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[09/17/08 - 11:02 AM]
Bravo Amps Up Fall Movie Lineup with Blockbuster Hits
Bravo is the number one network among key demos for movie title recall, according to IAG.

[via press release from Bravo]

BRAVO AMPS UP FALL MOVIE LINEUP WITH BLOCKBUSTER HITS

BRAVO AMPS UP FALL MOVIE LINEUP WITH BLOCKBUSTER HITS

Bravo Is No. One Across All Key Demos For Movie Title Recall And Primetime Movies See 34 Percent Surge Among Adults 18-34

NEW YORK � September 17, 2008 � Bravo has added new blockbuster hits to the network's successful movie library, bringing viewers a jam-packed movie season this fall, with eleven premieres in September and October. Titles include the "Rocky" series, "Miss Congeniality 2," "Bad Boys 2," "While You Were Sleeping," and "Be Cool," in addition to the previously announced hit films "Legally Blonde," "Bridget Jones Diary," "Notting Hill," and "The Thomas Crown Affair."

Bravo is the number one network among key demos for movie title recall, according to IAG, beating out all measured broadcast and cable networks. (Source: IAG Research 2008. Primetime Only. Jan-Jun 08. Includes top 15 stable nets measured by IAG). Additionally, Bravo's movie lineup has performed extremely well for the network, marking a significant growth among the adult 18-34 demo, up 34 percent third quarter to-date versus third quarter 2007. Year to date, Bravo's Friday-Saturday primetime movies are on a steady upswing, with this year's average up 13 percent among adults 18-49. The premiere of "Bad Boys 2" was Bravo's most watched late night movie telecast ever, garnering 631,000 adults 18-49 and "Legally Blonde" is a consistent performer, with the August 23 airing marking the network's most watched late night movie telecast ever among total viewers with 966,000 people tuning in. The debut of the "Rocky" series delivered strong numbers for the network, up 115 percent among adults18-49 and up 68 percent among total viewers versus the prior four week time period average.

The fall premieres include "Rocky" 1-4," "Bad Boys 2," "While You Were Sleeping," "Miss Congeniality 2," "Love Actually," "Happy Gilmore," "Meet Joe Black," "Hannibal," "City Slickers," "48 Hrs," "Dave," "Primal Fear," "Tristan & Isolde," "Be Cool," "City of Angels," "Lost World," "Heat," "Lethal Weapon 2," "Patch Adams," and "JFK." The returning movie roster includes "National Lampoon's Vacation," "Legally Blonde," "Serendipity," "Crossroads," "Thomas Crown Affair," "Notting Hill," "Bridget Jones Diary," "Honey," "Ghostbusters 2," "Batman," and "Bram Stoker's Dracula."

Source: Nielsen Media Research, AA (000), Live + Same Day through 9/7/08, Live data prior to 2006. Rocky movie data: 9/12/08, Live + Same Day.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





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