or


[06/05/09 - 09:54 AM]
NBC Universal Teams Up with Microsoft to Introduce NBC Viewers to the New 'Decision Engine' Bing
The three-pronged deal includes sponsorship deals on "Late Night with Jimmy Fallon" and "The Philanthropist."

[via press release from NBC]

NBC UNIVERSAL TEAMS UP WITH MICROSOFT TO INTRODUCE NBC VIEWERS TO THE NEW 'DECISION ENGINE' BING

Creative Integrated Marketing Campaign Gives Bing Visibility in NBC's "Late Night with Jimmy Fallon," "The Philanthropist," and Network Interstitials

UNIVERSAL CITY, Calif. - June 5, 2009 - NBC Universal, as part of its ongoing effort to develop creative promotional opportunities beyond traditional 30-60 second spots, has collaborated with Microsoft to help launch its new search engine Bing.com, it was announced today by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios and Mike Pilot, President, NBC Universal Sales & Marketing.

"NBC is committed to working with advertisers to find creative ways to entertain our audiences and offer our clients value at the same time," said Silverman. "By partnering with Microsoft to promote Bing, we have a unique opportunity to give our audiences an enhanced viewing experience at the same time that we offer increased exposure for the Microsoft brand."

"It was important to Microsoft that we educate people about the unique value of Bing in a way that was engaging and fun, and NBC's cutting-edge approach to integrating advertisers allowed us to do just that," said Eric Hadley, GM of Marketing, Online Audience Business Group at Microsoft Corp. "The integration we're doing allows Bing to be incorporated into NBC programming in organic ways that directly address how it helps people cut through the clutter to make smarter, more informed decisions." Added Pilot, "This is another great example of how we can partner with a client to create an entertaining and relevant marketing campaign that connects with the audience and enhances their brand message."

The three-pronged deal includes an ongoing segment in "Late Night with Jimmy Fallon" in which audience members play a game that revolves around using Bing, Microsoft's new 'decision engine.' In addition, Bing will be incorporated into the NBC drama series, "The Philanthropist." The series, which features a globe-trotting, risk-taking adventurer billionaire, will make special use of Bing's trip planning tools and map features. In addition, Bing will direct viewers of the drama series to websites where they can get additional information related to various episodes. Finally, the deal provides for informational interstitials following NBC shows that will focus on each of Bing's key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [june 2009]  
S
M
T
W
T
F
S
 


· PHILANTHROPIST, THE (NBC)





[04/19/18 - 03:15 PM]
CBS Replaces "Living Biblically" on Monday Nights with "Big Bang Theory" Repeats
The Eye indicates the freshman comedy will return to the schedule at a later date.

[04/19/18 - 02:06 PM]
Bravo Media's "The Real Housewives of Beverly Hills" Delivers an Epic Three-Part Reunion Beginning Tuesday, April 24 at 9PM ET/PT
Following the three-part reunion, the network will air a "Secrets Revealed" special on Tuesday, May 15, which will feature never-before-seen footage of "The Real Housewives of Beverly Hills."

[04/19/18 - 12:46 PM]
"For Our Lives: Parkland," The First-Ever Co-Production Between Freeform and ABC News' "Nightline," to Premiere Monday, April 30
The hour-long special will feature footage captured by ABC News reporters documenting several students as they turned their unimaginable grief and fear into action during the difficult weeks after the attack.

[04/19/18 - 12:02 PM]
"Food Network Star" Returns with New Cast of Hopefuls Competing for Culinary Greatness
Before the main competition gets started, Valerie Bertinelli and Tyler Florence return to co-host a new season of "Food Network Star: Comeback Kitchen," premiering on Sunday, May 27.

[04/19/18 - 12:00 PM]
Disney Channel - Packed and Ready to Go - Super-Serves Kids All Summer Long with Its Most-New Ever Daily Programming Schedule
Throughout the summer, Disney Channel will bring fans new programming, starting at 9:00 a.m. EDT/PDT on weekdays and 8:00 a.m. EDT/PDT on weekends.

[04/19/18 - 11:00 AM]
Tony and Emmy Award Winner Tyne Daly Joins the Cast of "Murphy Brown" When It Returns to CBS
Daly will play Phyllis, the sister of the beloved, deceased bar owner Phil from the original series, and it's evident that the apple doesn't fall far from the tree.

[04/19/18 - 10:32 AM]
Johnny Galecki's "SciJinks" Premiering Wednesday, May 16 on Science Channel
Galecki orchestrates a team of inventive scientists who use science to feed people's minds, and to mess with their heads.

[04/19/18 - 10:16 AM]
Paramount Network Announces Series Pickup for "First Wives Club"
A cast announcement will be made in the coming weeks.

[04/19/18 - 10:02 AM]
Sundance Now Acquires Critically-Acclaimed Scripted Comedy "Motherland" from Lionsgate
The critically-acclaimed series, written and created by Sharon Horgan, Holly Walsh, and Graham and Helen Linehan, will make its exclusive U.S. debut with the first two episodes premiering on the service Thursday, May 10.

[04/19/18 - 10:00 AM]
CBS All Access Original Series "Strange Angel" to Launch on Thursday, June 14
Based on George Pendle's book of the same name, the series is inspired by the real life story of Jack Parsons and explores the dramatic intersection between genius and madness, science and science fiction.

[04/19/18 - 09:33 AM]
ABC's "The Gong Show" Is Set to Return for Its Second Fabulous Season
Celebrated film and television actor/comedian Mike Myers stars as the show's host - British comedic legend Tommy Maitland.

[04/19/18 - 09:02 AM]
"Rellik" Episode Three Available to Stream Early
Immediately following the debut of episode two tomorrow night, episode three of the six-part limited series will be available to stream on MAX On Demand and MAX GO, as well as through partners' streaming platforms.

[04/19/18 - 09:01 AM]
Video: Trailer for Netflix Film "Anon" - Starring Clive Owen and Amanda Seyfried
Sal Frieland (Owen) is a detective in a world with no privacy, ignorance, or anonymity; where everyone's lives are transparent, traceable, and recorded by the authorities; where crime almost ceases to exist.

[04/19/18 - 08:51 AM]
The Astronomical Hunt for Treasure Continues in an All-New Season of Discovery Channel's "Cooper's Treasure"
Darrell Miklos, treasure hunter by trade and by birth, sets out once again to unearth sunken riches in an all-new season this summer.

[04/19/18 - 08:43 AM]
"1968," A Four-Part CNN Original Series Event, Debuts Sunday, May 27, at 9 P.M. ET
Tom Hanks, Gloria Steinem, Dan Rather and Robert F. Kennedy, Jr. are among those interviewed.