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[12/19/08 - 10:42 AM]
FOX Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding of Original Productions
The network will debut its new look with the rollout of "Solitary v3.0" on Saturday, January 17 at 9:00/8:00c.

[via press release from Fox Reality]

DID I SEE WHAT I THOUGHT I SAW?

Fox Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding Of Original Productions

New Campaign Reinforcing Network's Boundary-Breaking Image Debuts January 17

LOS ANGELES -- Fox Reality Channel is taking its "look at us" attitude to new boundary-breaking heights by tweaking a classic technique and launching an innovative new "pixilation" graphic package for its original programming.

Video pixilation implies there is something too racy to see. Fox Reality Channel has taken that suggestiveness to another level with a campaign that reveals and conceals images, allowing for footage to break through traditional walls of pixilation, interact, and surprise viewers in unexpected ways.

"Challenging a graphic practice originally designed to censor creates a unique tone and voice for our original brand and ultimately our network," said Lorey Zlotnick, Senior Vice President Marketing and On-Air Promotion. "We've taken traditional pixilation and turned it sideways�instead of saying 'don't look,' we're calling on viewers to look even more closely."

"We weren't looking for a passive graphic package to merely look good on top of footage," Ms. Zlotnick added. "It had to be strategic and work harder within our competitive landscape. Our campaign needed to strike multiple objectives and literally interact with our original programming, create an environment for our originals nobody else could own and clearly reinforce the overall network brand and voice."

Executed by New York agency, PMcD, "Pixilation" creates a unique branding umbrella housing a slate of original programming ranging from the family-friendly "American Idol Extra" to the risqu� franchise series "My Bare Lady."

Fox Reality Channel will debut it's new look for their original programming across multiple platforms with the rollout of the controversial "Solitary v3.0" premiering on January 17 at 9p/8c.

ABOUT FOX REALITY CHANNEL

Fox Reality Channel launched in May 2005, to become the premier destination for lovers of unscripted programming. Fox Reality Channel is the only all-reality, all-the-time cable network featuring compelling original programming, never-before-seen U.S. premieres of international reality hits, and network favorites. Fox Reality Channel is available in nearly 50 million homes and can be accessed via broadband, mobile devices and other digital platforms such as iTunes� and Hulu (except American Idol Extra). For more information on Fox Reality Channel programs and schedules, please visit foxreality.com.

ABOUT PMCD

PMcD, a New York based design firm specializing in all aspects of design and production from inception through completion. Their unique collaborative process allows client and creative to visually translate ideas based in strong design. Each project reflects a unique signature that addresses the branding, marketing and business needs of a corporate identity that competes in a rapidly changing marketplace.

PMcD's areas of design expertise include broadcast, print, corporate image / identity, web, interactive, mobile, installation and exhibit films, and retail packaging. They company is part of the transmedia branding and design group Lori Pate+, a service connecting media clients to the industry's leading strategic and creative professionals.





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· AMERICAN IDOL (FOX)
· MY BARE LADY (FOX REALITY)
· SOLITARY (FOX REALITY)









[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
Following a nationwide search, these six kids were chosen to help the grown-ups graduate toward the top prize of $1 million.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
Lady Gaga, Kathy Bates, Sarah Paulson, Matt Bomer, Cheyenne Jackson, Wes Bentley and Chloë Sevigny also star in the latest installment, due in October.

[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
Dubbed "The Cannibal Cop," former NYPD officer Gilberto Valle was convicted of conspiring to kidnap and eat women in March 2013.

[04/24/15 - 10:08 AM]
Video: "Nightingale" - Tease (HBO Films)
The David Oyelowo-led project premieres Friday, May 29 at 9:00/8:00c on the pay channel.