or


[06/05/09 - 09:54 AM]
NBC Universal Teams Up with Microsoft to Introduce NBC Viewers to the New 'Decision Engine' Bing
The three-pronged deal includes sponsorship deals on "Late Night with Jimmy Fallon" and "The Philanthropist."

[via press release from NBC]

NBC UNIVERSAL TEAMS UP WITH MICROSOFT TO INTRODUCE NBC VIEWERS TO THE NEW 'DECISION ENGINE' BING

Creative Integrated Marketing Campaign Gives Bing Visibility in NBC's "Late Night with Jimmy Fallon," "The Philanthropist," and Network Interstitials

UNIVERSAL CITY, Calif. - June 5, 2009 - NBC Universal, as part of its ongoing effort to develop creative promotional opportunities beyond traditional 30-60 second spots, has collaborated with Microsoft to help launch its new search engine Bing.com, it was announced today by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios and Mike Pilot, President, NBC Universal Sales & Marketing.

"NBC is committed to working with advertisers to find creative ways to entertain our audiences and offer our clients value at the same time," said Silverman. "By partnering with Microsoft to promote Bing, we have a unique opportunity to give our audiences an enhanced viewing experience at the same time that we offer increased exposure for the Microsoft brand."

"It was important to Microsoft that we educate people about the unique value of Bing in a way that was engaging and fun, and NBC's cutting-edge approach to integrating advertisers allowed us to do just that," said Eric Hadley, GM of Marketing, Online Audience Business Group at Microsoft Corp. "The integration we're doing allows Bing to be incorporated into NBC programming in organic ways that directly address how it helps people cut through the clutter to make smarter, more informed decisions." Added Pilot, "This is another great example of how we can partner with a client to create an entertaining and relevant marketing campaign that connects with the audience and enhances their brand message."

The three-pronged deal includes an ongoing segment in "Late Night with Jimmy Fallon" in which audience members play a game that revolves around using Bing, Microsoft's new 'decision engine.' In addition, Bing will be incorporated into the NBC drama series, "The Philanthropist." The series, which features a globe-trotting, risk-taking adventurer billionaire, will make special use of Bing's trip planning tools and map features. In addition, Bing will direct viewers of the drama series to websites where they can get additional information related to various episodes. Finally, the deal provides for informational interstitials following NBC shows that will focus on each of Bing's key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [june 2009]  
S
M
T
W
T
F
S
 


· PHILANTHROPIST, THE (NBC)











[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/26/14 - 07:01 AM]
Little Big Town Joins Darius Rucker to Announce Final Nominees for "The 48th Annual CMA Awards" on ABC's "Good Morning America"
"The combination of Little Big Town and Darius Rucker announcing the final nominees for the 2014 CMA Awards is something you don't want to miss," said CMA Chief Executive Officer Sarah Trahern.

[08/26/14 - 06:15 AM]
CNBC Renews "Restaurant Startup" for a Second Season
10 original hour-long episodes will premiere in January 2015.

[08/25/14 - 08:01 PM]
66th Emmy Awards Winners List
"Breaking Bad" was honored as Outstanding Drama Series while "Modern Family" was named Outstanding Comedy Series.

[08/25/14 - 01:04 PM]
"The Kelly Cutrone Project" Premieres Saturday, September 6 on CW Seed
"I wanted to create a show that would thrive and live on the internet that spoke directly to young people, and CW Seed was the perfect place to open that discussion," says Cutrone.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 12:24 PM]
China's Dragon TV to Air 10 Episodes of The Goddesses' New Clothes Based on NBC's "Fashion Star"
The 10-episode series, "The Goddesses' New Clothes," premiered on Dragon TV on Saturday, August 23.

[08/25/14 - 12:05 PM]
"Oprah's The Life You Want Weekend" Arena Tour Teams with Discovery Education and Step Up to Provide Tickets for Outstanding Educators, Mentors and Mentees Across the U.S.
In each of the eight U.S. cities the tour will visit this fall, pairs of tickets will be distributed via Discovery Education and Step Up.

[08/25/14 - 10:13 AM]
The Fourth Season of the Hub Network's Emmy(R) Award-Winning Series "R.L. Stine's The Haunting Hour: The Series" Returns with Outstanding New and Returning Guest Stars, October 4
China Anne McClain, Sean Giambrone, Mason Cook, Luke Benward, Nolan Gould, Joey King, Freya Tingley and Margot Kidder are among those on tap.

[08/25/14 - 09:48 AM]
Animal Planet's Going Into Labor This Holiday Weekend with the "Labor Live" Multimedia Event
Plus: look for the return of "Mud Lovin' Rebels" this Sunday beginning at 8:00/7:00c.

[08/25/14 - 09:46 AM]
Destination America Dares to Find the Most Petrifying Beasts in America in the All-New Series "Alaska Monsters"
The network's latest entry bows Friday, September 12 at 9:00/8:00c.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.

[08/25/14 - 09:25 AM]
We're Not in Kansas Anymore: ID's New Series "Dead on Arrival" Features Big City Dreams Turned Deadly Nightmares
The newcomer launches Wednesday, September 3 at 10:00/9:00c on the cable channel.

[08/25/14 - 09:19 AM]
Lifetime Orders Glen Mazzara's "Damien" Straight to Series
Based on the classic horror film, The Omen, the series follows the adult life of Damien Thorn, the mysterious child from the 1976 motion picture who has grown up, seemingly unaware of the satanic forces around him.

[08/25/14 - 09:16 AM]
All Facets of the World Wide Web Will Be Explored and Exposed When "Tosh.0" Returns with New Episodes Debuting on Tuesday, August 26 at 10:00 P.M. ET/PT
In addition, "Tosh.0" checks in on a few people from past "Web Redemptions" and "CeWEBrity Profiles" including X-12, Antoine Dodson, Bad Finger and of course, Fanny (a.k.a. Risky Business Girl).