or


[06/05/09 - 09:54 AM]
NBC Universal Teams Up with Microsoft to Introduce NBC Viewers to the New 'Decision Engine' Bing
The three-pronged deal includes sponsorship deals on "Late Night with Jimmy Fallon" and "The Philanthropist."

[via press release from NBC]

NBC UNIVERSAL TEAMS UP WITH MICROSOFT TO INTRODUCE NBC VIEWERS TO THE NEW 'DECISION ENGINE' BING

Creative Integrated Marketing Campaign Gives Bing Visibility in NBC's "Late Night with Jimmy Fallon," "The Philanthropist," and Network Interstitials

UNIVERSAL CITY, Calif. - June 5, 2009 - NBC Universal, as part of its ongoing effort to develop creative promotional opportunities beyond traditional 30-60 second spots, has collaborated with Microsoft to help launch its new search engine Bing.com, it was announced today by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios and Mike Pilot, President, NBC Universal Sales & Marketing.

"NBC is committed to working with advertisers to find creative ways to entertain our audiences and offer our clients value at the same time," said Silverman. "By partnering with Microsoft to promote Bing, we have a unique opportunity to give our audiences an enhanced viewing experience at the same time that we offer increased exposure for the Microsoft brand."

"It was important to Microsoft that we educate people about the unique value of Bing in a way that was engaging and fun, and NBC's cutting-edge approach to integrating advertisers allowed us to do just that," said Eric Hadley, GM of Marketing, Online Audience Business Group at Microsoft Corp. "The integration we're doing allows Bing to be incorporated into NBC programming in organic ways that directly address how it helps people cut through the clutter to make smarter, more informed decisions." Added Pilot, "This is another great example of how we can partner with a client to create an entertaining and relevant marketing campaign that connects with the audience and enhances their brand message."

The three-pronged deal includes an ongoing segment in "Late Night with Jimmy Fallon" in which audience members play a game that revolves around using Bing, Microsoft's new 'decision engine.' In addition, Bing will be incorporated into the NBC drama series, "The Philanthropist." The series, which features a globe-trotting, risk-taking adventurer billionaire, will make special use of Bing's trip planning tools and map features. In addition, Bing will direct viewers of the drama series to websites where they can get additional information related to various episodes. Finally, the deal provides for informational interstitials following NBC shows that will focus on each of Bing's key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [june 2009]  
S
M
T
W
T
F
S
 


· PHILANTHROPIST, THE (NBC)





[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 10:07 AM]
Pittsburgh Penguins Host San Jose Sharks in Game 1 of Stanley Cup Final Monday, May 30 - Memorial Day - at 8 P.M. ET on NBC
The Sharks advanced to their first Stanley Cup Final in franchise history with a 5-2 win in Game 6 of the Western Conference Final vs. St. Louis, while Pittsburgh advanced with a 2-1 win in Game 7 of the Eastern Conference Final against the Tampa Bay Lightning.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/27/16 - 07:11 AM]
Destination America Steps Into the Darkest Town in America in the All-New Series "Ghosts of Shepherdstown"
The six-part series launches Sunday, June 12 at 10:00/9:00c on the cable channel.

[05/27/16 - 06:00 AM]
2nd Annual Red Nose Day Raises Over $31.5 Million for Kids in Need, Over 70 Stars Join NBC for Live Charity Event "The Red Nose Day Special"
Elton John, Julia Roberts, Jack Black, Ellen DeGeneres, Tracy Morgan, Blake Shelton, Will Ferrell and Zac Efron were among the many celebrities who appeared in the live, two-hour charity television event.

[05/26/16 - 03:11 PM]
ITV and Hulu Commission Exciting Eight-Part Drama Series "Harlots"
Acclaimed actresses Samantha Morton, Lesley Manville and Jessica Brown Findlay are set to star in the series, which will be produced by Monumental Pictures.

[05/26/16 - 02:37 PM]
"Comedy Bang! Bang!" Gets "Weird" with a One-Week Free Preview of This Season's Premiere Episode
IFC is previewing the first episode of this upcoming season free on IFC.com, through the IFC mobile app, On Demand and wherever the internet lives one week before it premieres on IFC on Friday, June 3.

[05/26/16 - 02:32 PM]
"Brett Gelman's Dinner in America" Special Premieres Friday, July 1st at Midnight (ET/PT) on Adult Swim
The premise is simple: A roundtable discussion in which Brett attempts to engage four distinguished actors - Loretta Devine, Shareeka Epps, Joe Morton and Mack Wilds - in an open forum on racism.

[05/26/16 - 01:43 PM]
AMC.com Releases the Director's Commentary on the "Preacher" Pilot
Series executive producers and directors Seth Rogen and Evan Goldberg give viewers an exclusive inside look at the premiere episode.

[05/26/16 - 12:52 PM]
CBS to Finish "Angel from Hell," "Rush Hour" Runs on Saturday Nights
Look for the former to return on Saturday, July 2 while the latter will resume on Saturday, July 23.

[05/26/16 - 12:41 PM]
Video: Showtime(R) Drops the New Trailer for Its Music Series "Roadies," The First Original Series from Oscar(R) Winner Cameron Crowe
The series gives an insider's look at the reckless, romantic, funny and often poignant lives of a committed group of roadies who live for music and the de facto family they've formed along the way.

[05/26/16 - 12:07 PM]
Michael Bloom Joins TBS & TNT as Senior Vice President of Unscripted Series and Specials
Most recently, Bloom was instrumental in forging the architecture for ELeague, the new eSports co-venture between Turner and WME | IMG.

[05/26/16 - 12:03 PM]
Kobe Bryant Named "Athlete of the Decade" by Spike TV
Spike TV proudly honors the Lakers' iconic superstar with its first ever "Athlete of the Decade" award to be presented at the network's 10th Annual "Guys Choice" event.

[05/26/16 - 12:02 PM]
WGN America's "Outsiders" Star David Morse Throws Out First Pitch at the Pittsburgh Pirates vs. Arizona Diamondbacks Game, In Celebration of the Start of Production on the Hit Series' Season Two
Morse's first pitch comes on the heels of Pittsburgh Mayor William Peduto declaring Wednesday, May 18 "Outsiders Day," with a proclamation ceremony at City Hall.