or


[12/01/08 - 02:09 PM]
TNT Uncovers Marketing Allies DirecTV, Hewlett-Packard and Hyundai for High-Octane Drama Leverage
The Hyundai Genesis will serve as the exclusive commercial-free premiere sponsor for the show's Sunday, December 7 launch.

[via press release from TNT]

TNT Announces LEVERAGE Sponsors

TNT Uncovers Marketing Allies DirecTV, Hewlett-Packard and Hyundai for High-Octane Drama LEVERAGE

Series Premieres Commercial-Free, Presented by the All-New Hyundai Genesis Sedan, Sunday, Dec. 7, at 10 p.m. (ET/PT)

TNT is recruiting DirecTV, Hewlett-Packard and the Hyundai for season-long sponsorships around the network's exciting new series LEVERAGE. TNT will weave each brand through select vehicles promoting the anticipated series, including a commercial-free premiere, interactive consumer experience, product integration and high profile marketing elements. LEVERAGE premieres commercial-free on TNT Sunday, Dec. 7, at 10 p.m. (ET/PT), then continues in its regular timeslot, Tuesdays at 10 p.m. (ET/PT), beginning Dec. 9.

The Hyundai Genesis will serve as the exclusive commercial-free premiere sponsor for LEVERAGE on Sunday, Dec. 7. In addition to significant on-air tune-ins driving awareness for the new series, the Hyundai Genesis will also be included in print ads featured in People, Entertainment Weekly and TV Guide leading up to the premiere.

To further drive engagement with the series and the Hyundai brand, TNT and Hyundai will invite consumers to "Get Ready to Get Even," an interactive consumer experience featured at www.LeverageHQ.com. Visitors to the LEVERAGE consulting headquarters will be asked to join the LEVERAGE team to help determine who double crossed the team in a heist gone wrong. An online video introduction by the lead character Nate Ford (played by Timothy Hutton) solicits consumers to join the LEVERAGE team to help them "get even" and potentially win $100,000 if the mission is completed. Each week consumers will prove themselves to the LEVERAGE team by going to the LEVERAGE headquarters, completing a mission and uncovering a new weekly clue. The mission will be completed through casual game play and tie back to the characters. Inside the headquarters, which will be built online to replicate the show's headquarters, are character profiles, a webcam of the Hyundai Genesis with the money in the trunk, video clips of the series, mission overviews and games, a direct link to the Hyundai Web site, message boards and registered user profiles. At the conclusion of the eleven weeks, consumers will put all of their clues together, and Nate will make good on his promise to reward one consumer $100,000.

TNT on-air will drive viewers online to participate in the promotion, along with significant digital media across several Turner online properties as well as top online destinations. TNT will also feature additional marketing placement in Entertainment Weekly, driving readers to go online and participate. The ad will feature significant imagery of the Hyundai Genesis. The experience will extend to the set of the NBA on TNT, when Ernie Johnson, Kenny Smith and Charles Barkley play an entertaining version of the game. Charles will be challenged to see if he has what it takes to be part of the LEVERAGE team when Ernie asks him to figure out which of the three Hyundai Genesis cars on set has $10,000 stashed in the trunk. If he chooses correctly, the money will go to one of Charles' charities. If he chooses the wrong car, Ernie's charity will receive the money. The special episode will feature marketing support for the new series and online game.

DirecTV and Hewlett-Packard will both join the Hyundai Genesis on the adventure starting with the second episode, kicking off two additional season-long sponsorships. All three sponsorships include active and passive product integrations within the storyline featured in select episodes of the series. DirecTV integrations will spotlight their sports packages in HD, while Hewlett-Packard integrations will include the character Alec Hardison (played by Aldis Hodge) using a Hewlett-Packard laptop. Hyundai Genesis integrations spotlight high-tech features such as the GPS navigation system and use of the auxiliary port for mp3 player use, as well as interior and exterior images of the automobile. Enhancing that presence, TNT will feature each sponsor's brand within weekly series tune-ins and on-air billboard messaging entering commercial breaks. Hewlett-Packard and Hyundai will both be part of lower-third messaging within each episode. TNT will build on Hewlett-Packard brand awareness through custom LEVERAGE tagged on-air spots driving viewers to TNT.tv to see behind-the-scenes content from the series.

"We have the unique ability to leverage our strong Turner assets, develop a clever consumer experience, incorporate effective storyline integrations and extend brand awareness to several custom marketing channels, allowing fans of the series to engage with all three brands all season-long," said Katherine Johnson, senior vice president, Turner Entertainment Promotions and Marketing. "Our partners will play a role in a monster marketing campaign promoting the series premiering on a powerful night of TNT programming."

"The product integration package that TNT brought to Hyundai allowed us to feature our all-new flagship Genesis sedan in a unique way that appeals to our target consumers," said Chris Perry, director, Marketing Communications, Hyundai Motor America. "Our partnership with TNT and sponsorship of the new drama, LEVERAGE, is just one example of how we are differentiating our first-ever premium sedan."

LEVERAGE stars Academy Award� winner Timothy Hutton (Ordinary People), Gina Bellman (Coupling), Christian Kane (TNT's Into the West), Beth Riesgraf (Alvin and the Chipmunks) and Aldis Hodge (Friday Night Lights) as a team of thieves, hackers and grifters who join forces to take revenge against those who use power and wealth to victimize others.

