or


[05/26/09 - 02:33 PM]
USA Network and Universal Pictures Partner for "Land of the Lost" Customized Vignettes Hosted by Will Ferrell
The spots will air from May 27 through June 5 and be featured on the Sunday night block of LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT.

[via press release from USA]

GET LOST WITH WILL FERRELL

USA NETWORK AND UNIVERSAL PICTURES PARTNER FOR "LAND OF THE LOST" CUSTOMIZED VIGNETTES HOSTED BY WILL FERRELL

Three different spots to air from May 27 through June 5 on USA

NEW YORK, NEW YORK � May 26, 2009 � USA Network and Universal Pictures have partnered to develop, produce and package three customized vignettes using footage from Universal Pictures' upcoming comedy adventure "Land of the Lost," starring Will Ferrell, it was announced today. The spots will debut as part of CHARACTER UNCOVERED, a USA branding initiative that explores some of the most famous characters in pop culture, it was announced today by Chris McCumber, executive vice president, marketing, digital and brand strategy. "Land of the Lost" hits movie theatres on Friday, June 5, 2009.

Through the channel's continuing efforts to expand its Characters Welcome brand, this series of :30 and :40 vignettes will feature Ferrell as he takes USA viewers through Q&As and anecdotes about his "Land of the Lost" character, discredited scientist Dr. Rick Marshall. As Marshall, he makes a number of discoveries after falling through a space-time vortex. The vignettes will appropriately feature three of the film's prominent themes: Dinosaurs, slow-moving reptiles known as Sleestak, and Paleontology.

"We're pleased to work with our sister company Universal Pictures to help promote one of the studio's summer tent-pole films," said McCumber. "Our character-centric brand gives us license to bring Will's character to life in an organic way so we can engage viewers before the film's release."

Set in the USA Character Lounge, a colorful, inviting living room set accessorized with props tied to themes from the movie (e.g., dinosaur knick-knacks, fossils, pick-axes), Ferrell uses his comedic skills to describe his journey in the film. USA will air a total of forty (40) :30 and :40 second vignettes over a 10-day flight leading up to the release of "Land of the Lost." The spots will air during primetime and during repeats of USA's original programming including the Sunday night -block of LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT.

About the film: Will Ferrell stars as Dr. Rick Marshall, a has-been scientist sucked into a space-time vortex and spat back through time. Way back. Now, Marshall has no weapons, few skills and questionable smarts to survive in an alternate universe full of marauding dinosaurs and fantastic creatures from beyond our world�a place of spectacular sights and super-scaled comedy known as the Land of the Lost. www.landofthelost.net

USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [may 2009]  
S
M
T
W
T
F
S
     


· IN PLAIN SIGHT (USA)
· LAW & ORDER: CRIMINAL INTENT (USA)











[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/30/14 - 08:13 AM]
Kenny Chesney Welcomed Fans to the Georgia Theatre Last Night for a Surprise Show to Launch CMT's New Series "Instant Jam"
The concert is the first installment of the new series and premieres Saturday, September 27 at 10:00/9:00c.

[08/29/14 - 04:44 PM]
"Utopia" Streaming Video Access Begins Now on UtopiaTV.com 24/7!
Tune into the two-hour series premiere next Sunday, September 7 at 8:00/7:00c.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.