or


[10/05/09 - 09:08 PM]
The 10 Things You Need to Know About the New Season: #6 - Shows Rarely Change Networks
By Brian Ford Sullivan (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

6. Shows changing networks is the exception, not the rule.

Of the 707 shows to premiere on broadcast television (ABC, CBS, FOX, NBC, UPN, The WB and The CW) in the past 10 years (those that have launched from 9/1/99-6/1/09), guess how many of those aired on two different networks? Excluding the WB/UPN merger, just 18. And if you expand that pool to include the 74 returning shows for the 1999-2000 season, that number grows to only 29. Take a look:

1/3/97 - jag (cbs, from nbc)
9/17/98 - for your love (wb, from nbc)
9/11/00 - hughleys, the (upn, from abc)
9/12/00 - mysterious ways (pax, from nbc)*
9/22/00 - sabrina, the teenage witch (wb, from abc)
10/8/00 - pjs, the (wb, from fox)
9/12/01 - candid camera (pax, from cbs)
10/2/01 - buffy the vampire slayer (upn, from wb)
10/9/01 - roswell (upn, from wb)
1/19/02 - making the band (mtv, from abc)
2/28/03 - grounded for life (wb, from fox)
9/5/04 - surreal life, the (vh1, from wb)
10/3/04 - america's most talented kids (pax, from nbc)
2/14/06 - world's most amazing videos (spike tv, from nbc)
6/4/06 - simple life, the (e!, from fox)
7/18/06 - contender, the (espn/versus, from nbc)
9/11/06 - monday night football (espn, from abc)
10/4/07 - law & order: criminal intent (usa, from nbc)
2/4/08 - paradise hotel (mynetworktv, from fox)
3/5/08 - high school reunion (tv land, from wb)
3/23/08 - futurama (comedy central, from fox)
10/1/08 - friday night lights (directv, from nbc)
10/3/08 - wwe smackdown (mynetworktv, from cw)
1/6/09 - scrubs (abc, from nbc)
4/18/09 - nanny 911 (cmt, from fox)
6/1/09 - i'm a celebrity, get me out of here! (nbc, from abc)
6/16/09 - singing bee, the (cmt, from nbc)
9/25/09 - medium (cbs, from nbc)
TBA - secret millionaire (abc, from fox)

The above means in the past decade, just 3.71% of series have ever made the leap from a broadcast network to another home. And of those only 14 were scripted shows. In other words, on average just one scripted and one unscripted show per season wind up in new homes.

So why such long odds? First and foremost, shows rarely switch networks because they are successful. They switch because they failed the original broadcaster and, if picked up by someone else, have the cloud of "someone else's garbage" hanging over it. Secondly is the cost. Shows on ABC, CBS, FOX and NBC simply cost more to produce that shows on cable. This is why there's always talk of behind-the-scenes upheaval (cast, crew, budget, etc.) when a potential move is being discussed. And finally, history shows that outside of a few notable exceptions, the overwhelming majority of network jumps don't pan out in the long run. Of the aforementioned shows, so far only six ("The Contender," "For Your Love," "JAG," "Making the Band," "Mysterious Ways" and "The Surreal Life") went on to run longer on their new networks than their original ones.

At the end of the day, switching networks is a rare feat. So while we hear the cries of "HBO should pick up 'X!'" or "Syfy should pick up 'Y!'" each year, the reality is that the hurdles involved - cost, perception and risk - are only overcome by the very few.

TOMORROW: The iTunes, Hulu and DVD question.

* was intended to move to PAX from the start





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/17/24 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Demos for the Week of Dec. 9 Versus CBS' "After Midnight" and NBC's "Late Night With Seth Meyers"
"Nightline" posted double-digit gains week to week across the board: Total Viewers (+16% - 840,000 vs. 725,000), Adults 25-54 (+76% - 215,000 vs. 122,000) and Adults 18-49 (+90% - 129,000 vs. 68,000).

[12/17/24 - 03:30 PM]
ABC News Studios Announces "Manhunt: Luigi Mangione and the CEO Murder - A Special Edition of 20/20," Airing Dec. 19 at 10:01 P.M. EST on ABC
The one-hour film takes a deep dive into a story that riveted the nation, providing a minute-by-minute investigation of the cold-blooded execution of United Healthcare CEO Brian Thompson and the shocking social media backlash that turned the alleged murderer into a folk hero for some.

