or


[01/26/09 - 01:49 PM]
TBS Gets in Gear with Gm for New Microseries My Manny
The microseries, which stars Elise Neal, Alana Ubach and Sharif Atkins will air within specialized commercial breaks during "Tyler Perry's House of Payne."

[via press release from TBS]

TBS Gets in Gear with GM for New Microseries MY MANNY

For Release: January 26, 2009

TBS Gets in Gear with GM for New Microseries MY MANNY

Microseries to Premiere in Tyler Perry's HOUSE OF PAYNE Commercial Pods Jan. 28 and Encore at TBS.com

TBS is highlighting the features of GM's all-new 2009 Chevy Traverse Crossover in an upcoming new microseries MY MANNY. Premiering Jan. 28 and airing every Wednesday evening for five consecutive weeks, the microseries will roll out as two 2-minute episodes each week within specialized commercial breaks from Tyler Perry's HOUSE OF PAYNE. The episodes will encore at tbs.com.

"HOUSE OF PAYNE is currently one of television's top-rated series for African-American viewers, second only to American Idol," said Linda Yaccarino, executive vice president and chief operating officer of Turner Entertainment Ad Sales/ Marketing and Acquisitions. "That presents a huge opportunity to partner with a smart brand like GM who is interested in reaching this audience through trusted branded environments and powerful marketing and promotions that allow them to leverage their important message."

MY MANNY is a comedic TBS microseries starring Elise Neal (Hustle & Flow), Alana Ubach (Jekyll) and Sharif Atkins (ER) and introducing Tarren Mason. The microseries is directed by Glen Owen and Angela Barnes Gomes and produced by State Line Films.

MY MANNY tells the story of Jennifer Peterson (Neal), an attractive, widow in her early 30s who is struggling to balance a full-time catering career and the needs of her 8-year-old son Jamel (Mason). When Jennifer's nanny calls out sick, her agency surprises her by sending a very handsome "manny" as a replacement. Although Jennifer says she'll allow Mike the Manny (Atkins) to help them out for just one day, Mike immediately becomes a role model for Jamel and Jennifer finds herself becoming increasingly unnerved over her own feelings for him. Jennifer's neighbor and friend Melanie (Ubach) certainly doesn't help the situation when she fuels the fire by encouraging Jennifer to act on her feelings for Mike. As the story progresses, it becomes apparent that Mike the Manny is not the only element critical to Jennifer's success and happiness as a caterer and mom. Her Chevy Traverse is, too.

TBS will drive awareness for HOUSE OF PAYNE and MY MANNY through custom on-air tune-ins featured each week and leading up to the premiere each Wednesday evening, presented exclusively by the Chevy Traverse. TBS will also feature in-show graphics and creative billboards airing within the featured episodes. GM creative will run adjacent to each new episode of MY MANNY, leveraging the brand's message each week.

Online, tbs.com will feature a custom MY MANNY section, sponsored exclusively by the Chevy Traverse. Features include cast bios, photography, show description, custom quiz and additional background to complement the on-air experience. In addition, all MY MANNY episodes will be available on tbs.com, with exclusive Chevy Traverse pre-roll video.

Set in Atlanta, HOUSE OF PAYNE features LaVan Davis as fireman Curtis "Pops" Payne, a man who believes his house should be his castle, he the king and his wife, Ella (Cassi Davis), the queen. Unfortunately, their castle has become more of a Grand Central Station thanks to one son and his family moving in and another son spending much of his time hanging out.

