[07/24/08 - 01:00 PM]
CBS Interactive Launches New Hd Gallery on CBS.com - Intel Signs on as Exclusive Sponsor
The Gallery includes full-episodes and clips of various CBS shows.

[via press release from CBS]


Full Episodes and Clips of CBS Content Now Available Online in HD Quality Format

NEW YORK - CBS Interactive today announced it is launching the "CBS HD Gallery" on CBS.com, providing users with an exceptional viewing experience for CBS content online. Intel is the exclusive launch sponsor for this unique technology showcase representing the future of online entertainment with some of the best CBS programming in the highest quality video experience available online.

The Gallery will include full-episodes and clips of CBS content such as CSI, SURVIVOR, HOW I MET YOUR MOTHER, BIG BROTHER, THE AMAZING RACE and THE BIG BANG THEORY.

To see the CBS HD Gallery, click here: www.cbs.com/hd

"The HD Gallery represents another milestone for experiencing CBS programs online," said Anthony Soohoo, SVP and General Manager, CBS Interactive. "We're focused on providing the highest quality audio and video that technology allows, and we're working with leaders across the industry, and clients like Intel, to make that objective a reality."

As the exclusive sponsor for the next-generation entertainment experience, Intel will receive prominent and immersive placement throughout the HD Gallery. The integrated and engaging advertising campaign utilizes site skins, display advertisements, sponsorships and community integration such as real-time chats and activity feeds.

"Everyone knows that the world of entertainment is quickly shifting to digital video, from the creation of original Webisodes and home videos, to streaming TV shows online and an increasing amount of high-definition programming," said Heather Dixon, consumer marketing, Intel Americas. "We're loading Intel-based laptops and PCs with a variety of HD and video technologies and blazing fast processors so consumers can enjoy a stunning online experience from innovative sites like CBS HD, on the go or in the home. In fact, the timing of the CBS HD player couldn't be more perfectly aligned with our own introduction of Intel� Centrino� 2 mobile technology for notebook PCs that offers native HD support and the battery life to enjoy several CBS online shows with one charge."

In addition to providing viewers with next-generation quality video, the HD Gallery is also the home of the recently-launched upgraded video player. The Gallery's optimized user interface, together with the upgraded video player, deliver a stunning video viewing experience without requiring a separate download by users.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm, span popular categories like entertainment, sports, news, technology and business. With more than 150 million people visiting its properties each month, CBS Interactive is a global Top 10 Web property.

  [july 2008]  


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