or


[07/01/08 - 08:27 AM]
Grammy(R) Winner Gretchen Wilson Lends Empowering Voice to Marketing Campaign for Second Season of TNT's Critically Acclaimed Hit Drama Saving Grace
The campaign is centered on the concept "Embrace Your Grace," which invites viewers "to celebrate who they are - flaws and all - and follow their instincts to live life to its fullest."

[via press release from TNT]

Grammy(R) Winner Gretchen Wilson Lends Empowering Voice To Marketing Campaign for Second Season Of TNT's Critically Acclaimed Hit Drama SAVING GRACE

Specially Created Music Video of Wilson's "Work Hard, Play Harder" Features Clips from Hit Series Starring Oscar(R) Winner Holly Hunter

TNT's SAVING GRACE Returns for Second Season Monday, July 14, at 10 p.m. (ET/PT)

Grammy(R)-winning country music recording artist Gretchen Wilson takes center stage in TNT's multi-platform marketing campaign for the second season of the network's provocative drama SAVING GRACE, starring Oscar(R) winner Holly Hunter. The campaign is centered on the concept "Embrace Your Grace," which invites viewers to celebrate who they are � flaws and all � and follow their instincts to live life to its fullest, much like Hunter's character in the series.

Wilson performs her new song "Work Hard, Play Harder" from her upcoming fall release in a special music video that features clips from SAVING GRACE. The video will be shown a number of times on TNT, including during the network's live coverage July 5 of the NASCAR Coke Zero 400 Powered by Coca-Cola. The video will also be seen on TNT's sister networks, TBS and truTV. It will also appear in Regal Cinemas nationwide and is currently viewable online at tnt.tv.

SAVING GRACE returns for its second season Monday, July 14, at 10 p.m. (ET/PT).

"This campaign is about strong women who follow their instincts, their intuition and their guts. It's about women who never back down," said Tricia Melton, senior vice president of marketing for TNT, TBS and Turner Classic Movie (TCM). "Gretchen Wilson truly embodies the �Embrace Your Grace' code, especially with her new song �Work Hard, Play Harder.' The video showcases her strength, attitude and defiant spirit, all of which match the heart and soul of Holly Hunter's Det. Grace Hanadarko in SAVING GRACE."

Wilson's "Work Hard, Play Harder" music video opens with the singer driving a vintage Corvette convertible with gleaming hubcaps. On the radio, the grainy sound of a female announcer says, "Now folks, it's time to Embrace Your Grace. Time to work hard, then play harder." Wilson sings the song as she drives down a scenic road, long hair flying in the wind.

After arriving at an outdoor party, Wilson sings the rest of the song as scenes from SAVING GRACE are shown along with graphics that deliver some of the "Embrace Your Grace" philosophies: "Live white hot," "Trust your instincts," "Take a stand," "Ask the big questions," "Own who you are," "No apologies" and "Go with your gut."

Gretchen Wilson's meteoric rise, the kind experienced by only a handful of artists, is that rare instance where talent and moment meet to form a cultural tidal wave. Her first single, "Redneck Woman," spent five weeks at #1. Her debut album, Here for the Party, sold more than 5 million copies. She won multiple awards, including a Grammy and ACM, CMA and AMA nods for best female vocalist. She toured to large and raucous crowds around the world. She wrote the autobiography Redneck Woman: Stories from My Life, which landed on the New York Times bestseller list. Her second CD, All Jacked Up, rode enthusiastic reviews to platinum status. She just released her third album, One of the Boys, which solidifies her position as one of contemporary country music's most original and multi-faceted female artists.

In addition to the Wilson music video, TNT's "Embrace Your Grace" campaign for SAVING GRACE will include a special community section of the Saving Grace site, EmbraceYourGrace.com, which will feature blogs from prominent women writers; storefront window displays; "wild" postings of ads in New York and Los Angeles; radio promotions; and street teams handing out "Embrace Your Grace" T-shirts at major events in several key markets.

SAVING GRACE stars Hunter as Grace Hanadarko, an intense Oklahoma City police detective at the top of her field. She is a forceful investigator whose wild personal life translates into a no-holds-barred approach to her detective work. When her life reaches its darkest, Grace begins being visited by an unconventional angel named Earl (Leon Rippy), who is determined to help her come to terms with her past so that she can get her future on track. The show co-stars Kenneth Johnson, Bailey Chase, Laura San Giacomo, Lorraine Toussaint, Gregory Cruz and Dylan Minnette.

Scoring big in its first season, SAVING GRACE was one of ad-supported cable's top new series of 2007, averaging 4.7 million viewers. It comes to TNT from creator Nancy Miller. Hunter, who earned Golden Globe(R) and Screen Actors Guild Award(R) nominations for her work in the series, also serves as producer.

