or


[11/20/08 - 12:19 PM]
The CW Extinguishes Mrc's Sunday Lineup
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- After seven low-rated weeks, The CW has pulled the plug on its MRC-produced Sunday lineup.

The block, which consists of newcomers "In Harm's Way," "Valentine" and "Easy Money" as well as Canadian import "4Real," will have its final airing this weekend. An assortment of repeats and theatricals will fill the night starting November 30.

John D. Maatta, The CW's COO, broke the news in an open letter to the netlet's affiliates today:

November 20, 2008

Dear Affiliate:

We are now two and a half months into our new season and some terrific progress has been made.

Our strategy this year was to focus on Monday - Friday, particularly the early part of the week. Clearly that strategy has worked, as we are up in our key demographic of women 18-34 by 150% Monday and 41% on Tuesday. "Top Model" continues to shine Wednesdays, winning its time period on a regular basis, while "Smallville" and "Supernatural" continue to keep us in the game on Thursday versus tough competition. Additionally, we have improved our 18-49 demos by 78% Monday and 8% Monday-Thursday.

In the process, we are building a distinct and powerful brand of young-female skewing programming with new shows like "Gossip Girl" and "90210" complementing veteran hits "One Tree Hill" and "Top Model."

As you know, to focus our efforts on the earlier part of the week, we entered into a time buy agreement with Media Rights Capital to program Sunday night. While this move has clearly paid dividends for the overall schedule, the results on Sunday night have been below expectations. The MRC shows are simply not working.

To that end, we have made a business and programming decision to protect our network and your local interests on Sunday for the remainder of the season.

The programs from Media Rights Capital will have their final airing this Sunday, November 23, 2008. Effective November 30, 2008, The CW will resume programming Sunday nights.

Our plan is to program Sunday with distinctive, first-rate programming that can quickly stabilize the night. We will work with you to promote and market this new night, with a lineup that will include quality scripted series and contemporary theatrical titles. Here is the lineup:

5:00 - 6:00 pm: EVERYBODY HATES CHRIS/THE GAME

6:00 - 7:00 pm: THE DREW CAREY SHOW

7:00 - 8:00 pm: JERICHO

8:00 - 10:00 pm: MOVIE

Our Affiliate Relations and Affiliate Marketing teams will be in immediate touch with your personnel regarding this important schedule change.

We will continue to work diligently and find success via the best means possible and move quickly to shore up troubled timeslots. We will continue to invest in new programming that will evolve into valued primetime assets for you, our affiliates, and our parent companies, CBS and Warner Bros.

We appreciate the partnership we have with you, our affiliates, and we will continue to work closely to take our success to the next level.

Sincerely,

John D. Maatta

A revamp of the lineup had been expected following the announcement on October 14 that scripted efforts "Valentine" and "Easy Money" would suspend production after their eighth episodes (read the story). The network subsequently dropped all first-run airings of the MRC series (save for "4Real") earlier this month. "Valentine" and "Money" will finish with four installments on the shelf as will five for "Way" and at least one for "4Real."

The group opened to an invisible 0.4 rating among adults 18-49 on October 5 and never improved. Last Sunday's all-repeat broadcast delivered an average 0.2 rating in the key demographic.

It's not clear how the aforemention news will affect the production and/or broadcast of midseason comedy "Surviving Suburbia," also from MRC.





  [november 2008]  
S
M
T
W
T
F
S
      


· 4REAL (CW)
· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· EASY MONEY (CW)
· GOSSIP GIRL (CW)
· IN HARM'S WAY (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· SURVIVING SUBURBIA (ABC)
· VALENTINE (CW)









[12/21/14 - 09:11 AM]
Saturday's Broadcast Ratings: CBS Tops Evening with "Thursday Night Football" Special
The Eye's primetime NFL coverage wins the night in both total viewers and adults 18-49.

[12/21/14 - 08:56 AM]
"Saturday Night Live," With Host Amy Adams, Was the #1 Big 4 Non-Sports Telecast of the Night in Both Households and 18-49
NBC spins the numbers for Saturday, December 20.

[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 05:41 PM]
NBC Shuffles Its Friday Lineup; "Constantine" to Open Night
Beginning January 16, look for "Constantine" at 8:00/7:00c followed by "Grimm" at 9:00/8:00c and "Dateline NBC" at 10:00/9:00c.

[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
He'll join the previously announced Cuba Gooding Jr. as O.J. Simpson and Sarah Paulson as Marcia Clark.

[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.