or


[05/26/09 - 02:33 PM]
USA Network and Universal Pictures Partner for "Land of the Lost" Customized Vignettes Hosted by Will Ferrell
The spots will air from May 27 through June 5 and be featured on the Sunday night block of LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT.

[via press release from USA]

GET LOST WITH WILL FERRELL

USA NETWORK AND UNIVERSAL PICTURES PARTNER FOR "LAND OF THE LOST" CUSTOMIZED VIGNETTES HOSTED BY WILL FERRELL

Three different spots to air from May 27 through June 5 on USA

NEW YORK, NEW YORK � May 26, 2009 � USA Network and Universal Pictures have partnered to develop, produce and package three customized vignettes using footage from Universal Pictures' upcoming comedy adventure "Land of the Lost," starring Will Ferrell, it was announced today. The spots will debut as part of CHARACTER UNCOVERED, a USA branding initiative that explores some of the most famous characters in pop culture, it was announced today by Chris McCumber, executive vice president, marketing, digital and brand strategy. "Land of the Lost" hits movie theatres on Friday, June 5, 2009.

Through the channel's continuing efforts to expand its Characters Welcome brand, this series of :30 and :40 vignettes will feature Ferrell as he takes USA viewers through Q&As and anecdotes about his "Land of the Lost" character, discredited scientist Dr. Rick Marshall. As Marshall, he makes a number of discoveries after falling through a space-time vortex. The vignettes will appropriately feature three of the film's prominent themes: Dinosaurs, slow-moving reptiles known as Sleestak, and Paleontology.

"We're pleased to work with our sister company Universal Pictures to help promote one of the studio's summer tent-pole films," said McCumber. "Our character-centric brand gives us license to bring Will's character to life in an organic way so we can engage viewers before the film's release."

Set in the USA Character Lounge, a colorful, inviting living room set accessorized with props tied to themes from the movie (e.g., dinosaur knick-knacks, fossils, pick-axes), Ferrell uses his comedic skills to describe his journey in the film. USA will air a total of forty (40) :30 and :40 second vignettes over a 10-day flight leading up to the release of "Land of the Lost." The spots will air during primetime and during repeats of USA's original programming including the Sunday night -block of LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT.

About the film: Will Ferrell stars as Dr. Rick Marshall, a has-been scientist sucked into a space-time vortex and spat back through time. Way back. Now, Marshall has no weapons, few skills and questionable smarts to survive in an alternate universe full of marauding dinosaurs and fantastic creatures from beyond our world�a place of spectacular sights and super-scaled comedy known as the Land of the Lost. www.landofthelost.net

USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [may 2009]  
S
M
T
W
T
F
S
     


· IN PLAIN SIGHT (USA)
· LAW & ORDER: CRIMINAL INTENT (USA)





[05/24/18 - 10:30 AM]
"Baskets" Renewed for a Fourth Season on FX
"'Baskets' continues to deliver thanks to the dream creative team led by Jonathan Krisel and Zach Galifianakis, and we couldn't be happier to order a fourth season to air next year," Eric Schrier said.

[05/24/18 - 10:03 AM]
Showtime(R) to Air Uninterrupted "Twin Peaks" Emmy(R) FYC Marathon on Saturday, June 2
In addition, all parts are also available to subscribers on multiple television and streaming providers' devices, websites and applications and their free On Demand channels.

[05/24/18 - 10:00 AM]
Ben Stiller, Lauren Graham, Anne Hathaway, Connie Britton, Minnie Driver, Olivia Munn and Retta Join "The Red Nose Day Special"
As previously announced, Jack Black, Jennifer Garner, Kristen Bell, Kelly Clarkson, Julia Roberts, Ed Sheeran, Marlon Wayans, Sean Hayes, Zooey Deschanel, Tony Hale, Sasheer Zamata, Jane Lynch, Akbar Gbajabiamila, Matt Iseman and Jack McBrayer will also participate in the special.

[05/24/18 - 09:29 AM]
CMT Reveals New Summer Programming Slate
"Bachelorette Weekend," premiering Thursday, August 2, follows the staff of Bach Weekend, a Nashville-based company specializing in creating once-in-a-lifetime bachelor/bachelorette experiences for would-be brides and grooms celebrating their final fling before the ring.

[05/24/18 - 09:05 AM]
Pop Superstar Meghan Trainor to Perform on The 2018 Radio Disney Music Awards
Trainor joins the RDMA line-up of previously announced performers Charlie Puth and Maddie Poppe.

[05/24/18 - 08:47 AM]
"CMT Crossroads" Heats Up Downtown Nashville with Outdoor Event Featuring Leon Bridges and Luke Combs Premiering Thursday, June 28 at 10PM ET/PT
The one-hour show will feature chart-topping hits as well as new songs from both critically-acclaimed artists.

[05/24/18 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX Wins Finale Showdown Among Adults 18-49
"Empire" powers the network to a demo victory over CBS and its "Survivor" closer.

[05/24/18 - 08:14 AM]
"Northern Rescue" Coming Soon to Netflix
After the death of his wife Sarah, John West (William Baldwin) packs up his three children and moves from their hectic urban life to his small northern hometown to take command of the local Search & Rescue service.

[05/24/18 - 08:07 AM]
Get Your Tissues Ready! "Queer Eye" Season Two Debuts June 15
"Queer Eye" is back and ready to transform the stylistically challenged into hip and happening savants at the hands of the new Fab Five.

[05/24/18 - 07:52 AM]
Smithsonian Channel(TM) Launches Groundbreaking New Series "The Pacific War in Color"
The groundbreaking new eight-part series traces the epic struggle of the Pacific War using rare and never-before-seen color visuals from every corner of the conflict.

[05/24/18 - 07:22 AM]
ESPN's Coverage of NBA Eastern Conference Finals Game 5 Up 30 Percent From 2017
ESPN spins the numbers for Wednesday, May 23.

[05/24/18 - 06:30 AM]
CBS' "The Late Late Show with James Corden" Returns to Broadcast Special Episodes from the Historic Central Hall Westminster in London, June 18-21
Corden will host a star-studded lineup of guests in his native country, including Cher, Cate Blanchett, Orlando Bloom, Niall Horan and Foo Fighters.

[05/23/18 - 09:26 PM]
CBS to Pull the Plug on "Code Black" After Three Seasons
Executive producer Michael Seitzman took to Twitter with the news this evening.

[05/23/18 - 12:14 PM]
ESPN and ESPN+ to Become Exclusive Media Home of UFC in the U.S.
Starting in January 2019, ESPN+ and ESPN become the exclusive digital and linear distributors in the United States for UFC, showcasing 42 live events, 30 of which will feature a full card of 12 UFC bouts.

[05/23/18 - 12:08 PM]
Commit to Real Love Every Tuesday Night on Lifetime with New Seasons of "Married at First Sight" and "Seven Year Switch"
Joining the schedule on Wednesday nights is the new docuseries "Seatbelt Psychic," following renowned psychic medium Thomas John as he brings his gift of communicating with the dead to the masses, one car ride at a time.