or


[06/05/09 - 09:54 AM]
NBC Universal Teams Up with Microsoft to Introduce NBC Viewers to the New 'Decision Engine' Bing
The three-pronged deal includes sponsorship deals on "Late Night with Jimmy Fallon" and "The Philanthropist."

[via press release from NBC]

NBC UNIVERSAL TEAMS UP WITH MICROSOFT TO INTRODUCE NBC VIEWERS TO THE NEW 'DECISION ENGINE' BING

Creative Integrated Marketing Campaign Gives Bing Visibility in NBC's "Late Night with Jimmy Fallon," "The Philanthropist," and Network Interstitials

UNIVERSAL CITY, Calif. - June 5, 2009 - NBC Universal, as part of its ongoing effort to develop creative promotional opportunities beyond traditional 30-60 second spots, has collaborated with Microsoft to help launch its new search engine Bing.com, it was announced today by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios and Mike Pilot, President, NBC Universal Sales & Marketing.

"NBC is committed to working with advertisers to find creative ways to entertain our audiences and offer our clients value at the same time," said Silverman. "By partnering with Microsoft to promote Bing, we have a unique opportunity to give our audiences an enhanced viewing experience at the same time that we offer increased exposure for the Microsoft brand."

"It was important to Microsoft that we educate people about the unique value of Bing in a way that was engaging and fun, and NBC's cutting-edge approach to integrating advertisers allowed us to do just that," said Eric Hadley, GM of Marketing, Online Audience Business Group at Microsoft Corp. "The integration we're doing allows Bing to be incorporated into NBC programming in organic ways that directly address how it helps people cut through the clutter to make smarter, more informed decisions." Added Pilot, "This is another great example of how we can partner with a client to create an entertaining and relevant marketing campaign that connects with the audience and enhances their brand message."

The three-pronged deal includes an ongoing segment in "Late Night with Jimmy Fallon" in which audience members play a game that revolves around using Bing, Microsoft's new 'decision engine.' In addition, Bing will be incorporated into the NBC drama series, "The Philanthropist." The series, which features a globe-trotting, risk-taking adventurer billionaire, will make special use of Bing's trip planning tools and map features. In addition, Bing will direct viewers of the drama series to websites where they can get additional information related to various episodes. Finally, the deal provides for informational interstitials following NBC shows that will focus on each of Bing's key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [june 2009]  
S
M
T
W
T
F
S
 


· PHILANTHROPIST, THE (NBC)





[12/11/17 - 10:16 AM]
"Project Runway All Stars" Returns for Biggest Season Yet on January 4 Pitting Rookies Against Vets
Alyssa Milano returns as host with judges Isaac Mizrahi and Georgina Chapman and Anne Fulenwider, Editor-in-Chief of Marie Claire joining as mentor.

[12/11/17 - 10:00 AM]
History(R)'s Nonfiction Series "Hunting Hitler" Returns for Its Third and Final Season on Tuesday, January 2 at 10PM ET/PT
A recap special of the series is set to air on Tuesday, December 26 at 10PM ET/PT.

[12/11/17 - 09:01 AM]
Award-Winning Sitcom "Brooklyn Nine-Nine" to Make Syndication Debut on TBS in January 2018
The show will air consecutive episodes every Thursday from 7-11pm ET/PT on TBS.

[12/11/17 - 08:32 AM]
"Guy's Big Project" Produces Two New Series - "The Grill Dads" and "Eat, Sleep, BBQ"
Look for sneak peek airings of both new series this weekend.

[12/11/17 - 08:11 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Another Victory
The Peacock cruises to the top spot among total viewers and adults 18-49.

[12/11/17 - 08:01 AM]
Video: "Fuller House" Is Back on December 22, Just in Time for the Holidays!
Join us for adventures in Tokyo, weddings that may or may not be happening, and nine all-new episodes.

[12/11/17 - 06:40 AM]
Netflix Announces 2018 Slate of Original Documentary Shorts
Two were previously announced as a part of the 2018 Sundance Film Festival shorts program.

[12/11/17 - 06:12 AM]
Video: It's Time to Face the Music - Stream the New Season of "Mozart in the Jungle" February 16th on Amazon Video
Hailey and Rodrigo's romance deepens as they go public with their relationship in the fourth season of the Emmy and Golden Globe winning series.

[12/11/17 - 06:11 AM]
2017 on Netflix - A Year in Bingeing
Though bingeing was standard in 2017, not all series were enjoyed in the same way.

[12/11/17 - 05:53 AM]
75th Annual Golden Globe(R) Awards Nominees Announced
HBO leads all networks with 12 nominations, powered by "Big Little Lies" with six nods.

[12/10/17 - 08:21 AM]
Saturday's Broadcast Ratings: CBS Edges Competition with Holiday Mix
A rebroadcast of "Rudolph the Red Nosed Reindeer" is the night's most-watched program.

[12/09/17 - 06:28 PM]
Video: Netflix at CCXP - Brazil Comic-Con Experience
Check out the latest teases from "Altered Carbon," "3%," "Sense8" and "Marvel's Jessica Jones."

[12/09/17 - 01:05 PM]
"Marvel's Jessica Jones" Season 2 Launch Date Announced
Today, Netflix announced that the second season of the award-winning series will premiere on March 8, 2018 at 12:01am PT in all territories where Netflix is available.

[12/09/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Dramas Rise in Latest Victory
The Eye's trio of dramas is up from last week among adults 18-49.

[12/08/17 - 11:39 PM]
Development Update: Friday, December 8
Updates include: Michael Malarkey cast in History's "Blue Book"; Lauren Schmidt Hissrich to spearhead Netflix's "The Witcher"; and Starz's "Vida" rounds out its cast.