or


[09/17/08 - 10:57 AM]
From Hangers to Hangars: CBS Marketing Campaigns Well-Suited to Help the Network's Fall Lineup Take Off
The fall campaign features 100% recycled and 100% recyclable EcoHangers emblazoned with clever catch-phrases.

[via press release from CBS]

FROM HANGERS TO HANGARS: CBS MARKETING CAMPAIGNS WELL-SUITED TO HELP THE NETWORK'S FALL LINEUP TAKE OFF

CBS Is First Broadcast Company to Promote its Lineup On EcoHangers' 100% Recycled and Recyclable Hangers

First Network to Market Programming on Roofs Visible from Descending LAX Airport Flights

CBS Comedy Pilots Screening on American Airlines Flights

In a first-of-its kind promotion for a broadcast network, CBS is hooking new viewers this fall with green advertising on 100% recycled and 100% recyclable EcoHangers designed and developed by the inventive in-home marketing company, Hanger Network. CBS's fall marketing campaigns are also reaching new heights with innovative aerial view rooftop billboards promoting "The Amazing Race" to air-travelers landing at LAX airport. Rounding out the aerial theme, CBS is running its "CBS Fall Preview Show" and the Network's two new comedies on the American Airlines inflight television network.

Beginning in mid-September, CBS's five new series as well as "The Early Show" and "How I Met Your Mother" will be featured on thousands of environmentally-friendly EcoHangers distributed at dry cleaners - to build awareness of the CBS shows right in viewers' homes. EcoHangers, made from 100% recyclable and recycled paperboard in EPA-regulated factories in the United States, represent the environmentally sound alternative to the more than eight billion wire and plastic clothes hangers that fill this country's landfills each year.

Art of the anchors/actors will be featured on the EcoHangers along with clever catch-phrases, such as:

�� A lot happens early...so hang out with us. - "The Early Show"

�� Suit Up - "How I Met Your Mother"

�� Hang on every clue. - "The Mentalist"

�� Every date has a few wrinkles. - "The Ex List"

�� Get dressed. It's later than you think. - "Eleventh Hour"

�� Clothes make the man. - "Worst Week"

�� Hang in there. - "Gary Unmarried"

"This is a clever way to get attention in this crowded media marketplace," said George Schweitzer, President, CBS Marketing Group. "Our hanger campaign is eco-friendly, fun and effectively targets adult consumers by having our shows literally hang around peoples homes."

"Using EcoHangers provides CBS with the opportunity to expand its advertising base as well as its consumer base," stressed Bob Kantor, CEO of Hanger Network.

Unique views are also at the heart of CBS's first-ever aerial view network billboards on the LAX flight path. Viewers landing at LAX will see an ad for "The Amazing Race," spanning three rooftops, featuring host Phil Keoghan's popular phrase Welcome to the Finish Line along with The Amazing Race - and Sundays, 8PM 2 HD.

Meanwhile, travelers on American Airlines, on flights all across the country, will screen CBS's new comedies "Gary Unmarried" and "Worst Week" as of Sept. 1 - as well as the "CBS Fall Preview Show," a half-hour special showcasing previews from CBS's five new series hosted by Lara Spencer, co-anchor of "The Insider." With 30,000 flights and over four million passengers each month, American Airlines continues to be a valuable way of reaching captive viewers.

The "CBS Fall Preview Show," showcasing previews from CBS's five new series was also broadcast on the CBS Television Network on Friday, Sept. 5 and is available on TV Guide Channel and to customers of Comcast, AT&T U-verse and Verizon FiOS. CBS affiliates will also have the option for multiple broadcasts prior to the start of the new season.

These are just a few of the efforts comprising the Network's fall marketing blitz, which consists of a host of cable, broadcast television, radio, print, outdoor advertising, targeted online and out-of-home marketing and consistent on-air promotions.





