[01/22/09 - 09:09 AM]
NBC.com Gives Fans 'The Office' Addictionary
Users are able to submit their own words, rate and comment on others' words, submit definitions for words yet-to-be created and follow all of the activity via Twitter feed.

[via press release from NBC]


New Feature Lets Fans of "The Office" Play With Words

UNIVERSAL CITY, Calif. - January 22, 2009 - NBC.com has created "The Office" Addictionary for fans who love the creative language the show employs. Users are able to submit their own words, rate and comment on others' words, submit definitions for words yet-to-be created and follow all of the activity via Twitter feed. The announcement was made by Stephen Andrade, Senior Vice President Digital Development and General Manager, NBC.com.

"The fans of 'The Office' are some of the most creative people on the web, and this new site feature has been a great way to capture all the content they were already generating in their conversations on our bulletin boards and elsewhere," said Andrade. "We hope that by putting this material in one central location on our site we will give it a whole new audience and allow fans to generate even more 'Office' related words."

The first 30 words were submitted by the show and include:

Dinkin' Flicka - A phrase akin to "that's life," uttered by Michael to Darryl in "Casino Night." Darryl explains that he taught Michael some phrases, "to help him with his interracial conversations."

Flonkerton - The national sport of Icelandic paper companies - literally "box of paper snowshoe racing" when translated to English. This game was introduced in "Office Olympics" by Jim and Pam, with Phyllis winning a gold medal.

Threat Level: Midnight - An action-packed screenplay, centering on FBI agent Michael Scarn, his incompetent sidekick, Samuel L. Chang, and his lover Catherine Zeta Jones, who join together to fight the evil Goldenface. The unfinished screenplay was discovered by Pam in "The Client" and acted out by the office, while Michael was gone.

Count Choculitis - A "medical ailment" claimed by someone in the office in "Health Care." Not to be confused with "Spontaneous Dental Hydroplosion," "Government Created Nano-Robot Infection," or "Hot Dog Fingers."

Big Tuna - The nickname given to Jim by Andy when he ate a tuna sandwich during his first day of work at the Dunder Mifflin Stamford branch in "Gay Witch Hunt." Not to be confused with "Big Turkey" - Andy's similarly derived nickname for Ryan Howard in "The Return," or "Big Haircut" - the short-lived nickname Andy bestowed upon Jim when he cut his hair short in "The Job."

William Charles Schneider - The man Creed says he transfers his debt to in "Money." Also, Creed's original identity and the real name of the actor portraying Creed on the show.

Double Jeopardy - A legal loophole, which Michael believes, allows someone to escape responsibility for a crime in "Fun Run." In this case, hitting a person (Meredith) on company property with company property (Michael's company car).

Fire Guy - The nickname Kevin gave to Ryan after he left a cheesy pita in the toaster on the "oven" setting and started a fire, in "The Fire."

Epiphery - when you realize something big. In "Ben Franklin" Michael explains that while scraping some gunk off his wall sockets with a metal fork, he got a nasty shock and when he came to he had an epiphery: life is precious.

Escape Goat - When someone's about to get into trouble for something they did, they blame it on someone else so they can escape danger the way a goat would. Michael states that he refuses to be an Escape Goat while making a YouTube video in "Product Recall."

Since the launch of the feature in November, users have added over 700 words, including:

Rid Dit Dit Di Doo - adjective, (exclamation) 1. Andy Bernard's spontaneous exclamation. 2. Nonsense words used as filler to pretend one was paying attention to a conversation.

gruntled - adjective, the opposite of "disgruntled"; happy; content

Jim Face - noun, The facial expression given by Jim Halpert to express disappointment, confusion, or surprise.

Beer - verb, To give something to somebody else. Most commonly used when the speaker is requesting materials or services from somebody else.

Lindsay Bro-Ham - noun, Word Andy used to buddy up to Oscar in a scene from the "Outburst." Derived from actress Lindsay Lohan's name.

concierge - noun, a woman who has been trained in the fine arts of fanciness and pleasure; equivalent to a geisha

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.

  [january 2009]  


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