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[07/09/08 - 04:44 PM]
G4 Presents Unprecendeted Week-Long Primetime Coverage as the Official Broadcaster of the 2008 E3 Media & Business Summit
G4 is bringing viewers 17 hours of jam-packed coverage from the 2008 E3 Media and Business Summit.

[via press release from G4]

G4 PRESENTS UNPRECENDETED WEEK-LONG PRIMETIME COVERAGE AS THE OFFICIAL BROADCASTER OF THE 2008 E3 MEDIA & BUSINESS SUMMIT

Televisions Most Comprehensive Coverage Includes more than 17 Hours of Original Live Programming, Commercial-Free Live Coverage of Microsoft, Nintendo and Sony Spotlight Press Conferences, and Over 30 Exclusive Live Demos Including Gears of War 2, Rock Band 2 and the World Premiere of Fallout 3

Special "E3 2008 Headquarters" Section at G4tv.com/E3 Features Live Streaming Press Conference Coverage, Debuts HD Trailers and In-Game Footage, and Delivers Complete Round-the-Clock News

LOS ANGELES, July 9, 2008 � Once again, E3, the videogame industry's biggest event of the year, will be closed to the public but fans need not fear. G4 is bringing viewers 17 hours of jam-packed coverage from the 2008 E3 Media and Business Summit. Topping the list of highlights are more than 30 live hands-on demos of the biggest games, and unprecedented commercial free "Spotlight" coverage from each of three major press conferences, including the Microsoft, Sony and Nintendo media events. G4's live coverage begins Monday, July 14 at 1 pm ET/PT and continues all week long. For a complete schedule, please see below.

"With respect to entertainment, videogames have emerged as the leading influencer among today's generation of young men�and E3 feeds their obsession" said Neal Tiles, President, G4. "With an unprecedented 17 hours of coverage from this year's E3, we are delivering on the network's promise to be the only TV destination that fuels today's plugged-in generation's addiction for the latest in must-have videogames, tech, gadgets and viral web culture."

As the official broadcaster of E3, G4 brings extensive coverage to viewers directly from the floor at the industry-only event taking place at the Los Angeles Convention Center. The network's Adam Sessler, Morgan Webb, Kevin Pereira and Olivia Munn will be on hand to serve up all of the breaking news and major announcements.

There's really no other TV destination that comes close to G4's unparalleled live hands-on demo line up � nearly 40 in all � including Fallout 3, Killzone 2, Gears of War 2, Ghostbusters: The Videogame, and Halo Wars. "Unlike a trailer or canned gameplay footage, a demo places you right there with the game, giving gamers what they really want-- the most immediate sense of what you'll be playing soon," said Adam Sessler, X-Play Host and G4's Editorial Director. "It's a testament to the quality of the games this year that, if you care about it, you'll be seeing it played on our stage."

G4's incredible hands-on line up includes all of the biggest games at E3: Resistance 2, Prince of Persia, Fable 2, Dead Space, Mercenaries 2, Crysis: Warhead, Star Wars: the Force Unleashed, Mortal Kombat vs. DC Universe, The Lord of the Rings: Conquest, , Far Cry 2, Tom Clancy's HAWX, Tom Clancy's Endwar, Shaun White Snowboarding, Left 4 Dead, Project Origin, , Little Big Planet, Banjo Kazooie, Viva Pinata: Trouble in Paradise, Facebreaker, Madden '09 and Street Fighter IV.

G4's coverage also includes exclusive interviews with the biggest names in videogames, including Reggie Fils-Aime, Todd Howard, Gabe Newell, John Schappert, Cliff Bleszinski, Shane Kim, Peter Molyneux, John Riccitello, Dennis Dyack, Ed Boon, Ted Price and many more.

G4 is also offering viewers comprehensive coverage via its web site at G4tv.com/E3, where live streaming coverage of all E3 press conferences, up-to-the-minute news, exclusive interviews, HD trailers and in-game play footage, screenshots, photo galleries and hands-on demos will be accessible for viewers over the Internet. G4tv.com will also feature special E3 editions of popular web-exclusive series "Freestyle 101," "The MMO Report" and "Sessler's Soapbox." Additionally, highlights of each day's coverage and web-exclusives will be available via G4 Podcasts � which rank among the industry's most downloaded � and G4 Mobile, which is now available on Verizon VCAST. Coverage will be extended to G4 on Demand (VOD) starting July 17th.