[12/17/24 - 12:20 PM]
BET Announces Premiere of "BET Year in Black 2024," Presented by Ford - An Entertaining Recap of the Year's Most Unforgettable Moments in Black Culture
The special will premiere on Sunday, December 29 at 7 PM ET/PT, with an encore airing on Monday, December 30 at 10 PM ET/PT on BET and BET HER.

[12/17/24 - 12:02 PM]
Apple's Acclaimed Hit Comedy "Bad Monkey" Lands Season Two Renewal
"Since 'Bad Monkey' first made its debut on Apple TV+, this highly entertaining series became an instant fan favorite," said Matt Cherniss, head of programming for Apple TV+.

[12/17/24 - 12:00 PM]
Netflix Top 10 Week of Dec. 15: "Carry-On" Lifts Off and "Black Doves" Fly High in Netflix's Top 10 This Week
Jamie Foxx's stand-up special "What Had Happened Was..." hit No. 2 (8.2 million views), and "Dead to Me" creator Liz Feldman's new murder mystery "No Good Deed" landed at No. 3 (6 million views).

[12/17/24 - 11:12 AM]
"Abbott Elementary" Holiday Special Delivers Glad Tidings - Rising +129% in Total Viewers and +410% in Adults 18-49 over Initial Live+Same Day Audience
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the "Abbott Elementary" holiday special "Winter Show" delivered holiday cheer, jumping to 6.66 million Total Viewers and 2.14 rating in Adults 18-49.

[12/17/24 - 11:01 AM]
Two New Levels Unlocked - Largest Debut for a New Animated Series and a Season 2 of "Secret Level"!
Prime Video confirmed the news on social media this morning.

[12/17/24 - 10:01 AM]
Video: New Netflix Featurette Uncovers the Making of "American Primeval"
Shot on location in New Mexico, the limited series is a fictionalized dramatization and examination of the violent collision of culture, religion, and community as men and women fight and die to keep or claim the lands that make up the brutal frontier of 1857.

[12/17/24 - 10:01 AM]
"IHeartradio Jingle Ball 2024" Broadcast Lineup Announced
Hosted by Ryan Seacrest and Elvis Duran, the special features this year's biggest artists, including Katy Perry, twenty one pilots, Tate McRae, Meghan Trainor, Teddy Swims, T-Pain, Benson Boone, Gracie Abrams, Madison Beer, Kane Brown, Paris Hilton, The Kid LAROI, Shaboozey and NCT Dream.

[12/17/24 - 09:00 AM]
Video: "Henry Danger The Movie" - Official Trailer - Paramount+
After meeting Kid Danger superfan Missy Martin and being pulled into a portal that opens alternate realities, Henry and his inexperienced new sidekick must find their way back to Dystopia... or be trapped forever.

[12/17/24 - 08:50 AM]
Video: Watch the Trailer for "Ghosts'" Newest Hour-Long "Ghostsmas" Special, Airing Thursday, Dec. 19 on CBS
In the one-hour special, a leaky water heater mishap threatens to ruin holiday plans as Sam and Jay prepare to host Jay's hard-to-please dad, Mahesh (Bernard White), difficult-to-impress mom, Champa (Sakina Jaffrey), and sister Bela (Punam Patel).

[12/17/24 - 08:09 AM]
Max Celebrates the Return of the HBO Original Series "The White Lotus" with an Exclusive Wellness Retreat and Brand Partnerships
Efforts kick off on Wednesday, February 5, with The White Lotus at Four Seasons, Presented by American Express - an exclusive luxury wellness retreat that captures the essence of this upcoming season's hotel and spa in Thailand.

[12/17/24 - 08:05 AM]
TBS Sets Premiere Date for Re-Imagined Reality Hoax "The Joe Schmo Show" for Tuesday, January 21, 2025, at 9PM ET/PT
Hosted by Cat Deeley, the show-within-a show takes aim at the absurdity of reality TV by making Ben, an electrician from Baltimore, believe he is competing for a chance to win $100,000 on a popular game show when he is, in fact, surrounded by a cast of highly skilled improv comedians.

[12/17/24 - 08:02 AM]
Netflix Announces Knockout New Sports Series on Mike Tyson
Known as the youngest heavyweight champion in history (at the age of 20 in 1986), Tyson's legacy extends far beyond the ropes of the boxing ring, cementing him as one of the most compelling and polarizing figures of our time.

[12/17/24 - 08:01 AM]
Paramount Adds "The Big Bang Theory" to Nick at Nite and MTV Lineups
Both brands will kick off their debut with marathon stunts tailored to their audiences.