or


[12/19/08 - 10:42 AM]
FOX Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding of Original Productions
The network will debut its new look with the rollout of "Solitary v3.0" on Saturday, January 17 at 9:00/8:00c.

[via press release from Fox Reality]

DID I SEE WHAT I THOUGHT I SAW?

Fox Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding Of Original Productions

New Campaign Reinforcing Network's Boundary-Breaking Image Debuts January 17

LOS ANGELES -- Fox Reality Channel is taking its "look at us" attitude to new boundary-breaking heights by tweaking a classic technique and launching an innovative new "pixilation" graphic package for its original programming.

Video pixilation implies there is something too racy to see. Fox Reality Channel has taken that suggestiveness to another level with a campaign that reveals and conceals images, allowing for footage to break through traditional walls of pixilation, interact, and surprise viewers in unexpected ways.

"Challenging a graphic practice originally designed to censor creates a unique tone and voice for our original brand and ultimately our network," said Lorey Zlotnick, Senior Vice President Marketing and On-Air Promotion. "We've taken traditional pixilation and turned it sideways�instead of saying 'don't look,' we're calling on viewers to look even more closely."

"We weren't looking for a passive graphic package to merely look good on top of footage," Ms. Zlotnick added. "It had to be strategic and work harder within our competitive landscape. Our campaign needed to strike multiple objectives and literally interact with our original programming, create an environment for our originals nobody else could own and clearly reinforce the overall network brand and voice."

Executed by New York agency, PMcD, "Pixilation" creates a unique branding umbrella housing a slate of original programming ranging from the family-friendly "American Idol Extra" to the risqu� franchise series "My Bare Lady."

Fox Reality Channel will debut it's new look for their original programming across multiple platforms with the rollout of the controversial "Solitary v3.0" premiering on January 17 at 9p/8c.

ABOUT FOX REALITY CHANNEL

Fox Reality Channel launched in May 2005, to become the premier destination for lovers of unscripted programming. Fox Reality Channel is the only all-reality, all-the-time cable network featuring compelling original programming, never-before-seen U.S. premieres of international reality hits, and network favorites. Fox Reality Channel is available in nearly 50 million homes and can be accessed via broadband, mobile devices and other digital platforms such as iTunes� and Hulu (except American Idol Extra). For more information on Fox Reality Channel programs and schedules, please visit foxreality.com.

ABOUT PMCD

PMcD, a New York based design firm specializing in all aspects of design and production from inception through completion. Their unique collaborative process allows client and creative to visually translate ideas based in strong design. Each project reflects a unique signature that addresses the branding, marketing and business needs of a corporate identity that competes in a rapidly changing marketplace.

PMcD's areas of design expertise include broadcast, print, corporate image / identity, web, interactive, mobile, installation and exhibit films, and retail packaging. They company is part of the transmedia branding and design group Lori Pate+, a service connecting media clients to the industry's leading strategic and creative professionals.





  [december 2008]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (FOX)
· MY BARE LADY (FOX REALITY)
· SOLITARY (FOX REALITY)





[02/11/16 - 02:49 PM]
FOX Sports Secures National Television Rights to Titans of Mavericks Big Wave Surfing Event
"This winter has already seen some of the biggest waves ridden around the world," says Melissa Forman.

[02/11/16 - 02:33 PM]
CMT's "Party Down South" Boosts Thursday Night Programming Block with Strong Premiere and Double-Digit Growth in Week 2
CMT further spins the numbers for Thursday, January 28 and Thursday, February 4.

[02/11/16 - 01:51 PM]
AMC Orders New Late-Night Talk Show, "Geeking Out" (Working Title)
The 30-minute show will take a timely look at pop culture through a fanboy lens and feature talk, clips, celebrity interviews and out-of-the-studio segments.

[02/11/16 - 01:28 PM]
Video: "Silicon Valley" - Season 3 Tease (HBO)
The pay channel releases the first tease for the new season, premiering Sunday, April 24.

[02/11/16 - 01:13 PM]
The CW Sets Upcoming Premiere Dates and Returns
Highlights include the premiere of "Containment" (Tuesday, April 19) and the return of "Reign" (Monday, April 25) and "Beauty and the Beast" (Thursday, June 2).

[02/11/16 - 01:09 PM]
History's Epic Event Series "Roots" Set to Premiere on Memorial Day 2016
"Roots" will be simulcast on A&E and Lifetime, in addition to History.

[02/11/16 - 11:40 AM]
HGTV "Fixer Upper" Crushed Cable Ratings Among P25-54 and W25-54 on Tuesday Night
HGTV spins the numbers for Tuesday, February 9.

[02/11/16 - 11:36 AM]
Hulu Acquires Exclusive Streaming Rights to Syfy's "12 Monkeys" in New Deal with NBCUniversal
Through the deal, Hulu acquires a full library of programming for series "Battlestar Galactica" and "Saved by the Bell," which are available to stream now.

[02/11/16 - 11:20 AM]
Animal Planet's "Insane Pools: Off the Deep End" Transforms Boring Pools Into Backyard Paradises
This season, the team dives into a slew of firsts, including some of their biggest builds, new locations and extreme, never-before-attempted creations.

[02/11/16 - 11:08 AM]
"The Willis Family" Returns to TLC with a Music and Family-Filled Second Season
The Willis are back with an all-new type of balancing act as they swap life on the road for their home in Nashville in the new season premiering on Tuesday, March 15.

[02/11/16 - 11:01 AM]
"LEGO Star Wars: The Freemaker Adventures" Is Coming to Disney XD this Summer
The fun-filled adventure comedy series will introduce all-new heroes and villains in exciting adventures with many familiar Star Wars characters.

[02/11/16 - 10:05 AM]
FYI(TM) Premieres New Original Series "Bride & Prejudice" Tuesday, March 8 at 9PM ET/PT
The series follows three star-crossed couples who desperately want to get married, but whose prejudiced family members do not approve of their unions.

[02/11/16 - 10:01 AM]
Multiple Grammy Award Winners Yolanda Adams and Michael W. Smith to Perform on "The Passion"
Adams will kick off the show with a special live performance and Smith has been tapped for a role as one of Jesus' disciples.

[02/11/16 - 09:51 AM]
Spike's "Bar Rescue" Celebrates 100th Episode on Sunday, March 6 at 9/8c
For said installment, Jon Taffer heads to a Minneapolis, MN suburb to settle the score between two feuding bar owners at Mac & Chester's and SRO.

[02/11/16 - 09:31 AM]
Disney Junior's "Doc McStuffins" to Feature Adoption Storyline When the McStuffins Family Welcomes a Baby This Spring
"Doc McStuffins" has been lauded globally for its imaginative storytelling about a young girl who aspires to be a doctor like her mom and runs a clinic for stuffed animals and toys.