or


[06/05/09 - 09:54 AM]
NBC Universal Teams Up with Microsoft to Introduce NBC Viewers to the New 'Decision Engine' Bing
The three-pronged deal includes sponsorship deals on "Late Night with Jimmy Fallon" and "The Philanthropist."

[via press release from NBC]

NBC UNIVERSAL TEAMS UP WITH MICROSOFT TO INTRODUCE NBC VIEWERS TO THE NEW 'DECISION ENGINE' BING

Creative Integrated Marketing Campaign Gives Bing Visibility in NBC's "Late Night with Jimmy Fallon," "The Philanthropist," and Network Interstitials

UNIVERSAL CITY, Calif. - June 5, 2009 - NBC Universal, as part of its ongoing effort to develop creative promotional opportunities beyond traditional 30-60 second spots, has collaborated with Microsoft to help launch its new search engine Bing.com, it was announced today by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios and Mike Pilot, President, NBC Universal Sales & Marketing.

"NBC is committed to working with advertisers to find creative ways to entertain our audiences and offer our clients value at the same time," said Silverman. "By partnering with Microsoft to promote Bing, we have a unique opportunity to give our audiences an enhanced viewing experience at the same time that we offer increased exposure for the Microsoft brand."

"It was important to Microsoft that we educate people about the unique value of Bing in a way that was engaging and fun, and NBC's cutting-edge approach to integrating advertisers allowed us to do just that," said Eric Hadley, GM of Marketing, Online Audience Business Group at Microsoft Corp. "The integration we're doing allows Bing to be incorporated into NBC programming in organic ways that directly address how it helps people cut through the clutter to make smarter, more informed decisions." Added Pilot, "This is another great example of how we can partner with a client to create an entertaining and relevant marketing campaign that connects with the audience and enhances their brand message."

The three-pronged deal includes an ongoing segment in "Late Night with Jimmy Fallon" in which audience members play a game that revolves around using Bing, Microsoft's new 'decision engine.' In addition, Bing will be incorporated into the NBC drama series, "The Philanthropist." The series, which features a globe-trotting, risk-taking adventurer billionaire, will make special use of Bing's trip planning tools and map features. In addition, Bing will direct viewers of the drama series to websites where they can get additional information related to various episodes. Finally, the deal provides for informational interstitials following NBC shows that will focus on each of Bing's key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [june 2009]  
S
M
T
W
T
F
S
 


· PHILANTHROPIST, THE (NBC)





[06/28/17 - 03:55 PM]
Freeform's "Pretty Little Liars" Signs Off Historic Run with Over 1-Year Highs and Is No. 1 Most-Tweeted TV Episode of 2017 with 1.7 Million Tweets
Freeform spins the numbers for Tuesday, June 27.

[06/28/17 - 01:29 PM]
Viceland Brings Two Docu-Series to Air in July with "Last Chance High" and "Funny How?"
The former is an eight-part documentary series is adapted and updated from the acclaimed 2014 Vice News web series focused on the students at Moses Montefiore Academy, a school for the most troubled youth on Chicago's tumultuous West Side.

[06/28/17 - 01:24 PM]
FOX Sports Loads Bases for 2017 MLB All-Star Game
Superstars from the American and National Leagues face off in the 2017 All-Star Game from Marlins Park in Miami, Fla., on Tuesday, July 11, with pregame coverage beginning at 7:30 PM ET on the FOX broadcast network.

[06/28/17 - 01:22 PM]
Paula Patton Stars as a Mother Desperate to Change Fate and Prevent a Murder, on the Series Premiere of ABC's "Somewhere Between," Monday, July 24
The second episode will now air on Tuesday, July 25 (10:00-11:00 p.m. EDT) during its new regular night and time.

[06/28/17 - 01:00 PM]
FX Networks Promotes Current Series Executives Colette Wilson and Barbara Crawford and Development's Kevin Wandell
"Colette, Barbara and Kevin have been integral to the growth and success of FX Networks' slate of original programs and we are happy that they will be playing an even greater role going forward," said Nick Grad and Eric Schrier.

[06/28/17 - 12:36 PM]
Showtime(R) Announces Multi-Part NBA Documentary Film with Executive Producers LeBron James, Maverick Carter and Filmmaker Gotham Chopra
"We are thrilled to be collaborating with LeBron, Maverick and Gotham on what will be a comprehensive look at one of the most influential sports institutions in the world," said Stephen Espinoza.

[06/28/17 - 12:13 PM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "Bachelorette" Special
The Peacock easily wins the evening in both total viewers and adults 18-49.

[06/28/17 - 11:48 AM]
"The Daily Show with Trevor Noah" Records Its Most-Watched Quarter Ever Led by Its Most-Watched Month Ever in June
Comedy Central further spins the numbers for the quarter to date.

[06/28/17 - 11:01 AM]
Cartoon Network Sets "OK K.O.! Let's Be Heroes" for an Epic One-Hour Series Premiere Tuesday, Aug. 1 at 6:30 p.m. (ET/PT)
The show follows K.O., an endlessly optimistic kid attempting to be the greatest hero he can be in a video game inspired world set in Lakewood Plaza.

[06/28/17 - 10:54 AM]
"Top Gear America" Premieres Sunday, July 30, 8/7c on BBC America
William Fichtner, Antron Brown and Tom "Wookie" Ford topline the latest installment in the franchise.

[06/28/17 - 10:35 AM]
"Under the Influence" New Original Series - The Troubled Stories of Heath Ledger and River Phoenix Are the Focus of the Series Premiere on Friday, July 7, 2017 at 9pm ET/6pm PT
Future episodes include Lindsay Lohan and Britney Spears, Lauryn Hill and Amy Winehouse, Philip Seymour Hoffman and Cory Monteith, John Belushi and Chris Farley and George Michael and Prince.

[06/28/17 - 10:15 AM]
"Treehouse Masters" Returns to Animal Planet for an All-New Season on August 4 at 9PM/ET
This season, Pete Nelson and his crew will take on new build locations, including Norway for their first ever international treehouse build, and a very special treehouse for singer-songwriter Grace Vanderwaal.

[06/28/17 - 10:02 AM]
Amazon Prime Video to Be Exclusive Premium Subscription Home for the CBS Series "Salvation"
Unlimited streaming and downloading of all the series' episodes will be available to Prime members four days after their initial broadcast on CBS.

[06/28/17 - 10:00 AM]
FX Networks Sets Premiere Dates for "You're the Worst" and "Better Things"
The comedies are due back Wednesday, September 6 and Thursday, September 14 on FXX and FX, respectively.

[06/28/17 - 09:54 AM]
Video: Netflix Unveils Trailer and Art for "Daughters of Destiny"
The four-part original documentary series chronicles the lives of five girls from Indian families who are among the so-called "Dalit" caste and most impoverished communities in the world.