or


[09/03/08 - 02:42 PM]
ABC Entertainment and TV Guide Announce Innovative Promotional Insert for "Dancing with the Stars"
Select copies of the September 15 issue will be polybagged with ten ABC-branded "Stars" judges paddles and weekly elimination charts.

[via press release from ABC]

ABC ENTERTAINMENT and TV GUIDE ANNOUNCE INNOVATIVE PROMOTIONAL INSERT FOR "DANCING WITH THE STARS"

Judges Paddles and Scorecards Included in the September 15 Issue of TV Guide for 100,000 Subscribers in New York and Los Angeles in Celebration of the Three-Night Live Premiere of the New Season of "Dancing with the Stars"

In celebration of the season premiere of "Dancing with the Stars," which kicks off its three-night live event on Monday, September 22 (8:00 p.m., ET), TV Guide magazine's September 15 issue will include ten numbered judges paddles with scorecards so fans can play along each week by eliminating dancing couples with Carrie Ann Inaba, Len Goodman and Bruno Tonioli.

Copies of TV Guide's special "Returning Favorites" September 15 issue will be polybagged with ten ABC-branded "Dancing with the Stars" judges paddles and weekly elimination charts, which will be mailed to 100,000 subscribers in New York and Los Angeles to coincide with the start of the three-night live event. The gold and red paddles, numbered 1-10, feature photos of couples who appeared in past seasons of "Dancing with the Stars" along with fun facts about the show, for example -- "Fun Fact #9 -- 31 pounds: most weight lost by a star in a single season."

This is the third in a series of unique and memorable promotions partnering ABC with TV Guide. For the Season 4 premiere of "Grey's Anatomy" last September, ABC-branded life-sized blue paper hospital gowns were polybagged in TV Guide and mailed to subscribers in New York and Los Angeles, and in March, pocket-sized tissue packets were polybagged and mailed to subscribers in select markets to drive tune-in to ABC's "Feel Good Sunday" lineup � the premiere of "Oprah's Big Give" and an all new "Extreme Makeover: Home Edition."

"This is a fun and interactive way to engage viewers that is directly related to our programming. TV Guide has been great to work with, and going to them again made sense to reach our core audience to get them ready for the new season of �Dancing with the Stars,'" said Marla Provencio and Michael Benson, executive vice presidents, Marketing, Advertising and Promotion, ABC Entertainment.

"We're delighted that ABC chose to partner with TV Guide once again for an innovative promotion that drives tune-in to this very special three-night event," said Pete Haeffner, publisher, TV Guide.

About "Dancing with the Stars"

Hosted by Tom Bergeron ("America's Funniest Home Videos") and Samantha Harris ("E! Entertainment"), the celebrities perform choreographed dance routines which are judged by renowned Ballroom judge Len Goodman and dancer/choreographers Bruno Tonioli and Carrie Ann Inaba.

"Dancing with the Stars" is the U.S. version of the international smash hit series, "Strictly Come Dancing." This version is produced in America by BBC Productions. Conrad Green serves as executive producer and Rob Wade and Matilda Zoltowski are co-executive producers. Alex Rudzinski directs. "Dancing with the Stars" is broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1 channel surround sound and Spanish audio via SAP.





  [september 2008]  
S
M
T
W
T
F
S
 


· DANCING WITH THE STARS (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· OPRAH'S BIG GIVE (ABC)





[02/22/17 - 02:28 PM]
Descend Into a Hidden World in Smithsonian Channel's "Americans Underground: Secret City of WWI"
Look for the one-hour special on Monday, March 13 at 8:00/7:00c.

[02/22/17 - 02:00 PM]
Sonar Entertainment Enters Into First-Look TV Deal with Jordan Peele's Monkeypaw Productions
Other Sonar overall producer deals include George Clooney and Grant Heslov's Smokehouse Pictures, and Robert Downey Jr. and Susan Downey's Team Downey.

[02/22/17 - 02:00 PM]
Eden Brolin Elevated to Series Regular for Season Two of Freeform's "Beyond"
"As soon as Eden appeared on 'Beyond,' we knew she was something special. We're thrilled that viewers will get to learn more about Charlie in season two," said Karey Burke.

[02/22/17 - 01:06 PM]
"VH1 Hip Hop Squares" Kicks Off Monday, March 13th at 10PM ET/PT
Hosted by comedian DeRay Davis, the season kicks off Monday, March 13 with two new episodes per night for a branded "VH1 Hip Hop Squares Week."

[02/22/17 - 12:45 PM]
FOX Orders a Second Season of "Star"
"Lee Daniels is a true visionary and he and Tom Donaghy have delivered a series with a unique and meaningful point of view," said David Madden.

[02/22/17 - 12:21 PM]
FOX Sports Set for 22nd Season of Major League Baseball Coverage
The national broadcast schedule includes a minimum of 72 game telecasts across FOX and FS1, highlighted by over 47 appearances by teams that participated in the 2016 postseason.

[02/22/17 - 11:30 AM]
IFC and Film Independent Renew Exclusive Agreement to Telecast the Film Independent Spirit Awards on IFC Through 2020
This year's event airs live on IFC on Saturday, February 25 at 2 pm PT/5 pm ET.

[02/22/17 - 11:21 AM]
Velocity's Collector Car Archeologist Wayne Carini Returns for an All New Season of "Chasing Classic Cars"
Look for season nine to kick off on Wednesday, March 15 at 9:00/8:00c.

[02/22/17 - 11:01 AM]
FX Sets Premiere for Third Year of "Fargo"
Production on the Emmy(R) Award and Golden Globe(R) Award winning limited series is currently underway in Calgary with stars Ewan McGregor (in dual roles), Carrie Coon, Mary Elizabeth Winstead and David Thewlis.

[02/22/17 - 10:48 AM]
Premiere Date Change: "Killing Richard Glossip" Now Premieres on ID on Monday, April 17th & Tuesday, April 18th at 9/8c
The special was previously scheduled for Sunday, March 5.

[02/22/17 - 10:15 AM]
"Lethal Weapon" Renewed for a Second Season on FOX
The series delivers a total Multi-Platform average audience of 11 million viewers and ranks among the Top 5 new series this season.

[02/22/17 - 09:31 AM]
Jamie Chung Joins Cast in Bryan Singer's Untitled Marvel Project for FOX
Chung will star in a series regular role as Clarice Fong, better known as Blink, a sarcastic and lively tomboy.

[02/22/17 - 09:23 AM]
Louis C.K. Filming Two New Stand-Up Specials Exclusively for Netflix
The first of the specials, titled 2017, was filmed in Washington DC, and will premiere April 4, everywhere Netflix is available.

[02/22/17 - 09:11 AM]
Hulu Acquires Subscription Streaming Rights to Emmy(R) Award-Winning Starz Original Series "Black Sails"
All past episodes of the series from previous seasons will become available to stream on Hulu starting today.

[02/22/17 - 08:39 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Charts
The Peacock once again wins the night among adults 18-49.