or


[10/01/09 - 07:38 AM]
Syfy Announces First-Ever Partnership with Hershey, Launching with 31 Days of Halloween, Followed by Second Season of Smash Hit Warehouse 13 in 2010
"31 Days of Halloween" programming includes "Stargate Universe," "Scare Tactics," "Ghost Hunters" and "Destination Truth."

[via press release from Syfy]

SYFY ANNOUNCES FIRST-EVER PARTNERSHIP WITH HERSHEY, LAUNCHING WITH 31 DAYS OF HALLOWEEN, FOLLOWED BY SECOND SEASON OF SMASH HIT WAREHOUSE 13 IN 2010

New York, NY � October 1, 2009 � Syfy today announced its first-ever partnership with Hershey, beginning with 31 Days of Halloween, a month-long programming spook-a-thon, followed by the second season in Summer 2010 of the smash hit Warehouse 13, the most watched series in Syfy history which averaged more than four million viewers during its first season.

Said Chris Czarkowski, Vice President, Ad Sales, Syfy: "As we've found by the powerful response from the advertising community, the Syfy brand evolution opens numerous partnership opportunities. The diversity of our brand is tailor-made for a wide range of integrations, underscored by Hershey's support for two of our most high-profile franchises, Warehouse 13 and 31 Days of Halloween."

"Syfy's 31 Days of Halloween has quickly become an iconic platform, making it an ideal environment for candy's iconic bran, " said OMD's Creighton Talbott, Group Director, National TV Investment. "Combined with the Warehouse 13 branded content opportunity, the Syfy partnership represents the kind of integrated and innovative opportunities that OMD is committed to delivering to clients."

Hershey's 31 Days Of Halloween Sponsorship:

Month-long sponsorship features HERSHEY'S milk chocolate bar, TWIZZLERS candy, REESE'S peanut butter cups and KIT KAT wafer bar.

Series of Enhanced Billboards where four iconic Hershey brands interact within the white space of the Syfy logo. An example:

TWIZZLERS are propped against a wall in the Syfy space, illuminated by flashes of lightning. The camera circles around the logo, momentarily blocking the TWIZZLERS from view. When seen again, they've taken the shape of a spider web.

Custom created Channel IDs throughout the month utilizing clips from Syfy's Halloween shows and movies. An example:

Playing off KIT KAT wafer bar's iconic breaking sound, this spot focuses on what snapping noises mean on Halloween - something unknown breaking branches underfoot in the woods or someone enjoying a KIT KAT wafer bar.

31 Days of Halloween Programming:

The annual celebration showcases the highly-anticipated October 2 series premiere of Stargate Universe, all-new episodes of the Tracey Morgan-hosted Scare Tactics beginning October 6, paranormal reality hits Ghost Hunters (featuring special guest star Meatloaf) and Destination Truth, as well as the October 9 second season premiere of Sanctuary.

The 555 hours of Halloween programming, the most ever, include horror staples Freddy Vs. Jason, Final Destination 2, Interview with a Vampire, Skeleton Key, Saw, Saw 2, and the network premiere of Saw 3. The month includes daytime marathons of the classic sci-fi series Twlight Zone, celebrating its 50th Anniversary, Brimstone and Friday the 13th: The Series.

TWIZZLERS candy and Warehouse 13 Sponsorship:

Season-long integration is highlighted by character-based integrations around Myka (played by Joanne Kelly) and TWIZZLERS candy.

Customized co-branded vignettes throughout season two.

Warehouse 13 follows two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and supernatural souvenir ever collected by the U.S. government. The Warehouse's caretaker Artie (Saul Rubinek) charges Pete (Eddie McClintock) and Myka (Joanne Kelly) with chasing down reports of supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the warehouse itself.

The series is produced for Syfy by Universal Cable Productions. It is executive produced by Jack Kenny (The Book of Daniel) who also serves as showrunner. David Simkins (Dresden Files) is executive producer; and Stephen Surjik (Monk, Burn Notice) is producer/director of the series.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [october 2009]  
S
M
T
W
T
F
S
    


· DESTINATION TRUTH (SYFY)
· GHOST HUNTERS (DISCOVERY)
· SANCTUARY (SYFY)
· SCARE TACTICS (SYFY)
· STARGATE UNIVERSE (SYFY)
· WAREHOUSE 13 (SYFY)





[08/05/25 - 01:01 PM]
Molly Shannon Joins Will Ferrell in Netflix's "Untitled Will Ferrell Golf Series"
The series stars Will Ferrell, in his first TV comedy series, as a fictional golf legend.

