[11/11/08 - 07:05 AM]
'Green Is Universal' Launches New Campaign: "Green Your Routine"
"Green Week" kicks off during "Sunday Night Football," once again turning the logos of NBC Universal green across all properties.

[via press release from NBC]



Unprecedented Number of NBCU Talent Unite Behind Single Cause In Green TMYK PSAs

New York, NY- November 11, 2008- "Green Is Universal" today announced the launch of a new consumer campaign, "Green Your Routine," which will roll out across the entire company during "Green Week," a massive, multi-platform programming and community affairs effort beginning Nov 16th - 23rd. Throughout the week, 42 NBCU brands will feature 150 plus hours of environmentally themed programming across the company's television and digital platforms.

"'Green Your Routine' is about educating consumers that it's easy, practical and economical to be green," said Beth Colleton, Vice President of Green Is Universal. "Asking consumers to help 'save the planet,' or 'clean up the oceans,' sounds daunting to the individual. If everyone pledges to green even one simple aspect of their daily routines, such as walking to work, shopping with a reusable bag, or taking a shorter shower, together we can make a difference in our own lives and impact the environment."

Throughout Green Week, the new campaign will be visible across many of the NBCU properties both on-air and online, and will feature NBCU talent talking about how they green their own routines, as well as contests encouraging consumers to participate.

In addition, an outpouring of NBCU talent participated in "Green Your Routine" The More You Know (TMYK) PSAs - this marks the most NBCU talent to ever unite behind a single cause. Those who participated include: Christopher Meloni and Mariska Hargitay (Law & Order: SVU); Howie Mandel (Deal or No Deal); John Krasinski (The Office); Jaime Pressly (My Name is Earl); Linda Cardellini and Scott Grimes (ER); Brooke Shields, Lindsay Price and Kim Raver (Lipstick Jungle); Jane Krakowski and Jack McBrayer (30 Rock); Masi Oka and Zachary Quinto (Heroes); Amanda Tapping (SCI FI, Sanctuary); Zachary Levi and Josh Gomez (Chuck); Tori Spelling and Dean McDermott (Oxygen, Home Sweet Hollywood); Tiki Barber (NBC Sports); Coolio (Oxygen, Coolio's Rules); Jeremy Sisto (Law & Order); Patricia Arquette (Medium); Padma Lakshmi and Tom Colicchio (Bravo, Top Chef); Alison Sweeney (Days of our Lives); Debra Messing (USA, Starter Wife); Ann Curry, Meredith Vierra and Al Roker (TODAY).

Behind-the-scenes footage from these PSAs will also run on NBC.com, on the Taxi Entertainment Network, NBC at the Pump and The University Network.

To help consumers "Green Their Routines," Green Is Universal is launching a line of eco-friendly products associated with popular NBCU television shows. Items include reusable shopping bags featured on "The Today Show", and "Heroes" t-shirts made from recycled materials. The merchandise will be available online through the NBC Universal store at www.nbcuniversalstore.com, and through the newly launched Green Is Universal store, beginning November 13th, at GreenisUniversal.com/shop. Five percent of all sales generated from green merchandise at the end of the year will be donated to the NRDC. All online purchases will also be shipped in eco-friendly packaging. The store is powered by NBCU's e-commerce partner, Delivery Agent.

"Green Week" kicks off during "Sunday Night Football," once again turning the logos of NBC Universal green across all properties. Highlights include:

NBC Sports: Green week officially launches on NBC's "Football Night in America during the Dallas Cowboys vs. Washington Redskins game. Commentators, including Bob Costas, Chris Collinsworth, Dan Patrick, Jerome Bettis, and Tiki Barber, will discuss how they each personally green their own routines.

On November 22, NBC will air a carbon neutral Notre Dame and Syracuse game, but the competition won't just be on the field. For the entire month of November, both campuses will participate in the NBC Universal Green Your Routine challenge, hosted on Carbonrally.com. Students, alumni, faculty, and fans will have the opportunity to take eco-challenges and help reduce carbon emissions and save energy. NBC Universal will donate $10,000 to the winning school, which will be designated to their campus sustainability efforts.

In addition, NBC Sports will host an online video contest, in which students from Notre Dame and Syracuse will produce short commercials promoting sustainable practices. The best submissions will be displayed on the NBC Sports website, www.NBCSports.com

NBC News: The TODAY show is airing Part II of its critically acclaimed "Ends of the Earth" series, where the show's anchors will report from distant, exotic locations on the effect global warming has had on our water supply. The TODAY anchors will also share their personal green routines, and encourage viewers to log their daily green routine online. Additionally, "Nightly News" Environmental Correspondent Anne Thompson will examine the energy challenges for the new administration, such as the national electricity grid, clean coal technology and nuclear waste.

Local Media Division: NBC Universal's ten owned-and-operated stations will produce eco-themed segments both on-air and online, as well as "Green Your Routine" tips during local weather updates. Also, LX.TV Open House is going green with a special half hour episode highlighting some of the best eco-friendly homes on the market across the country. The show will air on the NBC television stations at various times during "Green Week."