Following is a complete rundown of G4's planned coverage of E3 2008:

MONDAY, JULY 14

E3 2008 Pre-Show

1-1:30 pm, ET/PT

Adam Sessler, Morgan Webb, Kevin Pereira and Dan Hsu kick off the biggest week in videogames with the latest breaking news and announcements.

Microsoft Press Conference

1:30 pm�3:00 pm, ET/PT

G4 takes viewers inside this press conference, with complete, live and commercial-free coverage.

E3 2008 Special

7:00-9:00 pm, ET/PT

"X-Play" hosts Adam Sessler and Morgan Webb join with "Attack of the Show" hosts Kevin Pereira and Olivia Munn to preview the opening day of the video gaming world's most anticipated event. The show includes the world premiere hands-on demos of Fallout 3 with Todd Howard and Ghostbusters: The Videogame, along with exclusive new demos of Silent Hill 5, Halo Wars, Fable 2, and more. Plus an exclusive interview with Silicon Knights founder Denis Dyack.

TUESDAY, JULY 15

Nintendo Press Conference

12:00-2:00 pm, ET/PT

Live from the Kodak Theater in Hollywood, commercial-free coverage of this event kicks off Day Two of the conference.

Sony Press Conference

2:00-4:00 pm, ET/PT

The final "Big Three" press conference, live from L.A.'s legendary Shrine Auditorium, and commercial-free.

E3 Special Coverage

6:00-9:00 pm, ET/PT

Live from the E3 floor in downtown Los Angeles, Sessler, Webb, Pereira and Munn host televisions most comprehensive coverage of E3, including the latest news, biggest interviews and live demos of the biggest games. Hands-on demos include Gears of War 2, Resistance 2, Killzone 2, Prince of Persia, Street Fighter IV, Rock Band 2, Dark Void, Star wars: The Force Unleashed, The Lord of the Rings: Conquest and more.

WEDNESDAY, JULY 16

E3 Special Coverage

6:00-9:00 pm, ET/PT

Live from the E3 floor in downtown Los Angeles, Sessler, Webb, Pereira and Munn with the latest news, biggest interviews and live demos of the games fans want to see. Hands-on demos include Far Cry 2, Spore, Dead Space, Infamous, Resident Evil 5, LittleBigPlanet, Shaun White Snowboarding, Mercenaries 2, Deadly Creatures, Crysis: Warhead, Mortal Kombat vs DC Universe, Tomb Raider Underworld, and more.

THURSDAY, JULY 17

E3 Special Coverage

6:00-8:00 pm, ET/PT

Live from the E3 floor in downtown Los Angeles, Sessler, Webb, Pereira and Munn with day three of the biggest event in the videogame industry. Hands-on demos include Madden NFL 09, Mirrors Edge, Tom Clancy's HAWX, Face Breaker, Banjo Kazooie, Mirrors Edge, Project Origin, Tom Clancy's Endwar, and more.

FRIDAY, JULY 18

"X-Play's Best of E3 Awards

8:00-8:30 pm, ET/PT

X-Play, television's most watched and most trusted videogame show, Awards the Best of the Best to the most outstanding games of E3 2008. Adam Sessler is joined by "Attack of the Show" host Kevin Pereira, for the ultimate E3 awards show. X-Play's Annual Best of E3 2008 Awards highlights the coveted Game of the Show, along with other categories including Most Original Game, Best Multiplayer, Best PS3 Game, Best Wii Game, Best PC Game, Best Xbox 360 Game and more.

About Comcast Entertainment Group

Based in Los Angeles, Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming; and G4 offering the last word on gaming, technology, animation, interactivity, and "Internet culture" for the male 18-34 demo. E! is currently available to nearly 94 million cable and direct broadcast satellite subscribers in the United States. In 2006, E! launched the E! Everywhere initiative underscoring the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to satellite radio to VOD. The Style Network currently counts 59 million cable and satellite subscribers and G4, the #1 podcasted cable network in America, is available in more than 64 million cable and satellite homes nationwide.





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