[06/03/09 - 12:01 PM]
More Than 9.1 Million Viewers Tune in to Watch "Inside the Obama White House: Brian Williams Reports" on Nbc
Plus: both parts will be rebroadcast this Friday starting at 8:00/7:00c.

[via press release from NBC]


NBC to Re-Broadcast the Special this Friday, June 5, 8-10 PM

NBC Wins the Time Period in Total Viewers and A18-49

New York, N.Y. - June 3, 2009 - More than 9.1 million viewers tuned in to watch Part One of "Inside the Obama White House: Brian Williams Reports" last night from 9-10 p.m. ET on NBC. Part Two of the special airs tonight from 9-10 p.m. ET on NBC. The broadcast will air again this Friday, June 5, 8-10 p.m. ET on NBC. "Inside the Obama White House" is an exclusive, wide-ranging look at what happens throughout the White House and the West Wing during a day in the life of the Obama administration.

"Inside the Obama White House" won the time period in adults, men and women 18-49; adults, men and women 18-34; and men 25-54 (2.6/7 in 18-49, 9.1 million viewers overall) over such competition as Fox's original summer drama "Mental" (1.6/5 in 18-49), the ABC News special "Earth 2100" (1.2/3 in that hour) and CBS's encore "The Mentalist"(2.3/7). "Inside the Obama White House" built on its lead-in by 24% in 18-49 and 66% in total viewers.

From its first half-hour to its second, "Inside the Obama White House" increased its 18-49 rating by 17% (to a 2.8 rating from a 2.4) and its overall viewership by 15% or 1.3 million persons (to 9.8 million from 8.5 million).

Friday's broadcast will air several additional features not included in the Tuesday and Wednesday broadcasts, including a look at White House photographer Pete Souza whose photos have documented the first few months of the Obama administration, and are showcased on the walls throughout the White House; additional footage of the President's burger run with Williams; and by much popular demand -- additional footage of Bo.

For more than forty years, NBC News has made it a tradition to offer viewers a unique vantage point into a new president's White House with a day-in-the-life program. This seventh installment was taped on Friday, May 29. On Tuesday, June 2, the eve of President Obama's trip to the Middle East and Europe, Williams taped a one-on-one interview with the President that aired as part of the broadcast. "Inside the Obama White House" was shot and broadcast in high definition

Viewers can watch web-exclusives and get more behind-the-scenes access to the White House at http://WhiteHouse.msnbc.com. The site features extended interviews, interactive features and in-depth stories that allow users to learn more fascinating facts about America's most famous residence. Consumers can watch full segments that were not included in the broadcast, including Brian Williams' ride in the limousine with President Obama and select interviews. Consumers can take a virtual tour of the White House with an interactive that allows them to take a closer look at the complex and explore some of the historic rooms. Msnbc.com also offers an exclusive behind-the-scenes photo gallery that includes images of the president's "body man" Reggie Love, the official candy of the commander-in-chief, and the preparation that takes place before a visit by the President.

Viewers can also access photos through msnbc.com's Twitter stream at http://twitpic.com/photos/InsideObamaWH and follow the Twitterstream of the making of the documentary: http://twitter.com/InsideObamaWH.

NBC Universal Television, DVD, Music and Consumer Products Group will offer the DVD of the NBC News Presents, "Inside The Obama White House: Brian Williams Reports," exclusively in the NBC online store, www.nbcstore.com.

Mark Lukasiewicz is a vice president of NBC News and executive producer of "Inside the Obama White House." Subrata De is senior producer of "Inside the Obama White House." Steve Capus is the president of NBC News.

  [june 2009]  


[12/01/15 - 12:13 PM]
Hollywood's A-List Heads to Ovation TV for No-Holds-Barred Interview Show, "Los Angeles Times' The Envelope"
The series is hosted by Rebecca Keegan and Mark Olsen who sit down with the year's critically acclaimed directors and actors for an in-depth discussion of their awards-worthy films and the filmmaking process.