CNBC : "The Suze Orman Show" takes a look at whether you can afford to go green and features a special "Can I Afford It?" segment focused on all things green, including solar panels, a smart car, etc. Daily green segments will also be featured on "On the Money" and "The Big Idea with Donny Deutsch." "Mad Money w/Jim Cramer" will discuss green stocks and profile green CEOs. "Fast Money" will feature green trades to watch, including a special Commander Planet segment where "Fast Money" trader Pete Najarian scours the earth for plays that help both the planet and consumer's profit.

NBC Primetime: Seven NBC primetime shows will feature green storylines including "Lipstick Jungle," "Kath & Kim," "My Own Worst Enemy," "Knight Rider," "Life," as well as a special pre-Green week episode of "Law & Order" to be broadcast Wednesday, Nov. 12.

NBC Daytime: In "Days of Our Lives" the newly elected Mayor highlights his new initiative to clean up Salem's waterfront.

The Weather Channel will air green-themed programming throughout the entire week, including episodes of its "Forecast Earth" series focusing on climate change challenges, alternative energy, green home building, water conservation, and green education. Additionally, green living tips will run on-air, online and on mobile at www.weather.com. Plus, The 2008 Forecast Earth Hot List will be announced online at www.weather.com/forecastearth to recognize the 10 most influential people or entities in the fight against global warming.

iVillage will host a "Green Your Routine Community Challenge," where users can sign up for daily tips on how to become greener.

USA Network will broadcast a Green Week Marathon, an eight-episode program entitled "Recycling the Best of Monk" as well as multiple airings of a green vignette featuring an all-star cast of USA's eco-minded characters from "Burn Notice," "Psych," and "Monk." On November 14, USA will re-launch green.usanetwork.com, highlighting green celebrities through "Ecoist Corner" with "The Starter Wife" actors David Alan Basche and Hart Bochner, Robert Redford, Jack Johnson, Bono and Ali Hewson, Jenny McCarthy and Jim Carey. Additionally, "USA Characters Go Green," will offer exclusive interviews with "The Starter Wife" and "Monk" stars sharing their passion and practical tips to save the environment.

SCI FI will air "Lost City Raiders," an original movie set 40 years after the cumulative effects of global warming. In addition, it will air new green-themed episodes of "Cha$e," "Ghost Hunters," "Stargate Atlantis," and "Sanctuary." SCI FI's "How You Can Save The World" blog, www.howyoucansavetheworld.com, will also be green-focused.

Bravo: Former top Chef contestant and food producer on the show, Leeanne Wong will give green tips in interstitials that will air throughout the week. Bravo will also "recycle" green episodes of their popular series "Shear Genius," "Top Design," "Project Runway," "Real Housewives of Orange County." Bravo's website will feature green blogs and video from stars such as Jenni Pulos (Flipping Out), Patti Stanger (Millionaire Matchmacker), and The Real Housewives of NYC. Also visitors can test their green IQ in a new online quiz.

Oxygen will air vignettes featuring Coolio greening his daily routine and offering viewers simple tips to green their own; and Oxygen.com will incorporate "go green" tips throughout the website. In addition, the network will "recycle" green episodes from "Tori & Dean: Home Sweet Hollywood," and "The Janice Dickinson Modeling Agency." In a special post-green week episode airing Nov. 25th, Coolio takes a green cooking class with his daughter Jackie and gets educated on the green benefits of a raw food diet. This episode will also be streamed on the Oxygen website.

Telemundo will re-launch the "Alerta Verde" campaign anchored in Al Rojo Vivo with Maria Celeste, featuring green themed plotlines incorporated into a series of other shows including "Titulares y Mas" and "Caso Cerrado." Telemundo Network will partner with Telemundo 51 in Miami in an event hosted by Vanessa Hauc at a local school to discuss topics related to the environment and how to support green practices.

Universal Parks & Resorts will launch "Green Your Routine" programs at the division's Universal Orlando and Universal Studios Hollywood destinations, involving guests, employees and to the parks' respective communities. Activities include a solar golf cart test and a green office product fair.

NBC Universal Domestic Television Distribution: "Access Hollywood," will feature a daily green segment featuring a variety of things celebrities do to help the environment and go green. "Jerry Springer" will have a week full of Green Final Thoughts. "The Chris Matthews Show" will be examining green political topics during its weekly roundtable sessions, and "The Martha Stewart Show" will be doing segments on nature and conversation. "The Steve Wilkos Show" will utilize the talk show's daily "Email Steve" segments to feature green topics, as well.

Community Affairs: NBC Universal Foundation will award the Student Conservation Association, National Environment Education Foundation, New York Restoration Project and Los Angeles Conservation Corps with green grants to support public secondary education programs in underserved communities. NBC Universal Volunteers will also host tree-planting, conservation and restoration events in New York, Los Angeles, London, Miami, Dallas, Chicago, and Washington, DC.

In addition, NBC Universal, WNBC, and New York Mayor Michael Bloomberg's Green NYC initiative have partnered to present "Green Screens," a two-day electronic recycling event throughout the five boroughs of New York City on November 15-16th. Additional partners include Time Warner Cable, Daily News, and CENYC. All recycling will be handled by Electronic Recyclers International. More information can be found at www.greenisuniversal.com/greenscreens.

About "Green is Universal:"

Launched in May 2007, "Green is Universal" is NBC Universal's ongoing green initiative dedicated to raising Green awareness, effecting positive change to the environment, and substantially greening its own operations.

  [november 2008]  

· 30 ROCK (NBC)
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