or


[08/25/09 - 01:51 PM]
The CW Network, Alloy Media + Marketing and the American Red Cross Hold Blood Drives in High Schools and Colleges Nationwide Tied to the New Television Drama "The Vampire Diaries"
The cast will make a special visit to the blood drive at Georgia Tech on August 26 to encourage students to donate blood.

[via press release from The CW]

The CW Network, Alloy Media + Marketing and The American Red Cross Hold Blood Drives in High Schools and Colleges Nationwide Tied to the New Television Drama "The Vampire Diaries"

"The Vampire Diaries" Premieres Thursday September 10 (8:00-9:00pm) on The CW

August 25, 2009 (Burbank, CA) - In conjunction with the launch of the highly anticipated new series "The Vampire Diaries," The CW Network, Alloy Media + Marketing and the American Red Cross are joining forces for blood drives at more than 230 high schools and college campuses across the nation.

The "Starve a Vampire. Donate Blood." initiative, which starts today and runs for five weeks, encourages students to donate blood through the American Red Cross and help save a life. The CW's "The Vampire Diaries" premieres on Thursday, Sept. 10 (8:00-9:00p.m. ET/PT).

With specially branded "The Vampire Diaries" material, the blood drive initiative will be promoted in high schools and on college campuses through Alloy Media + Marketing's nationwide media network, including high school display media and college newspapers. Brand ambassadors will also distribute flyers and other materials encouraging students to register in advance to participate in the blood drives.

During the blood drives, each location will feature themed "The Vampire Diaries" refreshment areas where students can refuel with special snacks. Exclusive "The Vampire Diaries" footage will be featured on TV monitors. Everyone who participates in the blood drives will walk away with special promotional items, including customized t-shirts.

The stars of The CW's new series "The Vampire Diaries" will make a special visit to the blood drive at Georgia Tech on August 26 to encourage students to donate blood.

In addition, The CW and the American Red Cross will produce a public service announcement, promoting the need for blood donations that will feature the cast of "The Vampire Diaries." The PSA will air on Alloy Media + Marketing's proprietary media platforms, including the Teen.com TV (www.teen.com) video network and the school-based news program, Channel One News.

"In teaming up with the American Red Cross and Alloy, we've created a national campaign for our new show �The Vampire Diaries' that is creative, imaginative and at the same time, has the ability to save lives," said Rick Haskins, EVP, Marketing and Brand Strategy, The CW. "Through these blood drives, we'll be able to connect with students across the country promoting both a wonderful new show and an important cause."

"The American Red Cross is excited to partner with The CW and Alloy Media + Marketing to promote the network's new show, The Vampire Diaries," said Stephanie Millian, spokesperson for the American Red Cross. "This is a great opportunity to engage the younger members of our communities in blood donation activities at participating high school and college campuses across the country."

"This is an exciting initiative that raises awareness for an important issue with a unique and entertaining message that will resonate with young people," commented Matthew Diamond, Chairman and CEO, Alloy Media + Marketing. "We are thrilled to bring The CW and the American Red Cross into Alloy's network of high schools and college campuses as the school year begins, and look forward to the positive impact this program will have on a large audience of students."

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization � not a government agency � and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.





  [august 2009]  
S
M
T
W
T
F
S
      


· VAMPIRE DIARIES, THE (CW)





[09/03/15 - 02:37 PM]
"The Late Late Show With James Corden" To Host Top Entertainment Celebs, Sept. 8 - Sept. 10
Corden will welcome Alison Brie, Bradley Cooper, Fall Out Boy, Andrew Garfield, Wiz Khalifa, Jeremy Renner and Jason Sudeikis in the course of just three days.

[09/03/15 - 02:16 PM]
Check Out John Diggle's New Costume on "Arrow!"
David Ramsey's character will be donning this gear in the premiere episode of "Arrow" on Wednesday, October 7.

[09/03/15 - 02:13 PM]
Darius Rucker's Surprise "CMT Instant Jam" from Charleston, SC Premieres Saturday, September 5 at 10 P.M., ET/PT
The one-hour show features Rucker performing on the beach at local venue The Windjammer to hits including "Homegrown Honey," "Don't Think I Don't Think About It," "Alright," Hootie and the Blowfish favorite "Only Wanna Be With You" and more.

[09/03/15 - 02:10 PM]
"Grandfathered" Celebrates Grandparents Day with 1-800-Flowers Promotion
Starting today, use promo code "Grandfathered" to receive 20% off an exclusive collection of flowers and treats.

[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:58 PM]
"The Chew" Is All About You! Season Five Kicks Off Tuesday, September 8 on ABC
Hosts Mario Batali, Michael Symon, Carla Hall, Clinton Kelly and Daphne Oz return for a fun-filled season as your ultimate guides in entertaining from help with a quick fix fabulous meal to aide in a kitchen calamity.

[09/03/15 - 12:31 PM]
CMT Greenlights "Dude Perfect" Series from Rob Dyrdek's Superjacket Productions
The series will combine comedy and live-action stunts and follow the lives of digital stars Dude Perfect as they dream up their next viral video, work with celebrity guests, prep performances and meet fans at live events, or create hilarity in their headquarters in Dallas, Texas.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 11:03 AM]
TNT & TBS Stars Rashida Jones, Sean Bean, Samantha Bee, Jason Jones, Rebecca Romijn and Jeff Hephner Coming to New York Comic Con
TBS and TNT are bringing the stars and producers of five of their most anticipated upcoming shows to New York Comic Con in October.

[09/03/15 - 10:07 AM]
British Pop Sensation Little Mix to Perform with "America's Got Talent" Finalists Acroarmy for Sept. 9 Semifinal Results Show on NBC
Little Mix - singers Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirwall - have quickly established themselves as one of the brightest pop acts in Britain.

[09/03/15 - 10:01 AM]
Disney XD Greenlights "Lab Rats: Elite Force," a Spin-Off of Popular Series "Lab Rats: Bionic Island" and "Mighty Med"
Reprising their starring roles on their respective series are Billy Unger as Chase and Bradley Steven Perry as Kaz, Jake Short as Oliver, Paris Berelc as Skylar, and Kelli Berglund as Bree.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 09:18 AM]
SundanceTV Joins Forces with Red Arrow International, Goalpost Pictures Australia and Pukeko Pictures in New Zealand on Original Genre Series "Cleverman"
Set in the near future, the series follows a group of non-humans battling for survival in a world where humans feel increasingly inferior to them, and want to silence, exploit and kill them.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.