About TBS

TBS, a division of Turner Broadcasting System, Inc., is television's top-rated comedy network. It serves as home to such original comedy series as My Boys, The Bill Engvall Show, Tyler Perry's House of Payne and Meet the Browns; original late-night series like 10 Items or Less; hot contemporary comedies like The Office, My Name is Earl, Sex and the City, Everybody Loves Raymond, Family Guy, King of Queens, Seinfeld and Friends; specials like Funniest Commercials of the Year; special events, such as TBS Presents A "Very Funny" Festival: The Comedy Festival in Las Vegas and Just For Laughs: A "Very Funny" Festival in Chicago; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [january 2009]  
S
M
T
W
T
F
S
    


· ER (NBC)
· JEKYLL (BBC AMERICA)
· TYLER PERRY'S HOUSE OF PAYNE (TBS)









[04/24/14 - 08:07 PM]
Seth Meyers Named Host of "66th Primetime Emmy(R) Awards"
Award-winning director and producer Don Mischer will serve as executive producer, producing with Mischer will be Charlie Haykel and Julianne Hare.

[04/24/14 - 03:30 PM]
BET Networks Announces New Programming and Partnerships at Annual Upfront Presentation
Returning series include "Being Mary Jane," "The Game" and "Real Husbands of Hollywood."

[04/24/14 - 03:25 PM]
Starz Original Drama "Flesh and Bone" Starts Production
Get your first look at the eight-episode series, which follows a young ballet dancer with a distinctly troubled past, as she joins a prestigious ballet company in New York.

[04/24/14 - 03:00 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Modern Family" Reclaims Top Spot in Viewers, Demos
Plus: numbers for Discovery's "Marooned," Comedy Central's "TripTank" and VH1's "The Fabulous Life of..."

[04/24/14 - 02:48 PM]
Discovery Channel to Air "Everest Avalanche Tragedy" on Sunday, May 4
The 90-minute special will include unprecedented access and eyewitness accounts from the rescue and recovery efforts that took place after the avalanche struck the Khumbu Icefall.

[04/24/14 - 02:00 PM]
MTV Announces Summer Schedule at 2014 Upfront Today Including: New Series, Returning Hits and New Music Documentary
Returning series include "Teen Wolf," "Ridiculousness," "Snooki & JWOWW," "Real World" and "Girl Code."

[04/24/14 - 12:51 PM]
"Rebel Road" Premieres on Discovery Channel Monday, April 28th at 10PM
The one-hour special follows a subculture of car mechanics who are building mind-blowing vehicles that look like something out of another place and time.

[04/24/14 - 12:32 PM]
ESPN Commentators for the 2014 NFL Draft
Round 1 will feature host Chris Berman joined by analysts Jon Gruden, Mel Kiper Jr. and Ray Lewis, who will make his NFL Draft debut.

[04/24/14 - 11:46 AM]
The Final Season of "The Killing" Premieres Only on Netflix
Linden and Holder return for one final season exclusively on Netflix in all territories, August 1.

[04/24/14 - 11:35 AM]
"Food Network Star" Returns for Tenth Season with New Cast of Contenders and More Intense Culinary Challenges
The show's 10th season premieres Sunday, June 1 at 9:00/8:00c on the cable channel.

[04/24/14 - 11:34 AM]
USA Network Fans to Vote on Favorite Character-Driven "Suits" Episodes Ahead of Socially-Charged "Suits After Hours" Marathon on Friday, June 6
Said stunt is timed to premiere the show's fourth season launch on Wednesday, June 11 at 9:00/8:00c.

[04/24/14 - 11:31 AM]
E! Special Compares the Latest in Celebrity Fashion and Beauty When "Who Wore It Better?" Premieres Wednesday, April 30th at 8:00 PM ET/PT Only on E!
Catt Sadler and George Kotsiopoulos host the half-hour special.

[04/24/14 - 11:28 AM]
Video: New Trailer for TBS's "CeeLo Green's The Good Life"
The newcomer launches Monday, June 23 at 10:30/9:30c on the network.

[04/24/14 - 11:20 AM]
Myles Turner, No. 2 Basketball Recruit, to Announce College Selection on ESPNU
Recruiting director Paul Biancardi, recruiting analyst Gerry Hamilton and host Matt Schick will anchor the telecast.

[04/24/14 - 10:42 AM]
Video: TNT's "The Last Ship" - New Extended Trailer
The new drama, from executive producer Michael Bay, premieres Sunday, June 22 at 9:00/8:00c on the network.