or


[08/25/09 - 01:51 PM]
The CW Network, Alloy Media + Marketing and the American Red Cross Hold Blood Drives in High Schools and Colleges Nationwide Tied to the New Television Drama "The Vampire Diaries"
The cast will make a special visit to the blood drive at Georgia Tech on August 26 to encourage students to donate blood.

[via press release from The CW]

The CW Network, Alloy Media + Marketing and The American Red Cross Hold Blood Drives in High Schools and Colleges Nationwide Tied to the New Television Drama "The Vampire Diaries"

"The Vampire Diaries" Premieres Thursday September 10 (8:00-9:00pm) on The CW

August 25, 2009 (Burbank, CA) - In conjunction with the launch of the highly anticipated new series "The Vampire Diaries," The CW Network, Alloy Media + Marketing and the American Red Cross are joining forces for blood drives at more than 230 high schools and college campuses across the nation.

The "Starve a Vampire. Donate Blood." initiative, which starts today and runs for five weeks, encourages students to donate blood through the American Red Cross and help save a life. The CW's "The Vampire Diaries" premieres on Thursday, Sept. 10 (8:00-9:00p.m. ET/PT).

With specially branded "The Vampire Diaries" material, the blood drive initiative will be promoted in high schools and on college campuses through Alloy Media + Marketing's nationwide media network, including high school display media and college newspapers. Brand ambassadors will also distribute flyers and other materials encouraging students to register in advance to participate in the blood drives.

During the blood drives, each location will feature themed "The Vampire Diaries" refreshment areas where students can refuel with special snacks. Exclusive "The Vampire Diaries" footage will be featured on TV monitors. Everyone who participates in the blood drives will walk away with special promotional items, including customized t-shirts.

The stars of The CW's new series "The Vampire Diaries" will make a special visit to the blood drive at Georgia Tech on August 26 to encourage students to donate blood.

In addition, The CW and the American Red Cross will produce a public service announcement, promoting the need for blood donations that will feature the cast of "The Vampire Diaries." The PSA will air on Alloy Media + Marketing's proprietary media platforms, including the Teen.com TV (www.teen.com) video network and the school-based news program, Channel One News.

"In teaming up with the American Red Cross and Alloy, we've created a national campaign for our new show �The Vampire Diaries' that is creative, imaginative and at the same time, has the ability to save lives," said Rick Haskins, EVP, Marketing and Brand Strategy, The CW. "Through these blood drives, we'll be able to connect with students across the country promoting both a wonderful new show and an important cause."

"The American Red Cross is excited to partner with The CW and Alloy Media + Marketing to promote the network's new show, The Vampire Diaries," said Stephanie Millian, spokesperson for the American Red Cross. "This is a great opportunity to engage the younger members of our communities in blood donation activities at participating high school and college campuses across the country."

"This is an exciting initiative that raises awareness for an important issue with a unique and entertaining message that will resonate with young people," commented Matthew Diamond, Chairman and CEO, Alloy Media + Marketing. "We are thrilled to bring The CW and the American Red Cross into Alloy's network of high schools and college campuses as the school year begins, and look forward to the positive impact this program will have on a large audience of students."

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization � not a government agency � and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.





  [august 2009]  
S
M
T
W
T
F
S
      


· VAMPIRE DIARIES, THE (CW)





[08/22/17 - 11:19 AM]
AMC Announces Casting for Upcoming Series "Lodge 49"
Brent Jennings, Sonya Cassidy, Linda Emond, David Pasquesi and Eric Allan Kramer will join the previously announced Wyatt Russell.

[08/22/17 - 10:45 AM]
Spellbinding Sweets Fill the New Season of "Halloween Baking Championship" Hosted by Comedian John Henson
Carla Hall, Lorraine Pascale and Zac Young will serve as a judges on the new season.

[08/22/17 - 10:30 AM]
"Game of Thrones" Season Finale Debuts This Sunday, Aug. 27
The network notes said installment's total running time is 79 minutes, 43 seconds.

[08/22/17 - 10:00 AM]
Starz Developing a Series Under the Working Title "Black Samurai" with Jerry Bruckheimer Television, RZA's Wu Films, Starring Academy Award(R) Winner Common
The series will follow the character of Robert Sand (Common), a highly-trained American Army Ranger whose life is transformed when he meets a legendary Japanese master who invites him to train as a samurai.

[08/22/17 - 10:00 AM]
Nationwide Casting Call Underway for the Role of "Ralphie Parker" in FOX's Live Musical Production of "A Christmas Story"
"Ralphie" is a bright, but not precocious, nine-year-old boy whose only dream is to get a Red Ryder Range Model Carbine Action BB Gun for Christmas.

[08/22/17 - 09:39 AM]
Video: Netflix Debuts Key Art & Trailer for "Strong Island"
The film will launch on Netflix and in limited theatrical release on September 15.

[08/22/17 - 09:29 AM]
"Jerry Before Seinfeld" Premieres Globally on Netflix September 19
In the hour-long special, Jerry Seinfeld returns to The Comic Strip in New York City for an intimate stand-up set at the club that helped launch his career.

[08/22/17 - 09:09 AM]
Oxygen Media Uncovers "Criminal Confessions" from Executive Producer Dick Wolf Premiering Sunday, October 1 at 7PM ET/PT
The series delves into the psychological showdown that transpires inside actual police interrogation rooms between investigators and suspects and dissects what it takes to yield a confession.

[08/22/17 - 09:05 AM]
MTV Scares Up a Second Season of "Fear Factor" with Ludacris
The 20-episode order of "Fear Factor" from Endemol Shine North America is slated to premiere in 2018.

[08/22/17 - 09:04 AM]
Video: Sean Combs and Mark Wahlberg Double Down on Mayweather vs McGregor Showtime PPV(R) Event
The pay channel has released a new video where superstars Combs and Wahlberg are following up on their previous Mayweather vs. Pacquiao wager.

[08/22/17 - 09:01 AM]
Morgan Freeman to Be Honored with 2017 SAG Life Achievement Award
Given annually to an actor who fosters the "finest ideals of the acting profession," the SAG Life Achievement Award will join Freeman's exceptional catalog of preeminent industry and public honors.

[08/22/17 - 08:32 AM]
Monday's Broadcast Ratings: NBC Tops Charts Despite News Disruption
The Peacock once again wins the evening in total viewers and adults 18-49.

[08/22/17 - 08:10 AM]
Chris Hansen Is Back to Unravel the Truth and Emotions Behind Every Homicide in Investigation Discovery's New Season of "Killer Instinct"
New episodes kick off Tuesday, September 5 at 9:00/8:00c on the network.

[08/22/17 - 07:42 AM]
It's a Fall Filled with Family, Friends and Frenemies When Bravo Media's "The Real Housewives of New Jersey" Returns with a Supersized Premiere on Wednesday, October 4 at 9PM ET/PT
Returning for another roller-coaster ride are Teresa Giudice, Melissa Gorga, Dolores Catania, and Siggy Flicker, who are joined by new housewife Margaret Josephs.

[08/22/17 - 07:02 AM]
Travel Channel's Josh Gates Embarks on a Worldwide Expedition Searching for Evidence of Extraterrestrial Life in Four-Part Special Event
"Expedition Unknown: Hunt for Extraterrestrials" begins Wednesday, October 4 at 9:00/8:00c on the cable channel.