or


[06/05/09 - 09:54 AM]
NBC Universal Teams Up with Microsoft to Introduce NBC Viewers to the New 'Decision Engine' Bing
The three-pronged deal includes sponsorship deals on "Late Night with Jimmy Fallon" and "The Philanthropist."

[via press release from NBC]

NBC UNIVERSAL TEAMS UP WITH MICROSOFT TO INTRODUCE NBC VIEWERS TO THE NEW 'DECISION ENGINE' BING

Creative Integrated Marketing Campaign Gives Bing Visibility in NBC's "Late Night with Jimmy Fallon," "The Philanthropist," and Network Interstitials

UNIVERSAL CITY, Calif. - June 5, 2009 - NBC Universal, as part of its ongoing effort to develop creative promotional opportunities beyond traditional 30-60 second spots, has collaborated with Microsoft to help launch its new search engine Bing.com, it was announced today by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios and Mike Pilot, President, NBC Universal Sales & Marketing.

"NBC is committed to working with advertisers to find creative ways to entertain our audiences and offer our clients value at the same time," said Silverman. "By partnering with Microsoft to promote Bing, we have a unique opportunity to give our audiences an enhanced viewing experience at the same time that we offer increased exposure for the Microsoft brand."

"It was important to Microsoft that we educate people about the unique value of Bing in a way that was engaging and fun, and NBC's cutting-edge approach to integrating advertisers allowed us to do just that," said Eric Hadley, GM of Marketing, Online Audience Business Group at Microsoft Corp. "The integration we're doing allows Bing to be incorporated into NBC programming in organic ways that directly address how it helps people cut through the clutter to make smarter, more informed decisions." Added Pilot, "This is another great example of how we can partner with a client to create an entertaining and relevant marketing campaign that connects with the audience and enhances their brand message."

The three-pronged deal includes an ongoing segment in "Late Night with Jimmy Fallon" in which audience members play a game that revolves around using Bing, Microsoft's new 'decision engine.' In addition, Bing will be incorporated into the NBC drama series, "The Philanthropist." The series, which features a globe-trotting, risk-taking adventurer billionaire, will make special use of Bing's trip planning tools and map features. In addition, Bing will direct viewers of the drama series to websites where they can get additional information related to various episodes. Finally, the deal provides for informational interstitials following NBC shows that will focus on each of Bing's key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [june 2009]  
S
M
T
W
T
F
S
 


· PHILANTHROPIST, THE (NBC)





[02/23/18 - 11:14 PM]
Development Update: Friday, February 23
Updates include: Roselyn Sanchez checks into ABC's "Grand Hotel"; Sarah Jeffery latest cast in The CW's "Charmed" reboot; and John Larroquette signs onto ABC's "Three Rivers."

[02/23/18 - 04:40 PM]
Video: First-Look of John Legend Rehearsing from "Jesus Christ Superstar Live in Concert"
The production will air live Easter Sunday, April 1 at 8 pm ET/PT in front of a large audience at the Marcy Armory in Williamsburg, Brooklyn, New York.

[02/23/18 - 02:01 PM]
NBC Tops Other Broadcast Networks Combined in Primetime for 32nd Consecutive Olympic Night
NBC further spins the numbers for Thursday, February 22.

[02/23/18 - 01:52 PM]
18.1 Million Viewers Watch Daytona 500 on FOX
FOX Sports further spins the numbers for Sunday, February 18.

[02/23/18 - 01:01 PM]
Video: Syfy's "The Expanse" Reveals Season 3 Premiere Date and Trailer
Picking up immediately following the emotional and suspenseful second season finale, the 13-episode third season finds Earth, Mars and The Belt at war, with each competing entity vying for control.

[02/23/18 - 11:08 AM]
"Paterno" Debuts Saturday, April 7 on HBO
Starring Al Pacino in the title role, the drama centers on Penn State's Joe Paterno in the aftermath of the Jerry Sandusky sexual abuse scandal.

[02/23/18 - 10:18 AM]
Starz Original Series "Vida" Showrunner and Executive Producer Tanya Saracho Inks Exclusive Multi-Year Deal with Starz
Under the pact, Saracho will develop new projects for the network and continue as showrunner and executive producer on "Vida."

[02/23/18 - 10:05 AM]
Paramount Network's "Bar Rescue" Returns for Season Six on Sunday, March 11
"Bar Rescue" returns with all new episodes featuring bar owners across the US looking for one more chance at success.

[02/23/18 - 10:00 AM]
Netflix and Constantin Film Announce the Start of Production of "Polar"
Mads Mikkelsen, Vanessa Hudgens, Katheryn Winnick and Matt Lucas star in the film.

[02/23/18 - 09:31 AM]
Video: Take a Behind-the-Scenes Look at the Making of "Everything Sucks!"
The footage was shot entirely on handheld video cameras by the cast during production.

[02/23/18 - 08:31 AM]
Disney Channel Greenlights "Amphibia" and "The Owl House"
The network has also ordered a season four pickup for Disney TVA's Annie Award-nominated "Star vs. The Forces of Evil" from creator Daron Nefcy.

[02/23/18 - 08:30 AM]
Thursday's Broadcast Ratings: NBC Holds Onto Top Spot with Winter Olympics
The Peacock continues its streak among total viewers and adults 18-49.

[02/23/18 - 08:24 AM]
Maxine Peake & Brian Gleeson Join Desiree Akhavan in "The Bisexual"
The six-part series will be made available via Hulu in the United States.

[02/23/18 - 08:02 AM]
Video: Netflix Unleashes the "Queer Eye" Fab Five on One of Their Own!
The Fab 5 from "Queer Eye" took Netflix's Los Angeles headquarters by storm, making over their IT department known as the NERDS.

[02/23/18 - 05:01 AM]
90th Oscars(R) Performers Announced
Gael GarcĂ­a Bernal, Mary J. Blige, Andra Day, Natalia Lafourcade, Miguel, Keala Settle, Sufjan Stevens and Oscar winner Common will perform this year's nominated songs at the 90th Oscars ceremony.