or


[10/05/09 - 09:08 PM]
The 10 Things You Need to Know About the New Season: #6 - Shows Rarely Change Networks
By Brian Ford Sullivan (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

6. Shows changing networks is the exception, not the rule.

Of the 707 shows to premiere on broadcast television (ABC, CBS, FOX, NBC, UPN, The WB and The CW) in the past 10 years (those that have launched from 9/1/99-6/1/09), guess how many of those aired on two different networks? Excluding the WB/UPN merger, just 18. And if you expand that pool to include the 74 returning shows for the 1999-2000 season, that number grows to only 29. Take a look:

1/3/97 - jag (cbs, from nbc)
9/17/98 - for your love (wb, from nbc)
9/11/00 - hughleys, the (upn, from abc)
9/12/00 - mysterious ways (pax, from nbc)*
9/22/00 - sabrina, the teenage witch (wb, from abc)
10/8/00 - pjs, the (wb, from fox)
9/12/01 - candid camera (pax, from cbs)
10/2/01 - buffy the vampire slayer (upn, from wb)
10/9/01 - roswell (upn, from wb)
1/19/02 - making the band (mtv, from abc)
2/28/03 - grounded for life (wb, from fox)
9/5/04 - surreal life, the (vh1, from wb)
10/3/04 - america's most talented kids (pax, from nbc)
2/14/06 - world's most amazing videos (spike tv, from nbc)
6/4/06 - simple life, the (e!, from fox)
7/18/06 - contender, the (espn/versus, from nbc)
9/11/06 - monday night football (espn, from abc)
10/4/07 - law & order: criminal intent (usa, from nbc)
2/4/08 - paradise hotel (mynetworktv, from fox)
3/5/08 - high school reunion (tv land, from wb)
3/23/08 - futurama (comedy central, from fox)
10/1/08 - friday night lights (directv, from nbc)
10/3/08 - wwe smackdown (mynetworktv, from cw)
1/6/09 - scrubs (abc, from nbc)
4/18/09 - nanny 911 (cmt, from fox)
6/1/09 - i'm a celebrity, get me out of here! (nbc, from abc)
6/16/09 - singing bee, the (cmt, from nbc)
9/25/09 - medium (cbs, from nbc)
TBA - secret millionaire (abc, from fox)

The above means in the past decade, just 3.71% of series have ever made the leap from a broadcast network to another home. And of those only 14 were scripted shows. In other words, on average just one scripted and one unscripted show per season wind up in new homes.

So why such long odds? First and foremost, shows rarely switch networks because they are successful. They switch because they failed the original broadcaster and, if picked up by someone else, have the cloud of "someone else's garbage" hanging over it. Secondly is the cost. Shows on ABC, CBS, FOX and NBC simply cost more to produce that shows on cable. This is why there's always talk of behind-the-scenes upheaval (cast, crew, budget, etc.) when a potential move is being discussed. And finally, history shows that outside of a few notable exceptions, the overwhelming majority of network jumps don't pan out in the long run. Of the aforementioned shows, so far only six ("The Contender," "For Your Love," "JAG," "Making the Band," "Mysterious Ways" and "The Surreal Life") went on to run longer on their new networks than their original ones.

At the end of the day, switching networks is a rare feat. So while we hear the cries of "HBO should pick up 'X!'" or "Syfy should pick up 'Y!'" each year, the reality is that the hurdles involved - cost, perception and risk - are only overcome by the very few.

TOMORROW: The iTunes, Hulu and DVD question.

* was intended to move to PAX from the start





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/15/26 - 05:01 PM]
Video: Trailer & Key Art - Hulu Original Series "The Remarried Empress"
This fall, you are cordially invited to indulge in a world of fantasy, love, and warring ambitions.

[09/15/26 - 04:06 PM]
US Open Men's Championship Averages 3.2M Viewers, ESPN's Largest Audience Ever
Viewership peaked at 4.0M from 5:30-5:45 p.m. ET.

