or


[11/20/08 - 12:19 PM]
The CW Extinguishes Mrc's Sunday Lineup
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- After seven low-rated weeks, The CW has pulled the plug on its MRC-produced Sunday lineup.

The block, which consists of newcomers "In Harm's Way," "Valentine" and "Easy Money" as well as Canadian import "4Real," will have its final airing this weekend. An assortment of repeats and theatricals will fill the night starting November 30.

John D. Maatta, The CW's COO, broke the news in an open letter to the netlet's affiliates today:

November 20, 2008

Dear Affiliate:

We are now two and a half months into our new season and some terrific progress has been made.

Our strategy this year was to focus on Monday - Friday, particularly the early part of the week. Clearly that strategy has worked, as we are up in our key demographic of women 18-34 by 150% Monday and 41% on Tuesday. "Top Model" continues to shine Wednesdays, winning its time period on a regular basis, while "Smallville" and "Supernatural" continue to keep us in the game on Thursday versus tough competition. Additionally, we have improved our 18-49 demos by 78% Monday and 8% Monday-Thursday.

In the process, we are building a distinct and powerful brand of young-female skewing programming with new shows like "Gossip Girl" and "90210" complementing veteran hits "One Tree Hill" and "Top Model."

As you know, to focus our efforts on the earlier part of the week, we entered into a time buy agreement with Media Rights Capital to program Sunday night. While this move has clearly paid dividends for the overall schedule, the results on Sunday night have been below expectations. The MRC shows are simply not working.

To that end, we have made a business and programming decision to protect our network and your local interests on Sunday for the remainder of the season.

The programs from Media Rights Capital will have their final airing this Sunday, November 23, 2008. Effective November 30, 2008, The CW will resume programming Sunday nights.

Our plan is to program Sunday with distinctive, first-rate programming that can quickly stabilize the night. We will work with you to promote and market this new night, with a lineup that will include quality scripted series and contemporary theatrical titles. Here is the lineup:

5:00 - 6:00 pm: EVERYBODY HATES CHRIS/THE GAME

6:00 - 7:00 pm: THE DREW CAREY SHOW

7:00 - 8:00 pm: JERICHO

8:00 - 10:00 pm: MOVIE

Our Affiliate Relations and Affiliate Marketing teams will be in immediate touch with your personnel regarding this important schedule change.

We will continue to work diligently and find success via the best means possible and move quickly to shore up troubled timeslots. We will continue to invest in new programming that will evolve into valued primetime assets for you, our affiliates, and our parent companies, CBS and Warner Bros.

We appreciate the partnership we have with you, our affiliates, and we will continue to work closely to take our success to the next level.

Sincerely,

John D. Maatta

A revamp of the lineup had been expected following the announcement on October 14 that scripted efforts "Valentine" and "Easy Money" would suspend production after their eighth episodes (read the story). The network subsequently dropped all first-run airings of the MRC series (save for "4Real") earlier this month. "Valentine" and "Money" will finish with four installments on the shelf as will five for "Way" and at least one for "4Real."

The group opened to an invisible 0.4 rating among adults 18-49 on October 5 and never improved. Last Sunday's all-repeat broadcast delivered an average 0.2 rating in the key demographic.

It's not clear how the aforemention news will affect the production and/or broadcast of midseason comedy "Surviving Suburbia," also from MRC.





  [november 2008]  
S
M
T
W
T
F
S
      


· 4REAL (CW)
· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· EASY MONEY (CW)
· GOSSIP GIRL (CW)
· IN HARM'S WAY (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· SURVIVING SUBURBIA (ABC)
· VALENTINE (CW)





[09/15/14 - 01:22 PM]
"Genesis - Sum of the Parts" to Make Its Premiere on Showtime(R)
The film reunites the multi-Platinum-selling, Grammy(R)-winning, Rock and Roll Hall of Fame-inducted band to tell personal accounts of their rise to fame and fortune.

[09/15/14 - 12:49 PM]
FX Rides "Sons of Anarchy" to Record Ratings
FX spins the numbers for Tuesday, September 9.

[09/15/14 - 12:25 PM]
Galaxy's Quest: On October 11, Cat Daddy Jackson Galaxy Returns to Rescue Frantic Felines and Their Guardians
"My Cat from Hell" returns with seven all-new episodes of rescuing out-of-control cats and repairing the relationships they're ruining.

[09/15/14 - 12:16 PM]
New Episodes of CNBC's Popular Series "The Profit" Return Tuesday, October 14 at 10PM ET/PT
The 10 original hour-long episodes, including a special update episode, follow self-made millionaire and serial entrepreneur Marcus Lemonis as he saves struggling businesses while investing his own cash in the process.

[09/15/14 - 11:01 AM]
Travis Pastrana and the "Nitro Circus Live" Crew Return to MTV2 for All-New Season on Wednesday, October 8 at 11 P.M. ET/PT
Additionally, "Nitro Circus: The Movie" will make its world television premiere on MTV2 on Wednesday October 1 at 11:00 p.m. ET/PT.

[09/15/14 - 10:52 AM]
Take It Off with VH1 for Season Two of "Dating Naked"
The first season of "Dating Naked" has been averaging a .6 among Adults 18-49 and averaging 1 million total viewers (P 2+) each week, based on Live +3 ratings.

[09/15/14 - 10:28 AM]
A&E Network Premieres New Original Series "Dead Again" Thursday, October 2 at 10:00 PM ET/PT
The hour-long series follows a top team of detectives who will re-examine controversial murder cases in which unresolved questions still linger long after the verdict was determined.

[09/15/14 - 10:11 AM]
Hallmark Channel Announces World Television Premiere of Hallmark Hall of Fame Original Movie, "One Christmas Eve", Starring Anne Heche, November 30
In "One Christmas Eve," Anne Heche stars as a recently-divorced mom who wants her two kids' first Christmas "without dad" to be perfect.

[09/15/14 - 10:04 AM]
Langley Productions and Spike TV to Honor "Cops" Audio Technician Bryce Dion
Bryce Dion was a 7-year veteran of "Cops" who was tragically killed during production on August 26 in Omaha, NE.

[09/15/14 - 09:43 AM]
"Friends Flyaway to New York" Sweepstakes Gives Fans a Chance to Win a Trip to Visit the Central Perk Pop-Up Shop Brought to You by Eight O'clock Coffee
Said contest is timed with the 20th anniversary of the premiere of "Friends."

[09/15/14 - 09:36 AM]
Syfy's New Zombie Series "Z Nation" Bites Off 1.6 Million Viewers During September 12 Premiere
Syfy spins the numbers for Friday, September 12.

[09/15/14 - 09:14 AM]
American Heroes Channel Reveals How History Got It Wrong in "America: Facts vs. Fiction"
The series returns with with back-to-back episodes on Tuesday, October 7 at 10:00/9:00c.

[09/15/14 - 09:00 AM]
"Conan" to Celebrate George Harrison the Week of Sept. 22 with Performances by Beck, Norah Jones, Dhani Harrison & Friends and More
The celebration will coincide with the release of George Harrison: The Apple Years 1968-75, a major reissue of the artists' first six solo albums.

[09/15/14 - 08:58 AM]
Nickelodeon's TV and Digital Channels to Go Dark for Eleventh Annual Worldwide Day of Play, Saturday, Sept. 20
Additionally, the network's national prosocial partners - United States Tennis Association, NFL PLAY 60, the Boys and Girls Club of America and Key Club, among others - will host several thousand local events across the country to help celebrate kids' love of play.

[09/15/14 - 08:47 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock easily wins the night in both total viewers and adults 18-49.