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[03/18/09 - 04:01 AM]
Animal Planet's Mutual of Omaha's Wild Kingdom Spotlights the Wonders of the Natural World
Season seven of the iconic wildlife series launches on Sunday, April 5 at 7:00/6:00c.

[via press release from Animal Planet]

Animal Planet's Mutual of Omaha's Wild Kingdom Spotlights the Wonders of the Natural World

- Season Seven of Animal Planet's Iconic Wildlife Series Launches On Sunday, April 5, at 7 PM (ET/PT) -

SILVER SPRING, Md., March 18 -- As one of television's longest-running series, MUTUAL OF OMAHA'S WILD KINGDOM brings the unchartered territory of the natural world into your living room. And now, the landmark series is back for a seventh season on Animal Planet. Beginning Sunday, April 5, at 7 PM (ET/PT) viewers once again can experience the unpredictability and excitement of the animal kingdom. This season, each episode features top scientists and experts as they take you through captivating landscapes where its inhabitants struggle to survive and thrive in the most challenging of conditions.

The premiere of MUTUAL OF OMAHA'S WILD KINGDOM kicks off with the remarkable tale "Tigerhounds." After a tiger fatally mauls a local Bangladesh woman in her sleep, villagers turn to a scientist to determine the cause of the violent attack. In a last-ditch effort to drive the rogue tigers back into the wild, scientists enlist the help of some unlikely candidates -- street dogs. With the help of expert dog trainer Marielle Schmidt, scientists attempt to transform these lowly mutts into local heroes. Will the "tigerhounds" save the lives of both humans and tigers, or will this unconventional approach prove you can't teach old dogs new tricks?

With new episodes airing each Sunday for six straight weeks, other thrilling adventures featured in this season of MUTUAL OF OMAHA'S WILD KINGDOM include the following:

a herpetologist endeavoring to save the gharial (the world's oldest crocodilian) from an epidemic that puts it on the brink of extinction

the magical world of the red-faced Uakari monkey

the cheetah's struggle to protect her cubs in the Serengeti

the mysterious migration of elephants in northern Botswana

a unique experiment involving African wild dogs

Throughout the season's six premiere episodes, MUTUAL OF OMAHA'S WILD KINGDOM uses cutting-edge technology to venture to the far reaches of the world, giving viewers access to the amazing sights and stories of wild animals in their natural habitat. After more than 40 years, MUTUAL OF OMAHA'S WILD KINGDOM continues to live up to its legendary status as each episode educates, entertains and fosters a spirit of respect and preservation for all the world's creatures.

Additional MUTUAL OF OMAHA'S WILD KINGDOM information and special features are available on the Animal Planet fan site at www.animal.discovery.com/fansites/wildkingdom

MUTUAL OF OMAHA'S WILD KINGDOM is produced for Animal Planet by JWM Productions. For Animal Planet, Dawn Sinsel is executive producer.

About Animal Planet Media:

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 95 million homes in the US; online assets ww.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; PetsIncredible, a major producer and distributor of pet-training videos and includes web service PetVideo.com; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Mutual of Omaha:

Mutual of Omaha is a full-service, multi-line organization providing insurance and financial products for individuals, businesses and groups throughout the United States. For more information about Mutual of Omaha, visit www.mutualofomaha.com.





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· MUTUAL OF OMAHA'S WILD KINGDOM (ANIMAL PLANET)





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