or


[09/17/08 - 10:57 AM]
From Hangers to Hangars: CBS Marketing Campaigns Well-Suited to Help the Network's Fall Lineup Take Off
The fall campaign features 100% recycled and 100% recyclable EcoHangers emblazoned with clever catch-phrases.

[via press release from CBS]

FROM HANGERS TO HANGARS: CBS MARKETING CAMPAIGNS WELL-SUITED TO HELP THE NETWORK'S FALL LINEUP TAKE OFF

CBS Is First Broadcast Company to Promote its Lineup On EcoHangers' 100% Recycled and Recyclable Hangers

First Network to Market Programming on Roofs Visible from Descending LAX Airport Flights

CBS Comedy Pilots Screening on American Airlines Flights

In a first-of-its kind promotion for a broadcast network, CBS is hooking new viewers this fall with green advertising on 100% recycled and 100% recyclable EcoHangers designed and developed by the inventive in-home marketing company, Hanger Network. CBS's fall marketing campaigns are also reaching new heights with innovative aerial view rooftop billboards promoting "The Amazing Race" to air-travelers landing at LAX airport. Rounding out the aerial theme, CBS is running its "CBS Fall Preview Show" and the Network's two new comedies on the American Airlines inflight television network.

Beginning in mid-September, CBS's five new series as well as "The Early Show" and "How I Met Your Mother" will be featured on thousands of environmentally-friendly EcoHangers distributed at dry cleaners - to build awareness of the CBS shows right in viewers' homes. EcoHangers, made from 100% recyclable and recycled paperboard in EPA-regulated factories in the United States, represent the environmentally sound alternative to the more than eight billion wire and plastic clothes hangers that fill this country's landfills each year.

Art of the anchors/actors will be featured on the EcoHangers along with clever catch-phrases, such as:

�� A lot happens early...so hang out with us. - "The Early Show"

�� Suit Up - "How I Met Your Mother"

�� Hang on every clue. - "The Mentalist"

�� Every date has a few wrinkles. - "The Ex List"

�� Get dressed. It's later than you think. - "Eleventh Hour"

�� Clothes make the man. - "Worst Week"

�� Hang in there. - "Gary Unmarried"

"This is a clever way to get attention in this crowded media marketplace," said George Schweitzer, President, CBS Marketing Group. "Our hanger campaign is eco-friendly, fun and effectively targets adult consumers by having our shows literally hang around peoples homes."

"Using EcoHangers provides CBS with the opportunity to expand its advertising base as well as its consumer base," stressed Bob Kantor, CEO of Hanger Network.

Unique views are also at the heart of CBS's first-ever aerial view network billboards on the LAX flight path. Viewers landing at LAX will see an ad for "The Amazing Race," spanning three rooftops, featuring host Phil Keoghan's popular phrase Welcome to the Finish Line along with The Amazing Race - and Sundays, 8PM 2 HD.

Meanwhile, travelers on American Airlines, on flights all across the country, will screen CBS's new comedies "Gary Unmarried" and "Worst Week" as of Sept. 1 - as well as the "CBS Fall Preview Show," a half-hour special showcasing previews from CBS's five new series hosted by Lara Spencer, co-anchor of "The Insider." With 30,000 flights and over four million passengers each month, American Airlines continues to be a valuable way of reaching captive viewers.

The "CBS Fall Preview Show," showcasing previews from CBS's five new series was also broadcast on the CBS Television Network on Friday, Sept. 5 and is available on TV Guide Channel and to customers of Comcast, AT&T U-verse and Verizon FiOS. CBS affiliates will also have the option for multiple broadcasts prior to the start of the new season.

These are just a few of the efforts comprising the Network's fall marketing blitz, which consists of a host of cable, broadcast television, radio, print, outdoor advertising, targeted online and out-of-home marketing and consistent on-air promotions.





  [september 2008]  
S
M
T
W
T
F
S
 


· AMAZING RACE, THE (CBS)
· ELEVENTH HOUR (CBS)
· EX LIST, THE (CBS)
· GARY UNMARRIED (CBS)
· HOW I MET YOUR MOTHER (CBS)
· INSIDER, THE (SYNDICATION)
· MENTALIST, THE (CBS)
· WORST WEEK (CBS)





[09/24/18 - 12:02 PM]
Video: "Strange Times" - Stand Up Comedy Special Trailer - Netflix
Joe Rogan's new stand-up comedy special streams October 2 on Netflix.

