or


[12/19/08 - 10:42 AM]
FOX Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding of Original Productions
The network will debut its new look with the rollout of "Solitary v3.0" on Saturday, January 17 at 9:00/8:00c.

[via press release from Fox Reality]

DID I SEE WHAT I THOUGHT I SAW?

Fox Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding Of Original Productions

New Campaign Reinforcing Network's Boundary-Breaking Image Debuts January 17

LOS ANGELES -- Fox Reality Channel is taking its "look at us" attitude to new boundary-breaking heights by tweaking a classic technique and launching an innovative new "pixilation" graphic package for its original programming.

Video pixilation implies there is something too racy to see. Fox Reality Channel has taken that suggestiveness to another level with a campaign that reveals and conceals images, allowing for footage to break through traditional walls of pixilation, interact, and surprise viewers in unexpected ways.

"Challenging a graphic practice originally designed to censor creates a unique tone and voice for our original brand and ultimately our network," said Lorey Zlotnick, Senior Vice President Marketing and On-Air Promotion. "We've taken traditional pixilation and turned it sideways�instead of saying 'don't look,' we're calling on viewers to look even more closely."

"We weren't looking for a passive graphic package to merely look good on top of footage," Ms. Zlotnick added. "It had to be strategic and work harder within our competitive landscape. Our campaign needed to strike multiple objectives and literally interact with our original programming, create an environment for our originals nobody else could own and clearly reinforce the overall network brand and voice."

Executed by New York agency, PMcD, "Pixilation" creates a unique branding umbrella housing a slate of original programming ranging from the family-friendly "American Idol Extra" to the risqu� franchise series "My Bare Lady."

Fox Reality Channel will debut it's new look for their original programming across multiple platforms with the rollout of the controversial "Solitary v3.0" premiering on January 17 at 9p/8c.

ABOUT FOX REALITY CHANNEL

Fox Reality Channel launched in May 2005, to become the premier destination for lovers of unscripted programming. Fox Reality Channel is the only all-reality, all-the-time cable network featuring compelling original programming, never-before-seen U.S. premieres of international reality hits, and network favorites. Fox Reality Channel is available in nearly 50 million homes and can be accessed via broadband, mobile devices and other digital platforms such as iTunes� and Hulu (except American Idol Extra). For more information on Fox Reality Channel programs and schedules, please visit foxreality.com.

ABOUT PMCD

PMcD, a New York based design firm specializing in all aspects of design and production from inception through completion. Their unique collaborative process allows client and creative to visually translate ideas based in strong design. Each project reflects a unique signature that addresses the branding, marketing and business needs of a corporate identity that competes in a rapidly changing marketplace.

PMcD's areas of design expertise include broadcast, print, corporate image / identity, web, interactive, mobile, installation and exhibit films, and retail packaging. They company is part of the transmedia branding and design group Lori Pate+, a service connecting media clients to the industry's leading strategic and creative professionals.





  [december 2008]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· MY BARE LADY (FOX REALITY)
· SOLITARY (FOX REALITY)





[07/18/25 - 09:09 AM]
"Bobby's Triple Threat" Is Back With Brand-New Addition to Bobby Flay's Hand-Picked Trio of Culinary Titans
The 10-episode season premieres Tuesday, September 2 at 8pm ET/PT on Food Network and streaming the next day on HBO Max.

[07/18/25 - 08:06 AM]
Jaw-Dropping Custom Builds and Outrageous Family Antics Collide in "Truck Dynasty" Premiering Tuesday, August 12 at 9PM ET/PT on Discovery Channel
Florida's Apocalypse Manufacturing owner Joe Ghattas is a self-made boss in the custom truck industry, known for his bold designs and loyal following that includes hardcore enthusiasts, world-famous rappers, sports superstars, and elite supermodels.

[07/18/25 - 08:01 AM]
Hallmark Channel Adds Hit Series "Gilmore Girls" to Its Lineup Beginning August 25
Just in time for the fall, the Gilmore family and the beloved residents of Stars Hollow will add twice the warmth and joy to Hallmark Channel's widely adored slate of heartfelt programming.

[07/18/25 - 07:36 AM]
Peacock Exclusively Streams Wes Anderson's "The Phoenician Scheme" Beginning July 25
From Oscar-nominated writer and director Wes Anderson, the film stars Benicio del Toro, Mia Threapleton and Michael Cera.

[07/18/25 - 07:01 AM]
Video: Canelo Álvarez vs. Terence Crawford - Official Teaser Trailer - Netflix
Two of boxing's most dominant forces, Saul "Canelo" Álvarez and Terence Crawford will face off in a once in a lifetime fight for the unified Super Middleweight championship on Saturday, September 13 at Allegiant Stadium in Las Vegas, Nevada.

[07/17/25 - 10:01 PM]
Video: "Final Draft" - Official Trailer - Netflix
Twenty-five athletes, most retired, compete to win 30M yen to launch their second career. Can they overcome tough physical and psychological challenges?

[07/17/25 - 07:04 PM]
Video: Preview - Summer Nights 2025 - Coming in August
Tune in for all-new movie premieres this August on Hallmark Channel Saturday nights at 8/7c!

[07/17/25 - 04:15 PM]
"The Late Show with Stephen Colbert" to End After 2025-26 Broadcast Season
Colbert announced the news during tonight's taping at the Ed Sullivan Theater.

[07/17/25 - 02:17 PM]
Thrilling True Crime Docu-Series, "True Crime Story: Smugshot," Returns to SundanceTV Thursday, August 14
Created and executive produced by award-winning documentary filmmakers Amy Bandlien Storkel and Bryan Storkel, the six-episode series spotlights entitled individuals involved in elaborate criminal behavior.

[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.

[07/17/25 - 01:16 PM]
Freida Pinto to Star in Netflix's "Unaccustomed Earth"
Inspired by the internationally beloved Jhumpa Lahiri short story collection of the same name, "Unaccustomed Earth" is an epic, soapy, and culturally vibrant drama about a tight-knit Indian American community navigating love, desire, and belonging.

[07/17/25 - 01:06 PM]
Samuel L. Jackson to Headline His First TV Series As Paramount+ Greenlights "NOLA King," The First Spinoff of the Hit Series "Tulsa King"
Jackson's character, Russell Lee Washington Jr., will be introduced in the upcoming, highly anticipated third season of "Tulsa King," slated to premiere in September.

[07/17/25 - 12:53 PM]
New Series "The Mother Flip" Premieres Saturday, August 16 at 12pm ET/PT on A&E's HomeMadeNation
Best friends and savvy flippers Kristy Etheredge and Rebecca Franchione, along with contractor Roy Salinas, transform the worst homes in Texas' Hill Country into big profits.

[07/17/25 - 12:11 PM]
AMC Networks' August Highlights Include "Nautilus," "Irish Blood," "Kidnapped," "The Furry Detectives" and More!
The month also features new seasons of Sundance TV's "True Crime Story: Smugshot," and We TV's fan-favorite series "Life After Lockup."

[07/17/25 - 11:35 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: Division Leaders Collide as Detroit Tigers Visit Philadelphia Phillies on August 3
This marks the third "Sunday Night Baseball" appearance of the 2025 regular season for the Tigers and the fourth appearance for the Phillies.