or


[03/23/09 - 07:53 AM]
Showtime Networks Announces Breakthrough Interactive Television Application
The new application "creates an innovative new way for the viewer to access custom video segment that communicate the full value of a SHOWTIME subscription."

[via press release from Showtime]

Showtime Networks Announces Breakthrough Interactive Television Application

Remote Control Ordering Application Drives SHOWTIME Subscriptions

NEW YORK, March 23 -- Showtime Networks has developed a breakthrough interactive TV (ITV) application that is transforming the way premium channels are marketed and sold. The SHOWTIME Marketing Application uses ITV to bring together long form marketing video, remote ordering, and free full-length episodes of SHOWTIME programming, in an easy to use interface. The application will be demonstrated at the upcoming NCTA Cable Show that will be held in Washington, D.C. from April 1-3.

One of the major benefits of this new application is that it creates an innovative new way for the viewer to access custom video segment that communicate the full value of a SHOWTIME subscription, including Original Series, Movies and Sports as well as high definition and On Demand. The most valuable component is the ease with which a viewer can now order SHOWTIME and the upgrade to Showtime can be processed and authorized within seconds.

"Working closely with our operator partners, we're empowering customers to sample and order SHOWTIME right on the TV," said Robert Hayes, Senior Vice President, General Manager of Showtime Digital. "This self service approach is a win-win for everyone involved. The viewer can sample our hit programming, while the automated approach generates additional sales and reduces call center expenses for the operators."

The SHOWTIME Marketing Application is comprised of a series of dynamically updatable templates. This flexible approach allows the network and operator partners to update the content using the various templates to support almost any kind of marketing and acquisition campaign. The backend ties into an operator's billing system, so accurate pricing is displayed and orders take place in real time.

SHOWTIME is platform agnostic so versions of the SHOWTIME Marketing Application can be developed for all leading ITV platforms for partnering cable, satellite and telco operators. This includes ActiveVideo, OpenTV, EBIF and other technologies. The EBIF version, developed by itaas, Inc., (www.itaas.com) will allow interactive functionality of the new application to reach millions of viewers on both legacy and next generation set-top boxes from Cisco and Motorola.

Showtime Networks is also working with Verizon FiOS TV to deploy the SHOWTIME Marketing Application. "SHOWTIME's innovative approach to marketing using ITV will give our customers even more ways to interact with FiOS TV by giving them an easy way to learn more about SHOWTIME and sign up using their remote control," said Joe Ambeault, director of video product development for Verizon.

The SHOWTIME Marketing Application will be demonstrated at the NCTA in the ActiveVideo (#1423) and itaas (#1401) booths.

ABOUT SHOWTIME NETWORKS

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(R) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(R) XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL(R) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(R) ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).





  [march 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/21/18 - 12:35 PM]
Meet the Cast of "Siempre Bruja," Netflix's Second Announced Colombian Original
The series will follow 18 year old Carmen, a Colombian slave and witch from the 17th century who, in a desperate attempt to save her loved one, travels in time to present day Cartagena.

[05/21/18 - 12:13 PM]
FOX to Air Two "Bonus" Episodes of "Lucifer" on Monday, May 28
"Boo Normal" and "Once Upon a Time" were produced during the show's third season but did not air.

[05/21/18 - 12:04 PM]
Sundance Now Celebrates Pride Month with the Exclusive U.S. Premiere of "Take 5: Beyond the Parades"
The exclusive collection explores timely stories of personal identity, transformation and acceptance, as well as critical looks at social movements and injustices worldwide.

[05/21/18 - 10:30 AM]
Bravo Media Orders Eight New Projects for Development
These new projects build upon Bravo's diverse breadth of industry leading formats and established series.

[05/21/18 - 10:03 AM]
Lena Waithe to Be Honored with the "Trailblazer" Award at the 2018 "MTV Movie & TV Awards" Hosted by Tiffany Haddish
The award recognizes game-changing creators with fresh and fearless voices in entertainment.

[05/21/18 - 09:57 AM]
"My Last Days," An Uplifting Docuseries Created by "Jane the Virgin" Star Justin Baldoni, Returns to The CW Friday, May 25
"When I first started this series five years ago, I never could have imagined it would have come this far," said Baldoni.

[05/21/18 - 09:26 AM]
SundanceTV & Sundance Now Announces Partnership with Tele Munchen Group (TMG) for "The Name of the Rose"
Set in Italy in 1327, "The Name of the Rose" follows the Franciscan monk William of Baskerville (John Turturro) and his novice Adso von Melk (Damian Hardung) as they arrive at a secluded monastery in the Alps.

[05/21/18 - 09:10 AM]
CBS News to Launch Second Season of "48 Hours: NCIS," Giving Viewers Unprecedented Accesses to Real NCIS Cases
Rocky Carroll returns as narrator on the latest six-part series.

[05/21/18 - 09:02 AM]
Netflix Forming Storytelling Partnership with Barack and Michelle Obama
The Obamas will produce a diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features.

[05/21/18 - 08:12 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Put NBC on Top in Demos
The Peacock wins the night among adults 18-49, holding off the "American Idol"-fueled ABC.

[05/21/18 - 07:08 AM]
Video: AMC Releases All-New "Preacher" Promo in Anticipation of the Season Three Premiere on Sunday, June 24 at 10:00 PM ET/PT
The fiery new promo raises the curtain on our sinister cast of characters including Jesse, Cassidy, Tulip, Gran'ma, Allfather, God Dog, and many more.

[05/21/18 - 07:03 AM]
Freeform Celebrates the Series Finale of ABC's Hit Comedy "The Middle" with a Mini-Marathon, on May 22
For those who don't want to say farewell, fans of the show can relive The Hecks' hilarious ups and downs weekdays Monday - Friday on Freeform.

[05/20/18 - 08:55 AM]
Saturday's Broadcast Ratings: NBC Keeps Demo Crown with NHL Playoffs
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[05/20/18 - 08:43 AM]
Second-Highest Rated NBA Eastern Conference Finals Game 3 Ever on ESPN
ESPN spins the numbers for Saturday, May 19.

[05/19/18 - 08:36 AM]
Friday's Broadcast Ratings: FOX Tops Demo Race with "MasterChef Junior" Finale
The network takes home the adults 18-49 crown while CBS is the most-watched among the broadcasters.