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[09/08/08 - 09:58 AM]
CBS Harnesses the Power of Viral Video to Promote New Fall Drama "The Mentalist"
A leading U.K.-based psychologist has been tapped "to create three unique and innovative brain teaser videos that challenge viewers to test their powers of observation."
[via press release from CBS]

CBS HARNESSES THE POWER OF VIRAL VIDEO TO PROMOTE NEW FALL DRAMA "THE MENTALIST"

CBS Engages Leading U.K.-Based Psychologist to Create

Innovative Brain Teaser Videos For Online and On-Air Promotion of the Network's Upcoming New Drama "The Mentalist"

To promote the new fall drama series THE MENTALIST, the CBS Marketing Group has engaged a leading U.K.-based psychologist to create three unique and innovative brain teaser videos that challenge viewers to test their powers of observation.

THE MENTALIST stars Simon Baker as Patrick Jane, an independent consultant with the California Bureau of Investigation (CBI), who has a remarkable track record for solving serious crimes by using his razor sharp skills of observation. Playing upon the show's theme, CBS has created three different video spots that test viewers' ability to be aware of everything that is happening in the videos, after being challenged to keep a count of a particular activity. Each video depicts a unique motif - a card game, a football game and a gathering of security guards - and challenges viewers to watch closely. (To see the mental awareness videos, go to: http://www.cbs.com/primetime/the_mentalist/)

Designed by internationally known researcher Professor Richard Wiseman of the University of Hertfordshire in the U.K., the illusions challenge the brain's instinctual methods of processing motion, form, color, and depth. The one-minute videos were meticulously orchestrated by Professor Wiseman and filmed on location in London, with on-camera narration provided by Simon Baker.

In mid-August, the "Mentalist Awareness Test" videos were posted on the top user-generated video content sites on the Web as well as across CBS Interactive's CBS Audience Network, with messaging driving users to cbs.com. The videos made their on-air debut on the Network, Friday, Sept. 5, during the CBS FALL PREVIEW SHOW (9:00-9:30 PM, ET/PT).

THE MENTALIST, which stars Simon Baker, Robin Tunney, Tim Kang, Owain Yeoman and Amanda Righetti, premieres Tuesday, Sept. 23 (9:00-10:00 PM, ET/PT) on the CBS Television Network.





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· MENTALIST, THE (CBS)




[10/11/26 - 11:45 AM]
Global Book Franchise "Artemis Fowl" Greenlit for Animated Television Series on Disney Channel and Disney+
Author Eoin Colfer announced the news during the "25 Years of Artemis Fowl" panel at New York Comic Con.
[10/11/26 - 11:28 AM]
Meet Alex Holland When "The Rookie North" Premieres Wednesday, January 6 on ABC
Look for Season 9 of "The Rookie" at 9:00/8:00c followed by the debut of "The Rookie North" at 10:00/9:00c.
[10/11/26 - 10:15 AM]
Tubi Announces Next Film in Continued Partnership with R.L. Stine with Adaptation of "The Babysitter"
Desperate to earn enough money for a prestigious writing program, sixteen-year-old Jenny takes a babysitting job despite a prowler terrorizing girls across town.
[10/11/26 - 07:01 AM]
Video: 2026 Netflix Holiday Trailer Week - Official Teaser - Netflix
Whether you're in the mood for a family story on four legs, a romance with security clearance, a Christmas miracle with a choir of legends, or a holiday déjà vu you can't shake - the holidays start on Netflix.
[10/11/26 - 12:08 AM]
FOX Entertainment Global Accelerates Worldwide Expansion of Hit Survival Format "Extracted" with New Malaysia Production Hub
The new hub, where season three of FOX's U.S. network series just wrapped, combines one of the world's most dramatic natural survival environments with a specialized, state-of-the-art production ecosystem designed specifically for international format licensees.
[10/10/26 - 04:45 PM]
Video: Prime Video Unveils New Trailer for "Blade Runner 2099" at New York Comic Con
All eight episodes will premiere on November 25, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.

[10/10/26 - 03:56 PM]
"Percy Jackson and the Olympians" Returns to New York Comic-Con with Walker Scobell on the Main Stage to Talk Season Three
During the panel, Scobell announced that season three will have a two-episode premiere on November 20, followed by two new episodes dropping each week on Disney+ and Hulu.
[10/10/26 - 01:20 PM]
"Star Trek" Beams Into the Big Apple to Celebrate "Star Trek: Starfleet Academy" and 60 Years of the Iconic Franchise at New York Comic Con
Bill Nighy and Rosemarie DeWitt will guest star in the upcoming season, which will premiere March 2027 on Paramount+.
[10/10/26 - 09:30 AM]
"Bob's Burgers" Hulu-Exclusive Holiday Short to Premiere December 7
In "On the Fort Day of Christmas," a record-breaking Christmas snowstorm means one thing to the Belcher kids - a record-breaking Christmas snow fort.
[10/09/26 - 05:00 PM]
Adult Swim's Acclaimed Animated Thriller "Common Side Effects" Returns January 24
The news was announced today at New York Comic Con by co-creators Joe Bennett and Steve Hely.
[10/09/26 - 03:18 PM]
All Seasons of "The Walking Dead" Series Available on AMC+ for the First Time Ever, Beginning January 7
The pop culture phenomenon, which launched a television franchise, joins AMC+'s "The Walking Dead Universe" Collection, including all six spin-off series, totaling 371 episodes, as well as exclusive specials, bonus episodes, behind-the-scenes content, Comic-Con panels and more.

[10/09/26 - 03:02 PM]
News from AMC Global Media's New York Comic Con Panels
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[10/09/26 - 11:15 AM]
Video: Prime Video Unveils Explosive Teaser and Premiere Date for New Original Series, "Bloodaxe" from the Creator of "Vikings"
All eight episodes will premiere Wednesday, January 20, 2027 exclusively on Prime Video in more than 240 countries and territories worldwide.
[10/09/26 - 09:14 AM]
Avatar Takes to the Stage at New York Comic Con - "Avatar: Seven Havens" Renewed for Books 3 and 4, New Animated Series "Avatar Kuruk: Wave of Chaos" Coming to Paramount+
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[10/09/26 - 09:01 AM]
Season Two of "Little House on the Prairie" Wraps Production and Rounds Out Cast
Season two follows the next book in the series, "On the Banks of Plum Creek."