or


[03/19/09 - 09:39 AM]
Bravo Kicks Off "Top Chef: The Tour 2" Beginning Friday, March 27 Sponsored by Quaker
The tour will feature a brand new state-of-the-art customized traveling 18-wheeler semi-truck, with an expansive space to accommodate more fans for each on-site demonstration.

[via press release from Bravo]

BRAVO KICKS OFF "TOP CHEF: THE TOUR 2" BEGINNING FRIDAY, MARCH 27 SPONSORED BY QUAKER

Affiliate Partners And Fans From Atlanta To Los Angeles Enjoy A Hometown Culinary Experience

NEW YORK, NY - March 19, 2009 - Today, Bravo announced the official kick-off for "Top Chef: The Tour 2," which makes its first of 21-city stops in New York on Friday, March 27 at the Flatiron Pedestrian Plaza. Bravo's passionate fans and affiliate partners nationwide will once again have the opportunity to interact with the No. 1 food show on cable, the Emmy and James Beard award-winning "Top Chef," in a more grandiose and interactive way than ever before. The tour will feature a brand new state-of-the-art customized traveling 18-wheeler semi-truck, with an expansive space to accommodate more fans for each on-site demonstration.

The "Top Chef" truck will be making an extra special stop at Churchill Downs for the Kentucky Derby weekend. The truck will be in the infield of Churchill Downs on Friday, May 1 for a Bravo special featuring the food, fashion and celebrity experience associated with Kentucky Oaks and will be featured on NBC's red carpet show for the Kentucky Derby on Saturday, May 2.

"Bravo viewers are engaged and passionate about our shows," said Frances Berwick, Executive Vice President and General Manager, Bravo Media. "On the first Top Chef tour, we had fans lining up for hours to meet the chef'testants and see them at work. It's a hands-on experience that allows our viewers to be one step closer to the show they love."

As part of the tour's launch event in New York City, three finalists will experience what it's like to be a "Top Chef" when they compete in the first-ever Quaker Oats Viewer Quickfire Challenge and prepare an original dish featuring Quaker Oats. Dishes will be judged by "Top Chef" season 5 winner Hosea Rosenberg and season 4 chef'testant Nikki Cascone, with the grand prize winner receiving the chance to attend a future "Top Chef" taping. Finalists for the Quaker Oats Viewer Quickfire Challenge were chosen as part of a nationwide challenge where at-home chefs and fans of the show submitted original recipes showcasing Quaker Oats as an exciting and versatile ingredient to www.BravoTV.com.

Watch what happens when "Top Chef: The Tour 2" pulls up to a farmer's market, mall or food festival in the following cities:

New York, N.Y. March 27-28
Hollywood, Fla. April 5
Delray Beach, Fla. April 6
Jacksonville, Fla. April 9
New Orleans, La. April 14
Houston, Texas April 17
Dallas, Texas April 19
Little Rock, Ark. April 21
Nashville, Tenn. April 24
Hopkinsville, Ky. April 27
Louisville, Ky. May 1-2
Atlanta, Ga. May 4
Raleigh, N.C. May 6
Washington, D.C. May 9
Westchester, N.Y. May 13
Boston, Mass. May 15
Pittsburgh, Pa. May 20
Columbus, Ohio May 23-24
St. Louis, Mo. May 27
Chicago, Ill. May 30-31
Des Moines, Iowa June 6
Los Angeles, Calif. June 12, 13

"We're very excited for the chef'testants to unpack their knives and set out on this nationwide promotional consumer and affiliate promotion, which proved hugely successful the first time around," said Brian Hunt, Senior Vice President, Marketing and Sales Strategy, TV Networks Distribution, NBC Universal. "We are committed to bringing our distribution partners and foodie fans alike an even bigger and better interactive experience with the hit series they love."

