or


[09/08/08 - 09:58 AM]
CBS Harnesses the Power of Viral Video to Promote New Fall Drama "The Mentalist"
A leading U.K.-based psychologist has been tapped "to create three unique and innovative brain teaser videos that challenge viewers to test their powers of observation."

[via press release from CBS]

CBS HARNESSES THE POWER OF VIRAL VIDEO TO PROMOTE NEW FALL DRAMA "THE MENTALIST"

CBS Engages Leading U.K.-Based Psychologist to Create

Innovative Brain Teaser Videos For Online and On-Air Promotion of the Network's Upcoming New Drama "The Mentalist"

To promote the new fall drama series THE MENTALIST, the CBS Marketing Group has engaged a leading U.K.-based psychologist to create three unique and innovative brain teaser videos that challenge viewers to test their powers of observation.

THE MENTALIST stars Simon Baker as Patrick Jane, an independent consultant with the California Bureau of Investigation (CBI), who has a remarkable track record for solving serious crimes by using his razor sharp skills of observation. Playing upon the show's theme, CBS has created three different video spots that test viewers' ability to be aware of everything that is happening in the videos, after being challenged to keep a count of a particular activity. Each video depicts a unique motif - a card game, a football game and a gathering of security guards - and challenges viewers to watch closely. (To see the mental awareness videos, go to: http://www.cbs.com/primetime/the_mentalist/)

Designed by internationally known researcher Professor Richard Wiseman of the University of Hertfordshire in the U.K., the illusions challenge the brain's instinctual methods of processing motion, form, color, and depth. The one-minute videos were meticulously orchestrated by Professor Wiseman and filmed on location in London, with on-camera narration provided by Simon Baker.

In mid-August, the "Mentalist Awareness Test" videos were posted on the top user-generated video content sites on the Web as well as across CBS Interactive's CBS Audience Network, with messaging driving users to cbs.com. The videos made their on-air debut on the Network, Friday, Sept. 5, during the CBS FALL PREVIEW SHOW (9:00-9:30 PM, ET/PT).

THE MENTALIST, which stars Simon Baker, Robin Tunney, Tim Kang, Owain Yeoman and Amanda Righetti, premieres Tuesday, Sept. 23 (9:00-10:00 PM, ET/PT) on the CBS Television Network.





  [september 2008]  
S
M
T
W
T
F
S
 


· MENTALIST, THE (CBS)





[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:37 PM]
BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6
The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/03/25 - 10:57 AM]
Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup
FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.

[10/03/25 - 10:05 AM]
All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery
With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.

[10/03/25 - 09:12 AM]
FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar"
The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.

[10/03/25 - 08:02 AM]
TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS
Both best-of-five NLDS series begin Saturday, October 4.

[10/03/25 - 08:01 AM]
TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season
TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.

[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/03/25 - 03:02 AM]
Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix
Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.

[10/03/25 - 03:01 AM]
Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing
The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.