[09/15/26 - 04:01 PM]
Video: "One Year to Live, Buy a Man" - Official Trailer - Netflix
Given a year to live, frugal 40-year-old Yui finally lets herself spend: "buying" nightclub host Sena. What begins as a contract takes an unexpected turn.

[09/15/26 - 03:21 PM]
Michigan's Win Over Oklahoma Scores 8,221,000 Viewers on FOX
Plus: 3,094,000 viewers tuned in to Friday's Missouri-Kansas matchup on FOX.

[09/15/26 - 03:05 PM]
Ohio State/Texas Delivers ABC/ESPN's Top Regular Season Game in 10 Years; "College GameDay" Scores Most-Watched Week 2 Episode Ever
ABC scores two of week 2's top three games, with Alabama at Kentucky winning the afternoon by more than double the competition.

[09/15/26 - 02:58 PM]
FOX's "America's Game of the Week" Comes Out on Top in a Rare Week 1 Head-to-Head Matchup in the National 4:25 PM ET Window
20,346,000 viewers tuned-in to the Philadelphia Eagles win over the Washington Commanders in a window with head-to-head national competition.

[09/15/26 - 01:52 PM]
NBC Sports Delivers 25+ Million Viewers for Both NFL Kickoff Game and "Sunday Night Football" Opener for First Time Since 2015
Sunday's Dallas Cowboys-New York Giants matchup averaged 25.7 million on NBC and Peacock, marking the most watched NBC "Sunday Night Football" season opener since 2015 (Giants at Cowboys), based on Nielsen Big Data inclusive of first party data.

[09/15/26 - 12:01 PM]
Netflix Top 10: Week of September 7 - "The Gentlemen" Brings Sophistication to the No. 1 Spot in This Week's Top 10
"Tyler Perry's Why Did I Get Married Again?" debuted at the top of the English film list, gathering 19.3 million views for its lakeside destination wedding.

[09/15/26 - 11:01 AM]
First Look at Melissa McCarthy and Clive Owen in "The Murder of JonBenet Ramsey"
The limited series premieres globally December 10 on Netflix.

[09/15/26 - 11:01 AM]
Prime Video Reveals the Ten Contestants of the New Season of "LOL: Last One Laughing Spain," Which Returns for Christmas
Antonio Resines and Georgina Rodríguez will be in charge of supervising the contestants, proposing hilarious situations while telling anecdotes, having fun with the ideas that arise on the set and welcoming the eliminated contestants.

[09/15/26 - 10:31 AM]
Prime Video Kicks Off Fifth Season of Exclusive "Thursday Night Football" with a Star-Studded Schedule, Interactive Broadcast Enhancements and Record-Setting Momentum
It all begins Thursday, September 17, with the first-ever regular season game from Buffalo's brand-new Highmark Stadium, when the Buffalo Bills host the Detroit Lions in one of the most anticipated games of the year.

[09/15/26 - 10:23 AM]
Video: "NCIS: New York" Full Series Premiere Trailer - CBS
The series premieres Tuesday, October 6 on CBS and streaming on Paramount+.

[09/15/26 - 10:01 AM]
Emmy Award-Winning Journalist Mariana Van Zeller Goes Undercover to Expose the $1 Billion Romance Scam Industry in National Geographic's "Super Scam Me"
Produced by Muck Media and directed by Jeff Plunkett, the one-hour special airs October 17 at 9:00 p.m. EDT on National Geographic and streams on Disney+ and Hulu.

[09/15/26 - 10:01 AM]
Netflix's "Pride and Prejudice" - Official First Look & Date Announcement
The new adaptation of the classic novel premieres December 3, only on Netflix.

[09/15/26 - 10:01 AM]
Five-Service Streaming Bundle Launches on Prime Video in the U.S.
AMC+, BritBox, MGM+, PBS Masterpiece, and Starz are now available together for $29.99/month, offering a savings of nearly 39% compared to subscribing to each service individually.