OXYGEN BRINGS "COOLIO'S RULES" TO NETWORK TUESDAY, OCTOBER 28 AT 10PM (ET/PT)

NEW YORK, September 9, 2008 - The mother of all fathers, hip-hop star Coolio returns from life on the road and tries to get his family life in order in Oxygen's new reality series "Coolio's Rules," premiering Tuesday, October 28 at 10PM. The series is set for six one-hour episodes.

With three platinum albums, six top ten hits - now Coolio goes from rap daddy to big daddy as his four teenage kids move in and he finds being a parent the biggest challenge of his life. In "Coolio's Rules," Coolio is waking up to find out that his kids have a lot to learn and life isn't exactly everything he had anticipated. And Coolio, with his irreverent methods of discipline, will be just the one to show them.

Viewers will see the trials and tribulations of this family man as he tries to balance his role as a musician, a single parent raising four teenagers (Artisha 20, Brandi 20, Artis 18, Jackie 15), a bachelor looking for love, and as an entrepreneur when he launches his own catering business with his children.

"Oxygen is thrilled to continue the momentum of its record-breaking year with an honest yet unconventional family series like 'Coolio's Rules'," says Amy Introcaso-Davis, Senior Vice President, Original Programming and Production, Oxygen Media. "Coolio is part showman, part businessman, part charmer and all loving father- we celebrate him for his truly live out loud personality."

In addition to the series' look into Coolio's whirlwind life, fans can catch more of him and his kids on oxygen.com where they can view exclusive and in depth interviews as well as never-before-seen photos of the family.

"Coolio's Rules" premieres in conjunction with the October 21st launch of his latest album "Steal Hear." Demonstrating music is a family affair, Coolio will be on the road promoting his latest tracks with his son Artis, who is starting his own rap career. Fans can see Coolio's perform starting in September in the US and in Europe.

Coolio, the multi-talented Grammy Award winning and multi-platinum selling artist, composer and actor, is one of the most popular and successful rappers worldwide. To date, Coolio has sold over 27 million records globally and has performed in concerts to adoring fans around the world. Coolio won a GRAMMY Award in 1996 for Best Rap Performance, Solo, for his international hit single, "Gangsta's Paradise," which also was featured in the "Dangerous Minds" soundtrack. That song has sold over 4 million copies and was Billboard magazine's #1 single of 1995. Coolio also has won an American Music Award, three MTV Music Video Awards, two Nickelodeon Kids' Choice Awards and a World Music Award. Coolio's new long-awaited album "Steal Hear" will be released on October 21. In addition to the release, Coolio stars, writes music for and executive produces "Coolio's Rules."

"Cooio's Rules" is executive produced by Coolio, Chris Coelen, Greg Goldman, Andrew Hoegl, Jonathan Singer, Susan Haber and co-executive produced by Mike Duffy for RDF USA and Scott Cooper.

About RDF USA: With large offices in both Los Angeles and New York, RDF USA is one of the largest and fastest-growing production companies in the world. RDF USA is led by Chris Coelen, CEO, a former partner at United Talent Agency who ran the international and alternative television packaging divisions. Since its launch, RDF USA has produced series such as "Don't Forget the Lyrics" (Fox), "Wife Swap" (ABC), "Secret Millionaire" (Fox), "How to Look Good Naked" (Lifetime), "Dance Machine" (ABC), "Ladette to Lady" (MTV), "The Two Coreys" (A&E), "Coolio's Rules" (Oxygen), "The Royal Family" (special edition of 20/20, ABC), "JK Rowling Special" (ABC), "Shaq's Big Challenge" (ABC), "Banzai" (G4) and "Ice-T's Rap School" (VH-1).

About Oxygen:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."