or


[03/19/09 - 09:39 AM]
Bravo Kicks Off "Top Chef: The Tour 2" Beginning Friday, March 27 Sponsored by Quaker
The tour will feature a brand new state-of-the-art customized traveling 18-wheeler semi-truck, with an expansive space to accommodate more fans for each on-site demonstration.

[via press release from Bravo]

BRAVO KICKS OFF "TOP CHEF: THE TOUR 2" BEGINNING FRIDAY, MARCH 27 SPONSORED BY QUAKER

Affiliate Partners And Fans From Atlanta To Los Angeles Enjoy A Hometown Culinary Experience

NEW YORK, NY - March 19, 2009 - Today, Bravo announced the official kick-off for "Top Chef: The Tour 2," which makes its first of 21-city stops in New York on Friday, March 27 at the Flatiron Pedestrian Plaza. Bravo's passionate fans and affiliate partners nationwide will once again have the opportunity to interact with the No. 1 food show on cable, the Emmy and James Beard award-winning "Top Chef," in a more grandiose and interactive way than ever before. The tour will feature a brand new state-of-the-art customized traveling 18-wheeler semi-truck, with an expansive space to accommodate more fans for each on-site demonstration.

The "Top Chef" truck will be making an extra special stop at Churchill Downs for the Kentucky Derby weekend. The truck will be in the infield of Churchill Downs on Friday, May 1 for a Bravo special featuring the food, fashion and celebrity experience associated with Kentucky Oaks and will be featured on NBC's red carpet show for the Kentucky Derby on Saturday, May 2.

"Bravo viewers are engaged and passionate about our shows," said Frances Berwick, Executive Vice President and General Manager, Bravo Media. "On the first Top Chef tour, we had fans lining up for hours to meet the chef'testants and see them at work. It's a hands-on experience that allows our viewers to be one step closer to the show they love."

As part of the tour's launch event in New York City, three finalists will experience what it's like to be a "Top Chef" when they compete in the first-ever Quaker Oats Viewer Quickfire Challenge and prepare an original dish featuring Quaker Oats. Dishes will be judged by "Top Chef" season 5 winner Hosea Rosenberg and season 4 chef'testant Nikki Cascone, with the grand prize winner receiving the chance to attend a future "Top Chef" taping. Finalists for the Quaker Oats Viewer Quickfire Challenge were chosen as part of a nationwide challenge where at-home chefs and fans of the show submitted original recipes showcasing Quaker Oats as an exciting and versatile ingredient to www.BravoTV.com.

Watch what happens when "Top Chef: The Tour 2" pulls up to a farmer's market, mall or food festival in the following cities:

New York, N.Y. March 27-28
Hollywood, Fla. April 5
Delray Beach, Fla. April 6
Jacksonville, Fla. April 9
New Orleans, La. April 14
Houston, Texas April 17
Dallas, Texas April 19
Little Rock, Ark. April 21
Nashville, Tenn. April 24
Hopkinsville, Ky. April 27
Louisville, Ky. May 1-2
Atlanta, Ga. May 4
Raleigh, N.C. May 6
Washington, D.C. May 9
Westchester, N.Y. May 13
Boston, Mass. May 15
Pittsburgh, Pa. May 20
Columbus, Ohio May 23-24
St. Louis, Mo. May 27
Chicago, Ill. May 30-31
Des Moines, Iowa June 6
Los Angeles, Calif. June 12, 13

"We're very excited for the chef'testants to unpack their knives and set out on this nationwide promotional consumer and affiliate promotion, which proved hugely successful the first time around," said Brian Hunt, Senior Vice President, Marketing and Sales Strategy, TV Networks Distribution, NBC Universal. "We are committed to bringing our distribution partners and foodie fans alike an even bigger and better interactive experience with the hit series they love."

In each city, two select "Top Chef" chef'testants will host four live interactive shows, including three for fans in attendance and one private show for affiliate partners over one or two days. Cooking demonstrations, gourmet tips, show secrets, and food tastings will be highlighted on the "Top Chef" truck, the impressive self-sufficient moving vehicle equipped with power and water. The truck will expand outwards with its kitchen, stage, demonstration area and 60 seats, all under an enclosed canopy. Additional guests will be able to view demonstrations from outside of the seating area or from a 50" plasma television in the activity area.

Partnership opportunities for affiliate partners at each city stop include one reserved cooking demonstration, meet and greet with chef'testants, "Top Chef" trivia wheel sponsorships, logo placements, a sampling of affiliate products, advertising services and sponsor table, and promotional spots on plasma televisions airing throughout the day. Additionally, affiliates will provide 150 on-air spots, which include 75 "Top Chef: The Tour 2" promotional spots, as well as 75 spots for designated Bravo programming.

Fans and affiliates will have the opportunity to experience new activities such as the "Top Chef" trivia wheel sponsored by a local affiliate and/or local advertiser, giving guests the chance to win prizes by answering "Top Chef" trivia questions. Attendees will be able to use the interactive web kiosks, with access to a "Top Chef" computer game and Bravoshop.com, and receive answers to cooking questions, autographs and photos from chef'testants. Also, they will have the opportunity to purchase Bravo and "Top Chef" merchandise, including exclusive tour items. Finally, they can make oat-based smoothies using the "Top Chef" blender bikes powered by human energy and sponsored by Quaker, national sponsor of "Top Chef: The Tour 2." The Tour is produced by mobile touring specialist LeadDog Marketing Group.

