or


[03/23/09 - 07:53 AM]
Showtime Networks Announces Breakthrough Interactive Television Application
The new application "creates an innovative new way for the viewer to access custom video segment that communicate the full value of a SHOWTIME subscription."

[via press release from Showtime]

Showtime Networks Announces Breakthrough Interactive Television Application

Remote Control Ordering Application Drives SHOWTIME Subscriptions

NEW YORK, March 23 -- Showtime Networks has developed a breakthrough interactive TV (ITV) application that is transforming the way premium channels are marketed and sold. The SHOWTIME Marketing Application uses ITV to bring together long form marketing video, remote ordering, and free full-length episodes of SHOWTIME programming, in an easy to use interface. The application will be demonstrated at the upcoming NCTA Cable Show that will be held in Washington, D.C. from April 1-3.

One of the major benefits of this new application is that it creates an innovative new way for the viewer to access custom video segment that communicate the full value of a SHOWTIME subscription, including Original Series, Movies and Sports as well as high definition and On Demand. The most valuable component is the ease with which a viewer can now order SHOWTIME and the upgrade to Showtime can be processed and authorized within seconds.

"Working closely with our operator partners, we're empowering customers to sample and order SHOWTIME right on the TV," said Robert Hayes, Senior Vice President, General Manager of Showtime Digital. "This self service approach is a win-win for everyone involved. The viewer can sample our hit programming, while the automated approach generates additional sales and reduces call center expenses for the operators."

The SHOWTIME Marketing Application is comprised of a series of dynamically updatable templates. This flexible approach allows the network and operator partners to update the content using the various templates to support almost any kind of marketing and acquisition campaign. The backend ties into an operator's billing system, so accurate pricing is displayed and orders take place in real time.

SHOWTIME is platform agnostic so versions of the SHOWTIME Marketing Application can be developed for all leading ITV platforms for partnering cable, satellite and telco operators. This includes ActiveVideo, OpenTV, EBIF and other technologies. The EBIF version, developed by itaas, Inc., (www.itaas.com) will allow interactive functionality of the new application to reach millions of viewers on both legacy and next generation set-top boxes from Cisco and Motorola.

Showtime Networks is also working with Verizon FiOS TV to deploy the SHOWTIME Marketing Application. "SHOWTIME's innovative approach to marketing using ITV will give our customers even more ways to interact with FiOS TV by giving them an easy way to learn more about SHOWTIME and sign up using their remote control," said Joe Ambeault, director of video product development for Verizon.

The SHOWTIME Marketing Application will be demonstrated at the NCTA in the ActiveVideo (#1423) and itaas (#1401) booths.

ABOUT SHOWTIME NETWORKS

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(R) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(R) XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL(R) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(R) ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).





  [march 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/26/16 - 11:04 AM]
AMC's Revolutionary War Drama "Turn: Washington's Spies" to Conclude with Fourth and Final Season
The network also announced executive producer and showrunner, Craig Silverstein, has renewed his overall development deal.

[07/26/16 - 10:03 AM]
Hulu Announces New Original Special From Emmy(R)-Nominated Triumph the Insult Comic Dog
The new Hulu Original, in association with Funny Or Die, will become available to stream to Hulu subscribers on August 11.

[07/26/16 - 10:01 AM]
Spike Greenlights New Game Show, "Caraoke Showdown," Hosted by Craig Robinson
"Caraoke Showdown" will tape in Los Angeles and New York this summer and debut on Spike in 2017.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/26/16 - 08:15 AM]
"Roast Battle" Adds Judd Apatow, Whoopi Goldberg, Kevin Hart and Seth Rogen to All-Star Panel of Judges
They'll join the previously announced Anthony Jeselnik, Jimmy Kimmel, Sarah Silverman and David Spade.

[07/26/16 - 07:18 AM]
Let the Battle Begin on Season Eight of "Ink Master" Premiering Tuesday, August 23 at 10PM ET/PT
This season, judges - and now, mentors - Oliver Peck and Chris Nuñez will pick their own teams of tattoo artists as the contestants battle it out in permanent ink for a $100,000 grand prize.

[07/26/16 - 06:14 AM]
Netflix and John Wells Productions Team Up to Tell the Definitive Story Behind The Panama Papers
The project aims to tell the definitive story behind the two journalists who cracked open an unprecedented torrent of lies, diversions and information that revealed how the wealthy hid billions of dollars offshore through a little known law firm in Panama.

[07/25/16 - 05:49 PM]
Five Episodes of HGTV's "Flip or Flop" Will Showcase Spectacular Backyard Transformations
The special episodes will premiere Thursday, August 25 through Thursday, September 22.

[07/25/16 - 01:42 PM]
E!'s Scripted Series "The Arrangement" Begins Production in Vancouver
The 10-episode one-hour series is a multi-layered, Hollywood love story about the darker side of celebrity where nobody is what they seem.

[07/25/16 - 01:38 PM]
Digital Star Hannah Hart Joins Food Network Lineup
Plans for the partnership include a six episode series along with an array of complementary digital and social content leveraging both Hart's and the network's respective digital footprints.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 12:53 PM]
National Geographic Channel Greenlights Second Season of Critically Acclaimed Series "Breakthrough"
Production has begun on the new season, which is slated to air in spring 2017 in 440 million homes in 171 countries and in 45 languages, as well as on the Spanish language network Nat Geo Mundo.

[07/25/16 - 11:57 AM]
Netflix Announces Steve Aoki Doc: "I'll Sleep When I'm Dead"
In the lead-up to Aoki's biggest show of his career, this introspective doc examines the driving force behind his passion: Rocky Aoki, daredevil showman, Benihana founder, and Steve's looming father figure.

[07/25/16 - 11:11 AM]
Senior Television Executive Justin Rosenblatt to Head Original Programming and Development for Pop
Rosenblatt, who currently serves as Senior Vice President, Alternative Programming at The CW Network, will join Pop starting in September.

[07/25/16 - 11:00 AM]
Freeform Greenlights New Drama Pilot "The Deep"
"The Deep" is a one-hour drama that takes us inside Bristol Cove, a coastal town known for its legend of once being home to mermaids.