BRAVO ANNOUNCES INFINITI AS EXCLUSIVE SPONSOR FOR EMMY NOMINATED "INSIDE THE ACTORS STUDIO"
NEW YORK � October 30, 2008 � Bravo's fourteen-time Emmy-nominated "Inside The Actors Studio," hosted by James Lipton, returns, presented exclusively by luxury automaker, Infiniti. This multi-platform initiative is the first ever for the critically acclaimed series. The partnership allows "Inside the Actors Studio" to revamp its look and enrich its online presence in the upcoming season. The series, which premieres Monday, November 3 at 8 p.m. ET/PT, kicks off with Academy Award-winning actress Goldie Hawn.
"We are thrilled that Infiniti has come on board to sponsor the fifteenth season of one of the network's most beloved series and look forward to this mutually beneficial relationship," stated Susan Malfa, Senior Vice President, Bravo and Oxygen Ad Sales.
"Infiniti is always searching for opportunities to build extensive and meaningful partnerships which allow us to engage consumers through their individual passions and creativity," said Ben Poore, Vice President of Marketing, Infiniti. "This multi-platform, integrated program provides us an avenue to reach an affluent, engaged and influential target in line with Infiniti buyers. We are proud to be involved with such a highly successful and acclaimed show as "Inside the Actors Studio.'"
Driven by Infiniti, "Inside the Actors Studio" will feature a multi-tiered redesign both on-air and online. In addition to a new show open, the series will incorporate "The Infiniti Film Vault," an in-show segment featuring archived clips from the celebrity guest's body of work. An "Infiniti Fan Question" will also be read during each interview, selected from fan submittals on the "Inside the Actor's Studio" microsite. This site, which will live on www.BravoTV.com, will present an exclusive blog written by James Lipton capturing his most memorable moments interviewing some of the biggest names in Hollywood. Infiniti will also offer BravoTV.com users the opportunity to enter an "Inside the Actors Studio" sweepstakes with a chance to win a trip to New York, meet Lipton and attend a live taping of the renowned show. The media campaign and promotional elements were developed and negotiated by media communications agency OMD.
Bravo's longest running series "Inside the Actors Studio," is the creation of Lipton, who serves as executive producer, writer and host. The show first aired in 1994, and has featured close to 200 actors, directors, and writers in creating what many consider the definitive craft archive of our time. "Inside the Actors Studio," has been recognized with 14 consecutive Emmy nominations in 14 years � the longest streak of any cable program in the history of the awards.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.
In the United States, Infiniti offers a full-line of luxury performance automobiles, including the G sports coupe and sedan, the M luxury performance sedan, EX personal luxury and FX luxury performance crossovers, and the QX full-size luxury SUV. More information about Infiniti and its Inspired Performance and Total Ownership Experience can be found at Infiniti.com.