or


[05/26/09 - 02:33 PM]
USA Network and Universal Pictures Partner for "Land of the Lost" Customized Vignettes Hosted by Will Ferrell
The spots will air from May 27 through June 5 and be featured on the Sunday night block of LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT.

[via press release from USA]

GET LOST WITH WILL FERRELL

USA NETWORK AND UNIVERSAL PICTURES PARTNER FOR "LAND OF THE LOST" CUSTOMIZED VIGNETTES HOSTED BY WILL FERRELL

Three different spots to air from May 27 through June 5 on USA

NEW YORK, NEW YORK � May 26, 2009 � USA Network and Universal Pictures have partnered to develop, produce and package three customized vignettes using footage from Universal Pictures' upcoming comedy adventure "Land of the Lost," starring Will Ferrell, it was announced today. The spots will debut as part of CHARACTER UNCOVERED, a USA branding initiative that explores some of the most famous characters in pop culture, it was announced today by Chris McCumber, executive vice president, marketing, digital and brand strategy. "Land of the Lost" hits movie theatres on Friday, June 5, 2009.

Through the channel's continuing efforts to expand its Characters Welcome brand, this series of :30 and :40 vignettes will feature Ferrell as he takes USA viewers through Q&As and anecdotes about his "Land of the Lost" character, discredited scientist Dr. Rick Marshall. As Marshall, he makes a number of discoveries after falling through a space-time vortex. The vignettes will appropriately feature three of the film's prominent themes: Dinosaurs, slow-moving reptiles known as Sleestak, and Paleontology.

"We're pleased to work with our sister company Universal Pictures to help promote one of the studio's summer tent-pole films," said McCumber. "Our character-centric brand gives us license to bring Will's character to life in an organic way so we can engage viewers before the film's release."

Set in the USA Character Lounge, a colorful, inviting living room set accessorized with props tied to themes from the movie (e.g., dinosaur knick-knacks, fossils, pick-axes), Ferrell uses his comedic skills to describe his journey in the film. USA will air a total of forty (40) :30 and :40 second vignettes over a 10-day flight leading up to the release of "Land of the Lost." The spots will air during primetime and during repeats of USA's original programming including the Sunday night -block of LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT.

About the film: Will Ferrell stars as Dr. Rick Marshall, a has-been scientist sucked into a space-time vortex and spat back through time. Way back. Now, Marshall has no weapons, few skills and questionable smarts to survive in an alternate universe full of marauding dinosaurs and fantastic creatures from beyond our world�a place of spectacular sights and super-scaled comedy known as the Land of the Lost. www.landofthelost.net

USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [may 2009]  
S
M
T
W
T
F
S
     


· IN PLAIN SIGHT (USA)
· LAW & ORDER: CRIMINAL INTENT (USA)









[07/01/15 - 12:45 PM]
"Suits" Continues to Set the Bar High as USA Network Renews the Hit Original Drama for a Sixth Season
"'Suits' has set the bar high in every way and continues to be a strong performer and marquee property for USA," said Chris McCumber.

[07/01/15 - 12:27 PM]
DIY Network's "Building Belushi" Premieres on July 11 at 10 P.M. ET/PT
The six-episode series follows Jim and his team of experts as they build a riverfront retreat cabin outside of Medford in Southern Oregon.

[07/01/15 - 11:38 AM]
Investigation Discovery's "Prison Break: The Manhunt Ends" Airs This Friday at 9/8c
The epic chase for prison escapees David Sweat and Richard Matt is over, however many questions still remain in this investigation.

[07/01/15 - 11:04 AM]
Video: A Special Announcement from "Review's" Forrest MacNeil
The Andy Daly-led comedy kicks off its second season on Thursday, July 30 at 10:00/9:00c.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:35 AM]
A Panel of Celebrities Work Together "To Tell the Truth" on ABC's New Comedic Variety Show
The all new version will take the excitement to another level featuring fun characters from pop culture over the six-episode series.

[07/01/15 - 10:22 AM]
E! Picks Up Hit Series "Botched" for Season Three to Air in 2016
"Botched's" second season mid-season finale airs July 12 at 9:00/8:00c, and the series will return this fall with eight episodes that will conclude season two.

[07/01/15 - 10:16 AM]
Spike Presents an Inside Look at the Life and Career of the Unforgettable and Widely Celebrated Comedic Performer, Chris Farley
"I Am Chris Farley" features interviews with Christina Applegate, Tom Arnold, Dan Aykroyd, Bo Derek, Jon Lovitz, Lorne Michaels, Jay Mohr, Mike Myers, Bob Odenkirk, Bob Saget, Adam Sandler, Molly Shannon, David Spade and more!

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.

[07/01/15 - 09:23 AM]
Academy(R) Award Nominee and Emmy(R) Award Winner Laurence Fishburne to Star as Alex Haley in "Roots"
Fishburne will play Haley, the author of the novel "Roots: The Saga of an American Family," an American family origin story based around the life of Kunta Kinte.

[07/01/15 - 09:01 AM]
International Music Sensation Little Mix to Perform New Single "Black Magic" on "Teen Choice 2015" Live Sunday, August 16, on FOX
In addition, Jack Black, Sarah Hyland, Bethany Mota, Tyler Oakley, Gregg Sulkin, Bella Thorne and R5 are among the Choice Stars scheduled to appear.

[07/01/15 - 08:52 AM]
"I Can Do That" Is Up for a Second Straight Week to Its High Since June 9
NBC spins the numbers for Tuesday, June 30.

[07/01/15 - 08:41 AM]
Tuesday's Broadcast Ratings: Women's World Cup Sparks Demo Victory for FOX
The network edges out NBC for the top spot among adults 18-49.

[07/01/15 - 08:04 AM]
Pawfully Exciting News: Betty White to Host Discovery Family Channel's "Pawgust"
"Pawgust" will also feature the highly anticipated world premiere of Discovery Family's original series "From Wags to Riches with Bill Berloni."