[08/05/25 - 12:01 PM]
Netflix Top 10 Week of July 28: "Happy Gilmore 2" Continues to Swing Big at No. 1 in This Week's Top 10
The Yosemite National Park-set thriller "Untamed" maintained the No. 1 spot on the English TV List for a third week with another 12.2 million views added to its accumulated 59.6 million total.

[08/05/25 - 11:01 AM]
ESPN's "Sunday Night Baseball" Featuring the Detroit Tigers vs. Philadelphia Phillies Averaged 2 Million Viewers - Up 72% from Last Year's Comparable Game
"Sunday Night Baseball" is averaging 1,680,000 million viewers, up seven percent from last year.

[08/05/25 - 10:27 AM]
ABC Airs One of Its Most-Watched WNBA Games This Season
The Indiana Fever's win over the Seattle Storm averaged 1.6 million viewers, peaking with 2.0 million.

[08/05/25 - 09:00 AM]
Nominations Revealed for the "2025 Video Music Awards" (VMAs) on CBS
The VMAs return live to New York's UBS Arena airing coast to coast Sunday, September 7 at 8:00 PM, ET/5:00 PM, PT on the CBS Television Network, simulcast on MTV and streaming on Paramount+ in the U.S.

[08/05/25 - 08:30 AM]
Acorn TV and ZDF Greenlight Fourth Season of Gritty Crime Drama, "The Chelsea Detective"
Season 4, consisting of four feature-length episodes, will premiere on Acorn TV in 2026.

[08/05/25 - 08:01 AM]
Video: "My Life With the Walter Boys" Season 2 - Official Trailer - Netflix
Hoping for a fresh start in Silver Falls, Jackie discovers second chances aren't guaranteed when unresolved feelings and small-town tensions resurface.

[08/05/25 - 07:03 AM]
Video: Apple TV+ Reveals Trailer for Third Season of Gripping Sci-Fi Drama "Invasion"
The 10-episode third season will make its global return on Friday, August 22 on Apple TV+ with one episode, followed by one new episode weekly every Friday through October 24.

[08/05/25 - 07:01 AM]
Video: "Jay Kelly" - Official Teaser - Netflix
The film - starring George Clooney, Adam Sandler, Laura Dern, and Billy Crudup - is in select theaters November 14 and on Netflix December 5.

[08/05/25 - 07:01 AM]
Bring Home Big Laughs and Heart! The Box Office Smash Disney's "Lilo & Stitch" Debuts on Disney+ Sept. 3!
Share this out-of-this-world comedy with your 'ohana anytime, anywhere, and enjoy an unforgettable adventure wrapped in chaos, charm, and cuteness.

[08/05/25 - 06:49 AM]
ABC News Studios and Rock'n Robin Productions Announce "Hurricane Katrina: 20 Years After the Storm with Robin Roberts"
The special from ABC News Studios and Rock'n Robin Productions airs Friday, August 29 (8:00-9:00 p.m. EDT), on ABC and streams next day on Disney+ and Hulu.

[08/05/25 - 06:24 AM]
FOX One Announces August 21 Launch Date and Pricing
The company's new wholly-owned direct to consumer streaming service will launch on August 21 for $19.99 per month or $199.99 annually.

[08/05/25 - 06:16 AM]
Roku Launches Howdy, an Ad-Free Subscription Video Service Offering Award-Winning Entertainment at $2.99 Per Month
Howdy offers subscribers unlimited access to a growing library of the stories viewers love, featuring thousands of titles and nearly 10,000 hours of entertainment from its inaugural partners, Lionsgate, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.

[08/05/25 - 06:01 AM]
Global Film Icons Shu Qi and Sinje Lee's Revenge Thriller Series "The Resurrected" Premieres October 9
Set in the aftermath of a high-stakes fraud and kidnapping case, the series follows two mothers who defy fate by resurrecting its notorious scam kingpin sentenced to death - embarking on a harrowing journey of vengeance, redemption, and the darkest corners of human nature.

[08/04/25 - 01:58 PM]
Video: "Shipwreck Hunters Australia" - Season 2 - Official Trailer - Streaming August 27 on Disney+
The team is diving into six epic new missions along Western Australia's ruggedly beautiful "Treasure Coast."