or


[12/15/08 - 11:51 AM]
Spike TV Lassos New Series, 'Toughest Cowboy'
The Mark Burnett-produced series will premiere Thursday, January 29 at 11:00/10:00c.

[via press release from Spike TV]

Spike TV Lassos New Series, 'Toughest Cowboy'

Mark Burnett To Produce New Spike Series Premiering In January 2009

NEW YORK, Dec. 15 -- Spike TV is searching for the next big superstar in rodeo with "Toughest Cowboy," a new eight-episode one hour series from world-renowned producer Mark Burnett. The new sports-competition reality series premieresThursday, January 29 at 11:00pm ET/PT.

"We are thrilled to be in business with one of the true legends in the television industry," said John Griffin, vice president, programming, Spike TV. "The high-action sport of rodeo will be the perfect complement to our Thursday lineup following TNA wrestling."

"The athletes on 'Toughest Cowboy' are living icons who take unbelievable risks every time they enter the arena," said Mark Burnett, President of Mark Burnett Productions. "We are excited to bring their stories to the Spike audience as they fight to secure their American dream in a competition that will keep audiences on the edge of their seats."

Emanating from venues in top major markets including Chicago, Atlanta, Indianapolis, Columbus, Raleigh, and Minneapolis-St. Paul, "Toughest Cowboy" features twelve daring competitors in one of the world's fastest-growing sports. These fearless cowboys must ride in three dangerous disciplines each night - bareback riding, saddle bronc riding, and bull riding - an unprecedented test of endurance in modern rodeo competition. One competitor will be eliminated each week in a sudden elimination bull ride match, with the ultimate Toughest Cowboy Champion winning the deed to a spectacular ranch in the Rocky Mountains of Wyoming.

Emmy-award winning producer Mark Burnett, behind such landmark series "Survivor" and "The Apprentice," serves as executive producer for "Toughest Cowboy." "Toughest Cowboy" marks the first series to emerge from a pact between Mark Burnett Productions and AEG announced earlier this year.

Spike TV is available in 97.7 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.

Toughest Cowboy is a revolutionary sports-reality show competition based around the sport of rodeo. Twelve of the grittiest cowboys in America compete in eight episodes in a national tour that will take them to Chicago, Atlanta, Indianapolis, Columbus, Raleigh, and Minneapolis/St. Paul. The competitions will be broadcast on Spike TV on Thursdays at 11pm ET, premiering on January 29, 2009. The television episodes will be produced by world-renowned reality show producer Mark Burnett. In each episode, at least one cowboy will be eliminated in a sudden elimination bull ride match. The Champion will win a spectacular ranch in the Rocky Mountains of Wyoming. Toughest Cowboy is owned by Grit Rock Rodeo, which is owned by AEG Events & Media and an entity controlled by Jac Sperling. Grit Rock Rodeo is one of the leading producers of live and televised rodeo events in the world. Toughest Cowboy's internet address is http://www.toughestcowboy.com.

About Mark Burnett Productions

Mark Burnett Productions (MBP) is a leading production company for primetime television, cable and the internet, and has produced over 1,100 hours of television programming which regularly airs in over 70 countries around the world. MBP revolutionized television with hits such as Survivor (CBS), The Apprentice (NBC), The Contender (Versus), Rock Star (CBS), the Steven Spielberg co-production On The Lot (FOX), the smash hit Are You Smarter Than a 5th Grader? (FOX), which is currently being produced in 51 countries, and the daytime syndicated hit Martha (about to begin its 4th season). In the summers of 2007 and 2008, MBP entered the world of Award Shows, when Mark Burnett served as executive producer for the MTV Movie Awards. In October of 2007, MBP opened Mark Burnett Productions Asia; a joint venture with Genting International to both create new content for and adapt established formats in the Asian market. Since 2001, MBP has garnered a total of 51 Emmy nominations with 5 wins, and has won 4 People's Choice Awards. Mark Burnett has been named one of the most influential people in the world by TIME magazine and named TV Guide's most valuable player. He has won both BRANDWEEK'S Marketer of the Year Award and the prestigious ROSE D'OR FRAPA Format Award. In 2007, Mark Burnett was inducted into the Broadcasting and Cable Hall of Fame. In 2008, Mark was honored with the announcement that he is to receive a star on the Hollywood walk of fame. This year will continue with new shows for MBP, including Star Maker (MTV), Wedding Day (TNT), Bully Beatdown (MTV), How'd You Get So Rich? (TV Land), Toughest Cowboy (Spike), and Expedition (History Channel), as well as Survivor 18, Contender 4, Are You Smarter Than a 5th Grader 3 and Apprentice 8.

