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[10/03/08 - 09:06 AM]
Love Is in the Air: CBS Whips Up a Whimsical Campaign to Promote the New Fall Show, "The Ex List"
"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said CBS's Anne O'Grady.

[via press release from CBS]

LOVE IS IN THE AIR: CBS WHIPS UP A WHIMSICAL CAMPAIGN TO PROMOTE THE NEW FALL SHOW, "THE EX LIST"

CBS Partners with 1-800-FLOWERS.COM to Launch The First Official "Ex Day" to Reconnect with an Ex

The Network Spearheads an Engaging Facebook Application to Create One's Own Virtual and Interactive "Mr. Right"

Additional Outreach Includes Specialized "Dating and Ditching" Zagat Guides, Online Horoscopes and Buzz-Worthy Wild Postings

To promote the new fall series THE EX LIST, the CBS Marketing Group has created a diverse set of promotions to win potential viewers' hearts. Between a partnership with 1-800-FLOWERS.COM to launch the first official "Ex Day," a Facebook application that provides members with a means of creating one's own virtual and interactive "Mr. Right," online horoscopes, wild postings and "Dating and Ditching" Zagat Guides, CBS has all of the bases covered to target potential viewers.

"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said Anne O'Grady, Executive Vice President, CBS Marketing. "Whether they're out on the town with a date or with pals, posting profiles online or just cruising the Web, we set out to help young women have more fun on the dating scene while growing awareness of the show."

THE EX LIST stars Elizabeth Reaser as Bella Bloom, an attractive flower shop owner who learns from a psychic that she has already dated her future husband. With the help of her friends, Bella goes on a quest to find this mystery man from her past. Playing upon the theme of "looking for love," CBS has developed a set of tools to assist young women on the dating scene, including:

�� "Ex Day" -- Those who have a hankering to follow Bella's lead and reach out to an old flame will now have an easy way to do so, thanks to the first official "Ex Day" on Thursday, Oct. 16, 2008, sponsored by CBS and 1-800-FLOWERS.COM. Through an extensive multi-media campaign spanning radio, television, the Internet, and in-store promotions, people will be encouraged to reconnect with an ex by sending him or her a special "Ex Bouquet." The bouquets will be available through 1-800-FLOWERS.COM and its network of professional florists nationwide.

�� Facebook -- Also in the online realm, CBS has created an application that drives users to a dedicated "The Ex List" page on Facebook where members can build their own "Mr. Right" and begin a virtual relationship, interacting with him via emails, text messages and virtual gifts. Mr. Right will even invite fans on a virtual date to watch the show together on Friday nights.

�� Zagat Guide -- A customized THE EX LIST Zagat Guide to "Dating & Ditching" listing the ideal bars and restaurants for reconnecting with an ex or meeting new people. Categories include: "First Dates," "Girls' Night Out" and "Meet for a Drink."

�� Horoscopes -- CBS is also sponsoring a THE EX LIST branded romance horoscopes widget.

�� Wild Postings -- Billboards and posters showing the face of Elizabeth Reaser, and the words "Have you dated this woman?" direct people to call 1-877-7-BELLA-1 or visit haveyoudatedthiswoman.com, where they receive a message from Bella Bloom inviting them to watch the show.

THE EX LIST, a new series which stars Elizabeth Reaser, Rachel Boston, Adam Rothenberg, Alexandra Breckenridge and Amir Talai, premieres on Friday, Oct. 3 (9:00-10:00 PM, ET/PT) on the CBS Television Network.





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[05/05/25 - 11:03 AM]
ABC News Live Announces Daily Show on the Trial of Sean "Diddy" Combs, Hosted by Eva Pilgrim and Launching Friday, May 9
The series will deliver real-time updates and analysis of the defense and prosecution as Combs faces federal charges, including racketeering and sex trafficking, to which he has pleaded not guilty.

[05/05/25 - 11:00 AM]
Meet the Brick-Tastic Duos Heading Into Season 5 of "LEGO Masters," Returning May 19 at 8/7c on FOX!
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[05/05/25 - 10:29 AM]
Dive Into Summer with Your Favorite Disney Movies During Freeform's "30 Days of Disney" This June
Highlights include the world television premieres of Disney Pixar's "Elemental" and Walt Disney Animation Studios' "Strange World" and a lineup of must-watch films from the Walt Disney film catalog.

[05/05/25 - 09:55 AM]
Keith Urban to Be Honored with AMC Triple Crown Award at the 60th Academy of Country Music Awards Live on Prime Video
Urban will be honored with numerous performances of his songs by fellow artists at the Academy of Country Music Awards Presented by Carnival Cruise Line.

[05/05/25 - 09:41 AM]
BET+ Greenlights "Tyler Perry's Divorced Sistas", From Tyler Perry Studios, Starring LeToya Luckett, Khadeen Indrea, Porscha Coleman, Briana Price, and Jennifer Sears in the Ensemble Cast
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[05/05/25 - 09:30 AM]
Showtime Original Series "The Chi" Adds Kyla Pratt, Punkie Johnson, Reagan Gomez and Tammy Townsend
"The Chi" will premiere Friday, May 16 on demand and on streaming for Paramount+ subscribers with the Paramount+ with Showtime plan, before making its on-air debut on Sunday, May 18, at 9 p.m. ET/PT.

[05/05/25 - 09:01 AM]
Paramount+'s Smash Hit "Tulsa King" Adds Kevin Pollak for Season Three
Pollak will play the series regular role of Special Agent Musso, an FBI agent who has an axe to grind.

[05/05/25 - 09:00 AM]
"Ocean with David Attenborough" to Debut June 7 on National Geographic and Stream Globally Next Day on Disney+ and Hulu on World Oceans Day
Presented by the celebrated 98-year-old broadcaster and produced by Silverback Films and Open Planet Studios, the film shares with a global audience the importance of the world's oceans and the story of how we can, and must, restore the glory of Earth's vast, interconnected waters.

[05/05/25 - 08:36 AM]
Video: "Highest 2 Lowest" - Official Teaser - Apple TV+
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[05/05/25 - 08:22 AM]
MTV Announces New Series "Caught in the Act: Double Life" Premiering Tuesday, June 3rd at 9PM ET/PT
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[05/05/25 - 08:03 AM]
New Cover Edition of "We'll Always Have Summer" Featuring Lola Tung, Chris Briney, and Gavin Casalegno Revealed
Amazon will offer an exclusive hardcover edition that will be available for purchase through Amazon on Thursday, June 12.

[05/05/25 - 08:01 AM]
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The ensemble includes Lisa Edelstein, Paul Reiser, Ben Feldman, Abbi Jacobson, Max Greenfield, Angelique Cabral, Nicole Byer, as well as recurring guests Dave Franco and Michaela Dietz.

[05/05/25 - 08:01 AM]
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[05/05/25 - 07:11 AM]
Prime Video Welcomes Udonis Haslem, Steve Nash, Candace Parker, and Dwyane Wade to NBA on Prime Team
The expanded lineup holds a combined seven NBA/WNBA championships, 48 All-Star appearances, and features three Naismith Basketball Hall of Famers to offer fans a courtside perspective from some of basketball's most accomplished minds.

[05/05/25 - 07:08 AM]
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Additionally, viewers can stream each episode on Peacock and listen to the featured "Lets Be Honest" podcast episode one week after their original airdate on E!.