[09/09/08 - 09:55 AM]
NBC Encouraging Americans to Live Healthier, More Active Lives with "The Biggest Loser League," a Supportive Social Network on NBC.com
The site will "allow people to create their own teams and recruit members from their communities at any level - families, friends, cities, companies, schools, organizations and neighborhoods."

[via press release from NBC]


BURBANK, CA - September 9, 2008 - NBC is committed to helping Americans live healthier, more active lives with "The Biggest Loser League" www.thebiggestloserleague.com), a supportive social network on NBC.com kicking off right before the premiere of NBC's "The Biggest Loser: Families" on Tuesday, September 16 (8-10 p.m. ET).

"The Biggest Loser League" will allow people to create their own teams and recruit members from their communities at any level - families, friends, cities, companies, schools, organizations and neighborhoods. The site will provide the tools and resources needed for team leaders to create motivational messages, grab tips and weight loss tracking widgets, and utilize a tool kit of food journals, workout logs and challenge tips. Teams will also be able to compete against other teams to start living healthier, more active lifestyles while earning points for participation.

In addition to user-generated challenges, there will also be a weekly challenge that relates to that week's on-air episode of "The Biggest Loser: Families." The site will include helpful features like profiles, message boards, photo and video galleries and blogs for teams and members, a weight/BMI tracker, exercise, diet and motivational tips and a robust search page to help users find new friends or teams to join. It will also offer welcome kits for captains, leaderboards to track top point-earning teams and members, and special promotions and offers from the NBC store and www.biggestloserclub.com. Select teams may also be featured online and on NBC's local affiliate stations.

"'The Biggest Loser League' is the perfect example of what can happen when great television meets an active online community. With NBC.com's social networking capabilities, the possibilities are endless," said Vivi Zigler, President, NBC Universal Digital Entertainment. "We're really excited to see how far these enthusiastic, engaged fans will take it."

Some of the teams already proposed by fans include:

College Crusaders - College students who want to get healthy while getting their degrees!

Super Stay-at-Home Moms - Stay-at-home and work-from-home mothers who want to get fit!

Bay Area Beauties - For people who live in the San Francisco Bay Area.

Single & Sassy - Single gals looking to get back their confidence!

The Fifties - People looking to stay fit at 50.

The Wild Oats - The Biggest Loser League's vegetarian team!

Newlyweds - Newly wed, not newly fed...stay fit after saying "I do."

Yummy Mummies - Moms trying to lose the baby fat, even if their babies are all grown up!

Brides to Be - Dropping the weight in preparation for the big day.

"The Biggest Loser League" is the ideal way to encourage everyone from viewers at home to employees of major corporations to improve their health and their lives through a supportive and motivational online community. One top company already on board is Willis Group Holdings Limited, a leading global insurance broker which develops and delivers professional insurance, reinsurance, risk management, financial and human resource consulting and actuarial services to corporations, public entities and institutions around the world. Willis has more than 300 offices in some 100 countries, with a global team of approximately 16,000 associates serving clients in some 190 countries.

"We are excited to be partnering with NBC's 'The Biggest Loser' to promote 'The Biggest Loser League' and our new Winning With Willis program. We share a common goal: to help Americans lead healthier lives," said Mike Barton, leader of the Willis Employee Benefits Practice. "Nearly 80 percent of medical claims today are the result of long-term lifestyle choices. That's why companies want to encourage diet and exercise among their employees as a way to better manage ever-escalating healthcare costs, workers compensation losses and absenteeism. We can help them do that with our innovative program to support employee health and wellness. And the power of 'The Biggest Loser' brand gives us the instant recognition we need to make this program a tremendous success."

"The Biggest Loser" is a life-changing unscripted series that challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney ("Days of our Lives") and featuring trainers Bob Harper and Jillian Michaels, the popular weight loss series has become a worldwide hit airing in over 90 countries and produced in 25 countries. It has produced a New York Times best-selling book series with five titles currently. The show also has four top-selling fitness DVDs and a "Biggest Loser" meal plan available for home purchase (www.biggestlosermealplan.com), as well as a burgeoning online lifestyle club www.thebiggestloserclub.com.

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.

  [september 2008]  


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