or


[05/14/08 - 03:03 PM]
CBS and Eqal Team Up for First-Of-Its-Kind Partnership to Create Integrated TV and Online Shows
The partnership, while non-exclusive, gives CBS a "first look" in terms of collaborating on new multi-platform show concepts developed by EQAL.

[via press release from CBS]

CBS AND EQAL TEAM UP FOR FIRST-OF-ITS-KIND PARTNERSHIP TO CREATE INTEGRATED TV AND ONLINE SHOWS

CBS Taps the Social Entertainment Pioneers Behind lonelygirl15 and KateModern to Extend TV Narratives Online and to Mobile

NEW YORK and LOS ANGELES, May 14 - CBS and EQAL today announced a partnership to create and produce multi-platform television, online and mobile entertainment for existing and future CBS television productions.

The collaboration between EQAL, the social entertainment company founded by Miles Beckett and Greg Goodfried, creators of the Web's two most successful interactive drama series lonelygirl15 and KateModern, and CBS, will materialize in several ways. The partnership, while non-exclusive, gives CBS a "first look" in terms of collaborating on new multi-platform show concepts developed by EQAL. In addition, EQAL will act as a consulting partner to CBS to help create experiences that extend the narrative of its television shows to online and mobile platforms.

Under the terms of the partnership, EQAL will work closely with CBS television writers at the script and production level to write, produce and direct online narratives that tie directly into the television series and promote the network telecasts.

"This partnering signals CBS's attention to the Web as a new medium across both Interactive and the Network," said Quincy Smith, President, CBS Interactive. "EQAL is at the forefront of developing and applying content online. CBS is thrilled to add their talents and energy into the mix as we create CBS show experiences for the Web."

Miles Beckett, CEO of EQAL added, "Until now, online content associated with TV shows has had virtually no real connection to the show's narrative experience. What CBS and EQAL are coming together to create is groundbreaking and will be the first time that television stories will be extended and amplified online in a way that takes full advantage of the Internet's capabilities for interaction and community. The extended narratives online will give fans and viewers the opportunity for a whole new level of engagement both in between airings of the TV episodes and as standalone plot lines."

In addition to consulting with CBS writing teams and jointly producing online brand extensions for existing shows, EQAL will also build and provide the entire technology infrastructure to host the online show components.

"This agreement takes us one step further into the multi-platform future with our television content serving as a spring board to create storytelling experiences that are entertaining and meaningful to the audience, valuable for the advertiser and revenue generating for our company," said Nancy Tellem, President, CBS Paramount Television Network Television Entertainment Group. "We think the innovators at EQAL combined with the creators of our television content offers great entertainment potential for the digital world and added promotional opportunity for our television series."

EQAL is the world's leading producer of online interactive shows, having paved the way with lonelygirl15 and KateModern. Collectively the two series have attracted more than 150 million views and hundreds of thousands of fans around the world. EQAL's success stems from its approach to the Internet as a completely new and different entertainment medium. EQAL weaves together the best elements of traditional storytelling and video production with interactive experiences that are native to the Web in order to build passionate online communities.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to http://www.cbscorporation.com/.

About EQAL

EQAL (pronounced "Equal") is a social entertainment company dedicated to changing the way content is consumed. Merging technology with creative development and production expertise, EQAL is a leader in the creation of truly interactive shows. Formerly known as LG15 Studios/Telegraph Ave. Productions, the company produces the two most successful online interactive dramas: lonelygirl15 and KateModern. Through partnerships with independent producers, traditional media companies, and multi-national brands, EQAL is dedicated to building online communities that engage users like never before. EQAL is headquartered in Los Angeles with offices in London. For more information: http://www.eqal.com/.





  [may 2008]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/10/25 - 12:15 PM]
Emmy Award Winner Eric Stonestreet to Guest Star in Showtime Original Series "Dexter: Resurrection"
The new original drama series stars SAG and Golden Globe winner Michael C. Hall in the titular role of Dexter Morgan.

[03/10/25 - 10:17 AM]
Max Renews "Conan O'Brien Must Go" for a Third Season and Shares First Look at Season Two Debuting in May
Conan visits New Zealand, Austria, and Spain in the show's second season.