Turner Network Television (TNT), television's destination for drama and one of cable's top-rated networks, offers original series, including the acclaimed and highly popular detective drama The Closer, starring Kyra Sedgwick; Saving Grace, starring Holly Hunter; Raising the Bar, starring Mark-Paul Gosselaar, Gloria Reuben and Jane Kaczmarek; Leverage, starring Timothy Hutton; and Truth in Advertising, with Eric McCormack and Tom Cavanagh. TNT is also home to powerful one-hour dramas, such as Bones, Cold Case, Law & Order, Without a Trace, ER and Charmed; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards(R); and championship sports coverage, including NASCAR and the NBA. TNT is available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [july 2008]  
S
M
T
W
T
F
S
  


· SAVING GRACE (TNT)





[10/06/26 - 10:03 AM]
Video: Tubi Drops Trailer for New Original Docuseries "Just One Before I Die" Featuring an Inside Look at the Buffalo Bills Fanbase
The five-episode docuseries features interviews with Chad Michael Murray, Dion Dawkins, Ryan Fitzpatrick, Jim Kelly, Andre Reed, Adam Schefter, Nick Wright, and more.

[10/06/26 - 10:00 AM]
Video: Date, Trailer, Key Art Debut - Hulu's "Swipe Right on the Devil"
"Swipe Right on the Devil" premieres October 22 with all three episodes on Hulu and Hulu on Disney+ for bundle subscribers in the US and on Disney+ internationally.

[10/06/26 - 09:48 AM]
Nashville Sets the Stage for New Season of HGTV's Hit Home Renovation Competition Series "Rock the Block" Slated for 2027
"Rock the Block," which attracted 16.4 million viewers across linear and streaming to its last run, will feature seven fresh episodes hosted by popular carpenter, craftsman and design expert Ty Pennington.

[10/06/26 - 09:20 AM]
Acorn TV Welcomes Frasier's Peri Gilpin as Guest Star in Highly Successful Brooke Shields-led Murder Mystery, "You're Killing Me"
Gilpin will guest star as Allie's (Shields) sister, Audra Chandler, a critically acclaimed writer with more awards than William Faulkner.

[10/06/26 - 09:01 AM]
Video: Peacock Debuts Official Trailer & New Images for "The Good Daughter"
Rose Byrne, Meghann Fahy, Brendan Gleeson, Olivia Williams, and Harper Steele star in the series, premiering November 12.

[10/06/26 - 09:01 AM]
Video: "All the Queen's Men" - Season 5 Part 2 - Official Trailer - Paramount+
With Madam's (Eva Marcille) life hanging by a thread and the shooter still at large, the dancers of Eden are left shaken and uncertain.

[10/06/26 - 09:00 AM]
New Docuseries "The Boy Who Stole Billions?" with Exclusive Interviews from Crypto FTX Founder Sam Bankman-Fried Coming to Prime Video
The three-part docuseries from Propagate will premiere in November.

[10/06/26 - 07:29 AM]
WWE Money in the Bank Streams Saturday, October 10 Exclusively on the ESPN App with ESPN Unlimited Plan
ESPN will also debut the WWE Money in the Bank Special on Wednesday, October 7, at 2:30 p.m. on ESPN2.

[10/06/26 - 07:01 AM]
Netflix Taps IMG as Production Partner for FIFA Women's World Cup Brazil 2027
The tournament will mark Netflix's most ambitious sports production to date.

[10/06/26 - 06:01 AM]
Roku Greenlights New Limited Series "Scarlett Holmes" Starring Lucy Hale
A modern descendant of Sherlock Holmes, "Scarlett Holmes" (Lucy Hale) has inherited her family's legendary powers of observation, but instead of solving crimes, she takes on mysteries of love, dating, and relationships.

[10/06/26 - 06:01 AM]
Video: "Heartland" - Official Trailer - Netflix
Jessica Chastain, Garrett Hedlund, Carter Faith, Ross Lynch, Paul Sparks, Jennifer Nettles and John Hawkes star in the film, premiering November 13.

[10/06/26 - 06:01 AM]
The Television Academy and Prime Video Announce Historic, Multiyear Deal to Exclusively Stream the Emmy Awards Globally
The historic pact succeeds the Television Academy's traditional "Wheel Deal" rotation among broadcast networks ABC, CBS, FOX and NBC, which concluded with this year's telecast.

[10/06/26 - 05:49 AM]
Apple TV Announces "The Choir," A New Comedic Drama from Ruth Jones and James Corden
The ensemble cast includes Tom Davis, Rosie Sheehy, Susan Brown, Jason Watkins, David Harewood, Alexandria Riley, Sylvestra Le Touzel, Tom Edden, Gary Lamont, Emily Lloyd-Saini, Stephen Leask, Luiis Rouf, Jo Foster, Evie Jones, and Farrah Abbassy.

[10/06/26 - 05:39 AM]
Paramount Completes Acquisition of Warner Bros. Discovery, Creating a New Global Entertainment Leader, Skydance
The combination builds on the storied history of two of the world's most recognizable entertainment companies, forming a single creative powerhouse.

[10/06/26 - 03:31 AM]
Video: "The Traitors Telugu" - Official Trailer - Prime Video
Hosted by Tejja Sajja, "The Traitors" is a brutal game of betrayal where 20 contestants face daily eliminations for a grand prize.