NEW REALITY DOCU-SERIES, "FLY GIRLS," CLEARED FOR TAKE-OFF ON THE CW

The CW Joins Forces with Virgin America for Series Following the Lives of Jet-Setting Flight Attendants

September 23, 2009 (Burbank, California) - "Fly Girls" is The CW Network's new reality docu-series that takes a 360-degree look at the lives of the charismatic jet-setting flight attendants on America's hippest new airline: Virgin America. The series will debut midseason on The CW.

"This show is about real, down-to-earth young women who happen to have landed in an exceptionally glamorous, high-flying career filled with exotic locations and handsome strangers," said Kristen Vadas, Senior Vice President, Alternative Programming, The CW. "We're thrilled to be working with Virgin America for this unique peek into a whirlwind lifestyle that shows how tough it is to be grounded when you work 35,000 feet in the air."

Over the course of eight half-hour episodes, five beautiful Virgin America flight attendants jet from one glamorous location to the next, including Las Vegas, South Beach and New York City, while pursuing good times, great parties, adventure and love. From their shared home-base "crash pad" in Los Angeles, California, the young women will deal with work lives that include split-second decision-making, demanding and sometimes fascinating passengers, long hours in the air and layovers in interesting locales. Their personal lives are filled with romance, family, friendships and more than a few roommate conflicts.

"Since Virgin America launched, we've reinvented the experience of flying with beautifully designed mood-lit cabins, concierge-like service and a hip, sophisticated vibe that today's travelers are looking for," said Porter Gale, Vice President of Marketing at Virgin America. "We're thrilled to work with The CW to show how our in-flight teammates are re-writing the script and bringing the style and fun back to flying."

"Fly Girls" is from Collins Avenue Productions, with executive producers Jeff Collins ("Bridezilla 3, 4 & 5," "The Exterminators") and Colin Nash ("The Hills," "The City") and co-executive producers Larry Bond and Porter Gale.

About Virgin America: Headquartered in California, Virgin America has captured a list of travel industry best-in-class awards since launching service in August 2007 � including most recently, "Best Domestic Airline" in Travel + Leisure World's Best Awards for the second consecutive year and "Best Domestic Airline" in the Cond� Nast Traveler 2008 Readers' Choice Awards. Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel, including in-flight internet service on every flight, power outlets at every seat, beautifully designed mood-lit cabins, custom-designed leather seating and Red� � the most advanced entertainment system in the U.S. skies. Red allows guests to control their own experience, with a food ordering system, 25 on-demand films, seat-to-seat chat, the ability to create a play-list from thousands of MP3s, videogames, interactive Google Maps, live TV and more � all accessed via touch-screen and remote control at every seat. For more information, please visit: www.virginamerica.com. Note: Virgin America is a U.S.-controlled, owned and operated airline. It is an entirely separate company from Virgin Atlantic. Sir Richard Branson's Virgin Group is a minority share investor in Virgin America.

About Collins Avenue: Collins Avenue is a U.S. reality television production company founded in 2009 by producer Jeff Collins. Collins served as the show runner for three seasons on WE TV's highest rated series "BrideZillas". He also served as an Executive Consultant on "The Pregnant Man" for the Discovery Channel, and served as the show runner for "The Exterminators", "I Know My Kid's A Star" for VH1, "How Clean Is Your House?" for Lifetime, "Survival of the Richest" for the WB, the variety show "The Pet Shop with Andy Kindler," "Design Invasion," "Friends or Lovers," and the "Crashing With" franchise for MTV.