  [september 2008]  
S
M
T
W
T
F
S
 


· AMAZING RACE, THE (CBS)
· ELEVENTH HOUR (CBS)
· EX LIST, THE (CBS)
· GARY UNMARRIED (CBS)
· HOW I MET YOUR MOTHER (CBS)
· INSIDER, THE (SYNDICATION)
· MENTALIST, THE (CBS)
· WORST WEEK (CBS)





[12/14/18 - 02:23 PM]
Bravo Media's "Married to Medicine" Season 6 Three-Part Reunion Hits a Fever Pitch on Friday, December 21 at 9PM ET/PT
The subsequent installments will air Sunday, January 6 and 13 at 9:00/8:00c.

[12/14/18 - 01:42 PM]
Superstar Recording Artists Jennifer Hudson, Kelly Clarkson, John Legend, Dierks Bentley, Halsey, Marshmello and Bastille, Panic! At the Disco, Brynn Cartelli and More to Perform on "Voice" Finale
The season finale will also feature special musical collaborations with the Top 4 finalists, which will be announced soon.

[12/14/18 - 12:01 PM]
Netflix Picks Up "Bonding" from Rightor Doyle
The dark comedy centers on the relationship between former high-school BFFs, Pete, a recently out gay man, and Tiff, a grad student and secretly one of New York City's top dominatrixes, who reconnect in an unexpected way years later.

[12/14/18 - 10:03 AM]
HBO Films' "Brexit," Starring Benedict Cumberbatch, Debuts Jan. 19
This provocative feature-length drama goes behind the scenes, revealing the personalities, strategies and feuds of the Leave and Remain campaigns.

[12/14/18 - 10:00 AM]
ABC Television Network Orders Additional Episodes of Comedies "black-ish," "The Goldbergs," "The Kids Are Alright" and "Single Parents" for the 2018-2019 Season
"Black-ish" has received two additional episodes while the others have been extended by one episode.

[12/14/18 - 09:06 AM]
Video: Showtime(R) Releases Official Poster and New Teaser for "Black Monday"
The 10-episode series will premiere on Sunday, January 20 at 10:00/9:00c.

[12/14/18 - 09:05 AM]
"Strike Back" Begins Season Six Jan. 25 on Cinemax
The show follows the explosive escapades of Section 20, an elite, multinational, covert special ops team, as it spans the globe fighting a vast web of interconnected criminal and terrorist activity.

[12/14/18 - 08:23 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Powers FOX Victory
The network's last Thursday game of the season delivers top honors in total viewers and adults 18-49.

[12/14/18 - 08:03 AM]
Video: "Russian Doll" Season 1 - Date Announcement - Netflix
From Natasha Lyonne, Amy Poehler and Leslye Headland comes "Russian Doll," February 1 on Netflix.

[12/14/18 - 08:01 AM]
DC Universe: The Ultimate Holiday Binge-Watching Destination Anchored with the Season Finale of Original Series "Titans" on December 21
97% of members have watched the exclusive original "Titans."

[12/13/18 - 03:14 PM]
Red Nose Day Returns to NBC for Fifth Year with a Special Night of Programming on Thursday May 23, 2019
In 2019, the multi-week fundraising campaign will culminate on Red Nose Day, Thursday, May 23 with a three-hour block of Red Nose Day-themed programming on NBC.

[12/13/18 - 03:02 PM]
"Black Lightning": First Look at "Lightning"!
The network teases China Anne McClain as her crime fighting alter-ego in advance of the show's January 21 return.

[12/13/18 - 02:03 PM]
Video: "Magic for Humans" Season 2 - Announcement - Netflix
Justin Willman will be back for season two in 2019.

[12/13/18 - 01:37 PM]
MTV Unveils Cast For Highly Anticipated "Lindsay Lohan's Beach Club"
Lohan returns to the spotlight as a powerhouse entrepreneur with the launch of her new club, Lohan Beach House in Mykonos, Greece.

[12/13/18 - 01:19 PM]
After Season 3 "The Grand Tour" Will Be Returning for an Even Bigger Adventure
Amazon announced via social media the series will be back for a fourth season.