[06/24/08 - 10:05 AM]
Discovery Networks Bring Their Quality Brands and World Class Programming to Blockbuster Stores
Blockbuster will carry more than three dozen retail titles from Discovery Channel, TLC, Animal Planet, Discovery Kids and The Military Channel.

[via press release from Discovery]

Discovery Networks Bring their Quality Brands and World Class Programming to Blockbuster Stores

Popular Non-Fiction Titles from Discovery Channel, Animal Planet, TLC & Others To Be Sold in Participating Stores Nationwide

SILVER SPRING, Md., June 24 -- Entertainment lovers who have a curiosity about the world around them can now turn to their local BLOCKBUSTER(R) store to purchase the high quality nonfiction entertainment found on Discovery Channel, Animal Planet, and other Discovery networks. Discovery Communications, the number-one nonfiction media company in the world, today announced an agreement with Blockbuster Inc. to sell signature programs and series from its family of networks on DVD at more than 2,500 participating BLOCKBUSTER stores around the U.S.

Blockbuster will carry more than three dozen retail titles from Discovery Channel, TLC, Animal Planet, Discovery Kids and The Military Channel. Titles include popular current series such as Discovery Channel's Man vs. Wild and Dirty Jobs, Animal Planet's Meerkat Manor, TLC's Best of Little People Big World, The Military Channel's Wings and Battlefield Diaries, and signature programs such as Discovery Channel's annual Shark Week compilation and the critically acclaimed Planet Earth.

Participating BLOCKBUSTER stores will feature dedicated Discovery-branded displays to make it easy for customers to find the product. Blockbuster will also feature trailers and Discovery Networks program content on their in-store television network.

"Our agreement with Blockbuster will be a boon for customers who want greater access to the Discovery networks' award-winning and popular programs and series," said Patrick Gates, president and general manager of Discovery Commerce, which includes Discovery's home video division. "We're now making all the great content on the Discovery Channel as close the neighborhood Blockbuster store."

"Blockbuster is committed to providing the widest possible array of quality entertainment, so we are very excited that we can now offer customers the engaging nonfiction programming found on Discovery's world-class networks," said Alan Ziegel, director, retail film, Blockbuster Inc.

About Discovery Communications

Discovery Communications is the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery's 100-plus worldwide networks are led by Discovery Channel, TLC, Animal Planet, Science Channel, Discovery Health and HD Theater, with digital media properties including HowStuffWorks.com. Discovery Communications is owned by Discovery Holding Company (Nasdaq: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information, please visit http://www.discoverycommunications.com.

About Blockbuster

Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of in-home movie and game entertainment, with more than 7,700 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at http://www.blockbuster.com.

  [june 2008]  


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