[01/13/09 - 01:33 PM]
Animal Planet Boosts New Entertainment Slate with Trio of Innovative and Genre-Expanding Series
The newcomers include "Animal Armageddon," "River Monsters" and "Groomer Has It" spin-off "Beverly Hills Groomer."

[via press release from Animal Planet]

Animal Planet Boosts New Entertainment Slate with Trio of Innovative and Genre-Expanding Series

-- ANIMAL ARMAGEDDON, RIVER MONSTERS, BEVERLY HILLS GROOMER Join the Ranks of Returning Series This Winter and Spring --

January 13, 2009

(New York, N.Y.) Building on the success of last year's rebrand and the rollout of such signature series as WHALE WARS, GROOMER HAS IT and the upcoming February premiere of JOCKEYS, Animal Planet president and general manager Marjorie Kaplan announced a triad of robust new series and specials that push the entertainment envelope in three genres and fit her vision of bold adult-targeted entertainment that taps into the instinctual and emotional world of animals while showcasing the wide breadth and depth of the Planet's programming. The network will debut the cutting-edge CGI special limited series ANIMAL ARMAGEDDON, continue its reinvention of natural history with RIVER MONSTERS, and expand its successful pet entertainment roster with reality series BEVERLY HILLS GROOMER. The announcement came on the heels of Animal Planet's presentation at the biannual Television Critics Association (TCA) press tour at the Universal Hilton in Universal City, California.

"Over the past year, Animal Planet has begun to transform into an entertainment destination with new and competitive shows that push the boundaries of our brand and elicit real excitement from viewers," says Marjorie Kaplan, president and general manager of Animal Planet Media. "Our investment in fresh, unexpected and compelling content has brought new viewers to the network. These amazing shows are only the beginning of what we have in store for 2009."

ANIMAL ARMAGEDDON is an eight-part series premiering in February from Digital Ranch that brings to life an unprecedented vision of ancient Earth, set against a backdrop of global catastrophe and major extinctions. Over the 600 million year history of animal life, numerous mass extinctions have consumed the planet Earth. These epic catastrophes killed off millions of strange and amazing creatures�the chilling fact is that 99.9% of all animal life that has ever lived is now extinct. Using cutting edge research and the latest scientific theories, ANIMAL ARMAGEDDON, premiering in February, transports viewers to the center of the most horrific disasters in the history of our planet. From a cosmic gamma ray burst bombarding the atmosphere triggering the very first mass extinction to an asteroid the size of Mt. Everest slamming into the Yucatan, killing off the dinosaurs �these terrible natural events caused untold devastation. Still, no matter how severe the apocalypse, planet Earth, the Animal Planet, survives. Life, ever resilient, begins again.

RIVER MONSTERS is a seven-part series produced by Icon Films, which launches with a one-hour special: "Killer Catfish." Extreme angler Jeremy Wade is on the hunt for freshwater fish with a taste for human flesh. This international excursion through the dark side of the watery depths mixes action and adventure with incredible mysteries, edge-of-the-seat chases and a battle of wills between man and almost supernatural beasts that lurk in the serpentine waterways of the planet, subsisting murderously underwater and growing to truly awesome sizes. Like all the best horror movies, the images are intense and immediate, gritty and real. Wade illustrates to the viewer, like a forensic investigation, exactly how these river monsters are constructed to kill. RIVER MONSTERS is slated to premiere in April 2009.

BEVERLY HILLS GROOMER , a spin-off from Animal Planet's successful first season reality competition series, GROOMER HAS IT from 3Ball Productions, continues the story of the newly crowned "Groomer of the Year," Artist Knox. Growing up in South Central, Artist found his calling in the unlikeliest of places: dog grooming. Determined to prove that an underdog can become the top dog in the grooming industry, he's bringing his infectious charm, signature style and grooming skills - along with his recent winnings - to the ultra chic streets of Beverly Hills. In this 12-part, half-hour, fish-out-of-water reality series, BEVERLY HILLS GROOMER documents the trials and tribulations of Artist as he recruits furry and fabulous clients alike, raises funds to open his own shop and hopes to beat the odds of becoming a business success. Armed with his mobile grooming truck, his trusty dog Bumpy by his side and his credo, "one for me, one for free," Artist's ultimate goal is to give back to his community and the dogs that need him most. Can this South Central kid make it in the dog-eat-dog world of Beverly Hills? Find out on BEVERLY HILLS GROOMER premiering in May 2009.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 95 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

  [january 2009]  


[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
The newcomer's second episode, due this Sunday, will likewise rebroadcast on Tuesday, October 6 at 10:00/9:00c.

[10/02/15 - 02:25 PM]
ABC Family to Give Fans Access to Talent and Unique Photo Opportunities During New York Comic Con on October 8-11
"Pretty Little Liars," "Stitchers" and "Shadowhunters" are among the participating series.

[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
The two-hour documentary produced by Gennifer Gardiner and IMG's Will Staeger and Mike Antinoro showcases a fresh take on New York Fashion Week, following industry insiders who are changing the fashion landscape.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.

[10/02/15 - 12:44 PM]
Showtime(R) Debuts Critically-Acclaimed Documentary Film "Listen to Me Marlon" on Saturday, November 14th at 9 PM ET/PT
Directed by Stevan Riley, the film unlocks two-time Oscar(R) winner Marlon Brando's extensive never-before-heard personal audio archive.

[10/02/15 - 11:11 AM]
ABC Prime Posts the Biggest L+3 Lifts with 6 of the Top 10 Playback Gainers
ABC further spins the numbers for the week of September 21-27.

[10/02/15 - 11:00 AM]
More People Watch Portions of CBS News' Major News Programs During Premiere Week Than Any Other Broadcast Network's News Offerings
CBS News spins the numbers for the week of September 21-27.

[10/02/15 - 10:51 AM]
CBS Premiere Week Multi-Platform Snapshot
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:44 AM]
"The Big Bang Theory" Moves Ahead of "Sunday Night Football" as Premiere Week's Number One Program with L+3 Viewing
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:32 AM]
CBS Renews "Zoo," Summer's #1 Scripted Series, For Summer 2016
"'Zoo's' thrilling stories clicked with audiences each week during a very competitive summer," said Glenn Geller.