[09/16/08 - 09:26 AM]
NBC.com Announces New Fall Content
The Peacock details its online efforts for its new and returning fall shows.

[via press release from NBC]


More Digital Entertainment Content For New and Returning Shows

BURBANK, Calif. - September 16, 2008 - NBC.com today announced its new content for the fall season. Each new NBC Entertainment show will launch with robust digital entertainment offerings. Each returning show's digital extensions will benefit from the significant evolution of material, which incorporates heavy feedback from the users. The announcement was made by Vivi Zigler, President, NBC Universal Digital Entertainment.

"NBC.com's content offering continues to grow exponentially - there is truly something for everyone," said Zigler. "The fans are interacting and having fun with their favorite NBC shows as they've never been able to before."

A description of the fall digital entertainment offerings on NBC.com follow:

"America's Toughest Jobs" - The site features exclusive deleted and bonus scenes, plus extended contestant profiles.

"The Biggest Loser" - In addition to the recently announced "Biggest Loser League," fans will find extended versions of the elimination scenes, exclusive weekly bonus scenes, a new season of Alison McSweeny's blog and recipes from Rocco deSpirito.

"Chuck" - NBC.com will premiere the "Chuck" webisodes this fall. Additionally, the site will feature an interactive social network experience for fans - Inside Buy More - which includes games, quizzes and career advice from Big Mike.

"Crusoe" - The site will offer weekly exclusive "making of" featurettes focusing on Crusoe's tree house, gadgets, locations and costumes.

"Deal or No Deal" - The site features a weekly Beat the Banker interactive game as well as a new season of the snarky Banker Blog.

"ER" - For the final season, the site will feature an "ER Remembered" section featuring favorite moments, user polls, memorable characters and synopses of every season up until now.

"Heroes" - The perennial favorite will have more of everything fans love - more micro-sites which delve into secrets revealed on air, more graphic novels, more cast commentaries and more popular webisodes in December. A special heroes versus villians social networking experience launches in October.

"Kath & Kim" - This site will feature an "Are you a Kath or a Kim?" quiz, Kath and Kim paper dolls for users to dress and exclusive "Wine Time" webisodes where the characters dish on tabloid headlines.

"Knight Rider" - Fans will be able to investigate the back stories of some of their favorite characters in the Knight Industries micro-site. Plus, a new behind-the-scenes production blog featuring the writing staff and Billy's Blog will provide even more insight. Additionally, users will find an all-new KITT game and interactive Attack KITT and KITT cave.

"Law & Order: SVU" - Users are able to go behind the scenes with the weekly production blog and find answers to fans' burning questions.

"Life" - The site will feature Ted Early's Blog, which Ted is keeping as research on his book about life inside and outside of prison with Charlie Crews. A user - generated Conspiracy Wall went live this summer with weekly updates: http://www.nbc.com/Life/exclusives/conspiracy_theories/gallery.shtml

"Lipstick Jungle" - Every month, fans will discover a new issue of the web-only Bonfire Magazine, this season featuring models from The Janice Dickenson Modeling Agency. The site will also continue to offer the "Get the Look" fashion feature, where fans can click to buy the looks from the show.

"My Name is Earl" - This season will feature Randy's blog and special features tied to specific episodes.

"My Own Worst Enemy" - The site will include a Janus Corporation micro-site which will give fans access to more information on the agents. Exclusive webisodes will introduce a new character trying to unravel the Janus/ AJ Sun conspiracy.

"The Office" - It's Dunder Mifflin Infinity 2.0! The social network will feature new branches, new tasks and new prizes. Additionally, the site will include a new Meredith blog, Angela and Andy's wedding planning micro-site, a Serenity by Jan micro-site, ongoing updates to fan favorite the Quotes game and Office trivia, weekly deleted scenes and the second installment of webisodes slated for November.

"30 Rock" - This season features the popular Kenneth the Page weekly webisodes, more "Ask Tina" video responses, "Under the Bleachers with John Riggi" which will spotlight weekly guest stars and a new feature - "Ask Tracy Jordan," in which Tracy gives users his own unique brand of advice.

  [september 2008]  

· 30 ROCK (NBC)
· ER (NBC)

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