97% of members have watched the exclusive original "Titans."

[12/13/18 - 11:22 PM]
Development Update: Thursday, December 13
Updates include: CBS revealed to have settled sexual harassment case with Eliza Dushku; Logan Lerman in talks to lead Amazon's "The Hunt"; and Jennifer Garner, J.J. Abrams to re-team for Apple's "My Glory Was I Had Such Friends."

[12/13/18 - 03:14 PM]
Red Nose Day Returns to NBC for Fifth Year with a Special Night of Programming on Thursday May 23, 2019
In 2019, the multi-week fundraising campaign will culminate on Red Nose Day, Thursday, May 23 with a three-hour block of Red Nose Day-themed programming on NBC.