or


[12/19/08 - 10:42 AM]
FOX Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding of Original Productions
The network will debut its new look with the rollout of "Solitary v3.0" on Saturday, January 17 at 9:00/8:00c.

[via press release from Fox Reality]

DID I SEE WHAT I THOUGHT I SAW?

Fox Reality Channel Unveils Innovative "Pixilation" Graphic Package for Branding Of Original Productions

New Campaign Reinforcing Network's Boundary-Breaking Image Debuts January 17

LOS ANGELES -- Fox Reality Channel is taking its "look at us" attitude to new boundary-breaking heights by tweaking a classic technique and launching an innovative new "pixilation" graphic package for its original programming.

Video pixilation implies there is something too racy to see. Fox Reality Channel has taken that suggestiveness to another level with a campaign that reveals and conceals images, allowing for footage to break through traditional walls of pixilation, interact, and surprise viewers in unexpected ways.

"Challenging a graphic practice originally designed to censor creates a unique tone and voice for our original brand and ultimately our network," said Lorey Zlotnick, Senior Vice President Marketing and On-Air Promotion. "We've taken traditional pixilation and turned it sideways�instead of saying 'don't look,' we're calling on viewers to look even more closely."

"We weren't looking for a passive graphic package to merely look good on top of footage," Ms. Zlotnick added. "It had to be strategic and work harder within our competitive landscape. Our campaign needed to strike multiple objectives and literally interact with our original programming, create an environment for our originals nobody else could own and clearly reinforce the overall network brand and voice."

Executed by New York agency, PMcD, "Pixilation" creates a unique branding umbrella housing a slate of original programming ranging from the family-friendly "American Idol Extra" to the risqu� franchise series "My Bare Lady."

Fox Reality Channel will debut it's new look for their original programming across multiple platforms with the rollout of the controversial "Solitary v3.0" premiering on January 17 at 9p/8c.

ABOUT FOX REALITY CHANNEL

Fox Reality Channel launched in May 2005, to become the premier destination for lovers of unscripted programming. Fox Reality Channel is the only all-reality, all-the-time cable network featuring compelling original programming, never-before-seen U.S. premieres of international reality hits, and network favorites. Fox Reality Channel is available in nearly 50 million homes and can be accessed via broadband, mobile devices and other digital platforms such as iTunes� and Hulu (except American Idol Extra). For more information on Fox Reality Channel programs and schedules, please visit foxreality.com.

ABOUT PMCD

PMcD, a New York based design firm specializing in all aspects of design and production from inception through completion. Their unique collaborative process allows client and creative to visually translate ideas based in strong design. Each project reflects a unique signature that addresses the branding, marketing and business needs of a corporate identity that competes in a rapidly changing marketplace.

PMcD's areas of design expertise include broadcast, print, corporate image / identity, web, interactive, mobile, installation and exhibit films, and retail packaging. They company is part of the transmedia branding and design group Lori Pate+, a service connecting media clients to the industry's leading strategic and creative professionals.





  [december 2008]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (FOX)
· MY BARE LADY (FOX REALITY)
· SOLITARY (FOX REALITY)





[06/29/16 - 03:36 PM]
New Updated "Lost in Space" Series Coming Exclusively to Netflix
Reimagined by feature writing team Matt Sazama and Burk Sharpless, with Zack Estrin showrunning, the series will premiere worldwide on Netflix in 2018.

[06/29/16 - 02:03 PM]
Video: Netflix's "BoJack Horseman" Season Three Mane Trailer Is Here!
The season three trailer for "BoJack Horseman" is here and BoJack is a bona fide movie star!

[06/29/16 - 01:34 PM]
VH1 Greenlights New Late Night Talk Show with Host Marc Lamont Hill
CNN commentator and BET News host Marc Lamont Hill will anchor the weekly series delivering VH1's pop culture spin on the hottest entertainment news and gossip.

[06/29/16 - 12:28 PM]
Golf Channel Posts Most-Watched Second Quarter Ever
Golf Channel spins the numbers for the quarter to date.

[06/29/16 - 12:06 PM]
AMC Renews "Preacher" for an Expanded Second Season
The Sony Pictures Television-AMC Studios co-production is the #2 new series on cable this year among adults 18-49 and adults 25-54.

[06/29/16 - 11:40 AM]
LMN Debuts Drama Series "Blue: A Secret Life," Starring Julia Stiles on July 8
The project was originally commissioned in the US as "Blue," a three-season, short-form series for online channel WIGS.

[06/29/16 - 11:02 AM]
Video: Netflix's "Tallulah" - Trailer & Key Art Debut
Ellen Page and Allison Janney co-star in the project, which will debut on July 29.

[06/29/16 - 10:01 AM]
Sara Bareilles, DNCE and Pitbull Join All-Star Lineup of Performers for NBC's Annual "Macy's 4th of July Fireworks Spectacular"
Returning to emcee the broadcast are "Today" show co-hosts Willie Geist and Tamron Hall.

[06/29/16 - 10:01 AM]
HBO and Cinemax Bring Four Series to Comic-Con International: San Diego 2016
The HBO series "Game of Thrones," "Silicon Valley" and "Vice Principals" and the Cinemax series "Outcast" are confirmed for panels and autograph sessions.

[06/29/16 - 09:29 AM]
The Second Season of Pop's "Sing It On" Premieres on Wednesday, July 27 at 9:00 PM, ET/PT
The eight-episode docu-series showcases the real-life stories of four wickedly talented and highly charismatic collegiate a cappella teams.

[06/29/16 - 09:24 AM]
Get Ready to Rock This Summer with "AXS TV Concerts Hosted by Mark Cuban"
The new five-week series will run on Thursdays from August 11 through September 8.

[06/29/16 - 09:02 AM]
Ovation TV Sets Revolutionary Programming Stunt for Bastille Day, July 14
"Pardon Our French!," Ovation's day-long programming event, will feature French-themed films, documentaries and exclusive previews and behind-the-scenes footage from "Versailles."

[06/29/16 - 09:02 AM]
"Squidbillies" Season 10 Premieres Sunday, July 10 at 11:30 p.m. ET/PT on Adult Swim
This season features all-new covers of the theme song each week from a variety of musical artists including Father John Misty, Kurt Vile, The B-52s, Sharon Van Etten, Jimmy Cliff and Rebecca Schiffman.

[06/29/16 - 08:51 AM]
Stewart Copeland of The Police Rocks Out in Travel Channel's "Island Fever"
In the hour-long special, Copeland dives headfirst into the Java Sea to surf Bali's famous waves, drinks local moonshine in the rice fields and jams with a Balinese gamelan drumming group.

[06/29/16 - 08:35 AM]
Tuesday's Broadcast Ratings: "Got Talent" Once Again Keeps NBC on Top
The Peacock wins the night in adults 18-49 as well as total viewers.