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[08/01/08 - 09:33 AM]
FOX Broadcasting Company Announces Sponsors for "Teen Choice 2008"
Dr Pepper, JCPenney and Neutrogena are all sponsoring the event, which airs Monday, August 4.
[via press release from FOX]

FOX BROADCASTING COMPANY ANNOUNCES SPONSORS FOR "TEEN CHOICE 2008"

Dr Pepper, JCPenney and Neutrogena Official Sponsors

Fox Broadcasting Company (FOX) today announced that Dr Pepper, JCPenney and Neutrogena are sponsors of TEEN CHOICE 2008, which airs Monday, August 4 (8:00-10:00 PM ET/PT) on FOX.

Hosted by Miley Cyrus, TEEN CHOICE celebrates the hottest teen icons in film, television, music, sports and fashion. The coolest stars will receive coveted Teen Choice surfboard awards in categories such as Choice Male Hottie and Choice Hook-Up.

"Dr Pepper consumers want to get more out of all life's experiences � and there's nothing they want more of than the best movies, music and fun moments of the last year," said Alice Nolan, vice president of media and partnerships for Dr Pepper. "Dr Pepper is thrilled to be a part of TEEN CHOICE 2008 for the ninth year in a row."

This year JCPenney expanded on their annual trophy presenter contest and invited teens from across the country to create their own karaoke music video online using their webcams and a few simple online tools at HYPERLINK "http://www.rockyourlook.com/" \o "http://www.rockyourlook.com/" www.rockyourlook.com. Two winners each received trips to Los Angeles for themselves and two guests to attend TEEN CHOICE 2008 and the post-show VIP party. The winners also received a makeover from Fabulosity*, JCPenney's new apparel brand designed by Kimora Lee Simmons.

For the ninth year, Neutrogena� is proud to be the exclusive beauty sponsor for TEEN CHOICE. As a company committed to teens, this is an incredibly important initiative for the brand. In this year's show, Neutrogena is sponsoring the "Choice TV: Fresh Face Award," which represents teens' top pick for their favorite breakout female TV star. Neutrogena brand ambassador Vanessa Hudgens will present the award.

In addition, Hudgens invites her fans ages 13 - 24 to enter the Neutrogena Fresh Faces Concert Sweepstakes, an online sweepstakes where five lucky winners and their friends will win a trip to Los Angeles for makeovers, a shopping spree and VIP access to the Neutrogena "Fresh Faces" concert featuring Vanessa Hudgens. To enter the sweepstakes, fans should visit www.NeutrogenaConcert.com before August 18, 2008 . No purchase is necessary and certain restrictions apply.

TEEN CHOICE 2008 is executive-produced by Bob Bain ("Nickelodeon Kids' Choice Awards") and Michael Burg. Paul Flattery serves as producer, Kelly Brock is co-producer and Greg Sills serves as supervising producer.

About Dr Pepper

Dr Pepper is a leading brand in the beverage portfolio of Dr Pepper Snapple Group, Inc. (NYSE: DPS). DPS is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company's portfolio includes 7UP, Mott's, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose's, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000 people and operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean. For more information, please visit HYPERLINK "http://www.drpeppersnapple.com" www.drpeppersnapple.com.

About JCPenney

JCPenney is one of America's leading retailers, operating 1,074 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, HYPERLINK "http://www.jcp.com/" \o "http://www.jcp.com/" jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $19.9 billion in 2007 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 155,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

About Neutrogena�:

A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, Neutrogena� has been providing consumers with health and beauty improvements for more than 40 years. The Company manufactures and markets a line of premium-priced skin and hair care products that are distributed in more than 70 countries. Headquartered in Los Angeles, Neutrogena� is a subsidiary of Johnson & Johnson, the world's most comprehensive and broadly based health care products company.





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