[05/15/08 - 11:03 AM]
Adrian Grenier and His Environmental Entourage Go Green with Style in Planet Green's New Series, Alter Eco
A sneak preview of ALTER ECO will air on Planet Green's launch night on June 4 at 10 PM (ET/PT).

[via press release from Planet Green]

Adrian Grenier and His Environmental Entourage Go Green With Style in Planet Green's New Series, ALTER ECO

SILVER SPRING, Md., May 15 -- When it comes to being green, Adrian Grenier practices what he preaches in ALTER ECO. This exclusive new series shows viewers how easy it is to embrace the green life and reduce their carbon footprint -- all with a sense of sustainable style. Featuring Grenier and three of his environmentally-conscious friends, the series takes a look at everyday, eco-friendly choices on all levels. From the complete environmental renovation of an L.A. home to a surprise visit to a busy family striving to be kinder to the planet, this 13-part series is sure to entertain viewers representing all shades of green. ALTER ECO (formerly called 'The Green Life') premieres on Monday, June 9, at 9 PM (ET/PT) on Planet Green. In addition, a sneak preview of ALTER ECO will air on Planet Green's launch night on June 4 at 10 PM (ET/PT).

ALTER ECO introduces Grenier's one-of-a-kind 'Green Team', a cast of eco-visionaries that include charismatic green guru Boise Thomas, sustainable style expert and fashion model Angela Lindvall and eco-renovation master Darren Moore. The team's mission is to help all kinds of folks -- from celebrities to average Joes -- take small steps to live more earth-friendly lifestyles. The three take on unique tasks such as overhauling a trendy L.A. hotspot with salvaged materials to hopping on their snowboards for "slope testing" in the latest in sustainable gear.

With so many people striving to be more environmentally friendly, ALTER ECO helps guide greenie hopefuls with fun and fashionable suggestions to incorporate the eco-friendly movement into their lives. This series illustrates how each and every person can make green a part of their life that is simple, fun and good for Mother Earth.

An accomplished actor, musician and director, Adrian Grenier is best known for his role as Vincent Chase in HBO's hit series "Entourage." Most recently, he was seen in Woody Allen's "Anything Else" and "Love in the Time of Money", which premiered at the Sundance Film Festival. A filmmaker in his own right, Grenier has written and directed several short films and a documentary, "Shot in the Dark." A self-taught musician, Grenier attended Manhattan's prestigious LaGuardia High School for Music & Art and the Performing Arts and plays in the band The Honey Brothers.

ALTER ECO is produced for Planet Green by GRB/Villians. Gary R. Benz, Peter Glatzer, Adrian Grenier and Michael Branton are executive producers for GRB/Villians and Timothy Kuryak is executive producer for Planet Green.

Planet Green is Discovery Communications' global, cross-company initiative with a commitment to document, preserve and celebrate the planet, including the first-ever 24-hour eco-lifestyle television network scheduled to launch in 2008 to more than 50 million homes. Planet Green speaks to people who want to understand green living and to those who truly want to make a difference by providing tools and information to meet the critical challenge of protecting our environment. Planet Green will meet the demands of consumers and viewers by providing content that will enlighten empower and most importantly, entertain.

  [may 2008]  


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