In each city, two select "Top Chef" chef'testants will host four live interactive shows, including three for fans in attendance and one private show for affiliate partners over one or two days. Cooking demonstrations, gourmet tips, show secrets, and food tastings will be highlighted on the "Top Chef" truck, the impressive self-sufficient moving vehicle equipped with power and water. The truck will expand outwards with its kitchen, stage, demonstration area and 60 seats, all under an enclosed canopy. Additional guests will be able to view demonstrations from outside of the seating area or from a 50" plasma television in the activity area.

Partnership opportunities for affiliate partners at each city stop include one reserved cooking demonstration, meet and greet with chef'testants, "Top Chef" trivia wheel sponsorships, logo placements, a sampling of affiliate products, advertising services and sponsor table, and promotional spots on plasma televisions airing throughout the day. Additionally, affiliates will provide 150 on-air spots, which include 75 "Top Chef: The Tour 2" promotional spots, as well as 75 spots for designated Bravo programming.

Fans and affiliates will have the opportunity to experience new activities such as the "Top Chef" trivia wheel sponsored by a local affiliate and/or local advertiser, giving guests the chance to win prizes by answering "Top Chef" trivia questions. Attendees will be able to use the interactive web kiosks, with access to a "Top Chef" computer game and Bravoshop.com, and receive answers to cooking questions, autographs and photos from chef'testants. Also, they will have the opportunity to purchase Bravo and "Top Chef" merchandise, including exclusive tour items. Finally, they can make oat-based smoothies using the "Top Chef" blender bikes powered by human energy and sponsored by Quaker, national sponsor of "Top Chef: The Tour 2." The Tour is produced by mobile touring specialist LeadDog Marketing Group.

In 2008, "Top Chef: The Tour" traveled 10,200 miles, stopped in 20 key cities and hosted three consumer demonstrations at 26 events, resulting in thousands of "Top Chef" fans served inside the truck, with an estimated 1,000 consumer impressions per day. The success of the tour was evident as fans camped out in multiple markets just to get on the waiting list.

To sign up for free admission and learn more about "Top Chef: The Tour 2," visit www.bravotv.com/thetour. For artwork please visit NBC Universal Media Village, www.nbcumv.com.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.

About TV Networks Distribution, NBC Universal

TV Networks Distribution, a division of NBC Universal, drives the company's multichannel video platform distribution, marketing and local ad sales for a top-rated cable portfolio of 16 networks (Bravo, Bravo HD, Chiller, CNBC, CNBC HD+, CNBC World, MSNBC, mun2, Oxygen, SCI FI Channel, SCI FI HD, Sleuth, Telemundo, Universal HD, USA Network and USA HD). Reaching nearly 600 million MVPD subscribers, the division also oversees retransmission consent for NBC and Telemundo owned-and-operated stations; the distribution of the Olympics on cable; and the distribution of On Demand (VOD), Pay-Per-View (PPV), and set-top box interactive features to multichannel video programming distributors.





  [march 2009]  
S
M
T
W
T
F
S


· TOP CHEF (BRAVO)









[04/19/15 - 08:41 AM]
Saturday's Broadcast Ratings: NHL, UFC Top Demos for NBC, FOX
Coverage of the NHL Playoffs and UFC on FOX lead the night among adults 18-49.

[04/19/15 - 08:37 AM]
NBC Sports Coverage of Stanley Cup Playoff Hockey Ties for the Nightlong Win in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Saturday, April 18.

[04/18/15 - 01:32 PM]
Pete Rose Serves FOX Sports as Guest Analyst
In his television role, Rose provides analysis and insight for FOX Sports' pregame and postgame shows as part of its presentation of regular-season MLB games on both FOX and FOX Sports 1.

[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
The First Lady and Dr. Biden will also appear in the show's episode airing on Monday, May 4.

[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
The Eye details its May sweeps programming highlights (SPOILERS!).

[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
The project centers on a mild-mannered cemetery caretaker who finds his small town life in jeopardy when his estranged, criminal father tracks him down.

[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
LION BABE Covers Legendary Chicago Artist Curtis Mayfield's "Move on Up" for ESPN's NFL Draft
"Chicago has such a great music tradition and since the draft is here for the first time, we really wanted to use the song of a legendary artist from this city," said Kevin Wilson.