or


[05/11/09 - 10:55 AM]
Lifetime Television Outranks All Cable and Broadcast Networks as Top Women's Television Brand in Major National Survey
The study was conducted by leading market research firm International Communications Research (ICR).

[via press release from Lifetime]

Lifetime Television Outranks All Cable and Broadcast Networks as Top Women's Television Brand in Major National Survey

Leading Women's Destination Named 'Favorite' and 'Most Trusted' Channel Among Women for Ninth Consecutive Year; Lifetime Voted Most 'Empowering' Women's Network for Seventh Straight Year

LOS ANGELES, May 11 -- Lifetime Television, the highest-rated women's network, has once again ranked as the leading television brand in an annual national survey measuring women's perceptions of cable and broadcast networks. The Network beat all other networks in three key categories of the study, including "Favorite," "Most Trusted" and "Most Empowering" network for women. Lifetime also ranked number one in the survey's category assessing the three cable or broadcast networks women "most want to spend time with."

The study was conducted by leading market research firm International Communications Research (ICR). Among its key findings are the following:

Lifetime has maintained its leadership as the "favorite" women's network among W18-49 and W18+ for nine consecutive years. 33% of W18-49 polled ranked the Network as their favorite channel, more than three times greater than second place finishers CBS and TLC (both 9%), and five times the level of all women-targeted networks, including Oxygen (6%), Food Network (3%) and WE (3%). 26% of W18+ voted Lifetime as their "favorite television network for women," three times higher than CBS (8%), which ranked second in the category.

In networks "most trusted" by women, Lifetime remained well ahead of other channels for the ninth straight year in the two key demographics measured in the survey. 29% of W18-49 trusted Lifetime more than the second and third ranking networks, ABC (6%) and NBC (6%). In W18+, 19% of the respondents claimed to have more trust in Lifetime than any other network, including ABC (8%).

In naming their "top three networks that make them feel empowered as women when they watch them," participants cited Lifetime as the number one outlet for the seventh consecutive year. Among W18-49, 29% are most empowered by Lifetime, outranking ABC and Fox (both 20%), NBC (14%) and Oxygen (13%). Among W18+, 21% selected Lifetime as the most "empowering network," beating the four major broadcast networks: ABC (20%), Fox (17%), NBC (14%) and CBS (11%), as well as Oxygen (9%) and HGTV (4%).

The survey also asked women what three cable or broadcast networks they would "most want to spend time with" (assuming the networks were people). Lifetime claimed the top spot among W18-49 in the measurement with 22%, outranking ABC (16%), NBC (15%), CBS (14%), Fox (13%), Oxygen (11%), Discovery (8%) and Food Network (8%). Lifetime earned 17% among W18+, tied with ABC and Fox.

Information measured in the study was collected by ICR through a telephone survey from January 29 to February 2, 2009, and included a nationally representative sample of more than 500 women (at least 18 years of age) in the U.S.

The survey's findings reaffirm Lifetime's leading position in celebrating, entertaining and supporting women with content that spans its linear channels and digital platforms. In providing viewers with an engaging, entertaining escape, the Network was recently named the number one cable channel mentioned by women as a channel they "must keep" in a market study conducted by Solutions Research Group. Lifetime is the number one women's network on all of basic cable in both Total Day and Primetime among W18-49, W25-54 and W18+. Its sister network, Lifetime Movie Network, is the number two-rated female network in both Total Day and Primetime among Total Viewers, Households, W18-49 and W25-54.

ABOUT LIFETIME TELEVISION

Lifetime is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, Mothersclick.com, Lifetime Games, Roiworld.com and DressupChallenge.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [may 2009]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:37 PM]
BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6
The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/03/25 - 10:57 AM]
Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup
FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.

[10/03/25 - 10:05 AM]
All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery
With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.

[10/03/25 - 09:12 AM]
FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar"
The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.

[10/03/25 - 08:02 AM]
TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS
Both best-of-five NLDS series begin Saturday, October 4.

[10/03/25 - 08:01 AM]
TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season
TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.

[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/03/25 - 03:02 AM]
Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix
Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.

[10/03/25 - 03:01 AM]
Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing
The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.