Adrian Grenier and His Environmental Entourage Go Green With Style in Planet Green's New Series, ALTER ECO
SILVER SPRING, Md., May 15 -- When it comes to being
green, Adrian Grenier practices what he preaches in ALTER ECO. This
exclusive new series shows viewers how easy it is to embrace the green life
and reduce their carbon footprint -- all with a sense of sustainable style.
Featuring Grenier and three of his environmentally-conscious friends, the
series takes a look at everyday, eco-friendly choices on all levels. From
the complete environmental renovation of an L.A. home to a surprise visit
to a busy family striving to be kinder to the planet, this 13-part series
is sure to entertain viewers representing all shades of green. ALTER ECO
(formerly called 'The Green Life') premieres on Monday, June 9, at 9 PM
(ET/PT) on Planet Green. In addition, a sneak preview of ALTER ECO will air
on Planet Green's launch night on June 4 at 10 PM (ET/PT).
ALTER ECO introduces Grenier's one-of-a-kind 'Green Team', a cast of
eco-visionaries that include charismatic green guru Boise Thomas,
sustainable style expert and fashion model Angela Lindvall and
eco-renovation master Darren Moore. The team's mission is to help all kinds
of folks -- from celebrities to average Joes -- take small steps to live
more earth-friendly lifestyles. The three take on unique tasks such as
overhauling a trendy L.A. hotspot with salvaged materials to hopping on
their snowboards for "slope testing" in the latest in sustainable gear.
With so many people striving to be more environmentally friendly, ALTER
ECO helps guide greenie hopefuls with fun and fashionable suggestions to
incorporate the eco-friendly movement into their lives. This series
illustrates how each and every person can make green a part of their life
that is simple, fun and good for Mother Earth.
An accomplished actor, musician and director, Adrian Grenier is best
known for his role as Vincent Chase in HBO's hit series "Entourage." Most
recently, he was seen in Woody Allen's "Anything Else" and "Love in the
Time of Money", which premiered at the Sundance Film Festival. A filmmaker
in his own right, Grenier has written and directed several short films and
a documentary, "Shot in the Dark." A self-taught musician, Grenier attended
Manhattan's prestigious LaGuardia High School for Music & Art and the
Performing Arts and plays in the band The Honey Brothers.
ALTER ECO is produced for Planet Green by GRB/Villians. Gary R. Benz,
Peter Glatzer, Adrian Grenier and Michael Branton are executive producers
for GRB/Villians and Timothy Kuryak is executive producer for Planet Green.
Planet Green is Discovery Communications' global, cross-company
initiative with a commitment to document, preserve and celebrate the
planet, including the first-ever 24-hour eco-lifestyle television network
scheduled to launch in 2008 to more than 50 million homes. Planet Green
speaks to people who want to understand green living and to those who truly
want to make a difference by providing tools and information to meet the
critical challenge of protecting our environment. Planet Green will meet
the demands of consumers and viewers by providing content that will
enlighten empower and most importantly, entertain.