'TV Land PRIME' Hits the Airwaves Tonight, October 6
TV Land's Dynamic New Primetime Programming Block Includes The Premiere Of
"3rd Rock From The Sun" And The Return Of The Network's Original Series
"Myths & Legends"
NEW YORK, Oct. 6 -- This is NOT your Father's TV Land.
Beginning, tonight, October 6, 2008, the network launches TV Land PRIME, a
new primetime programming destination designed to appeal to the attitudes,
life stage and interests of people in their 40s and 50s, catering
specifically to people in their mid-40s. Equipped with a new logo, color
scheme and on-air graphics, as well as the premieres of the original series
"Myths & Legends" and the hit sitcom "3rd Rock From The Sun," TV Land PRIME
will air Monday through Friday, 9PM to Midnight ET/PT with programming that
is entertaining, engaging and escapist. Moving forward, all of TV Land's
original programming, including the return of hit franchises "High School
Reunion," "She's Got The Look," and the original series "The Cougar,"
contemporary television series acquisitions and movies will premiere solely
in this daypart.
"This is a very exciting time in our channel's history," states Larry
W. Jones, president, TV Land. "We're thrilled to have a destination where
people in their 40s and 50s can go to find programming that reflects their
stage of life."
TV Land PRIME kicks off this week with the following schedule:
-- Back-to-back episodes of "Scrubs" Monday through Friday from 9PM to
-- The series premiere of "3rd Rock From The Sun" Monday, Tuesday, and
Thursday with two consecutive episodes starting at 10PM. This Emmy
Award-winning sitcom features four extra-terrestrial scientists sent to
Earth to pose as a human family so they can study human beings.
-- The return of the TV Land original series "Myths & Legends" on
Wednesday, October 8 at 10PM ET/PT. "Myths & Legends" attempts to answer
all those burning questions that have been endlessly lurking in the minds
of pop culture junkies for years. Questions in the premiere episode
include: Did heavy metal rocker Ozzy Osbourne bite the head off a live bat?
Did the FBI really investigate Disney's "That Darn Cat?" Was Marilyn Monroe
murdered? The series is executive produced by Gay Rosenthal Productions
("Little People, Big World").
-- The uplifting series "Extreme Makeover: Home Edition" takes over the
11PM to Midnight hour Monday through Thursday with episodes including a
modern day Brady Bunch still living in separate homes.
-- The TV Land premiere of "Police Academy" at 10PM on October 10 as TV
Land PRIME's "Friday Night Movie."
TV Land PRIME will also offer advertising and sponsorship opportunities
beyond the traditional 30-second commercial spot. Key advertisers will be
able to integrate their marketing messages into the network's programming
in unique ways during TV Land PRIME, including product integration,
co-branded interstitials and convergent on-air and online opportunities.
Online, viewers can visit TVLandPRIME.com to fully experience the
programming in TV Land PRIME. The Web site includes a mix of features such
as exclusive original and acquired video content, games, trivia, photos,
entertainment news and the ability to connect with other fans to offer a
rich entertainment experience.
About TV Land PRIME and TV Land:
TV Land PRIME is TV Land's prime time programming destination designed
for people in their mid-forties and the exclusive home to the premieres of
the network's original programming, contemporary television series
acquisitions and movies. TV Land PRIME is part of TV Land, a network
dedicated to presenting the best in entertainment on all platforms for
consumers in their 40s and 50s. Consisting of original programming,
acquired shows, hit movies and full-service web site, TV Land is now seen
in over 93 million U.S. homes.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 150 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
300 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.