LEVERAGE is executive-produced by Dean Devlin (Independence Day, TNT's The Librarian), John Rogers (Cosby) and Chris Downey (The King of Queens) and comes to the network from Devlin's Electric Entertainment. Devlin makes his directorial debut on the pilot, which was written by Rogers (Transformers) and Downey

About HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

About Turner Network Television (TNT)

Turner Network Television (TNT), television's destination for drama and one of cable's top-rated networks, offers original series, including the acclaimed and highly popular detective drama The Closer, starring Kyra Sedgwick; Saving Grace, starring Holly Hunter; Raising the Bar, with Mark-Paul Gosselaar, Gloria Reuben and Jane Kaczmarek; Leverage, starring Timothy Hutton; and Trust Me, with Eric McCormack and Tom Cavanagh. TNT is also home to powerful one-hour dramas, such as Bones, Cold Case, Law & Order, Without a Trace, ER and Charmed; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [december 2008]  
S
M
T
W
T
F
S
 


· LEVERAGE (TNT)





[09/20/17 - 01:18 PM]
A&E Network to Premiere New Nonfiction Limited Series "The Eleven" on Thursday, October 19 at 9PM ET/PT
The six-part limited series follows investigators as they reexamine the murders of 11 teenage girls after discovering a confession letter from current inmate and convicted murderer Edward Harold Bell.

[09/20/17 - 12:31 PM]
NBC and Hulu Bring Will & Grace (and Jack & Karen) to Screens Everywhere with First-Ever Streaming Deal for Multi-Emmy Award Winning Series
The iconic series will be available on the NBC app, Hulu and on-demand through satellite, cable and telco pay TV providers, beginning Thursday, September 21, one week ahead of the return of "Will & Grace" on NBC.

[09/20/17 - 12:01 PM]
CBS Gives 13 Episode Series Production Commitment to New Drama from Emmy Award Winner Dick Wolf for the 2018-2019 Broadcast Season
The new series, "F.B.I." (working title), is a scripted drama about the inner workings of the New York office of the Federal Bureau of Investigation.

[09/20/17 - 11:55 AM]
American Heroes Channel Announces Premiere of "Unabomber: 20 Years of Terror" This Sunday, September 24 at 10/9c
For 18 years, Theodore John Kaczynski mailed and planted handmade explosive devices, traumatizing the American people, claiming the lives of three innocent victims and injuring nearly two dozen more.

[09/20/17 - 11:16 AM]
Natasha Lyonne, Leslye Headland and Amy Poehler to Bring New Comedy Series to Netflix
The series follows a young woman named Nadia (Lyonne) on her journey as the guest of honor at a seemingly inescapable party one night in New York City.

[09/20/17 - 11:03 AM]
Short Film "Tokyo Project," Starring Elisabeth Moss, Ebon Moss-Bachrach and Shu Kakizawa, Debuts Oct. 14 on HBO
Exploring a mysterious romance between two strangers, the exclusive presentation is written and directed by Richard Shepard.

[09/20/17 - 10:40 AM]
eSports Docuseries "Chasing the Cup: Injustice 2" Launches Today on CW Seed and Machinima's Main YouTube Channel
The finale will air on The CW network as a one-hour primetime special on Tuesday, October 3.

[09/20/17 - 10:31 AM]
Nora Arnezeder, Gabriel Byrne, Justin Chatwin, Tomiwa Edun and Laura Fraser Cast in Crackle's Upcoming Original Movie, "In the Cloud" from Imperative Entertainment and Automatik
The 90-minute feature is expected to release this December on the streaming network.

[09/20/17 - 10:30 AM]
Fan-Favorite "MasterChef Junior" Judge Joe Bastianich Returns for Season Six, Scheduled to Air During the 2017-2018 Season on FOX
Additionally, Bastianich joins chefs Gordon Ramsay, Christina Tosi and Aarón Sánchez on the "MasterChef" season eight finale airing tonight.

[09/20/17 - 09:37 AM]
Aflac Dives Into the Animation Pond, Signing on as Sponsor of Disney XD's New "DuckTales" Animated Series
As part of the agreement, the two companies have developed a co-branded commercial featuring an animated version of the Aflac Duck set in the world of "DuckTales."

[09/20/17 - 09:01 AM]
Video: "The Meyerowitz Stories (New and Selected)" - Official Trailer - Netflix
Adam Sandler, Ben Stiller, Dustin Hoffman, Elizabeth Marvel, Grace Van Patten and Emma Thompson star in Noah Baumbach's latest film.

[09/20/17 - 08:37 AM]
Michael McKean Sprinkles Fact with a Dash of Fiction in New Season of "Food: Fact or Fiction?"
"A revered actor with impeccable comedic timing, Michael McKean is the perfect guide to walk viewers through the myths, mysteries, and magic behind the foods we all love, " said Courtney White.

[09/20/17 - 08:19 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily tops the night among total viewers as well as adults 18-49.

[09/20/17 - 08:09 AM]
Lifetime Has Five All New Movies You Don't Want to Miss
Newly announced: "Oscar Pistorious: Blade Runner Killer" starring Andreas Damm and Toni Garrn on November 11.

[09/20/17 - 07:39 AM]
DIY Network Hit "Texas Flip N Move" Premieres New Season on Oct. 6
The series follows a cast of real estate risk-takers in the Lone Star State as they compete head-to-head to buy low, work fast and sell high in this property-flipping competition.