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[11/17/08 - 01:38 PM] Oxygen Media Announces First Ever E-Commerce Initiative Launches ShoP.oxygeN.com" with Exclusive "Bad Girls Club" Merchandise Two lines of merchandise will be available for purchase, some general Oxygen merchandise with "oxygenated" phrases like "Over It" and "Obsessed" joining other articles of clothing specific to the series, "Bad Girls Club." |
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[via press release from Oxygen] |
OXYGEN MEDIA ANNOUNCES FIRST EVER E-COMMERCE INITIATIVE LAUNCHES SHOP.OXYGEN.COM" WITH EXCLUSIVE "BAD GIRLS CLUB" MERCHANDISE
NEW YORK - November 17, 2008 - Just in time for the holiday season, Oxygen Media launches its first ever e-commerce initiative, "shop.oxygen.com," which goes live today. In keeping with the Oxygen "Live Out Loud" brand and philosophy, the merchandise will be fun and unexpected. The network partnered with Delivery Agent, Inc., the leader in shopping-enabled entertainment, to build, host and manage Oxygen's e-commerce initiative. The announcement was made today by Jason Klarman, General Manager, Oxygen Media.
The first merchandise to be offered on the site will be tied to the hit Oxygen series "Bad Girls Club" which launches its newest season on Tuesday, December 2 at 10 PM ET/PT. The national print and outdoor campaign for "BGC" will hit today in conjunction with the web launch. Two lines of merchandise will be available for purchase, some general Oxygen merchandise with oxygenated phrases like "Over It" and "Obsessed" joining other articles of clothing specific to the series, "Bad Girls Club." The merchandise will include yoga pants and tee shirts that are blingy and fun as well accessories like "Devil Dust" glitter and jewel shaped ice cube trays, all speaking to the "Live Out Loud" sensibility. For the cost conscious but fashion-obsessed woman, most of the merchandise will retail for under $30.00. Delivery Agent will handle the sourcing and manufacturing.
"In making the announcement, Klarman said, 'Gen O Oxygen viewers love to shop online and in stores and view it as entertainment." "We made our products beyond the typical TV-based fan gear, and created our fashionable, trend-setting items at a price point that's affordable."
Jennifer Turner, Vice President, Licensing and Strategic Partnerships, Bravo Media and Oxygen Media added, "We felt it was important to fulfill our viewers' desire to look good and have fun and continue to connect with their favorite Oxygen programming. The site is the first step in what we hope will be an even more dynamic fashion and lifestyle offering for our viewers in the future."
"The Bad Girls Club" remains one of Oxygen's most-watched original series. "The Bad Girls Club" also achieved a network milestone, becoming the first Oxygen original series episode to break the one million-viewer mark (2/19/08).
About Oxygen Media:
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched 2000 to fill a void in the television landscape - creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "Coolio's Rules," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."
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[10/17/25 - 10:01 AM] 51st Season of "Saturday Night Live" Continues with Three Back-to-Back Shows in November Miles Teller is on tap to host on November 1, followed by Nikki Glaser on November 8, and Glen Powell on November 15.
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[10/17/25 - 09:05 AM] All-New Season of "The Last Woodsmen" Premieres Friday, November 14 at 9PM ET/PT on Discovery Deep in the untamed wilderness of the Pacific Northwest, veteran logger Jared Douglas returns to put everything on the line in the new season.
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[10/17/25 - 09:01 AM] Video: "Mob War: Philadelphia vs. The Mafia" - Sneak Peek - Netflix A brutal mob war between John Stanfa and Joey Merlino plunges '90s Philadelphia into chaos and bloodshed in this captivating true-crime series.
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[10/17/25 - 08:31 AM] Video: "Me late que si" - Official Trailer - Netflix A desperate, ordinary man, fed up with his misfortune, hatches a daring heist and assembles a very unusual group to attempt the impossible: stealing a live lottery jackpot.
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[10/17/25 - 08:00 AM] "Weapons" Begins Streaming Exclusively on HBO Max October 24 When all but one child from the same class mysteriously vanish on the same night at 2:17 a.m., a community is left questioning who or what is behind their disappearance.
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[10/17/25 - 07:01 AM] Video: "My Secret Santa" - Official Trailer - Netflix A vivacious single-mom (Alexandra Breckenridge) in need of a job decides to disguise herself as a man in order to get hired as the seasonal Santa at a luxury ski resort.
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[10/17/25 - 07:01 AM] "Euphoria" Season 3 Is Coming Spring 2026 Newly announced cast members include Gideon Adlon, Bill Bodner, Colleen Camp, Danielle Deadwyler, Homer Gere, Jessica Blair Herman, Natasha Lyonne, Hemky Madera, Kwame Patterson, Trisha Paytas, Rebecca Pidgeon, Bella Podaras, Cailyn Rice, Eli Roth, Madison Thompson, Jack Topalian, Sam Trammell, Matthew Willig.
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[10/17/25 - 06:01 AM] Video: "Eloa the Hostage: Live on TV" - Official Trailer - Netflix This gripping documentary explores the case of a teenage girl who was kidnapped by her ex-boyfriend in one of Brazil's most shocking hostage situations.
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[10/17/25 - 06:01 AM] Apple Is the Exclusive New Broadcast Partner for Formula 1 in the U.S. Apple TV will deliver comprehensive coverage of Formula 1, with all practice, qualifying, Sprint sessions, and Grands Prix available to Apple TV subscribers.
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[10/16/25 - 02:11 PM] Video: National Geographic Unveils First Look at "Chris Hemsworth: A Road Trip to Remember" - A Powerful and Heartfelt Special Featuring the Global Movie Star on His Most Personal Journey Yet The one-hour documentary, from Academy Award-nominated filmmaker Darren Aronofsky's Protozoa, Jane Root's Nutopia, and Chris Hemsworth and Ben Grayson's Wild State, premieres November 23 at 9:00/8:00c on National Geographic and streams the next day on Disney+ and Hulu.
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[10/16/25 - 12:58 PM] Lifetime Announces Annual "It's a Wonderful Lifetime" Holiday Movie Slate Kicking Off November 29th Featured talent this year includes Brandy Norwood, Kane & Katelyn Brown, Loretta Devine, Debbi Morgan, Arielle Kebbel, Tyler Hilton, James Lafferty, Vivica A. Fox, Jackée Harry, Sy'Rai Smith, Nischelle Turner, Jeffrey Bowyer-Chapman, and others.
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[10/16/25 - 12:31 PM] Video: "The Witcher" Season 4 - Character Trailer - Netflix Scattered to fates unknown, Geralt, Yennefer and Ciri traverse the war-torn Continent and its countless enemies in the hope of finding each other again.
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[10/16/25 - 11:32 AM] A+E Global Media and Rachael Ray's Free Food Studios Cook Up Expanded Programming Partnership with Over 100 New Episodes Ordered The network has ordered 110 new episodes of Ray's programming, including new episodes of "Meals in Minutes," that will continue to focus on her approachable and comforting cooking style.
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[10/16/25 - 11:18 AM] Video: "Don't Date Brandon" - Official Trailer - Paramount+ Brandon seemed like the perfect boyfriend, but when Amber reaches out to his ex-wife Athena, the truth begins to unravel, revealing a disturbing history of lies, restraining orders, and a criminal past.
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[10/16/25 - 11:01 AM] "Pop Culture Jeopardy!," from Sony Pictures Television, Returns for a Second Season on Netflix "We couldn't be more thrilled to be partnering with the exemplary team at Netflix, to bring more episodes to our passionate and loyal viewers," said Suzanne Prete.
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