or


[10/05/09 - 09:08 PM]
The 10 Things You Need to Know About the New Season: #6 - Shows Rarely Change Networks
By Brian Ford Sullivan (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

6. Shows changing networks is the exception, not the rule.

Of the 707 shows to premiere on broadcast television (ABC, CBS, FOX, NBC, UPN, The WB and The CW) in the past 10 years (those that have launched from 9/1/99-6/1/09), guess how many of those aired on two different networks? Excluding the WB/UPN merger, just 18. And if you expand that pool to include the 74 returning shows for the 1999-2000 season, that number grows to only 29. Take a look:

1/3/97 - jag (cbs, from nbc)
9/17/98 - for your love (wb, from nbc)
9/11/00 - hughleys, the (upn, from abc)
9/12/00 - mysterious ways (pax, from nbc)*
9/22/00 - sabrina, the teenage witch (wb, from abc)
10/8/00 - pjs, the (wb, from fox)
9/12/01 - candid camera (pax, from cbs)
10/2/01 - buffy the vampire slayer (upn, from wb)
10/9/01 - roswell (upn, from wb)
1/19/02 - making the band (mtv, from abc)
2/28/03 - grounded for life (wb, from fox)
9/5/04 - surreal life, the (vh1, from wb)
10/3/04 - america's most talented kids (pax, from nbc)
2/14/06 - world's most amazing videos (spike tv, from nbc)
6/4/06 - simple life, the (e!, from fox)
7/18/06 - contender, the (espn/versus, from nbc)
9/11/06 - monday night football (espn, from abc)
10/4/07 - law & order: criminal intent (usa, from nbc)
2/4/08 - paradise hotel (mynetworktv, from fox)
3/5/08 - high school reunion (tv land, from wb)
3/23/08 - futurama (comedy central, from fox)
10/1/08 - friday night lights (directv, from nbc)
10/3/08 - wwe smackdown (mynetworktv, from cw)
1/6/09 - scrubs (abc, from nbc)
4/18/09 - nanny 911 (cmt, from fox)
6/1/09 - i'm a celebrity, get me out of here! (nbc, from abc)
6/16/09 - singing bee, the (cmt, from nbc)
9/25/09 - medium (cbs, from nbc)
TBA - secret millionaire (abc, from fox)

The above means in the past decade, just 3.71% of series have ever made the leap from a broadcast network to another home. And of those only 14 were scripted shows. In other words, on average just one scripted and one unscripted show per season wind up in new homes.

So why such long odds? First and foremost, shows rarely switch networks because they are successful. They switch because they failed the original broadcaster and, if picked up by someone else, have the cloud of "someone else's garbage" hanging over it. Secondly is the cost. Shows on ABC, CBS, FOX and NBC simply cost more to produce that shows on cable. This is why there's always talk of behind-the-scenes upheaval (cast, crew, budget, etc.) when a potential move is being discussed. And finally, history shows that outside of a few notable exceptions, the overwhelming majority of network jumps don't pan out in the long run. Of the aforementioned shows, so far only six ("The Contender," "For Your Love," "JAG," "Making the Band," "Mysterious Ways" and "The Surreal Life") went on to run longer on their new networks than their original ones.

At the end of the day, switching networks is a rare feat. So while we hear the cries of "HBO should pick up 'X!'" or "Syfy should pick up 'Y!'" each year, the reality is that the hurdles involved - cost, perception and risk - are only overcome by the very few.

TOMORROW: The iTunes, Hulu and DVD question.

* was intended to move to PAX from the start





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/08/16 - 03:42 PM]
"Lopez" Premieres March 30th on TV Land
The cable channel also releases the show's key art and logo.

[02/08/16 - 01:04 PM]
Global Best-Selling Crime Mystery Agatha Christie's "And Then There Were None" Premieres as a Two-Night Event on Lifetime Beginning March 13
Set in 1939 while Europe teeters on the brink of war, the two-night event follows ten strangers with dubious pasts who are lured to Soldier Island, an isolated rock near the Devon coast in southern England.

[02/08/16 - 12:01 PM]
CBS's New Late Night Duo Score Ratings Milestones with Post-Super Bowl Broadcasts
CBS spins the late-night numbers for Sunday, February 7.

[02/08/16 - 11:45 AM]
NBA All-Star 2016 Celebrity Game Presented by Mountain Dew Exclusively on ESPN
Play-by-play commentator Mark Jones, analyst Jon Barry and sideline reporter Cassidy Hubbarth will return to provide commentary for the telecast.

[02/08/16 - 11:00 AM]
#CrushOnComedy This Valentine's Day with FOX Tuesday Night Candygram Wrappers!
Plus: check out FOX's Tuesday "Romance Roulette" videos!

[02/08/16 - 10:48 AM]
"The People v. O.J. Simpson: American Crime Story" Delivers Most-Watched Series Premiere in FX History
FX further spins the numbers for Tuesday, February 2.

[02/08/16 - 10:40 AM]
ABC Orders Comedic Game Show "Big Fan" from Jimmy Kimmel
Andy Richter will host the series, based on the hilarious "Who Knows... ?" the celebrity vs. super-fan game segment that originally aired on "Jimmy Kimmel Live."

[02/08/16 - 10:28 AM]
ZZ Top Frontman Billy Gibbons to Star in New Discovery Pilot "Rockin' Roadsters"
Said installment premieres Monday, February 29 at 10:00/9:00c.

[02/08/16 - 10:19 AM]
New Series "VH1 Family Therapy with Dr. Jenn" Premieres Wednesday, March 16th at 9PM ET/PT
The series features five families at a crossroads in their relationship as they undergo three weeks of intensive family therapy.

[02/08/16 - 10:13 AM]
"Mavis!," The First Feature Documentary About Legendary Soul and Gospel Singer Mavis Staples, Debuts Feb. 29, Exclusively on HBO
Jessica Edwards directs the first feature documentary about this enduring performer.

[02/08/16 - 10:08 AM]
Idina Menzel to Perform on "The Wonderful World of Disney: Disneyland 60"
Menzel will perform in Disney California Adventure Park against the backdrop of "World of Color," the one-of-a-kind nighttime extravaganza.

[02/08/16 - 10:00 AM]
Syfy Renews Original Drama Series "The Magicians" for Second Season
During its first three episodes, "The Magicians" averaged 1.7 million viewers, 853K Adults 18-49 and 910K Adults 25-54 (based on L3 data).

[02/08/16 - 09:36 AM]
America's Favorite Family Returns to A&E with a Star-Studded New Season of "Wahlburgers" and a New Season of the Hit Reality Series "Donnie Loves Jenny"
Said offerings roll out on Wednesday, March 9 and Wednesday, March 16, respectively.

[02/08/16 - 08:41 AM]
Bravo Media's "The Real Housewives of New Jersey" Returns Later This Year
Teresa Giudice, Melissa Gorga and Jaqueline Laurita are among the returning cast members.

[02/08/16 - 08:40 AM]
Sunday's Broadcast Ratings: "Super Bowl L" Delivers Huge for CBS
The Eye's coverage averages over 93.6 million viewers across the night.