[03/23/09 - 07:53 AM]
Showtime Networks Announces Breakthrough Interactive Television Application
The new application "creates an innovative new way for the viewer to access custom video segment that communicate the full value of a SHOWTIME subscription."

[via press release from Showtime]

Showtime Networks Announces Breakthrough Interactive Television Application

Remote Control Ordering Application Drives SHOWTIME Subscriptions

NEW YORK, March 23 -- Showtime Networks has developed a breakthrough interactive TV (ITV) application that is transforming the way premium channels are marketed and sold. The SHOWTIME Marketing Application uses ITV to bring together long form marketing video, remote ordering, and free full-length episodes of SHOWTIME programming, in an easy to use interface. The application will be demonstrated at the upcoming NCTA Cable Show that will be held in Washington, D.C. from April 1-3.

One of the major benefits of this new application is that it creates an innovative new way for the viewer to access custom video segment that communicate the full value of a SHOWTIME subscription, including Original Series, Movies and Sports as well as high definition and On Demand. The most valuable component is the ease with which a viewer can now order SHOWTIME and the upgrade to Showtime can be processed and authorized within seconds.

"Working closely with our operator partners, we're empowering customers to sample and order SHOWTIME right on the TV," said Robert Hayes, Senior Vice President, General Manager of Showtime Digital. "This self service approach is a win-win for everyone involved. The viewer can sample our hit programming, while the automated approach generates additional sales and reduces call center expenses for the operators."

The SHOWTIME Marketing Application is comprised of a series of dynamically updatable templates. This flexible approach allows the network and operator partners to update the content using the various templates to support almost any kind of marketing and acquisition campaign. The backend ties into an operator's billing system, so accurate pricing is displayed and orders take place in real time.

SHOWTIME is platform agnostic so versions of the SHOWTIME Marketing Application can be developed for all leading ITV platforms for partnering cable, satellite and telco operators. This includes ActiveVideo, OpenTV, EBIF and other technologies. The EBIF version, developed by itaas, Inc., (www.itaas.com) will allow interactive functionality of the new application to reach millions of viewers on both legacy and next generation set-top boxes from Cisco and Motorola.

Showtime Networks is also working with Verizon FiOS TV to deploy the SHOWTIME Marketing Application. "SHOWTIME's innovative approach to marketing using ITV will give our customers even more ways to interact with FiOS TV by giving them an easy way to learn more about SHOWTIME and sign up using their remote control," said Joe Ambeault, director of video product development for Verizon.

The SHOWTIME Marketing Application will be demonstrated at the NCTA in the ActiveVideo (#1423) and itaas (#1401) booths.


Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(R) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(R) XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL(R) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(R) ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).

  [march 2009]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/07/15 - 10:00 AM]
FOX Orders Seventh and Eighth Seasons of Emmy Award-Winning "Bob's Burgers"
"Six seasons in, the Belchers have become one of America's most beloved TV families, and we are so happy to keep them in the fold for another two seasons," said David Madden.

[10/07/15 - 08:40 AM]
Tuesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"NCIS" and "NCIS: New Orleans" are two of only three series even or above from last week among adults 18-49.

[10/07/15 - 07:14 AM]
A&E Network Set to Air the Highly Anticipated Original Drama Series "The Frankenstein Chronicles" in the US
The hour-long drama starring Sean Bean is a thrilling and terrifying re-imagining of the Frankenstein Myth set in 19th century London.

[10/07/15 - 05:45 AM]
Christina Aguilera Returns to Join Adam Levine, Blake Shelton and Pharrell Williams as Coaches for Season 10 of "The Voice"
The 10th season will begin in February.

[10/06/15 - 03:31 PM]
E!'s Hit Series "Total Divas" Begins Production on Season Five
The Bella Twins (Nikki and Brie Bella), Natalya (Nattie), Eva Marie, Paige, Rosa Mendes and Alicia Fox are all due back in early 2016.

[10/06/15 - 03:30 PM]
Sanaa Lathan ("The Perfect Guy") to Star in New Event Series Being Developed by FOX
The project examines the dangerous aftermath of a police shooting when an African-American cop kills a white teen in Tennessee.

[10/06/15 - 01:44 PM]
National Geographic Channel and Mental Floss Celebrate the Intersection of Science and Medicine, Taking Viewers into a Cutting-Edge Operating Room to Perform "Brain Surgery Live"
The live two-hour special premieres in the U.S. on Sunday, October 25 at 9:00/8:00c.

[10/06/15 - 01:08 PM]
Thinkfactory Media Partners with Hip Hop Legend, Michel'le to Reveal Her Untold Story from the Streets of Compton
In addition to the scripted project, Thinkfactory Media and Michel'le are collaborating on a documentary detailing her life.

[10/06/15 - 11:53 AM]
Esquire Network Dives in Head First with the New Season of "Going Deep with David Rees" Beginning Wednesday November 11th
To promote the series, David will embark on an "analog" social media tour - where he drives cross-country from NYC to LA.

[10/06/15 - 11:14 AM]
Hulu and Viacom Expand Content Partnership In Robust, New Multi-Year Agreement
"Inside Amy Schumer," "Broad City," "Finding Carter," "Teenage Mutant Ninja Turtles" and "Sanjay and Craig" are among the featured titles.

[10/06/15 - 11:00 AM]
truTV Greenlights "Super Into" Hosted by Kevin Pereira
Each half-hour asks our favorite celebrities to take us inside their private passions - from Rob Corddry and astronomy, including a ride on a zero gravity plane, to Diablo Cody and rollercoasters.

[10/06/15 - 10:33 AM]
New Art of Speedy from The CW's "Arrow"
The new season kicks off this Wednesday, October 7 at 8:00/7:00c.

[10/06/15 - 10:00 AM]
Timely Documentary "3 1/2 Minutes, Ten Bullets," Exploring the Deadly Impact of Racial Prejudice, Debuts Nov. 23, Exclusively on HBO
The documentary made its world premiere at the 2015 Sundance Film Festival, where it won a Special Jury Award for Social Impact.

[10/06/15 - 10:00 AM]
ABC Family Becomes Freeform in January 2016
"Pretty Little Liars," "The Fosters," "Young and Hungry" and "Baby Daddy" will all return in early 2016 for their winter premieres alongside the world premieres of new original series "Shadowhunters" and "Recovery Road."

[10/06/15 - 09:32 AM]
MTV Announces Full Lineup for New York Comic Con - Releases Key Art for "The Shannara Chronicles"
Each can't-miss panel will feature cast and producers from the shows and the debut of exclusive New York Comic Con trailers.