or


[03/19/09 - 09:39 AM]
Bravo Kicks Off "Top Chef: The Tour 2" Beginning Friday, March 27 Sponsored by Quaker
The tour will feature a brand new state-of-the-art customized traveling 18-wheeler semi-truck, with an expansive space to accommodate more fans for each on-site demonstration.

[via press release from Bravo]

BRAVO KICKS OFF "TOP CHEF: THE TOUR 2" BEGINNING FRIDAY, MARCH 27 SPONSORED BY QUAKER

Affiliate Partners And Fans From Atlanta To Los Angeles Enjoy A Hometown Culinary Experience

NEW YORK, NY - March 19, 2009 - Today, Bravo announced the official kick-off for "Top Chef: The Tour 2," which makes its first of 21-city stops in New York on Friday, March 27 at the Flatiron Pedestrian Plaza. Bravo's passionate fans and affiliate partners nationwide will once again have the opportunity to interact with the No. 1 food show on cable, the Emmy and James Beard award-winning "Top Chef," in a more grandiose and interactive way than ever before. The tour will feature a brand new state-of-the-art customized traveling 18-wheeler semi-truck, with an expansive space to accommodate more fans for each on-site demonstration.

The "Top Chef" truck will be making an extra special stop at Churchill Downs for the Kentucky Derby weekend. The truck will be in the infield of Churchill Downs on Friday, May 1 for a Bravo special featuring the food, fashion and celebrity experience associated with Kentucky Oaks and will be featured on NBC's red carpet show for the Kentucky Derby on Saturday, May 2.

"Bravo viewers are engaged and passionate about our shows," said Frances Berwick, Executive Vice President and General Manager, Bravo Media. "On the first Top Chef tour, we had fans lining up for hours to meet the chef'testants and see them at work. It's a hands-on experience that allows our viewers to be one step closer to the show they love."

As part of the tour's launch event in New York City, three finalists will experience what it's like to be a "Top Chef" when they compete in the first-ever Quaker Oats Viewer Quickfire Challenge and prepare an original dish featuring Quaker Oats. Dishes will be judged by "Top Chef" season 5 winner Hosea Rosenberg and season 4 chef'testant Nikki Cascone, with the grand prize winner receiving the chance to attend a future "Top Chef" taping. Finalists for the Quaker Oats Viewer Quickfire Challenge were chosen as part of a nationwide challenge where at-home chefs and fans of the show submitted original recipes showcasing Quaker Oats as an exciting and versatile ingredient to www.BravoTV.com.

Watch what happens when "Top Chef: The Tour 2" pulls up to a farmer's market, mall or food festival in the following cities:

New York, N.Y. March 27-28
Hollywood, Fla. April 5
Delray Beach, Fla. April 6
Jacksonville, Fla. April 9
New Orleans, La. April 14
Houston, Texas April 17
Dallas, Texas April 19
Little Rock, Ark. April 21
Nashville, Tenn. April 24
Hopkinsville, Ky. April 27
Louisville, Ky. May 1-2
Atlanta, Ga. May 4
Raleigh, N.C. May 6
Washington, D.C. May 9
Westchester, N.Y. May 13
Boston, Mass. May 15
Pittsburgh, Pa. May 20
Columbus, Ohio May 23-24
St. Louis, Mo. May 27
Chicago, Ill. May 30-31
Des Moines, Iowa June 6
Los Angeles, Calif. June 12, 13

"We're very excited for the chef'testants to unpack their knives and set out on this nationwide promotional consumer and affiliate promotion, which proved hugely successful the first time around," said Brian Hunt, Senior Vice President, Marketing and Sales Strategy, TV Networks Distribution, NBC Universal. "We are committed to bringing our distribution partners and foodie fans alike an even bigger and better interactive experience with the hit series they love."

In each city, two select "Top Chef" chef'testants will host four live interactive shows, including three for fans in attendance and one private show for affiliate partners over one or two days. Cooking demonstrations, gourmet tips, show secrets, and food tastings will be highlighted on the "Top Chef" truck, the impressive self-sufficient moving vehicle equipped with power and water. The truck will expand outwards with its kitchen, stage, demonstration area and 60 seats, all under an enclosed canopy. Additional guests will be able to view demonstrations from outside of the seating area or from a 50" plasma television in the activity area.

Partnership opportunities for affiliate partners at each city stop include one reserved cooking demonstration, meet and greet with chef'testants, "Top Chef" trivia wheel sponsorships, logo placements, a sampling of affiliate products, advertising services and sponsor table, and promotional spots on plasma televisions airing throughout the day. Additionally, affiliates will provide 150 on-air spots, which include 75 "Top Chef: The Tour 2" promotional spots, as well as 75 spots for designated Bravo programming.

Fans and affiliates will have the opportunity to experience new activities such as the "Top Chef" trivia wheel sponsored by a local affiliate and/or local advertiser, giving guests the chance to win prizes by answering "Top Chef" trivia questions. Attendees will be able to use the interactive web kiosks, with access to a "Top Chef" computer game and Bravoshop.com, and receive answers to cooking questions, autographs and photos from chef'testants. Also, they will have the opportunity to purchase Bravo and "Top Chef" merchandise, including exclusive tour items. Finally, they can make oat-based smoothies using the "Top Chef" blender bikes powered by human energy and sponsored by Quaker, national sponsor of "Top Chef: The Tour 2." The Tour is produced by mobile touring specialist LeadDog Marketing Group.

In 2008, "Top Chef: The Tour" traveled 10,200 miles, stopped in 20 key cities and hosted three consumer demonstrations at 26 events, resulting in thousands of "Top Chef" fans served inside the truck, with an estimated 1,000 consumer impressions per day. The success of the tour was evident as fans camped out in multiple markets just to get on the waiting list.

