Lifetime Television Launches New Comedy Series, 'Rita Rocks,' With Aggressive Scheduling Strategy Featuring Five Original Episodes in One Week, October 20-24 at 8:30 p.m. (ET/PT)
Nicole Sullivan ("MADtv"), Richard Ruccolo ("Two Guys and a Girl") and
Tisha Campbell-Martin ("My Wife and Kids") Star in New Series from Media
LOS ANGELES, Sept. 22 -- In an aggressive scheduling
strategy, Lifetime Television will launch "Rita Rocks," the network's first
original prime-time comedy series in a decade, with five new episodes
airing in a one week strip, beginning Monday, October 20, through Friday,
October 24, at 8:30PM (ET/PT).
The popular off-net comedy "Reba," Lifetime's highest-rated weekday
series, kicks off the special one-hour programming block at 8PM (ET/PT).
Starting October 28, "Rita Rocks" will air regularly Tuesdays at 8:30PM
In making the announcement, JoAnn Alfano, Executive Vice President,
Entertainment, Lifetime Networks, said, "We are very excited about 'Rita
Rocks' and believe that by launching it behind 'Reba' for five consecutive
nights we will ensure the widest possible sampling. We hope to build a
strong one-hour comedy block by pairing these two very compatible shows."
"Rita Rocks" stars Nicole Sullivan ("The King of Queens," "MADtv"),
Richard Ruccolo ("Joey," "Two Guys and a Girl") and Tisha Campbell-Martin
("My Wife and Kids," "Martin"), Natalie Dreyfuss ("He's Just Not That Into
You"), Kelly Gould ("Lucky Louie"), and Raviv Ullman ("Phil of the
Future"). Also joining the cast is Auggie, an 11-month old Golden
Retriever, as Yoda, the family dog.
In "Rita Rocks," Sullivan stars as Rita Clements, an overworked wife
and mother in the middle of a full blown identity crisis -- which includes
trying to maintain romance with her husband Jay (Ruccolo), juggling the
demands of her nine-year-old daughter Shannon (Gould) and disciplining her
defiant, teenage daughter Hallie (Dreyfuss) and her ever-present boyfriend
Kip (Ullman). After being passed over for a promotion at work, Rita is at
her wit's end. In search of "youthful" Rita, she dusts off her old guitar
and forms a garage band with her nosey postal carrier Patty
(Campbell-Martin) and unemployed neighbor Owen (guest-star Ian Gomez), in
the hopes of putting that spark back in her life.
"Rita Rocks" is produced by Media Rights Capital for Lifetime
Television. Stan Zimmerman and James Berg ("Gilmore Girls," "Roseanne"),
Jeffrey Hodes and Nastaran Dibai ("Hope & Faith, "According to Jim") are
executive producers. Alan Padula ("8 Simple Rules," "Home Improvement") is
producer. Zimmerman and Berg are also the creators.
Lifetime is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, Lifetime
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. Lifetime Television, Lifetime Movie Network, Lifetime Real
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Entertainment Services, a 50/50 joint venture of Hearst Corporation and The
Walt Disney Company.