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[03/24/09 - 01:04 PM]
Hallmark Movie Channel to Spotlight Student Films Through New Collaboration with Nyu's Tisch School of the Arts
Alec Baldwin, an alumnus of Tisch, is the first to be confirmed among an esteemed panel of judges who will determine which films meet the criteria to air nationally on the network.

[via press release from The Hallmark Channel]

HALLMARK MOVIE CHANNEL TO SPOTLIGHT STUDENT FILMS THROUGH NEW COLLABORATION WITH NYU'S TISCH SCHOOL OF THE ARTS

Alec Baldwin Among Prestigious Panel of Judges

Sponsorship Opportunities Available to Advertisers

Hallmark Movie Channel has formed a partnership with the Maurice Kanbar Institute of Film & TV of NYU's Tisch School of the Arts to showcase short films from talented student and alumni filmmakers. This is the first effort of its kind for the all-family-movie network, which aims to celebrate the human spirit through movies. Actor Alec Baldwin ("30 Rock"), an alumnus of Tisch, is the first to be confirmed among an esteemed panel of judges who will determine which films meet the criteria to air nationally on the network.

The films will begin airing in October under the branded banner of "Film Positive." They can also be viewed online at www.hallmarkmoviechannel.com. Sponsorship opportunities are available to advertisers to attach their brands to this project.

"This alliance provides a unique opportunity for young up-and-coming filmmakers to showcase their work on a national platform, and serves as a layer of added educational value for NYU's film students," said Henry Schleiff, President and Chief Executive Officer, Crown Media. "The project also expands Hallmark Movie Channel's visibility in the filmmaking community and establishes the channel as an outlet for collaborative and creative expression."

"We are excited to partner with Hallmark Movie Channel in this unique new showcasing opportunity for our filmmakers," said Mary Schmidt Campbell, dean of the Tisch School of the Arts. "Films need audiences and this venture is important not only as a venue for our student's work but for the national exposure it provides. We extend our thanks to Hallmark as well as to Henry Schleiff at Crown Media for choosing the Kanbar Institute of Film and Television."

Hallmark Movie Channel will launch the block with four new student films. The films will each run between three and 20 minutes in length and air in various timeslots and day parts.

Each short student film will meet certain brand-defining criteria in order to qualify for inclusion on the Hallmark Movie Channel schedule. The films will be judged on their production value, their inspirational and celebratory themes, storytelling qualities and, above all, be appropriate for the entire family.

Hallmark Movie Channel, the second linear channel from Crown Media U.S., simulcast in SD (Standard Definition) and HD (High Definition), is a 24-hour cable network dedicated to bringing viewers the greatest family movies of all time with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events. In today's crowded television landscape, the network is a unique and captivating entertainment experience, providing programming that families can watch together, and is now available in nearly 16 million homes. Crown Media also operates Hallmark Channel which provides a diverse slate of high-quality entertainment programming to a national audience of 86 million subscribers. For more information on Hallmark Movie Channel, please visit www.hallmarkmoviechannel.com.





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[04/23/14 - 06:56 PM]
ESPN's 2014 "Monday Night Football" Schedule
The 45th season will kick off with a doubleheader Monday, September 8 - New York Giants at Detroit Lions (7 p.m. ET) and San Diego Chargers at Arizona Cardinals (10:15 p.m. / 7:15 p.m. PT).

[04/23/14 - 06:40 PM]
21st NFL on FOX Schedule Unveiled
It's a season of firsts once the action gets underway as FOX Sports becomes the only NFL broadcaster to cover two games from London in the same season, the first of which features the earliest kickoff in NFL history.

[04/23/14 - 05:03 PM]
2014 "Thursday Night Football" Broadcast Schedule Announced
The 16-game Thursday Night Football schedule kicks off on September 11 with Steelers vs. Ravens from Baltimore and ends with a Week 16 Saturday double-header on December 20.

[04/23/14 - 05:02 PM]
2014 NBC "Sunday Night Football" Schedule Announced
Highlights include 19 primetime games, including the NFL's opening game of the season, NFL Kickoff 2014 and NBC's annual Thanksgiving night game.

[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 12:35 PM]
NBC Sports Group to Present All Team USA Games from 2014 IIHF World Hockey Championship
Live coverage begins on NBCSN on Friday, May 9 at 1:30 p.m. ET when Team USA faces Belarus in the first of seven preliminary-round matches, which will all air live on NBCSN.

[04/23/14 - 11:23 AM]
VH1 Announces Hot New Summer Lineup
Highlights include the return of "Hit the Floor" as well as newcomers "I Love The 2000s," ""Make or Break: The Linda Perry Project," "Dating Naked" and "LeAnn & Eddie."

[04/23/14 - 11:10 AM]
Bravo Media Expands Scripted Programming Developing "All the Pretty Faces" from Executive Producer Jennifer Garner and Warner Horizon Television
The project is a dramedy-mystery centered on two warring families engaged in an epic, decades-long feud.

[04/23/14 - 11:09 AM]
Sam Register Promoted to President, Warner Bros. Animation and Warner Digital Series
Current WBA television series developed and supervised by Register include "Teen Titans Go!" and "The Tom and Jerry Show."

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 10:30 AM]
"SNL" Finishes Out the Season with Three Star-Studded Back to Back Shows
Look for Andrew Garfield on May 3, Charlize Theron on May 10 and Andy Samberg on May 17.

[04/23/14 - 10:26 AM]
Honda Indy Grand Prix of Alabama Highlights Motorsports Coverage on NBCSN This Week
NBCSN's presentation of the Indy Grand Prix of Alabama begins Sunday at 1 a.m. ET with qualifying.