THE CW EXTENDS TRIP TO THE ZIP, GIVING "90210" A FULL-SEASON PICKUP

September 22, 2008 (Burbank, CA) - The CW's drama "90210," quickly becoming one of the most popular series among young women, has been picked up for a full season of episodes, it was announced today by Dawn Ostroff, President, Entertainment, The CW.

"The successful addition of '90210' has taken The CW another step forward in building a cohesive schedule that defines this network as a destination for young women with shows that get our audience talking -- and watching," said Ostroff. "We're very excited about the chance to watch this ensemble of newcomers and familiar faces coalesce and grow together as we move forward."

The two-hour debut of "90210" shattered ratings records for The CW Network, becoming the highest-rated series premiere in the network's history with women 18-34 (4.5/12), adults 18-34 (3.1/9) and adults 18-49 (2.6/7). The "90210" series opener led The CW to become Tuesday's #1 network in all key demographics. With a double airing of the "90210" premiere during the opening week (Tuesday and Thursday), 12.7 million viewers watched all or part of The CW's highly anticipated new series. Facing increased competition, the most recent telecast of 90210 scored week-to-week gains in target demos, including 6% in women 18-34 (3.3/10), 14% in adults 18-34 (2.4/7) and 3% in total viewers (3.3mil). In addition, the series debut of "90210" added over a third more viewers in target demographics with Live-Plus Seven Day DVR viewing included.

"90210" stars Rob Estes, Shenae Grimes, Tristan Wilds, AnnaLynne McCord, Dustin Milligan, Ryan Eggold, Jessica Stroup, Michael Steger, Lori Loughlin and Jessica Walter, with special appearances by Jennie Garth and Shannen Doherty. The show is produced by CBS Paramount Network Television with executive producers Gabe Sachs & Jeff Judah ("Freaks & Geeks") and new-to-the-series Rebecca Kirschner ("Gilmore Girls").