[08/25/09 - 01:51 PM]
The CW Network, Alloy Media + Marketing and the American Red Cross Hold Blood Drives in High Schools and Colleges Nationwide Tied to the New Television Drama "The Vampire Diaries"
The cast will make a special visit to the blood drive at Georgia Tech on August 26 to encourage students to donate blood.

[via press release from The CW]

The CW Network, Alloy Media + Marketing and The American Red Cross Hold Blood Drives in High Schools and Colleges Nationwide Tied to the New Television Drama "The Vampire Diaries"

"The Vampire Diaries" Premieres Thursday September 10 (8:00-9:00pm) on The CW

August 25, 2009 (Burbank, CA) - In conjunction with the launch of the highly anticipated new series "The Vampire Diaries," The CW Network, Alloy Media + Marketing and the American Red Cross are joining forces for blood drives at more than 230 high schools and college campuses across the nation.

The "Starve a Vampire. Donate Blood." initiative, which starts today and runs for five weeks, encourages students to donate blood through the American Red Cross and help save a life. The CW's "The Vampire Diaries" premieres on Thursday, Sept. 10 (8:00-9:00p.m. ET/PT).

With specially branded "The Vampire Diaries" material, the blood drive initiative will be promoted in high schools and on college campuses through Alloy Media + Marketing's nationwide media network, including high school display media and college newspapers. Brand ambassadors will also distribute flyers and other materials encouraging students to register in advance to participate in the blood drives.

During the blood drives, each location will feature themed "The Vampire Diaries" refreshment areas where students can refuel with special snacks. Exclusive "The Vampire Diaries" footage will be featured on TV monitors. Everyone who participates in the blood drives will walk away with special promotional items, including customized t-shirts.

The stars of The CW's new series "The Vampire Diaries" will make a special visit to the blood drive at Georgia Tech on August 26 to encourage students to donate blood.

In addition, The CW and the American Red Cross will produce a public service announcement, promoting the need for blood donations that will feature the cast of "The Vampire Diaries." The PSA will air on Alloy Media + Marketing's proprietary media platforms, including the Teen.com TV (www.teen.com) video network and the school-based news program, Channel One News.

"In teaming up with the American Red Cross and Alloy, we've created a national campaign for our new show �The Vampire Diaries' that is creative, imaginative and at the same time, has the ability to save lives," said Rick Haskins, EVP, Marketing and Brand Strategy, The CW. "Through these blood drives, we'll be able to connect with students across the country promoting both a wonderful new show and an important cause."

"The American Red Cross is excited to partner with The CW and Alloy Media + Marketing to promote the network's new show, The Vampire Diaries," said Stephanie Millian, spokesperson for the American Red Cross. "This is a great opportunity to engage the younger members of our communities in blood donation activities at participating high school and college campuses across the country."

"This is an exciting initiative that raises awareness for an important issue with a unique and entertaining message that will resonate with young people," commented Matthew Diamond, Chairman and CEO, Alloy Media + Marketing. "We are thrilled to bring The CW and the American Red Cross into Alloy's network of high schools and college campuses as the school year begins, and look forward to the positive impact this program will have on a large audience of students."

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization � not a government agency � and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.

  [august 2009]  


[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 11:39 PM]
Development Update: Friday, March 16
Updates include: Zachary Knighton latest bound for "Magnum, P.I." at CBS; James Davis to round out NBC's "Friends-in-Law"; and David Tennant to join Jennifer Garner in HBO's "Camping."

[03/16/18 - 12:58 PM]
Paramount Network Presents "It Was Him: The Many Murders of Ed Edwards"
When Wayne Wolfe discovered that infamous serial killer Ed Edwards was his estranged grandfather he became compelled to answer one potentially life-altering question - are killers born, or are they made?

[03/16/18 - 11:30 AM]
USA Network Renews "The Sinner" for Season 2
Season two lures Detective Harry Ambrose (Bill Pullman) back to his hometown in rural New York to assess an unsettling and heart wrenching crime - parents murdered by their 11-year-old son, with no apparent motive.

[03/16/18 - 11:30 AM]
"Elvis Presley: The Searcher," Two-Part Music Documentary Chronicling His Creative Journey, Debuts April 14 on HBO
The project follows his creative journey from childhood through the final 1976 Jungle Room recording sessions.

[03/16/18 - 11:00 AM]
Jake McDorman and Nik Dodani Join the Cast of "Murphy Brown" When It Returns to CBS
McDorman will play Avery, Murphy's millennial journalist son who is following in his mother's footsteps, perhaps too closely, and has his mother's competitive spirit and quick wit.

[03/16/18 - 10:45 AM]
Discovery Gives MacGyver a Run for His Money in All-New Series "Last Outpost"
Backcountry builders Clint Greathouse and Todd Anderson create one-of-a-kind builds, using nothing but recycled parts, out-of-the box creativity, and sheer determination.

[03/16/18 - 09:21 AM]
Food Network Launches New Snapchat Show "Chopped U" Headlined by Lazarus Lynch
New episodes of the six-week show air Sundays on Snapchat's Discover page, and previously released episodes will be available using Snapchat's Search feature.

[03/16/18 - 09:16 AM]
Bradley Whitford, Steve Zahn and Lamorne Morris to Star in National Geographic's "Valley of the Boom," Six-Part Limited Series Set in '90s Tech Bubble from STXtv
John Karna, Oliver Cooper and Dakota Shapiro also star in the project.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/16/18 - 08:02 AM]
Video: Showtime(R) Reveals Premiere Date and Sneak Peek for "Patrick Melrose"
The Benedict Cumberbatch-led drama will launch on Saturday, May 12 at 9:00/8:00c.

[03/16/18 - 07:55 AM]
Freed's Bakery Serves Up More Show-Stopping Cakes in New Season of "Vegas Cakes"
Look for the first of 13 new episodes on Monday, April 2 at 10:00/9:00c.

[03/16/18 - 07:10 AM]
EPIX Captures Espionage Drama "Deep State"
Starring Mark Strong and Joe Dempsie, the gritty new drama is set to premiere on Sunday, June 17 at 9:00/8:00c.

[03/16/18 - 07:06 AM]
"Long Island Medium" Returns to TLC on Sunday, April 8th with All New Emotional Episodes and a Star-Studded Finale
Last December, the season ended with a question mark over Theresa and Larry's relationship as fans followed them through what has been their most emotional and personal journey yet.

[03/16/18 - 07:01 AM]
Adult Swim Kicks Down the Door to the Festival Market
Adult Swim announced today that it is expanding its portfolio of live experiences with the debut of the new Adult Swim Festival, October 6-7, in Downtown Los Angeles.