[03/10/25 - 09:49 AM]
Great American Media Announces "40 Days of Lent: A Journey of Faith and Reflection" on Great American Family and Great American Pure Flix
Great American Family will present "Forty-Seven Days With Jesus," starring Yoshi Barrigas and Catherine Lidstone, which premieres Saturday, April 19.

[03/10/25 - 09:31 AM]
Video: Preview - Spring Into Love 2025 - Starting Saturday March 22 on Hallmark Channel
Spring is in the air with all-new original movie premieres on Hallmark Channel!

[03/10/25 - 09:01 AM]
Max Announces "The Official Big Bang Theory Podcast" in Collaboration With Warner Bros. Unscripted Television, Debuting March 17
Hosted and executive produced by Jessica Radloff, the podcast will analyze and explore every episode starting with seasons one and two with the cast and crew who were instrumental in the creation of the series.

[03/10/25 - 09:01 AM]
Video: Date Announcement & Teaser Debut - Hulu Original Series "The Secret Lives of Mormon Wives" Season Two (Premieres May 15)
Hulu's most-watched unscripted series of last year, "The Secret Lives of Mormon Wives," will return on May 15 with all 10 episodes.

[03/10/25 - 09:01 AM]
Get Ready to Rock DJ When the Oscar-Nominated Robbie Williams Musical Biopic, "Better Man," Premieres Exclusively on Paramount+ March 11
This powerful and soul-stirring movie from director Michael Gracey will touch your heart, whilst remaining honest and raw to its subject matter: entertainer Robbie Williams.

[03/10/25 - 08:55 AM]
"Dr. Pimple Popper: Breaking Out" to Premiere Mondays Beginning April 21 Only on Lifetime
For the first time, Dr. Lee will be inviting several proteges, the next generation of dermatologists, into the operating room with her to pass on her unique knowledge and skill set.

[03/10/25 - 08:31 AM]
Women's College Basketball Across ESPN Platforms Scores Most-Watched Regular Season Since 2008-09
It was also the most-consumed season on record for ESPN platforms with more than 2.9 billion total minutes watched of live women's college basketball games.

[03/10/25 - 08:01 AM]
"Kill Tony" Comedy Specials Coming to Netflix
The first of three new specials will film at The Comedy Mothership in Austin, Texas and premiere exclusively on Netflix on April 7.

[03/10/25 - 08:01 AM]
The Hit Comedy Series "The Neighborhood" Renewed by CBS for an Eighth and Final Season for 2025-2026
"The brilliant cast and creative team at 'The Neighborhood' led by the incomparable Cedric the Entertainer have brought levity, laughter and poignant storylines to Monday nights for seven incredible seasons," said Amy Reisenbach, president of CBS Entertainment.

[03/10/25 - 08:00 AM]
AXS TV Named the Official Television Network of the "2025 iHeartPodcast Awards Live at SXSW," Airing on Tuesday, March 11 at 8P ET
As part of the festivities, the awards feature an impressive roster of all-star presenters boasting Annaleigh Ashford and Melissa Moore, Cam Jordan, Chelsea Handler, Dennis Quaid, Ed Helms, Georgia Hardstark and Karen Kilgariff, Joe Manganiello, Kyle MacLachlan, Sarah Spain, Sophia Bush, and many more.

[03/10/25 - 07:01 AM]
Netflix Unveils the Release Date for Its New Documentary Series, "Carlos Alcaraz: My Way"
"Carlos Alcaraz: My Way" will premiere globally on Netflix on April 23.

[03/10/25 - 06:09 AM]
Matt Barrie Signs Multi-Year Deal with ESPN, Continues Multi-Faceted Role Across "SportsCenter" and College Football
"ESPN has been my home for 12 years, and there's no other place I'd rather continue my career," said Barrie. "I'm a college football junkie, and a golf nerd, so this job is perfect for me."

[03/10/25 - 06:01 AM]
Video: "You" Season 5 - Official Trailer - Netflix
Joe's story comes full circle to New York, as a family conflict threatens his glamorous marriage and an alluring new crush revives his darkest impulses.