In 2008, "Top Chef: The Tour" traveled 10,200 miles, stopped in 20 key cities and hosted three consumer demonstrations at 26 events, resulting in thousands of "Top Chef" fans served inside the truck, with an estimated 1,000 consumer impressions per day. The success of the tour was evident as fans camped out in multiple markets just to get on the waiting list.

To sign up for free admission and learn more about "Top Chef: The Tour 2," visit www.bravotv.com/thetour. For artwork please visit NBC Universal Media Village, www.nbcumv.com.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.

About TV Networks Distribution, NBC Universal

TV Networks Distribution, a division of NBC Universal, drives the company's multichannel video platform distribution, marketing and local ad sales for a top-rated cable portfolio of 16 networks (Bravo, Bravo HD, Chiller, CNBC, CNBC HD+, CNBC World, MSNBC, mun2, Oxygen, SCI FI Channel, SCI FI HD, Sleuth, Telemundo, Universal HD, USA Network and USA HD). Reaching nearly 600 million MVPD subscribers, the division also oversees retransmission consent for NBC and Telemundo owned-and-operated stations; the distribution of the Olympics on cable; and the distribution of On Demand (VOD), Pay-Per-View (PPV), and set-top box interactive features to multichannel video programming distributors.





  [march 2009]  
S
M
T
W
T
F
S


· TOP CHEF (BRAVO)





[08/23/16 - 01:17 PM]
Showtime(R) Presents "Martin Lawrence Doin' Time: Uncut"
Filmed live at the Orpheum Theatre in Los Angeles, the special showcases Lawrence's impeccable comedic skills, physicality and engaging wit.

[08/23/16 - 12:45 PM]
Viceland's Season Two Renewals & New Shows
Newcomer "Abandoned," hosted by legendary skateboarder Rick McCrank, premieres Friday, September 2.

[08/23/16 - 12:37 PM]
El Rey Network Signs Rey Mysterio Jr. to First-Look Deal
Mysterio joined El Rey Network's "Lucha Underground" during the second season and will appear in the upcoming third season premiering on El Rey Network on September 7.

[08/23/16 - 12:06 PM]
Explore the Universe's Most Complex Mysteries in the All-New Season of "NASA's Unexplained Files" Returning to Science Channel on Tuesday, August 30
The series features astronauts, scientists, and others who attempt to decode abnormalities caught on camera.

[08/23/16 - 11:20 AM]
Netflix Announces Premiere Dates for New Line-Up of Original Stand-up Comedy Specials
Cedric the Entertainer, Russell Peters, Joe Rogan, Dana Carvey, Colin Quinn, Michael Che, Reggie Watts and Gabriel Iglesias are among the featured auspices.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 10:40 AM]
Hulu's "The Handmaid's Tale" Casting - Joseph Fiennes
A founding father of Gilead and powerful, high-ranking official, Commander Waterford rules the household where Offred (Elisabeth Moss) is a handmaid.

[08/23/16 - 09:40 AM]
OWN: Oprah Winfrey Network and TEGNA Media Strike Distribution Deal for Syndicated Talk Series "T.D. Jakes"
70 affiliates will premiere the show locally on September 12, followed by OWN's launch of the show on Monday, September 19.

[08/23/16 - 09:31 AM]
Disney XD's "Milo Murphy's Law," Starring Al Yankovic, to Premiere Monday, October 3
The series follows 13-year-old Milo Murphy, the fictional great-great-great-great grandson of the Murphy's Law namesake.

[08/23/16 - 09:00 AM]
Toby Keith and Blake Shelton Added to the All-Star Lineup for the "10th Annual ACM Honors(TM)," Which Makes Its Television Debut Friday, Sept. 9, on CBS
They will join previously announced performers Dierks Bentley and Keith Urban in a special tribute to country music icon Glen Campbell, who will be honored with the ACM Career Achievement Award.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/23/16 - 08:10 AM]
New Smithsonian Channel(TM) Series Explores World's Most Hallowed Shrines, Temples and Monuments - "Sacred Sites" - Premieres Monday, September 12 at 8PM ET/PT
Smithsonian Channel will offer fascinating new perspectives on some of the world's most remarkable and mysterious religious locations in the new five-episode series.

[08/23/16 - 08:01 AM]
"Counting On" Returns to TLC with Young Love and New Adventures
The all-new 10 episode series premieres tonight: Tuesday, August 23 at 8:00/7:00c.

[08/23/16 - 08:00 AM]
CBS Sports Announces Broadcast Pairings for 2016 NFL Season
The CBS Television Network begins its 57th year of broadcasting the NFL with Jim Nantz, Phil Simms and Tracy Wolfson leading the 2016 season.

[08/23/16 - 07:44 AM]
Video: Netflix Releases Brand New Trailer & Key Art for "Narcos" Season Two
All 10 episodes of Season Two will launch Friday September 2, exclusively on Netflix.