[12/01/15 - 12:10 PM]
truTV Expands Scripted Slate with Pre-Launch Renewal of "Those Who Can't," And Begins Development on Three New Scripted Projects
"Those Who Can't" centers on a trio of trouble-making high school teachers played by show creators and executive producers Adam Cayton-Holland, Andrew Orvedahl and Ben Roy.

[12/01/15 - 11:46 AM]
"War & Peace" Reimagined for a New Generation Premieres on Lifetime, A&E and History January 18
The epic features an award-winning cast including Paul Dano, Lily James, James Norton, Jim Broadbent, Gillian Anderson and others.

[12/01/15 - 10:49 AM]
TV One Celebrates Eddie Murphy in PBS' "18th Annual Mark Twain Prize for American Humor" Special This Friday, December 4 at 8 P.M. ET
Originally broadcast on PBS stations nationwide, the special taped at The John F. Kennedy Center for the Performing Arts and features star-studded appearances by leading entertainers and comedians.

[12/01/15 - 10:13 AM]
Video: Starz Releases First Look at "Outlander" Season Two
The Season Two teaser is the first release for Starz' 25 Days of #OutlanderOfferings.

[12/01/15 - 10:07 AM]
"Behind the Magic: Snow White and the Seven Dwarfs" to Air on ABC, Sunday, December 13
Ginnifer Goodwin narrates the one-hour special, which explores the moment where folklore met filmmaking.

[12/01/15 - 09:46 AM]
An All-New "The Biggest Loser" Returns January 4 with a New Host, Theme, Logo, Gym and Format and Eight Compelling Contestant Teams of Two
Dolvett Quince and Jen Widerstrom return to train eight contestant teams of two, all with compelling stories.

[12/01/15 - 08:35 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice," "Superstore"
The Peacock wins the night in both total viewers and adults 18-49 by wide margins.

[12/01/15 - 08:06 AM]
Video: Netflix Presents "A Very Murray Christmas"
In just 4 days, Bill Murray and his celebrity friends will bring joy and laughter to people all around the world with the Netflix original holiday special.

[12/01/15 - 07:41 AM]
"Bolshoi Babylon," An Unprecedented Inside Look at the Famed Russian Ballet Company in the Wake of Scandal, Debuts Dec. 21 on HBO
The film was previously slated to debut the week prior on Monday, December 14.

[12/01/15 - 07:35 AM]
Nickelodeon Presents Series Finale of Landmark "Nick News with Linda Ellerbee," Commemorating 25 Years on Air, Tuesday, Dec. 15, at 8PM (ET/PT)
Ellerbee, who has announced her retirement, will highlight some of Nick News' most poignant episodes and discussions, while presenting the story and philosophy behind the award-winning series.

[12/01/15 - 07:30 AM]
Juanes, Seth MacFarlane and Trisha Yearwood Added to Lineup for "Sinatra 100 - An All-Star Grammy Concert," Sunday, Dec. 6 on CBS
They join previously announced performers Tony Bennett, Garth Brooks, Zac Brown, Harry Connick, Jr., Celine Dion, Alicia Keys, Lady Gaga, John Legend, Adam Levine, Carrie Underwood and Usher.

[12/01/15 - 07:03 AM]
Luke Bryan, Wiz Khalifa featuring Charlie Puth, and Demi Lovato to Perform in Times Square During "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2016"
They join previously announced performers One Direction, who will headline the Billboard Hollywood Party in Los Angeles.

[12/01/15 - 06:51 AM]
Video: MTV Reveals Stunning Opening Title Sequence for "The Shannara Chronicles"
The show open features powerful and stunning visuals of the post-apocalyptic world of "Shannara," harmonized with artist Ruelle's haunting hit song, "Until We Go Down."

[12/01/15 - 06:07 AM]
Bravo Media Announces "The Lookbook," A New Premier Digital Shopping Experience
Hosted on Bravotv.com, the online platform kicks off tied to the sophomore season of Bravo's scripted series "Girlfriends' Guide to Divorce."