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[09/08/08 - 09:58 AM]
CBS Harnesses the Power of Viral Video to Promote New Fall Drama "The Mentalist"
A leading U.K.-based psychologist has been tapped "to create three unique and innovative brain teaser videos that challenge viewers to test their powers of observation."
[via press release from CBS]

CBS HARNESSES THE POWER OF VIRAL VIDEO TO PROMOTE NEW FALL DRAMA "THE MENTALIST"

CBS Engages Leading U.K.-Based Psychologist to Create

Innovative Brain Teaser Videos For Online and On-Air Promotion of the Network's Upcoming New Drama "The Mentalist"

To promote the new fall drama series THE MENTALIST, the CBS Marketing Group has engaged a leading U.K.-based psychologist to create three unique and innovative brain teaser videos that challenge viewers to test their powers of observation.

THE MENTALIST stars Simon Baker as Patrick Jane, an independent consultant with the California Bureau of Investigation (CBI), who has a remarkable track record for solving serious crimes by using his razor sharp skills of observation. Playing upon the show's theme, CBS has created three different video spots that test viewers' ability to be aware of everything that is happening in the videos, after being challenged to keep a count of a particular activity. Each video depicts a unique motif - a card game, a football game and a gathering of security guards - and challenges viewers to watch closely. (To see the mental awareness videos, go to: http://www.cbs.com/primetime/the_mentalist/)

Designed by internationally known researcher Professor Richard Wiseman of the University of Hertfordshire in the U.K., the illusions challenge the brain's instinctual methods of processing motion, form, color, and depth. The one-minute videos were meticulously orchestrated by Professor Wiseman and filmed on location in London, with on-camera narration provided by Simon Baker.

In mid-August, the "Mentalist Awareness Test" videos were posted on the top user-generated video content sites on the Web as well as across CBS Interactive's CBS Audience Network, with messaging driving users to cbs.com. The videos made their on-air debut on the Network, Friday, Sept. 5, during the CBS FALL PREVIEW SHOW (9:00-9:30 PM, ET/PT).

THE MENTALIST, which stars Simon Baker, Robin Tunney, Tim Kang, Owain Yeoman and Amanda Righetti, premieres Tuesday, Sept. 23 (9:00-10:00 PM, ET/PT) on the CBS Television Network.





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· MENTALIST, THE (CBS)




[09/10/26 - 08:30 AM]
Video: Acorn TV Debuts Trailer and Key Art for Emilia Fox-Starrer, "Signora Volpe" Highly Anticipated Third Season of Hit Detective Drama Premieres Monday, October 5, on Acorn TV
Returning with three new, 90-minute episodes, the third season finds former British spy Sylvia Fox (Emilia Fox), now mentally and physically recovered from her abduction at the end of season two.
[09/10/26 - 08:26 AM]
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[09/10/26 - 08:01 AM]
Video: Paramount+ "Avatar: Seven Havens" Official Trailer Is Out Now
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[09/10/26 - 08:01 AM]
Hulu Debuts First-Look Images From Upcoming Competition Series "The Mob"
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[09/10/26 - 08:01 AM]
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[09/10/26 - 08:00 AM]
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[09/10/26 - 07:31 AM]
Video: NFL Netflix GameDay - Melbourne Kicks Off Live Tonight with Opening Teaser from Director Peter Berg
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[09/10/26 - 07:01 AM]
Video: "Below" - Official Trailer - Netflix
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[09/10/26 - 07:01 AM]
Video: "American Horror Story: 13" - Official Trailer - FX
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[09/10/26 - 06:31 AM]
Video: "Is It Cake? Halloween" Season 2 - Sneak Peek - Netflix
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[09/10/26 - 06:25 AM]
The Country Music Association Announces Nominees for "The 60th Annual CMA Awards"
Ella Langley tops the list with nine nominations, while other top nominees include Miranda Lambert with seven nominations, Kacey Musgraves and Ben West with five nominations each, Cody Johnson, Chris Stapleton and Stephen Wilson Jr. with four nominations each, and Dave Clauss, Luke Combs and Lainey Wilson with three nominations each.

[09/10/26 - 06:01 AM]
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[09/10/26 - 06:01 AM]
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[09/10/26 - 06:01 AM]
Video: "The Last First: Winter K2" - Official Trailer - Apple TV
A documentary movie exploring extreme mountaineering's changing culture during a treacherous winter K2 expedition following John Snorri Sigurjónsson and the Sadparas, directed by Amir Bar-Lev.
[09/10/26 - 05:01 AM]
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