HALLMARK CHANNEL TO STREAM SECOND SEASON OF ORIGINAL SERIES, "ADOPTION," ONLINE BEGINNING NOVEMBER 1

Beginning November 1, Hallmark Channel will celebrate National Adoption Month by offering the second season of its original series, "Adoption," on its website www.hallmarkchannel.com. The network will initially post the first four episodes of the series and then stream two additional episodes per week for five weeks, unveiling all 14 episodes of season two.

Last November, Hallmark Channel posted the first season of "Adoption" online which helped double both the traffic and length of stay on the site for the month. Season one is still available at

http://www.hallmarkchannel.com/publish/consumer/home/shows/adoption.html. The critically acclaimed original "Adoption" series premiered in 2002.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 85 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.