ABOUT AEG

AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, NOKIA Theatre L.A. LIVE and NOKIA Theatre Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, a Major League Lacrosse team, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the ING Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG LIVE, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production.





  [december 2008]  
S
M
T
W
T
F
S
 


· APPRENTICE, THE (NBC)
· SURVIVOR (CBS)
· TOUGHEST COWBOY (SPIKE TV)





[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 11:18 PM]
Development Update: Friday, August 18
Updates include: D.J. Nash sells projects to ABC, CBS; Kevin Falls brings "The Unrequited" to NBC; and Steven Lilien, Bryan Wynbrandt set up "God Friended Me" at CBS.

[08/18/17 - 12:05 PM]
Walkers Are Invading AMC for "The Walking Dead" Multi-Weekend Marathon Event Beginning Sunday, August 20 at 9:00 A.M. ET/PT
Plus: look for "The Walking Dead: Season 8 Preview Special" on Sunday, September 10.

[08/18/17 - 11:29 AM]
MTV Announces New Host Terrence J. and Cast for Its Hit Matchmaking Series "Are You the One?" Premiering Wednesday, September 20th at 10:00 P.M. ET/PT
Before the premiere, audiences can get a sneak peek at the new cast in an audition tape casting special, airing Wednesday, September 13.

[08/18/17 - 09:54 AM]
Viceland Announces Fall Line-Up with New Shows & Returning Favorites
Returning are network staples "Bong App├ętit" with Abdullah Saeed, Vanessa Lavorato and Ry Pritchard, "Weediquette" with Krishna Andavolu, "Cyberwar" with Ben Makuch, and "Hamilton's Pharmacopeia" with Hamilton Morris.

[08/18/17 - 09:01 AM]
Viola Davis and Julius Tennon to Executive-Produce One-Hour Telecast "EIF Presents: XQ Super School Live" to Inspire the Public to Rethink High School and Explore Ways to Prepare Students for Careers of the Future
The one-hour special will air across ABC, CBS, FOX and NBC on Friday, September 8 at 8:00/7:00c.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:20 AM]
Video: WE tv Releases Cast & Sneak Peek for Season 9 of Hit Series "Marriage Boot Camp Reality Stars"
The season will feature a brand new house of dysfunctional couples including Kailyn Lowry and Javi Marroquin, Bobby Panahi and Asifa Mirza, Juelia Kinney and JJ Lane, Peter Gunz and Amina Buddafly & Mehgan James and DeAndre Perry.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/18/17 - 07:49 AM]
Car Pros Make Room for the Under "Dogs" in Discovery's All-New Series "Gear Dogs (WT)"
The series, formerly known as "House of Cars," premieres Monday, September 4 at 10:00/9:00c on the cable channel.

[08/17/17 - 11:43 PM]
Development Update: Thursday, August 17
Updates include: ABC lands live-action take on "The Jetsons"; Frances O'Connor to star in Hulu's "Locke & Key"; and Paul Scheer to pen the "Galaxy Quest" TV series for Amazon.

[08/17/17 - 03:30 PM]
AXS TV Greenlights Season Three of the Popular Original Music Series "Rock & Roll Road Trip with Sammy Hagar Presented by Mercury Insurance"
Production on the 12-episode season began this month and is scheduled for air in early 2018.

[08/17/17 - 02:47 PM]
MTV's Iconic "Unplugged" Franchise Returns This Fall
The new season will feature an eclectic, superstar lineup of global pop culture artists and will kick off with multi-platinum, award-winning singer/songwriter and "2017 Video Music Awards" nominee and performer, Shawn Mendes.

[08/17/17 - 12:55 PM]
Buddy and His Team of Skilled Bakers Return to TLC's "Cake Boss," with Early Premieres on the Network's TV Everywhere Platform, TLC GO
Look for five new episodes becoming available on TLC GO this Friday, August 18 and an additional five episodes on Friday, August 25.

[08/17/17 - 12:45 PM]
Freeform Gets Its Wings with First Original Christmas Movie, "Angry Angel," from Sony Pictures Television
From Golden Globe-nominated director and writer Will Gluck, the two-hour special holiday feature stars Jason Biggs, Brenda Song, Ricky Mabe, Andrew Bachelor and Andy Favreau.