or


[07/11/08 - 07:24 AM]
NBC.com Helping Users Raise Money for Charity
"Lately, we all talk about the business of digital entertainment, but this is a great reminder of the power of real community and what it can do," said Vivi Zigler.

[via press release from NBC]

NBC.COM HELPING USERS RAISE MONEY FOR CHARITY

Dunder Mifflin Infinity Members Choose Charities, Raise Funds Through The United Way

BURBANK, Calif. - July 11, 2008 - NBC.com today announced a campaign to help users raise money for charity. Members of the Dunder Mifflin Infinity (www.dundermifflininfinity.com) online community will be given the task of raising funds for the charities of their choice. The announcement was made by Vivi Zigler, President, NBC Universal Digital Entertainment.

"Lately, we all talk about the business of digital entertainment, but this is a great reminder of the power of real community and what it can do," said Zigler. "'The Office' fans are a smart and socially aware group that will no doubt seize this opportunity."

Each member of Dunder Mifflin Infinity (DMI) will vote to select which charity their branch will be supporting. Voting began on July 10th. Once the charities are chosen (on July 17th), the fundraising campaigns will commence. Users will be asked to create online campaigns encouraging other users to donate, through the United Way. The campaigns end on August 28th, with the announcements of the individual and branch winners. DMI users have already created a very successful online campaign to promote the social network, creating the groundwork for the charity task.

The list of charities includes:

The American Heart Association
St. Jude's Children's Research Hospital
The Susan G. Komen Foundation
UNICEF
Conservation International
Habitat for Humanity
Global Fund for Women
AIDS Research Alliance
The Humane Society
The Lymphoma Research Foundation

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.





  [july 2008]  
S
M
T
W
T
F
S
  


· OFFICE, THE (NBC)









[04/22/14 - 03:05 PM]
ABC to Air a Primetime Encore of "Jimmy Kimmel Live: Behind the Scandalabra" on Thursday, April 24 at 8:00 P.M. ET/PT
Said rebroadcast will replace the previously announced repeat of "Grey's Anatomy."

[04/22/14 - 02:48 PM]
Bravo Media's "Southern Charm" Earns Highest-Rated Episode of the Series with 1.2 Million Total Viewers
Bravo spins the numbers for Monday, April 21.

[04/22/14 - 02:45 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice," "DWTS" Lead Demos, Total Viewers
Plus: numbers for Food Network's "Rewrapped," Adult Swim's "The Boondocks" and FX's "Archer."

[04/22/14 - 01:06 PM]
Baseball Honors Retiring Yankee Captain on FOX Sports 1
Joe Torre narrates "Derek Jeter: A Tribute," premiering Tuesday, April 29 at 8:30/7:30c.

[04/22/14 - 12:35 PM]
Two World Heavyweight Championship Fights in Two Weeks Live Exclusively on ESPN, ESPN Deportes
Highlights include Wladimir Klitschko (61-3, 52 KOs) vs. Alex Leapai (30-4-3, 24 KOs) on Saturday, April 26 from the K├Ânig-Pilsener-Arena in Oberhausen, Germany.

[04/22/14 - 12:30 PM]
Season Premiere of "Signed, Sealed, Delivered, Hallmark Channel's Newest Original Series, Posts 1.6 Household Rating
The Hallmark Channel spins the numbers for Sunday, April 20.

[04/22/14 - 11:56 AM]
Across the Third Week of April, Adult Swim Once Again Ranks #1 in Prime Time Among Adults 18-34
Turner spins the numbers for the week of April 14-20.

[04/22/14 - 11:19 AM]
2014 Stanley Cup Playoffs Up 63% on Cable Through First 5 Days
NBC spins the numbers for its coverage of the NHL playoffs to date this season.

[04/22/14 - 11:18 AM]
Disney XD Soars to Its #2 Week in the Network's History in Prime in Total Viewers and Near Year-and-a Half Year Highs in Kids 2-11 and Boys 2-11
Disney XD spins the numbers for the week of April 14-20.

[04/22/14 - 11:10 AM]
ABC Wins the Week in Adults 18-49 and Is the Only Net Up Year to Year
ABC spins the numbers for the week of April 14-20.

[04/22/14 - 10:54 AM]
FOX Ranks No. 2 for the Week Among Adults 18-34 and No. 4 Among Adults 18-49
FOX spins the numbers for the week of April 14-20.

[04/22/14 - 10:53 AM]
CBS Continues Post-Olympic Winning Streak, Earning Its Seventh Straight Weekly Win
CBS spins the numbers for the week of April 14-20.

[04/22/14 - 10:50 AM]
Disney Channel Is TV's #1 Total Day Network for the 149th-Consecutive Week in Tweens and for the 148th Time in the Previous 149 Weeks in Kids 6-11
Disney Channel spins the numbers for the week of April 14-20.

[04/22/14 - 10:47 AM]
Sunday's Cable Ratings & Broadcast Finals: "Game of Thrones" Tops Easter Demos
Plus: numbers for Lifetime's "Devious Maids," WGN America's "Salem" and Comedy Central's "Tracy Morgan: Bona Fide."

[04/22/14 - 10:46 AM]
Lifetime's All-New Docu-Series "Little Women: LA" Premieres Monday, June 2
Each hour-long episode features longtime girlfriends Terra Jole, Tonya Banks, Elena Gant, Christy McGinity, Briana Manson and Traci Harrison.