To sign up for free admission and learn more about "Top Chef: The Tour 2," visit www.bravotv.com/thetour. For artwork please visit NBC Universal Media Village, www.nbcumv.com.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.

About TV Networks Distribution, NBC Universal

TV Networks Distribution, a division of NBC Universal, drives the company's multichannel video platform distribution, marketing and local ad sales for a top-rated cable portfolio of 16 networks (Bravo, Bravo HD, Chiller, CNBC, CNBC HD+, CNBC World, MSNBC, mun2, Oxygen, SCI FI Channel, SCI FI HD, Sleuth, Telemundo, Universal HD, USA Network and USA HD). Reaching nearly 600 million MVPD subscribers, the division also oversees retransmission consent for NBC and Telemundo owned-and-operated stations; the distribution of the Olympics on cable; and the distribution of On Demand (VOD), Pay-Per-View (PPV), and set-top box interactive features to multichannel video programming distributors.





  [march 2009]  
S
M
T
W
T
F
S


· TOP CHEF (BRAVO)





[01/17/20 - 01:05 PM]
Freeform Announces March 18 Premiere Date for the Highly Anticipated Series "Motherland: Fort Salem"
The series is set in an alternate, present-day America where witches ended their persecution 300 years ago by cutting a deal with the burgeoning U.S. government to fight for their country.

[01/17/20 - 01:01 PM]
Freeform Is Feeling the Love with "Love However the FF You Want," Beginning Feb. 8
Anchoring this new campaign is Freeform's first Valentine's Day original film, "The Thing About Harry," which premieres Saturday, February 15.

[01/17/20 - 01:01 PM]
Freeform Releases First Look Photo of "Siren" Season Three and Announces April 2 Premiere Date
Freeform's mermaid drama "Siren" returns for a third season with a two-episode premiere on Thursday, April 2.

[01/17/20 - 01:00 PM]
Season Finale of "Party of Five" to Air as Special 90-Minute Episode on March 4
From Sony Pictures Television, "Party of Five" follows the five Acosta children as they navigate daily life struggles to survive as a family unit after their parents are suddenly deported back to Mexico.

[01/17/20 - 12:59 PM]
"Everything's Gonna Be Okay" to Air Pilot on FX
Look for said telecast on Wednesday, January 22 at 10:00/9:00c.

[01/17/20 - 12:58 PM]
Freeform Orders Third Season of Critically Acclaimed Hit Series "Good Trouble"
Starring Maia Mitchell, Cierra Ramirez, Sherry Cola, Tommy Martinez, Zuri Adele, Emma Hunton and Josh Pence, the series follows residents of The Coterie as they deal with the consequences of their personal and professional decisions and realize that sometimes standing up for what you believe in comes at a price.

[01/17/20 - 12:57 PM]
Senioritis Kicks In as "grown-ish" Is Picked Up for Season 4
Starring Yara Shahidi, Trevor Jackson, Francia Raisa, Emily Arlook, Jordan Buhat, Chloe Bailey, Halle Bailey, Luka Sabbat and Diggy Simmons, the series is a contemporary take on the issues that students face in the world of higher education.

[01/17/20 - 12:56 PM]
Freeform Orders "Last Summer" to Series from Bert V. Royal, Jessica Biel, Michelle Purple, Max Winkler and eOne
The series stars Chiara Aurelia, Mika Abdalla, Michael Landes, Froy Gutierrez, Harley Quinn Smith, Allius Barnes, Blake Lee, Nathaniel Ashton and Brooklyn Sudano.

[01/17/20 - 12:01 PM]
Showtime(R) Presents "Mo'Nique & Friends: Live from Atlanta" - New Stand-Up Comedy Special to Premiere Friday, February 7 at 10 PM ET/PT
Filmed at the Variety Playhouse in Atlanta, the hour-long special features a variety of talented newcomers including Prince T-Dub, Just Nesh, Tone-X and Correy Bell alongside veteran comedian Donnell Rawlings.

[01/17/20 - 12:00 PM]
Disney Channel's New Family Dance Competition Series "Disney Fam Jam" Premieres on Sunday, Feb. 23
Ariel Martin and Trevor Tordjman will co-host the half-hour series.

[01/17/20 - 10:31 AM]
A&E's "Biography" to Premiere "The Nine Lives of Ozzy Osbourne" Detailing the Extraordinary Life and Career of the Rock Legend
Featuring exclusive interviews with Ozzy as he reflects on the many phases of his journey, "The Nine Lives of Ozzy Osbourne" will have its world premiere at SXSW in March and is set to air this summer on A&E.

[01/17/20 - 10:00 AM]
Freeform & Hulu Acquire Linear and Digital Rights to Three Feature Films From STXfilms
The two Walt Disney Television entities struck a deal to license STXfilms' "Hustlers" and "The Upside," as well as the STX hit comedy "I Feel Pretty."

[01/17/20 - 09:41 AM]
Hulu Presents Upcoming Original Series "Little Fires Everywhere," "High Fidelity," "Normal People," and "The Great" at the 2020 Television Critics Association Winter Press Tour
Plus: "Wu-Tang: An American Saga" and "Dollface" to return for second seasons.

[01/17/20 - 09:33 AM]
Discovery's Multi-Platform Series "Gold Rush: Dave Turin's Lost Mine" Returns for a Second Season
The series returns for its second season on Friday, February 21 at 9:00/8:00c.

[01/17/20 - 08:13 AM]
Thursday's Broadcast Ratings: FOX Wins Tight Demo Race; CBS Tops Total Viewers
The Eye's "Young Sheldon" is the top program in both categories last night.