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Spike Digital Entertainment and Playboy Premiere 'Playmate Show & Tell' on Spike.com
- Playboy Playmates Host Ultimate "How-To" Online Series for Guys -
NEW YORK, Oct. 6 -- Spike.com, a division of MTVN
Entertainment Group, a unit of Viacom (NYSE: VIA, VIA.B), and Playboy (PEI)
(NYSE: PLA, PLAA) announced today the launch of "Playmate Show & Tell."
This new "how-to" online original series is the first project to be
unveiled under Spike Digital Entertainment's digital development and
production deal with Playboy.com. Alta Loma Entertainment, Playboy's
in-house production division recently involved in successful movie and TV
projects such as "The House Bunny" and E!'s "The Girls Next Door," also
participated in the development and production. "Playmate Show & Tell" is a
10-episode online series, with new episodes premiering each week.
"We're very excited to be able to welcome the iconic Playboy brand to
Spike.com and to present Playmate Show & Tell as the first of many joint
ventures with them," said Jon Slusser, senior vice president, digital &
video games for Spike TV. "'Playmate Show & Tell' is the perfect blend of
beautiful women, humor and information guys need that is sure to resonate
with our audience."
"Playmate Show & Tell" (http://playmate.spike.com) is hosted by three
Playboy Playmates -- Playmate of the Year 2008 Jayde Nicole, Playmate of
the Year 2007 Sara Jean Underwood, and Miss May 2006 Alison Waite -- and
premieres on both spike.com and playboy.com. This humorous and informative
series teaches guys how to deal with women in a variety of potentially
awkward situations. In each of the 10 online episodes, the Playmates travel
to new locations to give guys a hands-on lesson in dealing with the
opposite sex. From dating, to buying the perfect gift, to the proper way to
give a massage, "Playmate Show & Tell" gives guys the tips and tricks to
win over the ladies.
"At Playboy, our goal is to continually create compelling content for
our global audience by leveraging the combined power of our iconic
lifestyle brand and Playmate franchise," said Chris Petrovic, vice
president, Playboy Media Group. "Partnering with Spike, we collaboratively
have developed the first of many programs that achieves this goal and I am
confident that our combined audiences will be really pleased."
The first seven episodes topics include:
-- Monday October 6th: "What Not to Do on a Date" / "How to
Buy Lingerie for Your Girlfriend"
-- Monday October 20th: "How to Pick Up a Playmate"
-- Monday Nov 3rd: "What Not To Do When You Meet Her Parents"
-- Monday Nov 17th: "What Not To Do On Your 1st Job Interview"
-- Monday Dec 1st: "How to Cook a Romantic Meal"
-- Monday Dec 15th: "Buying Her the Perfect Holiday Gift"
Spike TV is available in 97.3 million homes and is a division of MTV
Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the
world's leading creators of programming and content across all media
platforms. Spike TV's Internet address is http://www.spike.com.
Playboy is one of the most recognized and popular consumer brands in
the world. Playboy Enterprises, Inc. is a media and lifestyle company that
markets the brand through a wide range of media properties and licensing
initiatives. The company publishes Playboy magazine in the United States
and abroad and creates content for distribution via television networks,
Web sites, mobile platforms, DVD and radio. Through licensing agreements,
the Playboy brand appears in more than 100 countries on a wide range of
consumer products, entertainment locations and retail stores.
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