[09/24/18 - 12:01 PM]
"The Sentence," A Searing Look at the Consequences of Mandatory-Minimum Sentencing for One Family, Debuts Oct. 15 on HBO
Rudy Valdez's directorial debut draws on hundreds of hours of footage to tell the story of a Michigan woman who was sentenced to 15 years for crimes committed by her late boyfriend, following a family in crisis as it struggles to obtain her release.

[09/24/18 - 12:01 PM]
FOX Teams Up with Kennedy Center's Turnaround Arts for #EmpireStarGivesBack Social Campaign
Turnaround Arts empowers struggling schools with innovative arts programs and arts-based learning across subject areas as a strategy to help address broader school challenges and close the opportunity gap.

[09/24/18 - 10:31 AM]
Video: "Wanderlust" - Official Trailer - Netflix
In an attempt to revive their dwindling sex lives, Joy and Alan, a married couple in a small English town mutually agree to sleep with other people.

[09/24/18 - 10:09 AM]
Tamron Hall Syndicated Daytime Talk Show Cleared on the ABC Owned Television Stations Group for Fall 2019
Last month the company announced that it is working with Hall to create and develop a daytime talk show for the syndication marketplace that will be hosted by the award-winning TV anchor and journalist.

[09/24/18 - 10:00 AM]
CBS All Access Announces New Straight-to-Series Order for "Why Women Kill" from Marc Cherry
The series details the lives of three women living in three different decades: a housewife in the '60s, a socialite in the '80s and a lawyer in 2018, each dealing with infidelity in their marriages.

[09/24/18 - 09:39 AM]
Hulu Renews "Harlots"
The streaming service has renewed "Harlots" for a third season of eight episodes.

[09/24/18 - 09:01 AM]
Lifetime Sleighs the Holidays "It's a Wonderful Lifetime" Programming Slate
Look for "'Tis the Season: A One Tree Hill Cast Reunion" on Thursday, November 22 featuring Hilarie Burton, Tyler Hilton, Danneel Ackles, Antwon Tanner and Stephen Colletti.

[09/24/18 - 09:01 AM]
Calling All Voters: Bravo Media Announces Fifth Annual "The Real Housewives Awards" on BravoTV.com
Starting today until October 28, fans can vote for their favorite housewives' style, shade-filled moments, most memorable wigs and more on BravoTV.com/RHAwards or the Bravo Now app.

[09/24/18 - 08:41 AM]
Comedy Central Signs Production Pact with Bill Burr and Al Madrigal Production Banner All Things Comedy, Encompassing Original TV Series and Three One-Hour Specials
The first one-hour special under the deal, "Bill Burr Presents Paul Virzi: I'll Say This," premieres November 2 on Comedy Central.

[09/24/18 - 08:35 AM]
Netflix's New Original Doc Series "ReMastered" Launches Globally October 12
Each of the eight tracks of "ReMastered" seeks to reveal answers about seminal events in the lives of artists such as Bob Marley, Johnny Cash, Jam Master Jay, Sam Cooke.

[09/24/18 - 08:10 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock takes home top honors among total viewers and adults 18-49.

[09/24/18 - 08:04 AM]
Ovation TV Partners with the Actors Studio for New Episodes Of "Inside the Actors Studio" to Premiere in Fall 2019
James Lipton, the series' creator, original host and executive producer, will turn the microphone over to a number of rotating guest hosts, who are in consideration now by the network and The Actors Studio.

[09/24/18 - 07:31 AM]
Video: "They'll Love Me When I'm Dead" - Official Trailer - Netflix
Academy Award winner Morgan Neville tells the provocative story of legendary director Orson Welles during the final 15 years of his life, when he struggled to make a Hollywood comeback with one last radical gamble.

[09/24/18 - 07:15 AM]
The People Have Spoken! Top Five Finalists Announced for All Categories of "The E! People's Choice Awards," Chosen by the Fans
Finalist voting for the 43 categories across movies, television, music, and pop culture runs today through Friday, October 19 at 11:59pm ET.